Social Media is a powerful marketing tool from the digital marketing tool box. It is a great means of connecting with customers, new business prospects, marketing your products, sharing special offers, revealing company news and so on.
There are many different social media channels out there so it is important that you find the right social media channels for your business. For example a recruitment agency would want to focus on LinkedIn whereas an artist might focus on image based social media channels like Instagram. Of course if you have the times and means available you can really maximise your digital marketing efforts by displaying a substantial online presence on more than one of the social media channels out there. (more…)