Archive for the ‘Internet Marketing’ Category

WNW Digital’s Friday Blog Round Up

This weeks blog round up primarily focuses on online communication, whilst highlighting ways that we can improve our interaction with others through the means of blogging and social media.

10 Minute touch – Up: Make Someone’s Day (and Make Your Self Known) - Different to your usual blog entry, Blog Clarity mixes things up by setting their readers a blogging challenge to help enccouage interaction within the blogging world.

5 Tips for Writing Comments that Build Your Blogging Brand - Again, highlighting the importance of communication and interaction, this blog suggests 5 ways in which this can be achieved. (more…)

Getting To Grips With Social Media

Over recent year’s social media has become a very powerful marketing tool in which many businesses are effectively engaging with their customer base. However, there are still plenty of businesses that have not yet seized this great marketing opportunity quite frankly because they don’t know or are confused about what type of content they should be publishing.

Here at WNW Digital we have put together a basic list of suggestions of the types of content you might want to post about on your social media channels. These include but are not limited to:

- Information about new products / services (more…)

Email Marketing Mayhem – Avoid These 3 Costly Mistakes

Most of us now have our emails linked up to our phones which has made checking our emails a very easy task. The increase in accessibility to our emails has meant that email marketing has become a very powerful tool in the marketing tool box. However, email marketing only becomes an effective marketing strategy if it is done properly. In this blog entry we recognise some of the most common yet costly mistakes that many businesses often make when it comes to email marketing. Also read on for sound advice on how you can achieve email marketing success.

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WNW Digital’s Friday Blog Round Up

It’s time for our Friday round up again… this week has flown by! I have chosen some great entries that focus on providing great hints and tips for online marketing, website design and much more.

 8 ways to improve the usability of your website – Your website acts as the face of your business, therefore it is important that its design is well thought out promoting easy usability. This blog entry provides great tips on how you can design your website for success.

7 things brands need to know about the internet of things –  This is quite a fascinating read. Recognising the intensified rate in which the digital revolution seems to be occurring, this blog entry suggests how brands should be thinking of how their products can become interrelated with the web. (more…)

What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.

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Email Marketing Tips For Beginners

This blog entry by Wade Harman is a great a starting point for those looking at starting email marketing and also those who need that extra bit of help and guidance to their existing email marketing strategies. This light hearted yet very informative blog entry that not only recognises the importance of email marketing but also suggests numerous top tips and ideas that will help you get your email marketing right.

Within this blog entry you can expect to find useful information on topics concerning; Why email marketing is so important, when to do your email marketing, what to send to your subscribers and much more. To read the blog entry Email Marketing Tips For Beginners click here .

 

WNW Digital’s Friday Blog Round Up

In this weeks blog round up we highlight the EXTREMELY important changes that if ignored could be damaging your business, alongside other great business advice including social media and email marketing.

IMPORTANT CHANGES TO COMMERCIAL TERMS– This blog post might be one of our own but the effects of not knowing about these recent changes could be extremely damaging to your business if you are a online retailer / ecommerce owner. So if you want to learn how to protect your business after the recent changes to the regulations that govern the online sales of products of services. Pay attention now!

Page One of Google And How It Gets You Customers – Dreamed of getting your business on first page search results of Google, then give this blog a chance. Ashley not only talks about the benefits of listing on the first page of Google but also suggests ways in which this can be achieved. (more…)

Blogging Ahead Of Time – Planning And Organising Your Topics And Titles

If you blog on a regular basis then it is worth paying attention to this very basic yet effective advice that is often forgotten in our busy and hectic schedules.

Plan ahead, create a schedule and assign a theme or topic for every day / every week. For example on Friday at WNW Digital our readers will know that they will be able to find our weekly round-up blog. Having a reoccurring theme can often help attract a unique and generous following. These readers that return week in week out clearly express an interest in the topics that you are blogging about and more than likely appreciate depth and knowledge that you are providing within your blog. (more…)

WNW Digital’s Friday Blog Round Up

This week all of our blog entries highlight the role of social media in marketing strategies.

Personalisation in marketing: how far should brands go? -This article discusses the effectiveness of personalisation whilst recognising that there needs to be a fine balance between the personalisation of everything and keep customer data safe and secure.

Three brands that were surprise winners of World Cup 2014 – This year’s world cup provided the perfect space for interaction between businesses and their customers. This blog entry identifies 3 brands that had great success, including Dr Dre Beats, Specsavers and Danoe activia yoghurt. (more…)

6 Top Tips For Successful Blogging

Take a look at some of my top tips that will help drive your blogging success.

Stick to a topic or theme – You should specialize in one area of interest. Not only will you convey your passion for the topic in your writing, it is likely that by focusing on one area in particular you will really be able to get stuck into the topic in great detail. This will allow you to present yourself as an expert within your industry. However if you are one of those people that would prefer a little bit of variety in your blog entries why not designate a topic to each day of the week and repeat this week in week out.

Mix up the style/ format of your blogs – it is important that you mix up the format of your blogs every now and then. For example on one day you might want to break your content up using headings for paragraphs, another time you might want to break your content up using bullet points, other times you might want to just create an infographic. Don’t get stuck in a rut, remember we live in a fast paced environment whereby people are often rushed off their feet and will not have the time or patience to sit down and read pages of long copy. So keep this in mind when you are producing your content, make it’s format as attractive and as interesting as possible.

Create a list of useful resources / news feeds – When you are struggling for inspiration you can use this as your go to place to look for topic ideas, events or news that might be relative to your blogging topic.
Create an image bank – as the old saying goes an image can speak a thousand words. Spend some time taking photos of images that you will be able to use in your blog entries. Take the opportunity to input a striking image that will attract and maintain the interest of those reading your posts.

Schedule posts in advance – this takes the pressure off writing to tight deadlines. Having blogs scheduled in advance can also be particularly useful in terms of sickness, holiday or even unexpected meetings or deadlines.

Post your blog entries on social media – social media is a great way of getting your content noticed and read. Be sure to post your blog across all of your social channels for maximum exposure. Just remember you will have to adapt your status depending on what channel you are posting on. For example twitter will only allow you to post a tweet that is less than 140 characters.