As part of determining what position your website should list in Google has invented a quality metric known as PageRank in order to help attribute a websites listing position. Search engines like Google will consider a variety of SEO practices that will help them determine where your website in affect “deserves” to be listed. There are many SEO practices that can help improve your PageRank quality score. For example including keyword rich quality content on your website is just one vital SEO practice. In addition to this other SEO practices such as attaining inbound links can be an extremely beneficial SEO practice that can have great success in directing more traffic through to your website.
However it is extremely important that these links in to your website are of a high quality and from a reputable site otherwise you could be damaging your SEO listings rather than improving them as search engines like Google will penalise your site if links are of a poor quality. For example Google will consider inbound links from spammy un-organised sites as bad quality inbound links. Therefore when applying for inbound links you should be very select and certain that the website offering the inbound link is credible, organised and well maintained.
Here are a couple of suggestions that might help you find suitable and high quality inbound links:
- Use Google to search for local web directories. For example if your business is located in Exeter searching for an Exeter business directory would be a great place to start.
- Use Google to search for industry specific web directories. For example if you are offering a window cleaning service you could search for a window cleaner’s directory. (more…)