Writing your ad text can be tricky and testing. However in order to be sure that your ad is effective you should follow these guidelines how to construct a successful advert!
Getting started… writing the ad!
Before you write your ad you need to consider the following;
- Who is your target audience?
- What do they want?
- What are your target audience interested in?
- How can your business benefit people?
- Where can your target audience be found?
Next you will need to write a headline that is succinct, catchy and relevant. This is your chance to attract your audience. Make sure your headline is clear, stands out and is irresistible. Your headline is the first piece of text that people will see. You need to make sure you work on your headline to make sure that it is effective and leaves your readers wanting more.
Now you will come to writing the main copy and body of your ad, it is really important that this text is not only related to your headline but also to the page or product or service that your ad might be directing you to. If you advert is advertising one thing, yet the page you direct those interested in your ad to is irrelevant and focuses on something else, then it is likely that you will leave those initially interested disappointed and frustrated. It is all well and good creating a successful ad but it is vital that your ad is actually selling the product or services that your business or company can offer. Do not mislead your customers! (more…)