Archive for the ‘Internet Marketing’ Category

WNW Digital’s Christmas Blog Round Up

This week we incorporate the festive season and new year into our blog entry with interesting facts and great advice regarding digital marketing at this time of year.

Retain a Customer for Life not just for Christmas - Take a look at some of the strategies that you should be implying to ensure that your customers receive a quality service all year round.
 
5 Perfect Christmas Presents For The Digital Marketing Geek – Take a look at some of the weird and wonderful gifts that could help you and your digital marketing business.

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3 SEO Tips for 2015

SEO is becoming an essential aspect of your marketing strategy and should certainly not be ignored in 2015. 

Here we provide some very basic practices that you can follow to ensure that the face of your business (ie. Your website) is being found by others.

Keyword research


Use programmes like Adwords Keyword Planner tool and see what phrases / keywords you should be targeting. Although this tool is designed to show you a rough estimate of competition on adwords it will also very handily show you how many searches are being made on that specific phrase as well as suggesting other phrases that might be worth targeting. To see what kind of competition this phrase presents you will have to type the search phrase in Google and look at for example how many other results there are. Of course there are plenty of other methods of carrying out keyword research but this is a really good place to start.

If you are working with a Digital Marketing company it would be great if you could tell your account manager the sorts of areas of your business you really want to push. Do you have for example a specific product category or location that you want to target? (more…)

5 Tips For Online Success This Christmas

With just over a week to go until the big day, we address some simple changes that can you make to ensure your online business has success during the festive period.


Create a Christmas Banner

Perhaps you have a special offer running in the lead up to Christmas, whether this is free delivery, discount on services or goods or even a Christmas competition. Don’t let this be missed, create a banner that can be added to your website, social media and email marketing newsletters.
 
Publicise Opening Hours
 
Make sure your customers are informed. When is your Christmas delivery cut off? What are your opening hours? Create a social media post and pin it for example to the top of your Facebook page so that it is the first thing customers see when they come to visit your website. You could also add your Christmas information to your contact page on your website. (more…)

WNW Digital’s Friday Blog Round Up

This week we focus on creating powerful and effective online content through these great blogs that reference blogging, social media and content marketing.
 

 
5 Brilliant Ways To Get More Blog Social Shares –  A jam packed blog full of advice on how to get your blog content noticed.
 
11 Things You Should Stop Doing on Social Media – A Top blog entry that highlights some of the most common faults that people make when trying to engage online.  (more…)

Optimise Your Online Business This Christmas

Make 2014 your most successful year to date with these top tips that will help boost your online sales over the Christmas period.

  • Create a Christmas Banner that advertises a special offer
  •  Publicise your delivery dates and opening hours over the Christmas period
  • Create an Adwords Campaign for your seasonal product (more…)

WNW Digital’s Friday Blog Round Up

Learn how to get your online content just right with the great hints and tips in today’s blog round up.
 


 
Typography Matters: A Font of Content Marketing Inspiration – A really interesting insight into the power your content text holds and how this affects the success of your business.
 
The Power of Multi- Channel Digital Marketing Campaign (Infographic) – An interesting infographic that talks about harnessing the power of social media marketing through the use of multiple channels. (more…)

The Commercial Countdown To Christmas

35 days  until Christmas

As expected the Christmas shopping mania will soon begin and shops in store and online will be sent into its annual frenzy.

Get ahead of the game now and start alerting your customers to the changes that will be taking place around Christmas.

Here are some things you might want to consider.

 

  • Christmas Opening Hours – when will your customers be able to contact you? Do you provide an emergency contact?
  • When will your last delivery be before Christmas? (more…)

3 Steps To Create A Powerful Online Presence For Business

In recent years the internet has become a very vital phenomenon that has almost become second nature to our everyday lives. For many of us, going without internet for the day would now seem near impossible. We use the internet to connect with friends, upload our latest photos, check in at exciting places, order our weekly shopping, do our online banking, book our travel tickets … you get the gist.

As well as being used in our personal lives, the internet is also beginning to dominate in business. In this blog entry we highlight 3 ways in which you can use the internet to create a powerful online presence.
 
Social Media
It is almost seen as a crime now if a business does not have any active social media accounts set up. Facebook, Twitter and LinkedIn tend to be the most popular social channels out there that businesses are beginning to utilise. So how can social media help your business? Social Media allows you to post regular updates and ultimately engage with your online audience. You can post about new products, company updates, new staff, ask questions, run competitions and so on. Social media can be a powerful means of enforcing your brand and really voicing your business personality.

SEO
The practice of SEO involves a variety of different strategies that are applied to promote healthy listings for your website. If you want your website to list on the first page of search results then organic SEO is absolutely vital. Organic SEO strategies can typically involve keyword research and insertion of these keywords into your online content. Search engines like Google also like to see regular and fresh content uploaded, whether this be in the form of blogging, articles or new products, updating your content on a regular basis can work wonders for your listings. Other good SEO strategies can also involve link building. It is important to note here that you should only apply for quality inbound links to your website otherwise links from websites that have a spam characteristic can actually cause damage to your listings.

Email Marketing
This offers another avenue for you to reach out and connect with your customers. You can use your emails to offer discounts, introduce new product lines, share company information and so on. Similarly to social media, email marketing can be a powerful method for engaging with your customers on a virtual basis.
 
Of course there are plenty of other strategies that you can apply to attain an effective online presence, this blog entry has only briefly touched up on three of many. So take action and start building your online business empire now.

WNW Digital’s Friday Blog Round Up

This week we bring you some of the best blogs surrounding blogging, content marketing and insight into some of the hottest new apps.

Write Better and Faster with One Simple Tip – This blog entry suggests unusual means of tracking your time and encouraging yourself to write additional content. If you like qwerky means of encouraging yourself to write more then perhaps give this blog a go.

10 Must Read Content Marketing Posts for 2015 – This blog summaries some of the top blog entries that will help you to produce the best content possible.

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WNW Digital’s Friday Blog Round Up

In this weeks blog entry we cover blogging, social media and email marketing. Read on to find out how you can create an effective online presence.

10 Reasons You Must Blog Even if Nobody Reads Your Posts – Read about the benefits blogging in terms of your search engine optimisation and more.

Our gruesomly good guide to Halloween – This blog is the perfect entry that demonstrates how you can Pinterest to market an event, theme or product.  (more…)