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3 Reasons Why Social Media Is Crucial To Business Success

The number of people using social media is continuing to increase at unprecedented rates and therefore social media is a huge market opportunity for businesses to connect with their customers on a frequent basis. In this blog entry we discuss 3 reasons why social media can therefore be critical to your business success.

1. Increase your brand awareness

By posting regular updates on social media you can be a constant reminder to your existing and prospective customers. Social media is a great way of increasing your brand awareness; however it is vital that you keep these channels updated on a regular basis so that you are not forgotten in the mist of the millions of social media accounts that exist. This is your opportunity to have fun and really show your customers what your brand is about.

Not every single post has to be entirely business related, for example posting in real time about a current sporting event and tagging this event so that people can see your post is a great way of bringing awareness of your business to a wider audience that otherwise might not have known your company even existed. Having said that is important that your social media channels enforce a strong branded message, therefore you should ensure that your profiles contain your company logos/ any company slogan etc. Ultimately social media as part of your digital marketing strategy is a great way in which you can increase your companies brand awareness and introduce your business to a larger audience.

2. Drive additional traffic to your website

Social media can be a great source of driving that additional traffic to your website. Within your social media profiles you can include your website’s URL so if people are interested in your brand and want to explore what products and services your business sells then they can find your site with ease.

In addition to this you can use social media to keep your customers up to date with any company news that you might have. If you have new products in stock or perhaps a range of clothing has just gone on sale, use social media to tell your customers about it! You can post images of your stock and provide a link to the product underneath. This has been proven to be a popular method for increasing traffic to your website. If people like what they see then they will undoubtedly click on the link provided in order to be taken to the website. In many cases that can lead to a sale which means that social media is not only a great driver of traffic but it is also a great source of converting an interest in a product into a successful sale.

Even if your business does not have an online shop you can still use social media to drive traffic to your website. In many instances this is often successful if you have a regularly updated blog feed. You can post frequent links to your latest blog entries which again will help generate an interest in your business. If people are interested in what your business has to say it is likely that when they arrive on your website they will be inclined to look around and learn about your business in a greater detail. By using social media to alert customers of your new blog posts you can show your customers that you are experts within your industry. As they begin to develop trust in your business they will be more likely to invest their hard earned cash in your business products or services whether this be online or in store.

3. Demonstrate customer support

Social media is becoming a primary means by which business are able to communicate and engage with customers. As mentioned above social media is great way to tell your customers about new products and company news and so on. In addition to this it is also offers a great opportunity to demonstrate your businesses high quality and efficient customer care/ support.

Customers will often look to connect with your business on social media. The most popular social channels that customers will currently expect to find your business on include Facebook and Twitter. If a customer has a question that they need answering quickly they will often turn to social media to ask any queries that they might have. It is important that you have someone monitoring your social media channels so that they can deal with any enquiries in an efficient manner. Again this is a great way of increasing that level of trust between the business and the customer. Your customers might want to ask a question about a product, ask a question about your delivery services or even report a problem. Regardless to what their enquiry might be you can use this opportunity to show to your customers that you are committed to assisting them and providing them with quality customer service.

Top levels of customer service will often mean that your customers will keep returning to your for additional business. Therefore social media is a great way in which you can create a positive business image in which customers are able to see that you value their custom as your business engages and communicates whilst offering top quality customer service.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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