Archive for the ‘Internet Marketing’ Category

Bring Your Blog Posts Back To Life By Adding Images

You probably have excellent blog content that has been archived away like it has gone past its sell by date. This shouldn’t be the case particularly for blogs that have worthy content that should not be forgotten. The blog posts might have been shared across your social media channels in the past but that doesn’t mean they cannot be shared again now!

Take some time to go back through your blog entries; pick out a select few that you feel really hit the nail on the head so to speak. Even though you might feel that your content should speak for itself, to increase its effectiveness you could spend some time working on how you can refresh your chosen blog entry that so it is ready to go viral for round two.

Using visuals and images is a great way to add some life to your blog entry. Remember an image can speak a thousand words and can be a great way of getting your message across. Not only will it break up the content, using images can refresh the blogs look and maintain a visitor’s attention for a longer time frame than if an image was not present. So why not add an image and bring your blog back to life.

When you are happy with your new / refreshed blog post, shout about it on social media and start driving traffic back to your valuable content.

 

 

Bursting To Blog? Don’t Delay – Set Up A Free WordPress Blog And Start Building Your Brand

Are you bursting with valuable content that you just can’t wait to share?
Are you keen to run a regularly updated blog so that you can engage a community of followers?
Are you unsure how you can build your online visibility whether this be for your personal or company brand?

If you answered YES to any of the questions above then it is time you considered blogging. Blogging is a great way in which you can become an expert in your field and share valuable content in order to engage and build a community. Before you start blogging you will have to put a lot of thought into the type of things you are going to blog about. Usually this will mean finding your niche topic….choose a topic that you are interested in and a topic that you know you will be able to write plenty about. There is no point in blogging about something that you do not understand, readers will pick up on the lack of confidence in your blogging voice, they will lose faith in what you have to say and ultimately they will go elsewhere for the information that they need.

When you are confident that you are going to be able to provide frequent valuable content to your blog feed the next fundamental step in your blogging process is choosing where / how you are going to display your blog. There are many sites out there that will allow you to set up a blog feed for free. For an independent start up blog this is great! I have found that WordPress is a great programme that you can utilise to satisfy your blogging needs. (more…)

Writing Effective Web Copy – Part 1, From Planning to Publishing

Copy writing is a long winded process and is not an easy task. In order for your copy to be successful it is important that you are extremely organised throughout the whole copy writing process. This involves being organised from the moment you start to plan the project, collect the data / content, create a layout, write the copy, draft the copy and publish the copy.


Planning/ Researching the Topic
You will need to set aside some time to do some initial research into the field / area that you are going to be writing about it. You will want to feel fairly comfortable about the topic so that you are able to write confidently. The importance of preparation is extremely crucial particularly if the topic you are writing about has tricky technical terms. You will need to get your head around these first so that you are able to convey a clear message to the readers.

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7 Reasons Why Email Marketing Is Fundamental To Your Business’s Success… Do Not Ignore!

Email marketing is a great way to increase your return of investment. With the potential to increase further sales from your existing client base, email marketing will also allow you to target new prospective clients. Here are 7 reasons why email marketing is fundamental to your business success.

   1. Email marketing is efficient and cost effective. You can get a lot of information out to a large number of people in very little time.

  2. You are able to target people more easily as 38% of email is now opened on a mobile device according to iMPACT branding and design. This means that your emails are becoming more accessible.

3. If your email content is valuable to your customers they will appreciate what your email has to say. For example you can use your email to keep your customers up to date with any company news, new products, offers etc.

       4. Your email can be perfect for generating business leads. Well written reminders or information about your products or services can generate new sales as you use your email to persuade clients why they need your product or service. iMPACT branding and design has revealed that “email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of leads.”

 5.  In particular the confirmation email that you send out when someone buys a product from your website can effectively generate further sales as you can use this email to recommend related product suggestions.

 6. When it comes to sending business emails it is important that you spend some time first creating segmented lists. These are important for better management and will allow you to send more relevant information to different groups of clients. For example you might want to send an introductory offer to prospective clients in comparison with perhaps a discount code that you might send to existing clients.

 7. Email marketing can also be used to direct traffic to your website. This can be achieved by including links within your email. This can be particularly useful if your want to push clients / prospective clients towards a particular product or drive traffic to a specific page

WNW Design’s Friday Blog Round Up

Here are 5 interesting blog entries that staff at WNW Design have read this week.

