Archive for the ‘WNW Staff Blogs’ Category

Irresistible Blog Content – 5 Ways to Produce Content That People Will Share

There are thousands of articles and blogs posted across social media on a daily basis which makes getting your blog entry noticed a pretty difficult task! Keep reading to find out how you can write blog content that readers will not be able to resist sharing.

1. Write about something you are passionate for. If you are writing about a topic that you are not interested in people will be able to tell straight away and at that point they will probably lose interest in your blog. Make sure you convey your passion in your writing, if you really believe in the topic this should come across in your writing and you should be able to make your readers believe too!

2. Make sure your blog is well structured / organised and easy to read. If you are writing a long and complicated blog entry it is a good idea to break your content up to make it more readable. You could do this by:

  • separating paragraphs with clear headings that indicate exactly what that part of the blog is about
  • using bullet points-use images to break content up.
  • using images to break up content. Images can be striking and eye catching and can be an effective means of maintaining someone’s interest.
  • numbering paragraphs or content

3. Is the information you are providing of value? This is something you need to be continually asking yourself when you are writing your blog entry as we now live in a fast paced environment where people want immediate answers. Make sure you keep your blog short and sweet, don’t waste time babbling on about things that are unnecessary, readers will think you are wasting their time and might turn to an alternative source to get the information that they are seeking. (more…)

Facebook Introduces Multi – Product Ads

Facebook has introduced a new ad option that not only allows marketers to advertise one product but a huge three products all in one post! This is expected to be a huge success as marketers no longer have to focus their advertising efforts solely on one product.

The new ads are available on desktops, mobiles and tablets. On mobiles the three products are displayed in a rolling banner, with the edge of the next image being displayed down the side so that users are aware that there are more products to be viewed. In addition to this, each of the images is accompanied with a description and link so that customers are able to direct to the product on the website that it is being sold from. (more…)

3 Reasons Why Social Media Is Crucial To Business Success

The number of people using social media is continuing to increase at unprecedented rates and therefore social media is a huge market opportunity for businesses to connect with their customers on a frequent basis. In this blog entry we discuss 3 reasons why social media can therefore be critical to your business success.

1. Increase your brand awareness

By posting regular updates on social media you can be a constant reminder to your existing and prospective customers. Social media is a great way of increasing your brand awareness; however it is vital that you keep these channels updated on a regular basis so that you are not forgotten in the mist of the millions of social media accounts that exist. This is your opportunity to have fun and really show your customers what your brand is about.

Not every single post has to be entirely business related, for example posting in real time about a current sporting event and tagging this event so that people can see your post is a great way of bringing awareness of your business to a wider audience that otherwise might not have known your company even existed. Having said that is important that your social media channels enforce a strong branded message, therefore you should ensure that your profiles contain your company logos/ any company slogan etc. Ultimately social media as part of your digital marketing strategy is a great way in which you can increase your companies brand awareness and introduce your business to a larger audience. (more…)

Using Majestic SEO To Search For Quality Inbound Links

Following on from yesterday’s blog about attaining quality inbound links today we are going to take a look at one of the methods to do this using a programme called Majestic SEO in more detail. Majestic SEO is an online programme that allows you to see where your competitors are getting their inbound links from. You can then make a note of these websites that are linking, carry out your own research of these sites and see if they would be suitable to provide an inbound link to your website. So how do you get started?

1. Create your account
2. Identify your competitors
3. Search for competitor links in
4. Order your results
5. Investigate the inbound linking websites
6. Apply for inbound links

1. Create your account 

Firstly you will need to go to www.majesticseo.com and create a free account so that you are able to start collecting data. When you are signing up to Majestic SEO you should bear in mind that the programme will permit you a limited amount of free daily usage, however to get an increased allowance of data search you will have to be prepared to upgrade your account and pay a small fee.

 

 

2. Identify your competitors

Now that you have your Majestic SEO account set up you are nearly ready to start searching for your competitors inbound links. However in order to do this effectively you will need to first identify exactly who your competitors are. You can use you keywords and carry out a various searches on Google to see what businesses are listing in a similar position to you. You should roughly be aware of what your keywords are… I usually aim to carry out a search using approximately 7-10 keywords so that my research is as thorough as it can be. For example we are a web design and digital marketing company, therefore some of our keywords include phrases like web design Devon, search engine optimisation, marketing Devon and so on. (more…)

SEO Practices: Inbound Links -The Basics

As part of determining what position your website should list in Google has invented a quality metric known as PageRank in order to help attribute a websites listing position. Search engines like Google will consider a variety of SEO practices that will help them determine where your website in affect “deserves” to be listed. There are many SEO practices that can help improve your PageRank quality score. For example including keyword rich quality content on your website is just one vital SEO practice. In addition to this other SEO practices such as attaining inbound links can be an extremely beneficial SEO practice that can have great success in directing more traffic through to your website.

