SEO is becoming an essential aspect of your marketing strategy and should certainly not be ignored in 2015.
Here we provide some very basic practices that you can follow to ensure that the face of your business (ie. Your website) is being found by others.
Use programmes like Adwords Keyword Planner tool and see what phrases / keywords you should be targeting. Although this tool is designed to show you a rough estimate of competition on adwords it will also very handily show you how many searches are being made on that specific phrase as well as suggesting other phrases that might be worth targeting. To see what kind of competition this phrase presents you will have to type the search phrase in Google and look at for example how many other results there are. Of course there are plenty of other methods of carrying out keyword research but this is a really good place to start.
If you are working with a Digital Marketing company it would be great if you could tell your account manager the sorts of areas of your business you really want to push. Do you have for example a specific product category or location that you want to target? (more…)