Images- The Most Valuable Asset In Your Social Media Marketing – A resourceful blog that highlights the importance of using images in your social media marketing with great links to image editing programmes.

Revealed: 19 Things To Know Before You Start A Blog in 2014- We might be two months into 2014 but advice on how to produce the best possible blogs is still being created. This blog entry provides 19 tips set to improve your blogging process.  (more…)

Want A Successful Product Launch? Use Your Blog To Market Your New Product!

When social media and blogging are combined you are able to create a very powerful marketing network. This powerful combination can be particularly successful in increasing brand visibility. This increased brand visibility can be extremely useful especially in the instance when a new product is being launched. Therefore when it comes to launching a new product its popularity can be dependent on the success of the online marketing campaign.

So, in order to make sure that your online marketing campaign is reaching its full potential there are certain procedures that you can follow when it comes to using your blog to assist with a product launch, these include:

1. Find out what your customer wants.

2. Use teaser posts to capture interest.

3. Run a competition to engage your audience.

4. Include customer reviews to increase return on investment.

5. Optimise your blog to make sure your posts get noticed.

So, let’s go into detail…

Investigate what your customers like, what they want and therefore what they would buy

Get to know your buyers well, there is no point creating a fantastic product that will not have any relevance to your target audience. It is crucial that you spend some time investigating what your customers like, what they want and therefore what they would buy.

Including polls on your blog feed can prove a great way of generating that extra information that you need. You can use the text in the blog post to give your customers some information about the new product and to tell them about the market research you are carrying out. Within the blog posts you can include links to polls/surveys about the new product. If you know exactly what your customers would prefer then you can work to producing a product that is exactly what your customer wants.

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WNW Design’s Friday Blog Round Up

5 Powerful Ways to Get More Followers on Google Plus – Insightful look into the dynamics of attracting more followers on the second largest social network Google +.

20 Social Media Ratings You Should Be Monitoring -Jeff Bullas provides a list of the ratings you should be monitoring on your differing social media sites.

10 Customer Experience Statistics You Can’t Ignore -Do you keep on top of your customer service? The statistics in this blog entry will make sure you do. (more…)

3 Things To Do When You Have Writers Block

Even the best bloggers will hit a brick wall from time to time, twiddling their thumbs or tapping aggressively at their keyboard when they can’t quite get their words out. Or worse still when they have no idea what their next blog entry is going to be about. Even with the help of those sites like the blog topic generator that let you type in 3 key words and then formulate a title for you, sometimes it just doesn’t cut it. So if you’re still struggling to conjure the perfect blogging topic I advise you keep reading. Here are some of tips that have helped me achieve the inspiration I needed to get me back on track to producing quality content that will hopefully help you to.

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The Benefits Of Having A Blog Feed Included In Your Web Design

-Keep your customers up to date. A blog feed is a simple and effective way of quickly alerting your customers to any useful information. This might include a new product launching, Christmas opening times or perhaps a special offer that you might have.

-Publish product reviews. As there are so many similar products available to buy on the internet customers often want to find as much information as possible about a product they are about to invest their hard earned cash on. Including product reviews on your website are a great way of providing your customers the extra information they are looking for. A positive product review could be the difference between getting that extra sale and losing the sale to someone else.

-Raise brand awareness and drive traffic to your website. If you have an active blog feed that is posting useful and interesting information, it is likely that you are increasing your brand awareness and brands visibility. People reading your blog might be encouraged to share an entry on one of their social media channels. Your brand/business is then introduced to a whole new following of people. This can sometimes drive traffic to your website. If people read a blog entry about a product they are interested in, it could even result in a sale. (more…)

Is Writing A Blog Post In An Hour An Impossible task? Of Course Not

January 23rd was an exciting day for anyone in the world of blogging and also for those who are always up for a challenge. This was the day of the “1 hour blog challenge” created by Hubspot. Yes, pretty much as the title suggests individuals were challenged to write a blog post in just one hour.

The challenge began at 12pm where competitors were allowed to start writing their content. When the clock struck 1pm no matter what stage of their blog entry they were at all competitors had to post their blogs on twitter using the tag #blogfor30. The organisers of the competition Hubspot read through all the submitted entries and chose 5 winners later on in the afternoon. (more…)