Archive for the ‘WNW Staff Blogs’ Category

Pinterest Updates Its Analytics

For those of you who are already using Pinterest you may have noticed that they have updated their analytics function so users can track their accounts progress, for those of you who are not on Pinterest…. Why Not? Pinterest is great! Pinterest is becoming a must have social media channel particularly for businesses who are looking to engage with their customers, advertise their goods and drive their online sales.

In order to start using analytics for your business account you will more than likely have to verify your website and add a piece of analytics tracking code. Once this is done your accounts data will start collecting so next time you log in you will have some figures to look at.

So what will Pinterest’s analytics function tell you?

There are two important data sets that Pinterest analytics is collecting, including; your Pinterest profile and your audience. (more…)

Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.

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Connecting With Your Customers

Would you like to find out why marketing to your customers has never been easier?

More and more people are now frequently using their smartphones to access their social media channels, check their emails and even purchase goods off mobile ecommerce sites. This increased mobile connectivity has meant that businesses are able to get into the hands of their consumers. So if your business is not making use of this increased mobile connectivity then it is likely that you could be restricting your success. Read on to find out how you can extend your marketing tool box and jump straight into the hands of your customers and consumers. (more…)

What is Foursquare?

Foursquare is a relatively new social network that it is committed to help its users find places that will be of interest to them. Foursquare will ask you to rate a selection of places and then suggest other places to visit based on your previous ratings. For example if you have previously rated Italian restaurants as a type of food that you enjoy, then Foursquare will be likely to recommend other Italian restaurants in the future.

Foursquare initially started off as an app that provided search results that was more suitable and targeted to the individual that was searching for them. In 2009 Foursquare app was then combined with an additional app called Swarm. The addition of this app meant that people could check in at their different locations and share their locations with their friends.
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3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

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Social Media’s Influential Role In Virtual Fundraising

Analysis of The Recent ALS Ice Bucket Challenge and No Make Up Selfie Campaign

Millions of social media users can be seen pouring ice cold water accompanied with ice cubes over their heads after which they challenge / nominate more people to do the same. This Ice Bucket challenge has become an internet phenomenon that has swamped social media. This challenge has had a profound effect, successfully generating millions and millions of dollars for the ALS research charity as those participating in the challenge are encouraged to make a donation once they have uploaded their video to social media.

This is not the only fundraising campaign that we have seen take over social media; the no make- up selfie for Cancer research also saw over £2 million pound be raised as internet users posted their bare and make up free faces over their social media channels, similarly nominating others and donating to the charity as they uploaded their picture.

So what makes a successful marketing campaign?

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WNW Digital's Friday Blog Round Up

This weeks blog round up primarily focuses on online communication, whilst highlighting ways that we can improve our interaction with others through the means of blogging and social media.

10 Minute touch – Up: Make Someone’s Day (and Make Your Self Known) - Different to your usual blog entry, Blog Clarity mixes things up by setting their readers a blogging challenge to help enccouage interaction within the blogging world.

- Again, highlighting the importance of communication and interaction, this blog suggests 5 ways in which this can be achieved. (more…)

How To Make Time For Social Media And Why This Is Vitally Important

As a keen digital marketer it pains me when I see a social media account that has not been updated for weeks, even more so months!! Social media presents a huge opportunity for businesses to increase their brand awareness, engage with their customers, attract new business, advertise products, release company updates and so on. With this in mind you might be thinking then why are businesses not making use of this great marketing tool… sadly the answer is TIME.

We live in a fast paced environment, where juggling a business alongside other commitments such your family, your friends, your exercise regime, or housework etc often means we are left chasing our tails. However, as the world becomes increasingly digital if you want to keep up with your competitors and you want to promote business success then you need to find the time to take control of your social media NOW. (more…)

Twitter To Tweak Your Timeline

It seems that twitter is constantly evolving and updating its features to improve users overall experience on the favourable social network. We have recently seen the introduction of Advertising on twitter through objective based advertising campaigns. In addition to this Twitter is now changing the content that you are able to see on your timeline.

Traditionally your timeline was made up of a variety of different tweets, favourites and retweets from those twitter users that you follow. However twitter has realised that you might be missing out on a huge variety of tweets that might be of interest and of relevance to you.

Therefore if twitter identifies a tweet that has many favourites, an account that lots of your followers are following or perhaps a tweet that is proving to be very popular it is likely that twitter will now insert this on to your timeline. By doing this twitter is hoping that it will be introducing you to additional content that is likely to be of great use or of great interest to you. Twitter has made it clear that this new feature will not be a means of spamming your timeline with irrelevant and pointless content, as twitter will use a strict process to decipher which tweets will be most suited to you by considering how other people in your twitter network are interacting with these additional tweets.

Email Marketing Mayhem – Avoid These 3 Costly Mistakes

Most of us now have our emails linked up to our phones which has made checking our emails a very easy task. The increase in accessibility to our emails has meant that email marketing has become a very powerful tool in the marketing tool box. However, email marketing only becomes an effective marketing strategy if it is done properly. In this blog entry we recognise some of the most common yet costly mistakes that many businesses often make when it comes to email marketing. Also read on for sound advice on how you can achieve email marketing success.

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