Archive for the ‘WNW Staff Blogs’ Category

A Date For The Diary – Brighton Digital Marketing Festival

WHEN – 18th September
WHAT – Brighton Digital Marketing Festival
WHERE – Brighton Dome, Corn Exchange

Why not re-ignite your business marketing and take inspiration from this popular event that is now in its 4th year or running. (more…)

A Whirlwind Tour Of The Most Popular Visual Social Media Channels

“The Ins and Outs of Pinterest and Instagram”

 

Pinterest
Over recent years Pinterest has become a huge success in which users are willing to happily spend lengthy periods of times searching through the variety of images that are constantly being posted.

Pinterest allows its users to create a number of boards. Again this is a highly visual social channel in which boards are made up of collections of images. Users will normally allocate a specific theme to each of the boards that they are creating. For example someone might have a board dedicated to beautiful beaches, a board dedicated to inspirational quotes and perhaps a wish list board of items / products that they would like to own in the future. (more…)

Blogging Ahead Of Time – Planning And Organising Your Topics And Titles

If you blog on a regular basis then it is worth paying attention to this very basic yet effective advice that is often forgotten in our busy and hectic schedules.

Plan ahead, create a schedule and assign a theme or topic for every day / every week. For example on Friday at WNW Digital our readers will know that they will be able to find our weekly round-up blog. Having a reoccurring theme can often help attract a unique and generous following. These readers that return week in week out clearly express an interest in the topics that you are blogging about and more than likely appreciate depth and knowledge that you are providing within your blog. (more…)

WNW Digital’s Friday Blog Round Up

This week all of our blog entries highlight the role of social media in marketing strategies.

Personalisation in marketing: how far should brands go? -This article discusses the effectiveness of personalisation whilst recognising that there needs to be a fine balance between the personalisation of everything and keep customer data safe and secure.

Three brands that were surprise winners of World Cup 2014 – This year’s world cup provided the perfect space for interaction between businesses and their customers. This blog entry identifies 3 brands that had great success, including Dr Dre Beats, Specsavers and Danoe activia yoghurt. (more…)

Social Media News – Linkedn Attain Marketing Platform Bizo

It appears that LinkedIn are following in the footsteps of other social media giants in attempt to market to professionals within the business industry by acquiring the marketing platform Bizo.

Bizo was created to help marketers carefully target their audience using data management. According to a recent article on webpronews Bizo has been “helping brands meet their marketing objectives by getting the right message in front of the right audiences on the web.”

Vice President of product at LinkedIn David Thacker recognised the promise and positive effect that this new partnership is expected to have with the words “Adding Bizo’s offerings into our portfolio of content and mobile products will allow us to offer a wide range of solutions to meet our customers’ marketing objectives.”

Therefore a partnership between Bizo and LinkedIn will allow marketers an improved platform that B2B marketers can make use of in order to increase their business sales and success.

 

6 Top Tips For Successful Blogging

Take a look at some of my top tips that will help drive your blogging success.

Stick to a topic or theme – You should specialize in one area of interest. Not only will you convey your passion for the topic in your writing, it is likely that by focusing on one area in particular you will really be able to get stuck into the topic in great detail. This will allow you to present yourself as an expert within your industry. However if you are one of those people that would prefer a little bit of variety in your blog entries why not designate a topic to each day of the week and repeat this week in week out.

Mix up the style/ format of your blogs – it is important that you mix up the format of your blogs every now and then. For example on one day you might want to break your content up using headings for paragraphs, another time you might want to break your content up using bullet points, other times you might want to just create an infographic. Don’t get stuck in a rut, remember we live in a fast paced environment whereby people are often rushed off their feet and will not have the time or patience to sit down and read pages of long copy. So keep this in mind when you are producing your content, make it’s format as attractive and as interesting as possible.

Create a list of useful resources / news feeds – When you are struggling for inspiration you can use this as your go to place to look for topic ideas, events or news that might be relative to your blogging topic.
Create an image bank – as the old saying goes an image can speak a thousand words. Spend some time taking photos of images that you will be able to use in your blog entries. Take the opportunity to input a striking image that will attract and maintain the interest of those reading your posts.

Schedule posts in advance – this takes the pressure off writing to tight deadlines. Having blogs scheduled in advance can also be particularly useful in terms of sickness, holiday or even unexpected meetings or deadlines.

Post your blog entries on social media – social media is a great way of getting your content noticed and read. Be sure to post your blog across all of your social channels for maximum exposure. Just remember you will have to adapt your status depending on what channel you are posting on. For example twitter will only allow you to post a tweet that is less than 140 characters.

The Power Of Infographics – 6 Ways They Can Benefit Your Business

Eyecatching
Infographics can condense a lot of information into a very readable format. Infographics usually contain graphs, pie charts, flow diagrams, images, maps, bar charts and so on. There alternative format means that they usually stand out amongst other text dominated content. Infographics are often powerful imagery that really can speak a 1000 words.

Solution to time restrictions
Infograpghics are proving to be a great medium for conveying information particularly as we now live in an environment where we are restricted by time demands. Nowadays it is not very often that people have the time to sit down and read through long text content only to take away a few key points. Infographics therefore provide a solution to this problem by presenting comprehensible contently clearly and quickly. (more…)

3 Benefits Of Using Google Plus

Google plus was first introduced as a social media channel 3 years ago and ever since has continued to grow in popularity despite a lot of people being sceptical about its use as a social channel. In this blog entry we briefly touch upon some of the advantages of using Google plus.

Engagement and Interaction
Whether you are using Google plus for personal or business use, it is a great social channel for interacting and engaging with others. You can join other people’s circles and see what they are posting about, read articles , like other peoples posts and so on. Google plus allows you to organise your social channel so that it is tailored specifically to you and your interests. This organisation also means that’s you can quite easily separate your personal interests from your work related interests. (more…)

WNW Design’s Weekly Blog Round Up

It is going to be a busy day in the office tomorrow as we move to our new offices in Exeter City Centre. So to prevent you from missing out on our weekly Friday blog round up we thought we would post it today instead! This week our favourite blog entries primarily focus on the role of  online marketing in the form of blogging and social media.

Blog Design Tips to Make Sure People Stop to Read Your Content - If you want your blog to stand the best chance of success then take a look at this great advice that will help you improve your blogs user friendliness.

The Science of Storytelling [Infographic] – Recognising the powerful influence that images can have, this infographic highlights how telling your content like a story will help it become more memorable to others. (more…)

3 Top Tips To Writing Effective Blog Headlines

Throughout our daily lives we are presented with lots of marketing material, whether this is a TV Advert, a feature on the back of a bus, a blog entry or perhaps even a tweet. There really is no escape from everyday marketing. However, as we tend to see so much marketing material we almost become oblivious to what we are seeing. Therefore it is vital that any marketing material that your produce is attention grabbing. For the purpose of this blog entry we will consider 3 top tips to writing effective attention grabbing headlines.

So what can you do to ensure that your blog headlines are effective?

1. Include Numbers

Headlines that include numbers stand more chance of being read! Nowadays people are often in a rush and therefore having a guide to exactly what information readers can expect to find in the blog post is usually very handy. (more…)