Archive for the ‘WNW Staff Blogs’ Category

SEO Practices: Inbound Links -The Basics

As part of determining what position your website should list in Google has invented a quality metric known as PageRank in order to help attribute a websites listing position. Search engines like Google will consider a variety of SEO practices that will help them determine where your website in affect “deserves” to be listed. There are many SEO practices that can help improve your PageRank quality score. For example including keyword rich quality content on your website is just one vital SEO practice. In addition to this other SEO practices such as attaining inbound links can be an extremely beneficial SEO practice that can have great success in directing more traffic through to your website.

However it is extremely important that these links in to your website are of a high quality and from a reputable site otherwise you could be damaging your SEO listings rather than improving them as search engines like Google will penalise your site if links are of a poor quality. For example Google will consider inbound links from spammy un-organised sites as bad quality inbound links. Therefore when applying for inbound links you should be very select and certain that the website offering the inbound link is credible, organised and well maintained.

Here are a couple of suggestions that might help you find suitable and high quality inbound links:

  • Use Google to search for local web directories. For example if your business is located in Exeter searching for an Exeter business directory would be a great place to start.
  • Use Google to search for industry specific web directories. For example if you are offering a window cleaning service you could search for a window cleaner’s directory. (more…)

4 Benefits Of Social Media Marketing

Using social media to advertise your business is becoming a very popular form of marketing that all businesses should be using. A recent infographic by Wishpond revealed that “89% of all marketers indicated that their social media effort have generated more exposure for their business.” Within this blog entry we recognise 4 great benefits that social media can have on your business.

Build Brand Awareness


Target a large number of people at a low cost – particularly if your content is well curated and informative, those reading the information will be more likely to share it to their followers / social media connections. This provides the opportunity for your content to go viral allowing you to build brand awareness and increase your business exposure. For example on twitter people can retweet your information, on Facebook people can share your status and so on. Social channels like twitter also allow you to include # and tag your tweets; this presents an increased opportunity for your content to be seen by a large number of people.

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Use Social Media To Network At Events

Do you have a business event coming up and want to make a great first impression? Particularly if this is a networking event it is important that you go prepared. Prior to the event put in a few extra hours and carry out some research about the event and its attendees. Follow these quick and easy tips for networking success.

 

  • Check the Facebook event – is there a list of attendees? Familiarise yourself with their names. Check out their Facebook profiles. Can you see what company they work for? What about their interests? Do they post content that might be of use to you?

 

  • Tell others that you are attending the event; you can do this by tagging the event in your own status. This way your post will appear on the events Facebook page, the event creators and those viewing the page will be able to see that you are attending and that you are showing a keen interest. (more…)

How Has Social Media Changed In 2014?

At the beginning of 2014 there were hundreds of predictions that stated how social media was going to change this year. Now that we are half way through the year, we take a look at three of the most significant changes that we have seen so far.

Visual Content
Rise of visual imagery and image based social media channels. Text posts can be great for providing useful information however as social channels evolve people are expecting rich media, eye catching visual content, info graphics and now videos. In particular we have seen the growth of image and rich media based social channels likes Pinterest, Instagram, Snap Chat, Vine and Tumblr etc. (more…)

The Role Of Social Media In The World Cup

Social media is expected to play a huge role in this year’s world cup as millions of people are using their smart phones and tablets to join in on the World Cup conversations that are trending across social networks like twitter. Many people are predicting that the 2014 World Cup is expected to receive the most mentions across social media than any other sporting event, topping the Olympics and the American Super Bowl. The World Cup page has more than 18 million fans promoting World Cup engagement on a scale that has never been seen before.

Digital strategy consulting has revealed that 90% have discussed the World Cup since June 2013.  They also recognised the top ten countries who are mentioning the world cup on twitter. These included; Japan, U.K., Brazil, US, Germany, S.Korea, Indonesia, France, Nigeria and Spain. (more…)

7 Reasons Why Having A Website Is Fundamental To Your Business

When people are looking to buy something they often look online first, this might be to look for more information about the product, look at the price of the product or quite simply see where they can buy the product from. As marketing methods continue to evolve here we explore a select few reasons why having a website has become critical for any business.

  1. Creates an immediate poor impression if your business is not online. It suggests that your business is outdated and stuck in the past.
  2. Not having a website can cast doubt in potential customer’s minds; they might think that you are a smaller business that is not very serious about business development and progression and therefore might not have the resources to look after their needs.
  3. Having a website is a great way to provide people with useful information, for example any shop opening hours, any special offers, new products, company news/ updates etc. (more…)

Top Web Design Blog Entries

We take a look at some of the best blog entries related to web design.

 

Top 5 Declining Web Design Trends You Should Avoid – This blog entry recognises some of the common mistakes that web designers often make. So if you are thinking of designing your website you might want to check these out first

You’re Not Emotional : Emotions and Web Design – Highlighting the influence that web design can have on our emotions. This blog entry show cases some examples of differing web design and the types of emotion that they can stir.  (more…)

What Is PageSpeed Insights?

“PageSpeed Insights analyses the performance of your web pages and provides suggestions to make them faster.” (Google)

In this day and age the speed of your website is crucial to its success. As users we have become very impatient on the web, if a page is not loading fast enough quite simply we look elsewhere for an alternative website that loads immediately. Therefore it is important to monitor the speed of your website to ensure that your website is functioning at a speed that is fast enough to maintain the attention of those visiting it.

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3 Steps To Search Engine Success – Producing Quality Blog Content

There are many actions you can take to ensure your blog stands the best chance of listing well on search engines. For the purpose of this blog entry I address 3 very simple steps you can take to kick-start your blogs listing success.

1.  Insert key words into your blog entry. By doing this you will be optimising the content which is a great way of showing search engines like Google exactly what your blog is about and what it should be listed for. Search engines will recognise these key words especially if they are repeated throughout the content. Then when someone searches for one of these keywords included in your blog entry it is likely to show up in search results.

2. Is your blog SEO friendly? Have you completed the blogs Meta Tags? Many blogging programmes like WordPress will allow you to add widgets, in simple terms you can add functions that will allow you to fill in the Meta Tags for your blog entry. Meta Tags are fundamental to search engine success. You should always make sure that your blog entry has a Meta Title, Meta Description and Meta Keywords. These help tell the search engines exactly what the content in your blog is about and often how useful it is going to be to those browsing the internet. Hopefully if you followed the advice above you would have inserted keywords into your blog entry as you were writing it. By filling in your meta keywords you can show search engines exactly what these keywords are and show them exactly what you want to be listed for. (more…)

Web Design That Drives Potential Customers Away

In today’s society people don’t have time to aimlessly browse websites; people come to your site expecting to find what they want with ease. People make a judgement about whether they are going to continue to use a website within seconds, so if your website is poorly designed it is likely that you are losing potential customers instantaneously.


Here are some of the most common website “nuisances” that could be pushing your website users away:

  •  Cluttered web pages immediately put users off. Make sure your content can be read with ease by leaving adequate space between texts. If you have a piece of information that you particularly want to emphasise perhaps bold the text so that it stands out. Ensure that your USPs (Unique Selling Points) and call to actions are included on every page.
  • Flashing graphics are a big no. They can often make your website look trashy and can distract users from the important content on your website.  (more…)