Archive for the ‘Internet Marketing’ Category

WNW Designs Friday Blog Round Up

This week’s blog entries take a look at sourcing images on the internet, persuading people online, digital news and much more.

Alternatives to Flickr for Illustrating Your Posts- This blog entry is great for introducing new sites with fantastic image selections that will keep your blog feed fresh and exciting.

The Quick and Dirty Guide to Turning Your Website into a Persuasion Powerhouse – This blog emphasises the role of human psychology in persuading people online. (more…)

Starting A Successful Blog

Firstly you should ask yourself where you are most productive… in the office, on the sofa, in a café, at the beach? Wherever your productive place might be, take yourself there shut yourself off from the rest of the world and write a list of all the possible topics that you could blog about.
View of the beach
If you are not use to doing this, be patient this might take time. Do not get frustrated if you cannot think of a lot of topics straight away, a handful should be adequate to get you started! However it is important that you are entirely comfortable and passionate about the area you will be blogging in. If you are not passionate about what you are going to write about then you are going to struggle writing a new post each week. In addition to this it is likely that your lack of enthusiasm will show in your writing and readers will be put off almost immediately. So before you commit to creating a blog feed choose a topic that excites you, a topic that you can’t wait to share with others! (more…)

WNW Designs Friday Blog Round Up

This week we have read some great blog entries, see our favourites here! Topics include; web design, marketing, ecommerce and analytics…

Every Happy Status Update You Post On Facebook Triggers Another 1.75 Happy Posts. So What For Marketing? This entry takes a look at the psychology behind your social media posts.

10 Things You Should Not Ignore In Your Digital Marketing Strategy – Recognises the fundamental importance that digital marketing now has to any business development. (more…)

Persuasive Writing – How To Construct A Successful Advert!

Writing your ad text can be tricky and testing. However in order to be sure that your ad is effective you should follow these guidelines how to construct a successful advert!

Getting started… writing the ad!

Before you write your ad you need to consider the following;

  • Who is your target audience?
  • What do they want?
  • What are your target audience interested in?
  • How can your business benefit people?
  •  Where can your target audience be found?

Next you will need to write a headline that is succinct, catchy and relevant. This is your chance to attract your audience. Make sure your headline is clear, stands out and is irresistible. Your headline is the first piece of text that people will see. You need to make sure you work on your headline to make sure that it is effective and leaves your readers wanting more.

Now you will come to writing the main copy and body of your ad, it is really important that this text is not only related to your headline but also to the page or product or service that your ad might be directing you to. If you advert is advertising one thing, yet the page you direct those interested in your ad to is irrelevant and focuses on something else, then it is likely that you will leave those initially interested disappointed and frustrated. It is all well and good creating a successful ad but it is vital that your ad is actually selling the product or services that your business or company can offer. Do not mislead your customers! (more…)

The Marketing Benefits Of Having A blog Integrated Into Your Web Design

As recognised in previous blog entries there are certain contributing factors of your web design that can affect your business success. This blog entry is going to look at the critical role and benefits that an integrated blog feed in your web design can have particularly on your business marketing.

You can use your blog feed to advertise your business and its services. Not only will you be building your business brand awareness you will be in effect selling your products and services as well as your industry knowledge. Many people are often put off blogging due to the time that it takes to write a well written and informative post. However, often forgotten is the immediate and long term benefits that your blog post can have on your business.

 

(more…)

Effective Digital Marketing Seminar

Would you like an effective digital marketing strategy to drive your business in the direction you desire?

For those of you whom are serious about driving your business forward you will recognise that marketing is the lifeblood of any business!

With this in mind WNW Design would like to invite you to one of our FREE effective digital marketing seminars taking place at our offices on:

April 30th 9am-12.30pm
May 22nd 6pm -8pm

Topics to be covered include:

  • Is Search Engine Optimisation Dead? (Spoiler… No it definitely isn’t)
  • How to make Google Adwords work effectively
  • The Power of Video
  • Ensuring your Email Marketing is your most cost effective marketing
  • Demonstrate your Expertise to Generate Qualified Leads
  • Social Media: Which platforms and how to find the Time
  • Why Facebook Advertising could be your personal goldmine

 

There will be opportunity to ask any questions and discuss any of these Digital Marketing related topics.
Although the seminar is primarily aimed at those who recognise the importance of getting their Digital Marketing strategy working effectively, the seminar will also be useful for business advisors, such as coaches, accountants or IT professionals who want to give clients informed advice.

Take the first steps to getting your digital marketing on track and reserve your place at the free digital marketing seminar here.

WNW Designs Friday Blog Round Up

Social media, email marketing and responsive web design are all topics that have caught our eye this week. Take a look at our favourite blog entries.

13 Google+ Tools to Improve Your Marketing – This informative blog provides you with top tips to improve your success on Google +

Beginning HTML: How to Use the <strong> Tag – An introduction to HTML

The Hashtag Test: Best and Worst Practices for Social Media Marketers- Some social media etiquette when using the hashtag. (more…)

The Psychology Behind Your Social Media Posts

You might have previously seen my blog entry regarding the psychology behind web design. In this instalment we shall look beyond web design and take a more specific look at the psychology of your social media posts and how the way you use your social media channels can alter your business success. According to Wikipedia Media psychology involves “How people perceive, interpret, respond and interact in a media rich world.”

WNW Design social media channels

Therefore, managing your social media is not a simple process, in reality there is a formula behind creating successful social media posts, particularly as we live in a fast paced environment in which people do not have the time to read through in depth complicated content. Instead users seek eye, catching, interesting and often visually attractive content. Follow these steps to stand the best chance of social media success.

Understand your customers needs

Before you start posting on social media think about why your customers might be following your Facebook page for example. What are they interested in about your business? What will be relevant to them? What type of content will keep them coming back to find out more. You really need to spend some time working out who your target audience primarily is and what they are interested in etc.? For example if you are running a garage, a post about what you had for breakfast will be very irrelevant, whereas if you were a chef this would be exactly the type of content you should be producing. Once you have built up a general customer profile you will be able to start targeting your posts and making them more relevant. (more…)

Make Your Advertising Mobile Now!

It appears that advertising is undergoing a digital revolution as we enter a new technological age where internet and mobile advertising is beginning to overtake traditional advertising methods like newspaper advertising. With the opportunity for increased business success as ads are now displayed across various devices including mobiles and tablets business’ are able to engage their audiences on a wider scale.

Global brands like Facebook are becoming leading experts in utilising mobile advertising. Facebook in particular has now made it extremely easy and accessible for businesses to advertise their offers or business in general for a small fee.

 

(more…)

WNW Designs Friday Blog Round Up

Take a look at our favourite blog entries this week, blog entries include latest ecommerce news, algorithm discussions and more.

9 Inspirational Bloggers to Give You a Blogging Boost - Mad Lemmings provides a list of inspirational bloggers that will help you get back on track when you’re facing a blogging conundrum .

4 Essential Trends in Social Media Marketing in 2014 –A summary of the biggest social media trends expected to take off this year from Social Media Marketing World event in San Diego CA. (more…)