For those of you who are already using Pinterest you may have noticed that they have updated their analytics function so users can track their accounts progress, for those of you who are not on Pinterest…. Why Not? Pinterest is great! Pinterest is becoming a must have social media channel particularly for businesses who are looking to engage with their customers, advertise their goods and drive their online sales.
In order to start using analytics for your business account you will more than likely have to verify your website and add a piece of analytics tracking code. Once this is done your accounts data will start collecting so next time you log in you will have some figures to look at.
So what will Pinterest’s analytics function tell you?
There are two important data sets that Pinterest analytics is collecting, including; your Pinterest profile and your audience. (more…)