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Irresistible Blog Content – 5 Ways to Produce Content That People Will Share

There are thousands of articles and blogs posted across social media on a daily basis which makes getting your blog entry noticed a pretty difficult task! Keep reading to find out how you can write blog content that readers will not be able to resist sharing.

1. Write about something you are passionate for. If you are writing about a topic that you are not interested in people will be able to tell straight away and at that point they will probably lose interest in your blog. Make sure you convey your passion in your writing, if you really believe in the topic this should come across in your writing and you should be able to make your readers believe too!

2. Make sure your blog is well structured / organised and easy to read. If you are writing a long and complicated blog entry it is a good idea to break your content up to make it more readable. You could do this by:

  • separating paragraphs with clear headings that indicate exactly what that part of the blog is about
  • using bullet points-use images to break content up.
  • using images to break up content. Images can be striking and eye catching and can be an effective means of maintaining someone’s interest.
  • numbering paragraphs or content

3. Is the information you are providing of value? This is something you need to be continually asking yourself when you are writing your blog entry as we now live in a fast paced environment where people want immediate answers. Make sure you keep your blog short and sweet, don’t waste time babbling on about things that are unnecessary, readers will think you are wasting their time and might turn to an alternative source to get the information that they are seeking.

4. Become a reliable source of information that people can rely on to provide the latest industry news. In a sense you will need to “earn” your followers respect. If you are posting regularly updated and useful content then your followers will begin to check your blog feed on a regular basis which will increase the likelihood of them sharing your blogs content. In addition to this often those using social media will want to increase their social media worth and will therefore be more likely to share your content if it is valuable and particularly if it is containing breaking / recent industry news.

5. Don’t make your blog content to “salesy” as this will immediately put people off. Yes, your blog can be a useful sales tool but in my opinion this only becomes possible once trust between the consumer and the writer has been developed. This comes back to the notion of providing valuable and reliable information as by doing this you will begin to position yourself as a leading industry expert and this will encourage consumers to invest in your business. Therefore rather than direct sales marketing that literally tells customers to buy your products now you should use your blog feed as an opportunity to provide others with useful and informative content that others will be willing to share.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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