Archive for the ‘Internet Marketing’ Category

3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

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Social Media’s Influential Role In Virtual Fundraising

Analysis of The Recent ALS Ice Bucket Challenge and No Make Up Selfie Campaign

Millions of social media users can be seen pouring ice cold water accompanied with ice cubes over their heads after which they challenge / nominate more people to do the same. This Ice Bucket challenge has become an internet phenomenon that has swamped social media. This challenge has had a profound effect, successfully generating millions and millions of dollars for the ALS research charity as those participating in the challenge are encouraged to make a donation once they have uploaded their video to social media.

This is not the only fundraising campaign that we have seen take over social media; the no make- up selfie for Cancer research also saw over £2 million pound be raised as internet users posted their bare and make up free faces over their social media channels, similarly nominating others and donating to the charity as they uploaded their picture.

So what makes a successful marketing campaign?

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WNW Digital’s Friday Blog Round Up

This weeks blog round up primarily focuses on online communication, whilst highlighting ways that we can improve our interaction with others through the means of blogging and social media.

10 Minute touch – Up: Make Someone’s Day (and Make Your Self Known) - Different to your usual blog entry, Blog Clarity mixes things up by setting their readers a blogging challenge to help enccouage interaction within the blogging world.

5 Tips for Writing Comments that Build Your Blogging Brand - Again, highlighting the importance of communication and interaction, this blog suggests 5 ways in which this can be achieved. (more…)

Getting To Grips With Social Media

Over recent year’s social media has become a very powerful marketing tool in which many businesses are effectively engaging with their customer base. However, there are still plenty of businesses that have not yet seized this great marketing opportunity quite frankly because they don’t know or are confused about what type of content they should be publishing.

Here at WNW Digital we have put together a basic list of suggestions of the types of content you might want to post about on your social media channels. These include but are not limited to:

- Information about new products / services (more…)

Email Marketing Mayhem – Avoid These 3 Costly Mistakes

Most of us now have our emails linked up to our phones which has made checking our emails a very easy task. The increase in accessibility to our emails has meant that email marketing has become a very powerful tool in the marketing tool box. However, email marketing only becomes an effective marketing strategy if it is done properly. In this blog entry we recognise some of the most common yet costly mistakes that many businesses often make when it comes to email marketing. Also read on for sound advice on how you can achieve email marketing success.

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WNW Digital’s Friday Blog Round Up

It’s time for our Friday round up again… this week has flown by! I have chosen some great entries that focus on providing great hints and tips for online marketing, website design and much more.

 8 ways to improve the usability of your website – Your website acts as the face of your business, therefore it is important that its design is well thought out promoting easy usability. This blog entry provides great tips on how you can design your website for success.

7 things brands need to know about the internet of things –  This is quite a fascinating read. Recognising the intensified rate in which the digital revolution seems to be occurring, this blog entry suggests how brands should be thinking of how their products can become interrelated with the web. (more…)

What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.

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Email Marketing Tips For Beginners

This blog entry by Wade Harman is a great a starting point for those looking at starting email marketing and also those who need that extra bit of help and guidance to their existing email marketing strategies. This light hearted yet very informative blog entry that not only recognises the importance of email marketing but also suggests numerous top tips and ideas that will help you get your email marketing right.

Within this blog entry you can expect to find useful information on topics concerning; Why email marketing is so important, when to do your email marketing, what to send to your subscribers and much more. To read the blog entry Email Marketing Tips For Beginners click here .

 

WNW Digital’s Friday Blog Round Up

In this weeks blog round up we highlight the EXTREMELY important changes that if ignored could be damaging your business, alongside other great business advice including social media and email marketing.

IMPORTANT CHANGES TO COMMERCIAL TERMS– This blog post might be one of our own but the effects of not knowing about these recent changes could be extremely damaging to your business if you are a online retailer / ecommerce owner. So if you want to learn how to protect your business after the recent changes to the regulations that govern the online sales of products of services. Pay attention now!

Page One of Google And How It Gets You Customers – Dreamed of getting your business on first page search results of Google, then give this blog a chance. Ashley not only talks about the benefits of listing on the first page of Google but also suggests ways in which this can be achieved. (more…)

Blogging Ahead Of Time – Planning And Organising Your Topics And Titles

If you blog on a regular basis then it is worth paying attention to this very basic yet effective advice that is often forgotten in our busy and hectic schedules.

Plan ahead, create a schedule and assign a theme or topic for every day / every week. For example on Friday at WNW Digital our readers will know that they will be able to find our weekly round-up blog. Having a reoccurring theme can often help attract a unique and generous following. These readers that return week in week out clearly express an interest in the topics that you are blogging about and more than likely appreciate depth and knowledge that you are providing within your blog. (more…)