Archive for the ‘Internet Marketing’ Category

Blogging Ahead Of Time – Planning And Organising Your Topics And Titles

If you blog on a regular basis then it is worth paying attention to this very basic yet effective advice that is often forgotten in our busy and hectic schedules.

Plan ahead, create a schedule and assign a theme or topic for every day / every week. For example on Friday at WNW Digital our readers will know that they will be able to find our weekly round-up blog. Having a reoccurring theme can often help attract a unique and generous following. These readers that return week in week out clearly express an interest in the topics that you are blogging about and more than likely appreciate depth and knowledge that you are providing within your blog. (more…)

WNW Digital’s Friday Blog Round Up

This week all of our blog entries highlight the role of social media in marketing strategies.

Personalisation in marketing: how far should brands go? -This article discusses the effectiveness of personalisation whilst recognising that there needs to be a fine balance between the personalisation of everything and keep customer data safe and secure.

Three brands that were surprise winners of World Cup 2014 – This year’s world cup provided the perfect space for interaction between businesses and their customers. This blog entry identifies 3 brands that had great success, including Dr Dre Beats, Specsavers and Danoe activia yoghurt. (more…)

6 Top Tips For Successful Blogging

Take a look at some of my top tips that will help drive your blogging success.

Stick to a topic or theme – You should specialize in one area of interest. Not only will you convey your passion for the topic in your writing, it is likely that by focusing on one area in particular you will really be able to get stuck into the topic in great detail. This will allow you to present yourself as an expert within your industry. However if you are one of those people that would prefer a little bit of variety in your blog entries why not designate a topic to each day of the week and repeat this week in week out.

Mix up the style/ format of your blogs – it is important that you mix up the format of your blogs every now and then. For example on one day you might want to break your content up using headings for paragraphs, another time you might want to break your content up using bullet points, other times you might want to just create an infographic. Don’t get stuck in a rut, remember we live in a fast paced environment whereby people are often rushed off their feet and will not have the time or patience to sit down and read pages of long copy. So keep this in mind when you are producing your content, make it’s format as attractive and as interesting as possible.

Create a list of useful resources / news feeds – When you are struggling for inspiration you can use this as your go to place to look for topic ideas, events or news that might be relative to your blogging topic.
Create an image bank – as the old saying goes an image can speak a thousand words. Spend some time taking photos of images that you will be able to use in your blog entries. Take the opportunity to input a striking image that will attract and maintain the interest of those reading your posts.

Schedule posts in advance – this takes the pressure off writing to tight deadlines. Having blogs scheduled in advance can also be particularly useful in terms of sickness, holiday or even unexpected meetings or deadlines.

Post your blog entries on social media – social media is a great way of getting your content noticed and read. Be sure to post your blog across all of your social channels for maximum exposure. Just remember you will have to adapt your status depending on what channel you are posting on. For example twitter will only allow you to post a tweet that is less than 140 characters.

The Power Of Infographics – 6 Ways They Can Benefit Your Business

Eyecatching
Infographics can condense a lot of information into a very readable format. Infographics usually contain graphs, pie charts, flow diagrams, images, maps, bar charts and so on. There alternative format means that they usually stand out amongst other text dominated content. Infographics are often powerful imagery that really can speak a 1000 words.

Solution to time restrictions
Infograpghics are proving to be a great medium for conveying information particularly as we now live in an environment where we are restricted by time demands. Nowadays it is not very often that people have the time to sit down and read through long text content only to take away a few key points. Infographics therefore provide a solution to this problem by presenting comprehensible contently clearly and quickly. (more…)

WNW Digital’s Friday Blog Round Up

We are back to publishing our weekly blog round up. Take a look at our favourite blog entries of the week. This weeks entries are centered around digital marketing and the role that social media, data collection and marketing events can have.

Why You Clicked on That Tweet: The Pschology of Twitter Engagement -Do you ever consider the reasons why you chose to ignore one tweet but click on another? This great blog entry takes a look at some of the influencing psychological factors that encourage us to engage on twitter.

