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Email Marketing In A Nutshell – 5 Tips To Increasing Your Return On Investment

Do you normally spend hours upon hours mulling over the content to include in your marketing emails?
Are you disappointed with the low level response that your emails generate?
Do you want your emails to increase your return on investment?

YES? Then keep reading now, for 5 basic top tips on how you can get your email marketing just right.

Write an interesting, thought evoking, powerful title. Include powerful words like benefit, success etc, if readers can immediately see that the email is going to be of use to them they will be more inclined to open it. It is also argued that emails that include numbers in their titles are also more likely to be opened.

Useful content – make sure the content you include in your blog is actually of use. Don’t waste reader’s time by telling them a lengthy story. Get straight to the point.

Ask questions throughout the email – this is a great way of engaging your readers and their emotion. Get them to interact with your email, get them to visualise the benefits that they could receive if they were to take the advice in your email.

Ensure everything works properly – are you providing your readers with a link to a particular product on your website? Then make sure the link is working. Broken links look unprofessional and will likely damage your return on investment.

Personalise your email – make your reader feel special. Use their name / company name where possible.


Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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