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Social Media Marketing – A Fundamental Business Platform

Social media is a great means of targeting a large audience by broadcasting your message, new product, company update etc. to hundreds if not thousands of people in an instant. However in order for your social media channels to work effectively and benefit your business you will need to invest adequate time and resources into your social media management.

In this blog entry I discuss how social media is becoming a fundamental business platform that should not be ignored. In addition to this, the blog entry also provides numerous tips that advise how you should be using your social media channels for your business.

Build brand awareness
Social media can your business become a globally recognised brand as social media has become easily accessible to a large number of people.In a recent blog entry by Jeff Bullas he stated that “72 % of all internet users are now active on social media.” This statistic shows the extent of the opportunity that social media presents for businesses’ to market to a large internet audience.

Particularly as a lot of internet users are now accessing their social media channels numerous times a day through their mobiles and tablets, it has become even easier for businesses to really capture attention and raise awareness of the brand by taking it right to the consumers fingertips.

Provide business to customer interaction
You want your customers to see your business in the best light possible whether this be on or offline. Therefore it is vital that you nurture a business to customer relationship by providing outstanding customer service at all times. Social media can be a great tool for doing this; it provides your business the opportunity to connect with your customers 24/7 (if you have the resources to be able to do this).
Most businesses will use their social media channels to market new products, provide company updates, and provide industry information and so on. In addition to this social media also allows the opportunity for you to provide a greater level of engagement with your customers. For example you can use social media to have direct communication with customers by answering any questions that they might make, dealing with order enquiries, commenting / replying to any posts/ statuses of theirs and so on. Ultimately by engaging with your customers in this way you will be able to provide top quality customer service which will help develop a healthy business to customer relationship.

Create brand loyalty
You can use social media to act as a constant reminder to your customers that your business exists. By posting on a regular basis you will be raising brand awareness. As customers can see your continual brand presence you will hopefully encourage your customers to invest in your business as your business will often become the first business that they think of when they are need of a product or service that you provide.

When done correctly social media for business can be a powerful tool for driving business progression. So if your business is not using social media yet it is time you stopped preventing your business from growing from strength to strength and started investing in your businesses future.


Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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