Archive for the ‘WNW Staff Blogs’ Category

6 Top Tips For Successful Blogging

Take a look at some of my top tips that will help drive your blogging success.

Stick to a topic or theme – You should specialize in one area of interest. Not only will you convey your passion for the topic in your writing, it is likely that by focusing on one area in particular you will really be able to get stuck into the topic in great detail. This will allow you to present yourself as an expert within your industry. However if you are one of those people that would prefer a little bit of variety in your blog entries why not designate a topic to each day of the week and repeat this week in week out.

Mix up the style/ format of your blogs – it is important that you mix up the format of your blogs every now and then. For example on one day you might want to break your content up using headings for paragraphs, another time you might want to break your content up using bullet points, other times you might want to just create an infographic. Don’t get stuck in a rut, remember we live in a fast paced environment whereby people are often rushed off their feet and will not have the time or patience to sit down and read pages of long copy. So keep this in mind when you are producing your content, make it’s format as attractive and as interesting as possible.

Create a list of useful resources / news feeds – When you are struggling for inspiration you can use this as your go to place to look for topic ideas, events or news that might be relative to your blogging topic.
Create an image bank – as the old saying goes an image can speak a thousand words. Spend some time taking photos of images that you will be able to use in your blog entries. Take the opportunity to input a striking image that will attract and maintain the interest of those reading your posts.

Schedule posts in advance – this takes the pressure off writing to tight deadlines. Having blogs scheduled in advance can also be particularly useful in terms of sickness, holiday or even unexpected meetings or deadlines.

Post your blog entries on social media – social media is a great way of getting your content noticed and read. Be sure to post your blog across all of your social channels for maximum exposure. Just remember you will have to adapt your status depending on what channel you are posting on. For example twitter will only allow you to post a tweet that is less than 140 characters.

The Power Of Infographics – 6 Ways They Can Benefit Your Business

Eyecatching
Infographics can condense a lot of information into a very readable format. Infographics usually contain graphs, pie charts, flow diagrams, images, maps, bar charts and so on. There alternative format means that they usually stand out amongst other text dominated content. Infographics are often powerful imagery that really can speak a 1000 words.

Solution to time restrictions
Infograpghics are proving to be a great medium for conveying information particularly as we now live in an environment where we are restricted by time demands. Nowadays it is not very often that people have the time to sit down and read through long text content only to take away a few key points. Infographics therefore provide a solution to this problem by presenting comprehensible contently clearly and quickly. (more…)

3 Benefits Of Using Google Plus

Google plus was first introduced as a social media channel 3 years ago and ever since has continued to grow in popularity despite a lot of people being sceptical about its use as a social channel. In this blog entry we briefly touch upon some of the advantages of using Google plus.

Engagement and Interaction
Whether you are using Google plus for personal or business use, it is a great social channel for interacting and engaging with others. You can join other people’s circles and see what they are posting about, read articles , like other peoples posts and so on. Google plus allows you to organise your social channel so that it is tailored specifically to you and your interests. This organisation also means that’s you can quite easily separate your personal interests from your work related interests. (more…)

WNW Design’s Weekly Blog Round Up

It is going to be a busy day in the office tomorrow as we move to our new offices in Exeter City Centre. So to prevent you from missing out on our weekly Friday blog round up we thought we would post it today instead! This week our favourite blog entries primarily focus on the role of  online marketing in the form of blogging and social media.

Blog Design Tips to Make Sure People Stop to Read Your Content - If you want your blog to stand the best chance of success then take a look at this great advice that will help you improve your blogs user friendliness.

The Science of Storytelling [Infographic] – Recognising the powerful influence that images can have, this infographic highlights how telling your content like a story will help it become more memorable to others. (more…)

3 Top Tips To Writing Effective Blog Headlines

Throughout our daily lives we are presented with lots of marketing material, whether this is a TV Advert, a feature on the back of a bus, a blog entry or perhaps even a tweet. There really is no escape from everyday marketing. However, as we tend to see so much marketing material we almost become oblivious to what we are seeing. Therefore it is vital that any marketing material that your produce is attention grabbing. For the purpose of this blog entry we will consider 3 top tips to writing effective attention grabbing headlines.

So what can you do to ensure that your blog headlines are effective?

