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Pinterest Updates Its Analytics

For those of you who are already using Pinterest you may have noticed that they have updated their analytics function so users can track their accounts progress, for those of you who are not on Pinterest…. Why Not? Pinterest is great! Pinterest is becoming a must have social media channel particularly for businesses who are looking to engage with their customers, advertise their goods and drive their online sales.

In order to start using analytics for your business account you will more than likely have to verify your website and add a piece of analytics tracking code. Once this is done your accounts data will start collecting so next time you log in you will have some figures to look at.

So what will Pinterest’s analytics function tell you?

There are two important data sets that Pinterest analytics is collecting, including; your Pinterest profile and your audience.

Your Pinterest Profile:

Average daily impressions – This figure calculates how many times your pins are shown to users throughout the day. This figure does not necessarily represent the clicks of your account simply the number of times your pin has appeared on any feed. Pinterest will also give you a breakdown of the top pins that have gained the most impressions from the last 30 days.

Other data about your Pinterest profile also shows you how many of your pins were repinned by other users, how many clicks your pins have received and what pins your audience have clicked on. You are able to select a date range if you are looking to view data from a specific time frame.

Your Audience:

In this section the analytics data will show you on average how many views your Pinterest profile has generated over the month including how many of these users have engaged or interacted with your account. In addition to this Pinterest also gives you a breakdown of the country in which your audience is viewing your account. There are also options to segment your data so that if desired you can see what percentage of your followers are engaging with your account.

So that you can also see learn more about your audience and followers, within the audience analytics tab you can also view the interests of your followers for example see which boards they have liked or which brands they have engaged in.

Analysing your accounts data is an important factor, it can help you learn more about your followers so that you can improve your account so that you are able to meet your desired conversions.

 

Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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