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The Fundamentals To Pinterest – Driving Traffic To Your Website

According to social media today Pinterest is converting 50% more traffic than any other social media site. It is clear that individuals are happily spending large chunks of their day happily searching through the vast selection of images that Pinterest has to offer. Pinterest is therefore becoming a vital social networking site that businesses are able to use to send traffic through to their websites. So, if you aren’t already hooked on Pinterest here are some tips on how you can get started.

Set up a Pinterest account – This is a simple process, one that is similar to setting up any other social media account. You are given the options to connect with Facebook or email, so it’s down to you to choose which one you would prefer. If you are a business, make sure you join Pinterest as a Business account.

Organise your profile – You need to do the basic things like choose a display picture, write your information etc. The fun really begins when it comes to creating your boards. Pinterest allows you to create visual listings in which you can pin various images in one place. For example if you were a fashion retailer you might want to create different boards that represent the different categories of clothing that you sell. So you might have one board for dresses, one board for shoes and one board for accessories etc. The titles and what you put in your board are completely subjective, you can be as creative as you like.

Add the Pin it button- You will need to add the pin it button to your browser to be able to take images from the internet and pin them to your boards. Click here and  follow these instructions 

Get Pinning – Once you have added the pin it button the real fun begins. Keeping with the example I used above, a fashion retailer who is hoping to drive traffic to their website will need to go to their site in a new internet tab and go to the relevant page for the image that they want to use. When you press the pin it button, Pinterest will then formulate a visual list in which you can choose to pin images from. Once you have selected the image you want you can then pin in to the relevant board from the list you have created earlier (or create a new board if it has no relevance).

The next step is fundamental to driving traffic back to your site. Pinterest will allow you to make a comment / leave a description of the image that you are pinning. So if you are pinning for example some boots, you will want to choose a couple of words that describes the boots to the viewer. Underneath this you can then provide a link to the product on your website. This will then convert the traffic to your website. Tah Dah!

Get noticed – now it is all well and good setting up these detailed boards with great images of all your products, however, if no one knows they are there then there really isn’t much point in them being there. This is where you need to start interacting on Pinterest, comment on other peoples boards, do some research, follow other people that look like they might have an interest in what you are selling. Shout about it in your other social networking sites, direct them to your Pinterest Page and wait for the conversions to come in.

The majority of people use Pinterest for their enjoyment;however it is now beginning to become a powerful tool that is able to drive traffic to your website. No matter what industry you are in, you will always find a way in which you can drive traffic through to your business. You just might need to be a little more creative. For example an interior designer could take photographs and examples of their work and pin these images to their boards. The possibilities are endless so get going and utilise the aesthetic imagery of Pinterest to your advantage.


Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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