Archive for the ‘Internet Marketing’ Category

Connecting With Your Customers

Would you like to find out why marketing to your customers has never been easier?

More and more people are now frequently using their smartphones to access their social media channels, check their emails and even purchase goods off mobile ecommerce sites. This increased mobile connectivity has meant that businesses are able to get into the hands of their consumers. So if your business is not making use of this increased mobile connectivity then it is likely that you could be restricting your success. Read on to find out how you can extend your marketing tool box and jump straight into the hands of your customers and consumers. (more…)

WNW Digital’s Friday Blog Round Up

This week’s blog round up includes plenty of good advice on how you can alter your marketing strategies in order to improve your business to customer engagement and increase your chances of business success.

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What is Foursquare?

Foursquare is a relatively new social network that it is committed to help its users find places that will be of interest to them. Foursquare will ask you to rate a selection of places and then suggest other places to visit based on your previous ratings. For example if you have previously rated Italian restaurants as a type of food that you enjoy, then Foursquare will be likely to recommend other Italian restaurants in the future.

Foursquare initially started off as an app that provided search results that was more suitable and targeted to the individual that was searching for them. In 2009 Foursquare app was then combined with an additional app called Swarm. The addition of this app meant that people could check in at their different locations and share their locations with their friends.
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3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

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Social Media’s Influential Role In Virtual Fundraising

Analysis of The Recent ALS Ice Bucket Challenge and No Make Up Selfie Campaign

Millions of social media users can be seen pouring ice cold water accompanied with ice cubes over their heads after which they challenge / nominate more people to do the same. This Ice Bucket challenge has become an internet phenomenon that has swamped social media. This challenge has had a profound effect, successfully generating millions and millions of dollars for the ALS research charity as those participating in the challenge are encouraged to make a donation once they have uploaded their video to social media.

This is not the only fundraising campaign that we have seen take over social media; the no make- up selfie for Cancer research also saw over £2 million pound be raised as internet users posted their bare and make up free faces over their social media channels, similarly nominating others and donating to the charity as they uploaded their picture.

So what makes a successful marketing campaign?

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WNW Digital's Friday Blog Round Up

This weeks blog round up primarily focuses on online communication, whilst highlighting ways that we can improve our interaction with others through the means of blogging and social media.

10 Minute touch – Up: Make Someone’s Day (and Make Your Self Known) – Different to your usual blog entry, Blog Clarity mixes things up by setting their readers a blogging challenge to help enccouage interaction within the blogging world.

– Again, highlighting the importance of communication and interaction, this blog suggests 5 ways in which this can be achieved. (more…)

Getting To Grips With Social Media

Over recent year’s social media has become a very powerful marketing tool in which many businesses are effectively engaging with their customer base. However, there are still plenty of businesses that have not yet seized this great marketing opportunity quite frankly because they don’t know or are confused about what type of content they should be publishing.

Here at WNW Digital we have put together a basic list of suggestions of the types of content you might want to post about on your social media channels. These include but are not limited to:

– Information about new products / services (more…)

Email Marketing Mayhem – Avoid These 3 Costly Mistakes

Most of us now have our emails linked up to our phones which has made checking our emails a very easy task. The increase in accessibility to our emails has meant that email marketing has become a very powerful tool in the marketing tool box. However, email marketing only becomes an effective marketing strategy if it is done properly. In this blog entry we recognise some of the most common yet costly mistakes that many businesses often make when it comes to email marketing. Also read on for sound advice on how you can achieve email marketing success.

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WNW Digital’s Friday Blog Round Up

It’s time for our Friday round up again… this week has flown by! I have chosen some great entries that focus on providing great hints and tips for online marketing, website design and much more.

 8 ways to improve the usability of your website – Your website acts as the face of your business, therefore it is important that its design is well thought out promoting easy usability. This blog entry provides great tips on how you can design your website for success.

7 things brands need to know about the internet of things –  This is quite a fascinating read. Recognising the intensified rate in which the digital revolution seems to be occurring, this blog entry suggests how brands should be thinking of how their products can become interrelated with the web. (more…)

What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.

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