Archive for the ‘Internet Marketing’ Category

Guest Blog: Why You Need Localisation

This insightful blog is written by Tom Rowsell a copywriter employed by EmpowerLingua Translation Services.

Overseas expansion may sound costly, but failure to account for developing markets in a global economy could cost you even more. Even if you are struggling in the domestic market, that doesn’t mean you should shy away from foreign markets. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into. If your website and social media content is monolingual then you are missing out on valuable traffic and potential sales. It doesn’t take long to achieve ROI on localisation investments if you plan them properly.

No one knows your business like you do, so ask yourself which markets are appropriate? How much profit do you stand to make from them? You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like. Then you can tailor your digital marketing material to the necessary cultural perspective.

Once you’ve figured out which languages you want to translate your website/social media/marketing material into, get a professional to do it. Some business owners misguidedly believe that Google Translate can solve all their localisation problems. This is a big mistake, as experts like Professor Nigel Vincent, president at The British Academy for the Humanities and Social Sciences, will tell you. He laments the lack of polygots emerging from British universities and argues that our monolingual workforce may find it hard to compete globally. (more…)

WNW Digital’s Friday Blog Round Up

In this week’s round up we highlight some useful blogs that can help you achieve online success.

How To Drive More Traffic To Old Blog Posts – Don’t let your older blog entries got lost in the mist of the internet.Take a look at the advice in this blog entry and see how you can bring your blogs back to life.

Has Your Pinterest Traffic Tanked? (And What To Do If It Has) – This blog entry provides sound advice on bringing your Pinterest back to life in accordance to the new smart feed that Pinterest has rolled out.  (more…)

Real Time Social Media Marketing In A Nutshell

Admittedly it took a while but now more and more businesses are beginning to recognise the vital importance that social media has in attaining a successful online presence. Despite this recognition there still appears to be widespread confusion regarding what type of content businesses should post, how often businesses should post and when should they post on their social media accounts. In this blog entry we briefly highlight the importance of posting in real time!


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WNW Digital’s Friday Blog Round Up

Gain an effective online presence with the great advice contained in today’s blog entry.

Pearls of Wisdom from 9 Internet Marketing Quotes – One of my favourite bloggers Ashley Faulkes, recognises some of the most influential marketing quotes that can help you attain online marketing success.

Creativity is a Learned Process – Internet success often depends on the creativity of your online marketing. This interesting blog entry considers the process by which we (humans) create. (more…)

WNW Digital’s Friday Blog Round Up

We have created a varied blog round up for you this week. Keep reading for marketing, ecommerce, web design and more great advice.

Urgent vs Important – This blog entry provides a solution to managing your busy schedule and task load. If you are struggling to keep on top of things then this blog entry is definitely worth a read.

How OPEN Cycle Communicates Relentless simplicity To Customers – Using Open Cycle as a case study, this fantastic blog entry really emphasises how communication and engagement with your customers through the use of marketing channels like email and social media have allowed this business to grow to new levels of success.

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A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

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Email Marketing In A Nutshell – 5 Tips To Increasing Your Return On Investment

Do you normally spend hours upon hours mulling over the content to include in your marketing emails?
Are you disappointed with the low level response that your emails generate?
Do you want your emails to increase your return on investment?

YES? Then keep reading now, for 5 basic top tips on how you can get your email marketing just right.

Write an interesting, thought evoking, powerful title. Include powerful words like benefit, success etc, if readers can immediately see that the email is going to be of use to them they will be more inclined to open it. It is also argued that emails that include numbers in their titles are also more likely to be opened. (more…)

The Power Of Scheduling For Social Media Management

Let’s face it we live in a busy world with hectic schedules where we often find ourselves rushing off our feet to try and get everything done. Without some organisation and structure it is no surprise that tasks often get forgotten about or deadlines are not met. So, where I am going with this?

If you are a regular reader to this blog feed you would have noticed that I like to stress the importance and fundamental role that social media can play in your business. Yet one of the most common responses that I hear is “I don’t have the time to update my social media channels on a regular basis.” As a keen digital marketer myself and to anyone else in the industry these words are seen as a crime! Of course, you might have a busy schedule but YOU MUST MAKE TIME to manage your social media channels, remember they are a form of marketing and as many of us will know marketing is the lifeblood of any business.

So know that I have hopefully got my point across, let me let you in to a little secret. (more…)

Effective Digital Marketing in Just 3 Hours

Can you honestly say your digital marketing is working effectively?

The shocking truth you probably can’t. Digital Marketing is now a fundamental building block that is critical to your business success. Yet despite its high importance many people are still ignoring this important marketing strategy.

The world of SEO and online marketing is constantly evolving; therefore if you want to be in with a chance of levelling your competitors, introducing new business and driving those sales… then it is absolutely vital that you keep up to date with the latest digital marketing trends. This is where our FREE DIGITAL MARKETING SEMINARS will help you!

Topics to be covered include:

  • Is Search Engine Optimisation Dead?
  • How to make Google Adwords work effectively (more…)

WNW Digital’s Friday Blog Round Up

Friday only means one thing at WNW Digital, its blog round up day. So which blog entries have caught our eye this week?

How To Watch your Competitors On Facebook – When your planning your marketing strategy for the next couple of months, you are bound to want to check out what your competitors are doing. This great blog entry by Blog Clarity provides basic instructions on how you can see what your competitors are up to by using the Pages to Watch feature offered by Facebook.

4 Actionable Strategies For Boosting Sales & Engagement on your Blog – Ever feel like your blog content is getting lost in the world wide web. Then read this blog entry now to find out how your blogging can encourage a greater level of engagement and improvement in sales.  (more…)