1. Include Numbers

Headlines that include numbers stand more chance of being read! Nowadays people are often in a rush and therefore having a guide to exactly what information readers can expect to find in the blog post is usually very handy. (more…)

Managing Your Social Media When You Are On Holiday

Are you going to be leaving the office for a holiday this summer? Are you worried about how you are going to keep your social media posts updated regularly? Your social media channels are a direct form of communication with your customers and clients, therefore abandoning your social media channels for the holiday period would not be your smartest move. This is where the importance of scheduling posts and planning ahead comes into play!

There are a variety of social media channels and also additional programmes like Hootsuite that will allow you to schedule your social media updates in advance. You can write all of your posts prior to your holiday, upload them like you would any other status and then select the date and precise time that you would like them to appear. This is a fantastic way of keeping your business active online in your absence. It might be worth sitting down with a diary and looking if there are any significant events happening when you are on holiday, you can write and schedule posts that are relative to these. A couple of weeks before you go on holiday you could also start making notes and recording any interesting articles that you have read that you think might be of interest to your customers. By scheduling things in advance you will be able to maintain a continual online business presence, reminding your customers that your business exists. (more…)

Wasting Time Commenting On Other Peoples’ Blog Feeds? Read On For Blog Commenting Etiquette

You might think that this is a quick and easy way to get your name noticed and respected within your industry. However it is important to bear in mind that there are certain steps that you should take to ensure that your blog comments are worthwhile and well- constructed, otherwise you could be doing yourself more damage than good.

Make sure your comment is relevant to the content within the blog – Don’t just read the first paragraph and think you have read enough to contribute to the comments below. It will become clear very quickly if you have not spent the time reading the whole blog entry and people will assume that you are simply writing any old comment just to promote yourself. This is something that is frowned upon within the blogging industry and by doing this you will likely tarnish your reputation as a blogger and be categorised as a spammer. (more…)

How Pinterest Can Drive Additional Traffic To Your Blog

Pinterest is an up and coming social media channel that is now presenting social media marketers huge opportunity to drive increased traffic to their blog. For those who are unfamiliar with the social media channel Pinterest, it is dominantly an image based channel that allows users to post and pin their own striking and interesting images as well as pin (like) other users images that are of interest to them. It is then through these images that users can insert links to their websites / blog feeds etc. in the hope that when someone shows interest in your image they will then direct through to your blog feed by clicking on the like provided to find out more information or read about the pin.

So how can this be achieved?

Create a Pinterest blog board

Create a Pinterest board dedicated to displaying images included in your blog posts. Each time you write and publish a new blog entry as well as publishing the link on social media channels like Facebook, Twitter and Google +, make sure it becomes second nature to also publish it on Pinterest. Of course you will need to make sure that the image that you include in your blog entry is good enough to stand out on the image dominated channel. Although it might take that little bit of extra time to create that powerful image, the benefits and opportunity that Pinterest can present in terms of raising brand awareness and driving increased traffic to your blog, make that little bit of extra time seem worth it. (more…)

Embracing the Demand for Digital

 Digital marketing is rapidly becoming the lifeline of any business as the demand for businesses to maintain a substantial online presence is ever increasing. If your business cannot be found online then it is likely that you are seriously damaging your businesses progression. It is vital that you have a virtual / online presence that can represent and be the face of your business 24 hours a day, 7 days a week. In this blog entry we take a brief look at just some of the practices you should take to ensure your online presence is as effective as it should be.

Online content that is optimised with keywords

Regularly updated content

Consistent blogging

A strong presence on social media channels

Frequent email marketing

An adwords campaign (PPC) / paid search

Google Product Listings

Google analytics – to monitor strategies and improve
 
Keep an eye out for my blog entries over the coming weeks for more detail on each of these digital strategies that will help guarantee your online success and business progression.

 

How SEO And Social Media Can Create A Powerful Online Presence

For your website to stand the best chance of online success it is important that your website has not just great SEO but also a substantial social media presence. There is little point spending your time and resources on improving one of these contributing factors if you are only going to ignore the other. You need to produce a strategy that concentrates on marrying both your SEO and your management of your social media channels in order to stand the best chance of driving online traffic towards your website. This blog entry takes a brief look at both good SEO practices and social media management advice in order to help you achieve this.

Marrying your SEO and social media in terms of keyword optimisation

Keyword Optimisation – The content that you include on your website should always be optimised and be relevant to the industry that you are in. You should carry out a keyword report to find out what keywords your business stands a good chance of listing for. It is then up to you to implement these keywords into your online content so that search engines like Google can see what your website is about. Therefore when people are carrying out searches, if your content is optimised and contains phrases that people are searching for then Google will be more likely to list your website in a better position as it will see your website as being relevant to the phrase that was searched. (more…)