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3 Steps to Refresh Your Blog And Increase Your Views

Blogging on a regular basis is not a simple task. You have to spend time researching your blog topic, drafting your content, perfecting your content, creating your image, publishing your blog and finally marketing it on social media. It is a shame to think that almost immediately your blog is “lost” among the thousands of other blogs that are published on a daily basis. Don’t let your hard work go to waste and read on to find out how you can bring your blog back to life.

Take a look through your blogs that you have published in the past. For the purpose of this exercise, I suggest that you choose one of your favourite blog entries that you would like to refresh. Here are some simple points that you should consider:

Look at your blog title – Does it tell the reader how it can benefit them? Does it ask questions to engage the reader? If you answered no to any of the above, then spend some time re-writing your title. Remember this is the first thing that readers will see and will often be the decider as to whether they commit to reading your blog entry.

Look at your blog image – Is it eye catching? Does it reflect the theme and the message in the content? Remember, social media is very fast paced and with the recent increase in visual images and visual based social media channels it is extremely important that your blog image is powerful and stands out. Why not create a new blog image? This will immediately give your blog a whole new look and offers the potential to attract a new audience.

Look at the content of your blog – Has anything changed since you wrote the original entry? Have there been any developments/ further updates to what you were reporting on. For example perhaps you were talking about a new feature that Facebook that installed… perhaps now you could add in some feedback regarding the new feature etc.

By following these three very simple yet effective three steps you can bring your blog back to life whilst keeping the original message and theme the same. Don’t be afraid to post your revamped blog on your social media channels once complete and boost your blog’s views again.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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