When social media and blogging are combined you are able to create a very powerful marketing network. This powerful combination can be particularly successful in increasing brand visibility. This increased brand visibility can be extremely useful especially in the instance when a new product is being launched. Therefore when it comes to launching a new product its popularity can be dependent on the success of the online marketing campaign.
So, in order to make sure that your online marketing campaign is reaching its full potential there are certain procedures that you can follow when it comes to using your blog to assist with a product launch, these include:
1. Find out what your customer wants.
2. Use teaser posts to capture interest.
3. Run a competition to engage your audience.
4. Include customer reviews to increase return on investment.
5. Optimise your blog to make sure your posts get noticed.
So, let’s go into detail…
Investigate what your customers like, what they want and therefore what they would buy
Get to know your buyers well, there is no point creating a fantastic product that will not have any relevance to your target audience. It is crucial that you spend some time investigating what your customers like, what they want and therefore what they would buy.
Including polls on your blog feed can prove a great way of generating that extra information that you need. You can use the text in the blog post to give your customers some information about the new product and to tell them about the market research you are carrying out. Within the blog posts you can include links to polls/surveys about the new product. If you know exactly what your customers would prefer then you can work to producing a product that is exactly what your customer wants.