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Archive for WNW Staff Blogs Category

How to Manage Your Business over the Christmas Season

The festive period is a time to relax with your friends and family and to put work to the back of your mind for a few days. If you close your business over Christmas and New Year then it is essential that you take the necessary steps to ensure that you can enjoy it to […]

Facebook Introduces Messenger Ads to Target Your Audience

In early 2016, social media giant Facebook launched a series of chat-bots on people’s news feeds that worked with a ‘click to message’ system. These bots worked with various brands to allow easy communication between business and customer. More recently, Facebook have adjusted these bots so that they are accessible on Facebook Messenger, Facebook’s instant […]

A Simple Guide to SEO

What is SEO? You may or may not have heard the term SEO before, and you may or may not know what it means, or even what it stands for. This short guide will aim to break down what SEO is, and to make it as simple as possible. SEO stands for Search Engine Optimisation, […]

Marketing Automation: What, When and How?

What is Marketing Automation? Marketing Automation is a process which helps with the initial data capture of your sales funnel. It is a way of improving and personalising a user’s experience with your business online. This service is enabled by various types of software that have been developed with the intention to do just this. Marketing […]

9 Do’s and Don’ts of SEO Explained

SEO (aka Search Engine Optimisation) should be an integral part of your digital marketing strategy. It is a process which works to drive traffic to your website via organic searches. For many, SEO is something that they hand over to an agency due to time management reasons, but for others, SEO services aren’t quite within […]

Do you need to change your sales approach?

Emotional vs. Rational When selling a product or service it is very easy to begin with listing the features it possesses. This provides a very rational approach to selling a product, and goes against the norm of branding. This is not necessarily a bad thing however. For example Dyson takes a rational approach with their […]

Black Friday and Cyber Monday are just around the corner. Are you ready?

Black Friday is another American holiday that has ebbed its way into the UK and has gained popularity with Brits in recent years. For those who do not know, Black Friday is the day after American Thanksgiving where there are numerous and large discounts on many products in-store and online. The sales are the US […]

digital marketing competitors

Competitor Benchmarking – Digital Marketing

In last week’s blog post – which you can read about here – we presented 5 steps to help you develop your business through the use of digital marketing. Today we are going to look further at Step 2: Know Your Competition. As mentioned last week, you should be aware of what your competitors are doing. […]

5 Steps to Develop Your Business with Digital Marketing

We take you through the basics to developing your brand and strategy using digital marketing as a platform to market your business. Work out who you are Before you look at developing your business, you first need to define who you are as a brand – who are you and what do you stand for? […]

Mobile Marketing – How Social Media Can Help Your Business

Mobile usage is always on the rise, and is becoming the sole browsing device for many people in the UK. Daily usage of tablets and mobile devices, particularly during commuting hours, provides companies with a prime opportunity to reach their target markets. Many mobile devices users participate in several micro-sessions that add up to almost […]

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