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Insider insights and tips on how you can improve your website and Digital Marketing campaigns from the WNW Digital Team

Using Lookalike Audiences For Increasingly Effective Facebook Advertising

Social media giant Facebook has over 1.79 billion users, and as a result an incredibly vast quantity of data. Facebook’s advertising platform allows us to create paid adverts that can target very specific audience demographics based on data that Facebook collects. Facebook advertising has proven to be very successful with advertisers and businesses able to […]

The Growth of Social Media and Technology

Social media has become a necessity in society’s daily life. It allows us all to keep in contact with one another with just a couple of taps or swipes and can provide a constant source of entertainment to its users. It can make people feel “sociable” regardless of their current situation, even if commuting or relaxing […]

Watch out LinkedIn, Facebook to Introduce a New Jobs Tab to Business Pages

For many years LinkedIn has been seen as the professional social media platform, a place to share your CV, industry news and even to look for careers. Facebook, much like Twitter and Instagram, is a more relaxed platform where people tend to share more personal information, including images featuring various celebrations, friends, families and holidays. […]

Happy Birthday WNW!

On the 1st January WNW Digital turned 17 years old. In the last few years we have seen many changes to technology and the internet and we thought we’d share them with you here.

How to Manage Your Business over the Christmas Season

The festive period is a time to relax with your friends and family and to put work to the back of your mind for a few days. If you close your business over Christmas and New Year then it is essential that you take the necessary steps to ensure that you can enjoy it to […]

Facebook Introduces Messenger Ads to Target Your Audience

In early 2016, social media giant Facebook launched a series of chat-bots on people’s news feeds that worked with a ‘click to message’ system. These bots worked with various brands to allow easy communication between business and customer. More recently, Facebook have adjusted these bots so that they are accessible on Facebook Messenger, Facebook’s instant […]

A Simple Guide to SEO

What is SEO? You may or may not have heard the term SEO before, and you may or may not know what it means, or even what it stands for. This short guide will aim to break down what SEO is, and to make it as simple as possible. SEO stands for Search Engine Optimisation, […]

Marketing Automation: What, When and How?

What is Marketing Automation? Marketing Automation is a process which helps with the initial data capture of your sales funnel. It is a way of improving and personalising a user’s experience with your business online. This service is enabled by various types of software that have been developed with the intention to do just this. Marketing […]

9 Do’s and Don’ts of SEO Explained

SEO (aka Search Engine Optimisation) should be an integral part of your digital marketing strategy. It is a process which works to drive traffic to your website via organic searches. For many, SEO is something that they hand over to an agency due to time management reasons, but for others, SEO services aren’t quite within […]

Do you need to change your sales approach?

Emotional vs. Rational When selling a product or service it is very easy to begin with listing the features it possesses. This provides a very rational approach to selling a product, and goes against the norm of branding. This is not necessarily a bad thing however. For example Dyson takes a rational approach with their […]

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