Archive for the ‘Internet Marketing’ Category

Driving Traffic to Your Blog: Why Use a Net When You Can Do it With a Hook?

The benefits of running a blog are never realized unless it gets noticed and read. A blog is not an end in itself. It is a means for driving traffic to your professional website where you reap the real advantage for your business or profession. The reason why a blog is important is it is an acceptable way for readers to find a neutral view or plain simple information to enhance their experience.

Like professional websites, blogs too need to be actively pushed. In fact, it is a never-ending process because of the intense competition for the limited readers’ time. Social media is undoubtedly one of the best places to push your blog with Facebook, Twitter, LinkedIn and Google+ being the best.

You are Big in Small Places (more…)

11 Big Myths About Social Media and Content Marketing

Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute:

Myth 1: My customers are not social

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% of them use social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. So, is it possible that YOUR customers aren’t using social? Conceivably, yes. But even if they aren’t yet using social for business, chances are they are using social in some capacity.

Myth 2: Social is not measurable

Social is extremely measurable, but first you have to do something that can be measured. Tracking URLs, visibility into your purchase funnel, unified customer databases. All of it can answer that “are we making money at this?” question, but too often people expect there to be a magic “social media measurement” button, even though there is no such button for radio, TV, email, direct mail, billboards, or fancy business cards. (more…)

How Fair Use Laws Affect Your Marketing Efforts

Fair use is a law that is egregiously abused, daily, by much of the internet. By definition, Fair Use outlines when it’s acceptable to use excerpts of copyrighted material. These special case scenarios include research, teaching, criticism, and news reporting. It’s that last one that throws the web for a loop – sites like Buzzfeed have manifested an extremely loose view of “news”, and as such, the internet is having a hay day with other people’s content.

Many companies are abusing fair use by incorporating copyrighted material into their content marketing efforts, often without a single thought that they might be abusing the system. Photos, music, and video snippets are used across platforms to promote causes other than those they were originally created for, and it’s made the notion of competition in the creative space insanely difficult. (more…)

The Best Google Marketing Resources That You’re Not Using

Google still maintains its spot as the top search engine around the world, even with the number of new ones that pop up across the Web. Millions of people use Google everyday all over the world because of the great search experience. Because it is such a trusted site, online marketers often use the many tools and resources offered by Google.

Small businesses can greatly benefit from the options that are made available from Google. There are plenty of cheap and even free resources that you can utilize in order to improve your marketing strategy for your business.

Market Research

Think Insights

Think Insights allows you to access studies about how different demographics use the Internet. This will help you get a better idea of what online campaigns will work best for your brand and also inspire you with a gallery of creative campaigns. (more…)

Glossary of A to Z Terms Used in Digital Marketing – Part 2

J

jQuery — jQuery has been designed to change the way you write JavaScript by simplifying HTML document, animating, event management and Ajax interactions for rapid Web development.

JPEG —Joint Photographic Experts Group (JPEG) refers to the standard for compressed pictures that are widely used on the Web. This technique is best used for photographs and images that comes with many shades of colour.

Javascript — This is a popular scripting language most often used for client-side Web development. Besides being dynamic, softly typed, prototype-based language with first-class functions, JavaScript (designed to have a similar look to Java) is influenced by many languages and has proven itself to be easier for non-programmers to work with.

K (more…)

Glossary of A to Z Terms Used in Digital Marketing – Part 1

Before we set about creating a glossary of digital marketing terms, let us try to understand what actually it refers to. Digital marketing is all about promoting products and services using digital distribution channels, and creating integrated, targeted and measurable communications so as to acquire and retain customers, while building an enduring relationship.

Here we present to you a glossary of terms from A to Z that are frequently used in digital marketing:

A

Anchor — An anchor is the text that is displayed for a link. It describes the linked website without having to show the full URL that is the destination of the link. You have to tailor the anchor specifically for optimizing a website for search engines. (more…)

2013: Innovative Marketing Trends to Date

There are many timeless elements to creating top-notch, results-oriented online marketing campaigns. If it’s not engaging, memorable, or oozing with a little wow factor, there won’t likely be much fanfare. Every year, however, smart folks figure out new and innovative ways to lure in the masses, manifest a rags to riches story, and create tools and campaigns that become bona fide trends and legends.

We may only be in the fall of 2013, but already there have been many notable new movements that have created a stir in the world of marketing. It’s a bit early to tell which of these have significant staying power, but here are a few of the most critical innovations that business owners should take notice of.

It’s a Gamer’s World (more…)

The 7 Deadly Sins of Content Marketing

It’s amazing how many companies work so hard to create a brand identity, and yet in turn make grave mistakes in their content marketing. Every single piece of content you publish speaks volumes about who you are as a business; it’s imperative that you adopt a clear communication strategy for all marketing materials, and adhere to your guidelines as if it’s the law.

Brands are making loads of blunders throughout the new content marketing craze; if you’d like to avoid these missteps, study the 7 deadly sins of content marketing below, and make a vow to never commit a single one!

Sin #1: Misunderstanding Your Audience

Every marketing executive knows it’s critical to understand a company’s core audience, but many think they know the demographic profile without actually doing a lick of research. This is unwise because it reflects the desire to sell to a specific individual, not the actual customer your brand attracts. (more…)

Steps for Creating a Great Blog Post

Many people say that blog is a voice of your company. It’s a place where new products or services can be introduced and interesting topics or market trends discussed.

What’s more, a blog gives an opportunity for customer feedback and comments, and this sort of engagement results in more activity on your site, and benefits your Search Engine listings.

Blogging can be a source of confidence, builds relationships and leads to sales. How? By blogging you’re proving to be a reliable source of information in your industry. The customers will only buy from a place they trust.

Initially you will have to research topics and subjects to write your blogs, but after a while you’ll find inspiration talking to clients, very day in your business, responding to blog comments, etc. Blogging will generate more blogging.

So what are the important things to consider when blogging?

Target Audience (more…)

Monetizing Your Blog: Four Ways to Make Some Dough While Doing What You Love

Everyone has something they are truly passionate about, and thanks to blogging, many people are sharing their passion with the world. What is it that you love more than anything else? Crafting? Decorating? Being a parent? Cooking? Traveling? Fashion? Whether you are a professional in a particular field, or you simply have a hobby that you love (borderline obsession, perhaps?), you can share your knowledge and passion about a topic through a blog.

While many people blog as a hobby and because they want to share their enthusiasm about a particular subject, with some effort, a blog can be turned into a money-making machine. That’s right: You can actually earn money by sharing information about something you truly love with others on the Internet. But how can you earn money blogging? It’s called “monetization.” (more…)