Archive for the ‘Internet Marketing’ Category

3 Top Tips To Writing Effective Blog Headlines

Throughout our daily lives we are presented with lots of marketing material, whether this is a TV Advert, a feature on the back of a bus, a blog entry or perhaps even a tweet. There really is no escape from everyday marketing. However, as we tend to see so much marketing material we almost become oblivious to what we are seeing. Therefore it is vital that any marketing material that your produce is attention grabbing. For the purpose of this blog entry we will consider 3 top tips to writing effective attention grabbing headlines.

So what can you do to ensure that your blog headlines are effective?

1. Include Numbers

Headlines that include numbers stand more chance of being read! Nowadays people are often in a rush and therefore having a guide to exactly what information readers can expect to find in the blog post is usually very handy. (more…)

Managing Your Social Media When You Are On Holiday

Are you going to be leaving the office for a holiday this summer? Are you worried about how you are going to keep your social media posts updated regularly? Your social media channels are a direct form of communication with your customers and clients, therefore abandoning your social media channels for the holiday period would not be your smartest move. This is where the importance of scheduling posts and planning ahead comes into play!

There are a variety of social media channels and also additional programmes like Hootsuite that will allow you to schedule your social media updates in advance. You can write all of your posts prior to your holiday, upload them like you would any other status and then select the date and precise time that you would like them to appear. This is a fantastic way of keeping your business active online in your absence. It might be worth sitting down with a diary and looking if there are any significant events happening when you are on holiday, you can write and schedule posts that are relative to these. A couple of weeks before you go on holiday you could also start making notes and recording any interesting articles that you have read that you think might be of interest to your customers. By scheduling things in advance you will be able to maintain a continual online business presence, reminding your customers that your business exists. (more…)

Wasting Time Commenting On Other Peoples’ Blog Feeds? Read On For Blog Commenting Etiquette

You might think that this is a quick and easy way to get your name noticed and respected within your industry. However it is important to bear in mind that there are certain steps that you should take to ensure that your blog comments are worthwhile and well- constructed, otherwise you could be doing yourself more damage than good.

Make sure your comment is relevant to the content within the blog – Don’t just read the first paragraph and think you have read enough to contribute to the comments below. It will become clear very quickly if you have not spent the time reading the whole blog entry and people will assume that you are simply writing any old comment just to promote yourself. This is something that is frowned upon within the blogging industry and by doing this you will likely tarnish your reputation as a blogger and be categorised as a spammer. (more…)

WNW Design’s Friday Blog Round Up

In this week’s blog round up you can find a fantastic sources that provide sound advice on blogging, managing social media, creating powerful content and much more.

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing – Looking beyond traditional search engines like Google, Yahoo and Bing this bog entry highlights ten new tools that can help you search for new information in real time.

Takeaways from Social Media Day San Diego 2014  – For those of us who were unlucky enough to attend Social Media Day in San Diego, fear not, Jenn Herman has summarised the key points covered at the event.

Three Steps to Be a Smarter Blogger … And Cut Your Workload in Half – This insightful blog provides readers with 3 simple steps that can make your blogging tasks seem a lot easier.

Get Amazing Results with a Simple Social Media Strategy w/Rebekah Radice –  Providing you with both the podcast and transcript, Ashley Faulkes seeks the advice of social media expert Rebekah Radice in a discussion designed to help you achieve success across social media channels.

The Future of Content Part 2: with Lisa Gerber – Following on from last week’s blog entry, this week’s entry takes a look at the future of brands and their own content marketing strategies. Lisa Gerber highlights that the future is “brands who forge their own paths, and do marketing on their own terms” introducing unique yet quality marketing.

How Pinterest Can Drive Additional Traffic To Your Blog

Pinterest is an up and coming social media channel that is now presenting social media marketers huge opportunity to drive increased traffic to their blog. For those who are unfamiliar with the social media channel Pinterest, it is dominantly an image based channel that allows users to post and pin their own striking and interesting images as well as pin (like) other users images that are of interest to them. It is then through these images that users can insert links to their websites / blog feeds etc. in the hope that when someone shows interest in your image they will then direct through to your blog feed by clicking on the like provided to find out more information or read about the pin.

So how can this be achieved?