However it is extremely important that these links in to your website are of a high quality and from a reputable site otherwise you could be damaging your SEO listings rather than improving them as search engines like Google will penalise your site if links are of a poor quality. For example Google will consider inbound links from spammy un-organised sites as bad quality inbound links. Therefore when applying for inbound links you should be very select and certain that the website offering the inbound link is credible, organised and well maintained.

Here are a couple of suggestions that might help you find suitable and high quality inbound links:

  • Use Google to search for local web directories. For example if your business is located in Exeter searching for an Exeter business directory would be a great place to start.
  • Use Google to search for industry specific web directories. For example if you are offering a window cleaning service you could search for a window cleaner’s directory. (more…)

4 Benefits Of Social Media Marketing

Using social media to advertise your business is becoming a very popular form of marketing that all businesses should be using. A recent infographic by Wishpond revealed that “89% of all marketers indicated that their social media effort have generated more exposure for their business.” Within this blog entry we recognise 4 great benefits that social media can have on your business.

Build Brand Awareness


Target a large number of people at a low cost – particularly if your content is well curated and informative, those reading the information will be more likely to share it to their followers / social media connections. This provides the opportunity for your content to go viral allowing you to build brand awareness and increase your business exposure. For example on twitter people can retweet your information, on Facebook people can share your status and so on. Social channels like twitter also allow you to include # and tag your tweets; this presents an increased opportunity for your content to be seen by a large number of people.

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Use Social Media To Network At Events

Do you have a business event coming up and want to make a great first impression? Particularly if this is a networking event it is important that you go prepared. Prior to the event put in a few extra hours and carry out some research about the event and its attendees. Follow these quick and easy tips for networking success.

 

  • Check the Facebook event – is there a list of attendees? Familiarise yourself with their names. Check out their Facebook profiles. Can you see what company they work for? What about their interests? Do they post content that might be of use to you?

 

  • Tell others that you are attending the event; you can do this by tagging the event in your own status. This way your post will appear on the events Facebook page, the event creators and those viewing the page will be able to see that you are attending and that you are showing a keen interest. (more…)

How Has Social Media Changed In 2014?

At the beginning of 2014 there were hundreds of predictions that stated how social media was going to change this year. Now that we are half way through the year, we take a look at three of the most significant changes that we have seen so far.

Visual Content
Rise of visual imagery and image based social media channels. Text posts can be great for providing useful information however as social channels evolve people are expecting rich media, eye catching visual content, info graphics and now videos. In particular we have seen the growth of image and rich media based social channels likes Pinterest, Instagram, Snap Chat, Vine and Tumblr etc. (more…)

The Role Of Social Media In The World Cup

Social media is expected to play a huge role in this year’s world cup as millions of people are using their smart phones and tablets to join in on the World Cup conversations that are trending across social networks like twitter. Many people are predicting that the 2014 World Cup is expected to receive the most mentions across social media than any other sporting event, topping the Olympics and the American Super Bowl. The World Cup page has more than 18 million fans promoting World Cup engagement on a scale that has never been seen before.

Digital strategy consulting has revealed that 90% have discussed the World Cup since June 2013.  They also recognised the top ten countries who are mentioning the world cup on twitter. These included; Japan, U.K., Brazil, US, Germany, S.Korea, Indonesia, France, Nigeria and Spain. (more…)

7 Reasons Why Having A Website Is Fundamental To Your Business

When people are looking to buy something they often look online first, this might be to look for more information about the product, look at the price of the product or quite simply see where they can buy the product from. As marketing methods continue to evolve here we explore a select few reasons why having a website has become critical for any business.

  1. Creates an immediate poor impression if your business is not online. It suggests that your business is outdated and stuck in the past.
  2. Not having a website can cast doubt in potential customer’s minds; they might think that you are a smaller business that is not very serious about business development and progression and therefore might not have the resources to look after their needs.
  3. Having a website is a great way to provide people with useful information, for example any shop opening hours, any special offers, new products, company news/ updates etc. (more…)