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014 – This blog contains details to marketing conferences that should not be missed this year. (more…)

WNW Design’s Weekly Blog Round Up

It is going to be a busy day in the office tomorrow as we move to our new offices in Exeter City Centre. So to prevent you from missing out on our weekly Friday blog round up we thought we would post it today instead! This week our favourite blog entries primarily focus on the role of  online marketing in the form of blogging and social media.

Blog Design Tips to Make Sure People Stop to Read Your Content - If you want your blog to stand the best chance of success then take a look at this great advice that will help you improve your blogs user friendliness.

The Science of Storytelling [Infographic] – Recognising the powerful influence that images can have, this infographic highlights how telling your content like a story will help it become more memorable to others. (more…)

3 Top Tips To Writing Effective Blog Headlines

Throughout our daily lives we are presented with lots of marketing material, whether this is a TV Advert, a feature on the back of a bus, a blog entry or perhaps even a tweet. There really is no escape from everyday marketing. However, as we tend to see so much marketing material we almost become oblivious to what we are seeing. Therefore it is vital that any marketing material that your produce is attention grabbing. For the purpose of this blog entry we will consider 3 top tips to writing effective attention grabbing headlines.

So what can you do to ensure that your blog headlines are effective?

1. Include Numbers

Headlines that include numbers stand more chance of being read! Nowadays people are often in a rush and therefore having a guide to exactly what information readers can expect to find in the blog post is usually very handy. (more…)

Managing Your Social Media When You Are On Holiday

Are you going to be leaving the office for a holiday this summer? Are you worried about how you are going to keep your social media posts updated regularly? Your social media channels are a direct form of communication with your customers and clients, therefore abandoning your social media channels for the holiday period would not be your smartest move. This is where the importance of scheduling posts and planning ahead comes into play!

There are a variety of social media channels and also additional programmes like Hootsuite that will allow you to schedule your social media updates in advance. You can write all of your posts prior to your holiday, upload them like you would any other status and then select the date and precise time that you would like them to appear. This is a fantastic way of keeping your business active online in your absence. It might be worth sitting down with a diary and looking if there are any significant events happening when you are on holiday, you can write and schedule posts that are relative to these. A couple of weeks before you go on holiday you could also start making notes and recording any interesting articles that you have read that you think might be of interest to your customers. By scheduling things in advance you will be able to maintain a continual online business presence, reminding your customers that your business exists. (more…)

Wasting Time Commenting On Other Peoples’ Blog Feeds? Read On For Blog Commenting Etiquette

You might think that this is a quick and easy way to get your name noticed and respected within your industry. However it is important to bear in mind that there are certain steps that you should take to ensure that your blog comments are worthwhile and well- constructed, otherwise you could be doing yourself more damage than good.

Make sure your comment is relevant to the content within the blog – Don’t just read the first paragraph and think you have read enough to contribute to the comments below. It will become clear very quickly if you have not spent the time reading the whole blog entry and people will assume that you are simply writing any old comment just to promote yourself. This is something that is frowned upon within the blogging industry and by doing this you will likely tarnish your reputation as a blogger and be categorised as a spammer. (more…)

WNW Design’s Friday Blog Round Up

In this week’s blog round up you can find a fantastic sources that provide sound advice on blogging, managing social media, creating powerful content and much more.

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - Looking beyond traditional search engines like Google, Yahoo and Bing this bog entry highlights ten new tools that can help you search for new information in real time.

Takeaways from Social Media Day San Diego 2014  - For those of us who were unlucky enough to attend Social Media Day in San Diego, fear not, Jenn Herman has summarised the key points covered at the event.

Three Steps to Be a Smarter Blogger … And Cut Your Workload in Half - This insightful blog provides readers with 3 simple steps that can make your blogging tasks seem a lot easier.

Get Amazing Results with a Simple Social Media Strategy w/Rebekah Radice –  Providing you with both the podcast and transcript, Ashley Faulkes seeks the advice of social media expert Rebekah Radice in a discussion designed to help you achieve success across social media channels.

The Future of Content Part 2: with Lisa Gerber - Following on from last week’s blog entry, this week’s entry takes a look at the future of brands and their own content marketing strategies. Lisa Gerber highlights that the future is “brands who forge their own paths, and do marketing on their own terms” introducing unique yet quality marketing.