Create a Pinterest blog board

Create a Pinterest board dedicated to displaying images included in your blog posts. Each time you write and publish a new blog entry as well as publishing the link on social media channels like Facebook, Twitter and Google +, make sure it becomes second nature to also publish it on Pinterest. Of course you will need to make sure that the image that you include in your blog entry is good enough to stand out on the image dominated channel. Although it might take that little bit of extra time to create that powerful image, the benefits and opportunity that Pinterest can present in terms of raising brand awareness and driving increased traffic to your blog, make that little bit of extra time seem worth it. (more…)

Embracing the Demand for Digital

 Digital marketing is rapidly becoming the lifeline of any business as the demand for businesses to maintain a substantial online presence is ever increasing. If your business cannot be found online then it is likely that you are seriously damaging your businesses progression. It is vital that you have a virtual / online presence that can represent and be the face of your business 24 hours a day, 7 days a week. In this blog entry we take a brief look at just some of the practices you should take to ensure your online presence is as effective as it should be.

Online content that is optimised with keywords

Regularly updated content

Consistent blogging

A strong presence on social media channels

Frequent email marketing

An adwords campaign (PPC) / paid search

Google Product Listings

Google analytics – to monitor strategies and improve
 
Keep an eye out for my blog entries over the coming weeks for more detail on each of these digital strategies that will help guarantee your online success and business progression.

 

WNW Designs Friday Blog Round Up

In this weeks blog round up we have found some great blog entries with useful information about blogging, ecommerce, social media and more.

9 Reasons Why Blogging and Ecommerce are a Match Made in Heaven – This blog entry discusses the benefits that blogging can have on your business in terms of driving your online sales.

The Future of Content – Part 1 . Recognising that there are vast amounts of content readily available online, Clay Morgan discusses the need to develop more exciting and unusual means for displaying our content. (more…)

Social Media Marketing – A Fundamental Business Platform

Social media is a great means of targeting a large audience by broadcasting your message, new product, company update etc. to hundreds if not thousands of people in an instant. However in order for your social media channels to work effectively and benefit your business you will need to invest adequate time and resources into your social media management.

In this blog entry I discuss how social media is becoming a fundamental business platform that should not be ignored. In addition to this, the blog entry also provides numerous tips that advise how you should be using your social media channels for your business.

Build brand awareness
Social media can your business become a globally recognised brand as social media has become easily accessible to a large number of people.In a recent blog entry by Jeff Bullas he stated that “72 % of all internet users are now active on social media.” This statistic shows the extent of the opportunity that social media presents for businesses’ to market to a large internet audience.

Particularly as a lot of internet users are now accessing their social media channels numerous times a day through their mobiles and tablets, it has become even easier for businesses to really capture attention and raise awareness of the brand by taking it right to the consumers fingertips. (more…)

Successful Facebook Posts In 3 Steps

There are plenty of different ways in which you can optimise your Facebook posts to ensure that they stand the best chance of success. In this blog entry we take a look at three basic ways you can achieve this.

1. Short, sweet and snappy posts


Although Facebook provides you with the opportunity to post more (longer) content than other social networking sites like Twitter, posts that are too long – often cause readers to lose interest. Instead you should write interesting posts that encourage engagement. For example you might ask your reader to like or share your post or even better click through to a product or website that you might be advertising. Alternatively you could ask a question or invite them to take part in a competition to be in with a chance of winning something simply by sharing or liking your status.

(more…)

Irresistible Blog Content – 5 Ways to Produce Content That People Will Share

There are thousands of articles and blogs posted across social media on a daily basis which makes getting your blog entry noticed a pretty difficult task! Keep reading to find out how you can write blog content that readers will not be able to resist sharing.

1. Write about something you are passionate for. If you are writing about a topic that you are not interested in people will be able to tell straight away and at that point they will probably lose interest in your blog. Make sure you convey your passion in your writing, if you really believe in the topic this should come across in your writing and you should be able to make your readers believe too!

2. Make sure your blog is well structured / organised and easy to read. If you are writing a long and complicated blog entry it is a good idea to break your content up to make it more readable. You could do this by:

  • separating paragraphs with clear headings that indicate exactly what that part of the blog is about
  • using bullet points-use images to break content up.
  • using images to break up content. Images can be striking and eye catching and can be an effective means of maintaining someone’s interest.
  • numbering paragraphs or content

3. Is the information you are providing of value? This is something you need to be continually asking yourself when you are writing your blog entry as we now live in a fast paced environment where people want immediate answers. Make sure you keep your blog short and sweet, don’t waste time babbling on about things that are unnecessary, readers will think you are wasting their time and might turn to an alternative source to get the information that they are seeking. (more…)