Using social media to advertise your business is becoming a very popular form of marketing that all businesses should be using. A recent infographic by Wishpond revealed that “89% of all marketers indicated that their social media effort have generated more exposure for their business.” Within this blog entry we recognise 4 great benefits that social media can have on your business.
Build Brand Awareness
Target a large number of people at a low cost – particularly if your content is well curated and informative, those reading the information will be more likely to share it to their followers / social media connections. This provides the opportunity for your content to go viral allowing you to build brand awareness and increase your business exposure. For example on twitter people can retweet your information, on Facebook people can share your status and so on. Social channels like twitter also allow you to include # and tag your tweets; this presents an increased opportunity for your content to be seen by a large number of people.
Improve Search Engine Listings
If you post regularly on social media you can also improve your search engine listings. Google plus is particularly a great social channel to use for this very reason. If Google can see that you are posting useful and informative content, they will be able to see that your business is of use to others and will therefore position your content in an advantageous position on search engines which will again allow your business to achieve a greater level of exposure. To take full advantage of this you should ensure that you include your businesses keywords where possible in any content that you might be producing. By doing this your content will be targeted and it is therefore more likely to be relevant to users who might be searching these keywords.
Social media can position your business as an expert. Again emphasising the fact that if you are posting useful and informative content, your customers and social media followers will begin to trust your business and value what you have to say. As people begin to develop trust in your business they will be encouraged to invest in your product / services. Therefore social media is a great marketing method in which you can attain business leads and generate sales.
Provide Top Customer Service
Social media is a great way of communicating and engaging with your customers. Social media is becoming an increasingly important method for improving business to customer relations by encouraging engagement and interaction. It is a quick and easy method in which you can answer any questions that your customers might have sent you allowing you to build a rapport and focus on providing quality customer service. In addition to this you can keep your customers up to date with any company news, new products, competitions etc. within a couple of minutes. Therefore social media can be beneficial to your business as you are able to provide a large number of people with information within a short period of time.