Archive for the ‘WNW Staff Blogs’ Category

WNW Digital’s Friday Blog Round Up

In this week’s round up we highlight some useful blogs that can help you achieve online success.

How To Drive More Traffic To Old Blog Posts – Don’t let your older blog entries got lost in the mist of the internet.Take a look at the advice in this blog entry and see how you can bring your blogs back to life.

Has Your Pinterest Traffic Tanked? (And What To Do If It Has) – This blog entry provides sound advice on bringing your Pinterest back to life in accordance to the new smart feed that Pinterest has rolled out.  (more…)

Real Time Social Media Marketing In A Nutshell

Admittedly it took a while but now more and more businesses are beginning to recognise the vital importance that social media has in attaining a successful online presence. Despite this recognition there still appears to be widespread confusion regarding what type of content businesses should post, how often businesses should post and when should they post on their social media accounts. In this blog entry we briefly highlight the importance of posting in real time!


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A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

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A Whirlwind Tour Of Popular Social Media Channels

Here we take a look at the influential roles Facebook, Twitter, Pinterest and LinkedIn can play in your business.

Facebook

Facebook is a popular social media channel that is expected to play a fundamental role in online marketing over the coming months. Over the past you would have probably noticed brands for example using Facebook to update you about new products by writing a short description accompanied by a picture in a bid to attract your attention. However, marketers feared that these posts were simply getting lost amongst users other posts in their news feeds. Facebook thought it was time to change things up, so over the coming months you can expect to see big things from Facebook particularly in the form of its advertising features.

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PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

 

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.

Email Marketing In A Nutshell – 5 Tips To Increasing Your Return On Investment

Do you normally spend hours upon hours mulling over the content to include in your marketing emails?
Are you disappointed with the low level response that your emails generate?
Do you want your emails to increase your return on investment?

YES? Then keep reading now, for 5 basic top tips on how you can get your email marketing just right.

Write an interesting, thought evoking, powerful title. Include powerful words like benefit, success etc, if readers can immediately see that the email is going to be of use to them they will be more inclined to open it. It is also argued that emails that include numbers in their titles are also more likely to be opened. (more…)

The Basics Of SEO

Imagine you have just spent a decent sum of money on launching a website / redesigning your existing one. So what’s next?
 

 
Worringly, this a question that many people forget to ask! Yet, the success of your website hugely depends on the strategies and actions that you take during/ after your website’s launch! For the purpose of this blog entry, I briefly consider some of the important SEO strategies that should be applied to ensure your website stands the best chance of success. (more…)

WNW Digital’s Friday Blog Round Up

As usual we have been searching for great blog content to share with you in our weekly round up. Here are our favourites from this week.

Digging In Deep Updating Old Blog Posts For User Experience And SEO – A little bit of urban renewal never went amiss in the fashion world. So how about a little bit of renewal and revival in the SEO old posts. This blogger recognises some key SEO strategies that you should be using from the offset to save you trawling through all your blog posts in history and editing them to SEO satisfaction.

5 Crazy Ways Social Media is Changing Your Brain – Social Media is almost inescapable now, take a look at this interesting (slightly weird) blog entry that suggests ways in which social media is affecting us.  (more…)

The Power Of Scheduling For Social Media Management

Let’s face it we live in a busy world with hectic schedules where we often find ourselves rushing off our feet to try and get everything done. Without some organisation and structure it is no surprise that tasks often get forgotten about or deadlines are not met. So, where I am going with this?

If you are a regular reader to this blog feed you would have noticed that I like to stress the importance and fundamental role that social media can play in your business. Yet one of the most common responses that I hear is “I don’t have the time to update my social media channels on a regular basis.” As a keen digital marketer myself and to anyone else in the industry these words are seen as a crime! Of course, you might have a busy schedule but YOU MUST MAKE TIME to manage your social media channels, remember they are a form of marketing and as many of us will know marketing is the lifeblood of any business.

So know that I have hopefully got my point across, let me let you in to a little secret. (more…)

Pinterest Updates Its Analytics

For those of you who are already using Pinterest you may have noticed that they have updated their analytics function so users can track their accounts progress, for those of you who are not on Pinterest…. Why Not? Pinterest is great! Pinterest is becoming a must have social media channel particularly for businesses who are looking to engage with their customers, advertise their goods and drive their online sales.

In order to start using analytics for your business account you will more than likely have to verify your website and add a piece of analytics tracking code. Once this is done your accounts data will start collecting so next time you log in you will have some figures to look at.

So what will Pinterest’s analytics function tell you?

There are two important data sets that Pinterest analytics is collecting, including; your Pinterest profile and your audience. (more…)