Archive for the ‘WNW Staff Blogs’ Category

The Basics Of SEO

Imagine you have just spent a decent sum of money on launching a website / redesigning your existing one. So what’s next?
 

 
Worringly, this a question that many people forget to ask! Yet, the success of your website hugely depends on the strategies and actions that you take during/ after your website’s launch! For the purpose of this blog entry, I briefly consider some of the important SEO strategies that should be applied to ensure your website stands the best chance of success. (more…)

WNW Digital’s Friday Blog Round Up

As usual we have been searching for great blog content to share with you in our weekly round up. Here are our favourites from this week.

Digging In Deep Updating Old Blog Posts For User Experience And SEO – A little bit of urban renewal never went amiss in the fashion world. So how about a little bit of renewal and revival in the SEO old posts. This blogger recognises some key SEO strategies that you should be using from the offset to save you trawling through all your blog posts in history and editing them to SEO satisfaction.

5 Crazy Ways Social Media is Changing Your Brain – Social Media is almost inescapable now, take a look at this interesting (slightly weird) blog entry that suggests ways in which social media is affecting us.  (more…)

The Power Of Scheduling For Social Media Management

Let’s face it we live in a busy world with hectic schedules where we often find ourselves rushing off our feet to try and get everything done. Without some organisation and structure it is no surprise that tasks often get forgotten about or deadlines are not met. So, where I am going with this?

If you are a regular reader to this blog feed you would have noticed that I like to stress the importance and fundamental role that social media can play in your business. Yet one of the most common responses that I hear is “I don’t have the time to update my social media channels on a regular basis.” As a keen digital marketer myself and to anyone else in the industry these words are seen as a crime! Of course, you might have a busy schedule but YOU MUST MAKE TIME to manage your social media channels, remember they are a form of marketing and as many of us will know marketing is the lifeblood of any business.

So know that I have hopefully got my point across, let me let you in to a little secret. (more…)

Pinterest Updates Its Analytics

For those of you who are already using Pinterest you may have noticed that they have updated their analytics function so users can track their accounts progress, for those of you who are not on Pinterest…. Why Not? Pinterest is great! Pinterest is becoming a must have social media channel particularly for businesses who are looking to engage with their customers, advertise their goods and drive their online sales.

In order to start using analytics for your business account you will more than likely have to verify your website and add a piece of analytics tracking code. Once this is done your accounts data will start collecting so next time you log in you will have some figures to look at.

So what will Pinterest’s analytics function tell you?

There are two important data sets that Pinterest analytics is collecting, including; your Pinterest profile and your audience. (more…)

Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.

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Connecting With Your Customers

Would you like to find out why marketing to your customers has never been easier?

More and more people are now frequently using their smartphones to access their social media channels, check their emails and even purchase goods off mobile ecommerce sites. This increased mobile connectivity has meant that businesses are able to get into the hands of their consumers. So if your business is not making use of this increased mobile connectivity then it is likely that you could be restricting your success. Read on to find out how you can extend your marketing tool box and jump straight into the hands of your customers and consumers. (more…)

What is Foursquare?

Foursquare is a relatively new social network that it is committed to help its users find places that will be of interest to them. Foursquare will ask you to rate a selection of places and then suggest other places to visit based on your previous ratings. For example if you have previously rated Italian restaurants as a type of food that you enjoy, then Foursquare will be likely to recommend other Italian restaurants in the future.

Foursquare initially started off as an app that provided search results that was more suitable and targeted to the individual that was searching for them. In 2009 Foursquare app was then combined with an additional app called Swarm. The addition of this app meant that people could check in at their different locations and share their locations with their friends.
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3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

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Social Media’s Influential Role In Virtual Fundraising

Analysis of The Recent ALS Ice Bucket Challenge and No Make Up Selfie Campaign

Millions of social media users can be seen pouring ice cold water accompanied with ice cubes over their heads after which they challenge / nominate more people to do the same. This Ice Bucket challenge has become an internet phenomenon that has swamped social media. This challenge has had a profound effect, successfully generating millions and millions of dollars for the ALS research charity as those participating in the challenge are encouraged to make a donation once they have uploaded their video to social media.

This is not the only fundraising campaign that we have seen take over social media; the no make- up selfie for Cancer research also saw over £2 million pound be raised as internet users posted their bare and make up free faces over their social media channels, similarly nominating others and donating to the charity as they uploaded their picture.

So what makes a successful marketing campaign?

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WNW Digital's Friday Blog Round Up

This weeks blog round up primarily focuses on online communication, whilst highlighting ways that we can improve our interaction with others through the means of blogging and social media.

10 Minute touch – Up: Make Someone’s Day (and Make Your Self Known) - Different to your usual blog entry, Blog Clarity mixes things up by setting their readers a blogging challenge to help enccouage interaction within the blogging world.

- Again, highlighting the importance of communication and interaction, this blog suggests 5 ways in which this can be achieved. (more…)