Archive for the ‘WNW Staff Blogs’ Category

WNW Digital's Friday Blog Round Up

Learn how to get your online content just right with the great hints and tips in today’s blog round up.
 


 
Typography Matters: A Font of Content Marketing Inspiration – A really interesting insight into the power your content text holds and how this affects the success of your business.
 
The Power of Multi- Channel Digital Marketing Campaign (Infographic) – An interesting infographic that talks about harnessing the power of social media marketing through the use of multiple channels. (more…)

The Commercial Countdown To Christmas

35 days  until Christmas

As expected the Christmas shopping mania will soon begin and shops in store and online will be sent into its annual frenzy.

Get ahead of the game now and start alerting your customers to the changes that will be taking place around Christmas.

Here are some things you might want to consider.

 

  • Christmas Opening Hours – when will your customers be able to contact you? Do you provide an emergency contact?
  • When will your last delivery be before Christmas? (more…)

3 Steps To Create A Powerful Online Presence For Business

In recent years the internet has become a very vital phenomenon that has almost become second nature to our everyday lives. For many of us, going without internet for the day would now seem near impossible. We use the internet to connect with friends, upload our latest photos, check in at exciting places, order our weekly shopping, do our online banking, book our travel tickets … you get the gist.

As well as being used in our personal lives, the internet is also beginning to dominate in business. In this blog entry we highlight 3 ways in which you can use the internet to create a powerful online presence.
 
Social Media
It is almost seen as a crime now if a business does not have any active social media accounts set up. Facebook, Twitter and LinkedIn tend to be the most popular social channels out there that businesses are beginning to utilise. So how can social media help your business? Social Media allows you to post regular updates and ultimately engage with your online audience. You can post about new products, company updates, new staff, ask questions, run competitions and so on. Social media can be a powerful means of enforcing your brand and really voicing your business personality.

SEO
The practice of SEO involves a variety of different strategies that are applied to promote healthy listings for your website. If you want your website to list on the first page of search results then organic SEO is absolutely vital. Organic SEO strategies can typically involve keyword research and insertion of these keywords into your online content. Search engines like Google also like to see regular and fresh content uploaded, whether this be in the form of blogging, articles or new products, updating your content on a regular basis can work wonders for your listings. Other good SEO strategies can also involve link building. It is important to note here that you should only apply for quality inbound links to your website otherwise links from websites that have a spam characteristic can actually cause damage to your listings.

Email Marketing
This offers another avenue for you to reach out and connect with your customers. You can use your emails to offer discounts, introduce new product lines, share company information and so on. Similarly to social media, email marketing can be a powerful method for engaging with your customers on a virtual basis.
 
Of course there are plenty of other strategies that you can apply to attain an effective online presence, this blog entry has only briefly touched up on three of many. So take action and start building your online business empire now.

WNW Digital's Friday Blog Round Up

This week we bring you some of the best blogs surrounding blogging, content marketing and insight into some of the hottest new apps.

– This blog entry suggests unusual means of tracking your time and encouraging yourself to write additional content. If you like qwerky means of encouraging yourself to write more then perhaps give this blog a go.

10 Must Read Content Marketing Posts for 2015 – This blog summaries some of the top blog entries that will help you to produce the best content possible.

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3 Steps to Refresh Your Blog And Increase Your Views

Blogging on a regular basis is not a simple task. You have to spend time researching your blog topic, drafting your content, perfecting your content, creating your image, publishing your blog and finally marketing it on social media. It is a shame to think that almost immediately your blog is “lost” among the thousands of other blogs that are published on a daily basis. Don’t let your hard work go to waste and read on to find out how you can bring your blog back to life.

Take a look through your blogs that you have published in the past. For the purpose of this exercise, I suggest that you choose one of your favourite blog entries that you would like to refresh. Here are some simple points that you should consider: (more…)

WNW Digital’s Friday Blog Round Up

In this week’s round up we highlight some useful blogs that can help you achieve online success.

How To Drive More Traffic To Old Blog Posts – Don’t let your older blog entries got lost in the mist of the internet.Take a look at the advice in this blog entry and see how you can bring your blogs back to life.

Has Your Pinterest Traffic Tanked? (And What To Do If It Has) – This blog entry provides sound advice on bringing your Pinterest back to life in accordance to the new smart feed that Pinterest has rolled out.  (more…)

Real Time Social Media Marketing In A Nutshell

Admittedly it took a while but now more and more businesses are beginning to recognise the vital importance that social media has in attaining a successful online presence. Despite this recognition there still appears to be widespread confusion regarding what type of content businesses should post, how often businesses should post and when should they post on their social media accounts. In this blog entry we briefly highlight the importance of posting in real time!


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A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

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A Whirlwind Tour Of Popular Social Media Channels

Here we take a look at the influential roles Facebook, Twitter, Pinterest and LinkedIn can play in your business.

Facebook

Facebook is a popular social media channel that is expected to play a fundamental role in online marketing over the coming months. Over the past you would have probably noticed brands for example using Facebook to update you about new products by writing a short description accompanied by a picture in a bid to attract your attention. However, marketers feared that these posts were simply getting lost amongst users other posts in their news feeds. Facebook thought it was time to change things up, so over the coming months you can expect to see big things from Facebook particularly in the form of its advertising features.

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PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

 

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.