Black Friday is another American holiday that has ebbed its way into the UK and has gained popularity with Brits in recent years. For those who do not know, Black Friday is the day after American Thanksgiving where there are numerous and large discounts on many products in-store and online. The sales are the US equivalent to the Boxing Day sales in the UK.
With the UK’s addition of Cyber Monday – that features online sales only, the event has developed into an affair that lasts up to a week, with many people seeing it as the perfect opportunity to buy discounted products for Christmas gifts. This year Black Friday falls on the 25th November and Cyber Monday falls on the 28th.
Cyber Monday allows many brands to boost their online sales significantly by offering discounts on highly sought-after items – with the best discounts being seen on gadgets and electrical items – for anytime between a few hours to a week. Amazon, as an online-only brand, is particularly well-known for their Cyber Monday sales, as are many other sites, including Argos, Tesco and John Lewis.
Due to the event’s popularity and sharp increase in online sales during this time, you may already be planning to harness the online customer potential, and may have planned several discounts for your products or services. If this is the case, and potentially even if not, you can expect a spike in your online traffic over the Black Friday weekend, and you need to be prepared.
You must ensure your hosting provider gives support for spikes in traffic and allows your site to carry on working efficiently during these busy times so that you don’t lose out on unique sales. If it does not, then contact WNW Digital today for advice and support regarding your website and hosting.