Archive for the ‘Internet Marketing’ Category

Make Your Advertising Mobile Now!

It appears that advertising is undergoing a digital revolution as we enter a new technological age where internet and mobile advertising is beginning to overtake traditional advertising methods like newspaper advertising. With the opportunity for increased business success as ads are now displayed across various devices including mobiles and tablets business’ are able to engage their audiences on a wider scale.

Global brands like Facebook are becoming leading experts in utilising mobile advertising. Facebook in particular has now made it extremely easy and accessible for businesses to advertise their offers or business in general for a small fee.

 

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WNW Designs Friday Blog Round Up

Take a look at our favourite blog entries this week, blog entries include latest ecommerce news, algorithm discussions and more.

9 Inspirational Bloggers to Give You a Blogging Boost - Mad Lemmings provides a list of inspirational bloggers that will help you get back on track when you’re facing a blogging conundrum .

4 Essential Trends in Social Media Marketing in 2014 –A summary of the biggest social media trends expected to take off this year from Social Media Marketing World event in San Diego CA. (more…)

WNW Design’s Friday Blog Round Up

It’s time for our Friday blog round up. Take a look at what has caught our eye this week, entries include guidance on how you can write effective web copy, change your Facebook page name and more!

How to change your Facebook page name- Speaking from first hand experience. This blog entry provides a detailed in depth step by step guide. (more…)

Red, Amber, Green… Give Your Blog The Go Ahead

You have spent all that time perfecting the content in your latest blog entry and you are ready to show your expert knowledge off. Before you hit publish, ask yourself these questions to make sure your blog stands the greatest chance of success.

Publish written on keyboard

  • Is your spelling correct?
  • Do you have clear headings?
  • Are you using images to break up the content?
  • Are your keywords optimised?
  • Have you referenced the correct author?
  • Are you using an engaging tone?
  • Is your blog title URL friendly?
  • Is your blog mobile ready?
  • Is your blog ready to be shared on social media?

Bring Your Blog Posts Back To Life By Adding Images

You probably have excellent blog content that has been archived away like it has gone past its sell by date. This shouldn’t be the case particularly for blogs that have worthy content that should not be forgotten. The blog posts might have been shared across your social media channels in the past but that doesn’t mean they cannot be shared again now!

Take some time to go back through your blog entries; pick out a select few that you feel really hit the nail on the head so to speak. Even though you might feel that your content should speak for itself, to increase its effectiveness you could spend some time working on how you can refresh your chosen blog entry that so it is ready to go viral for round two.

Using visuals and images is a great way to add some life to your blog entry. Remember an image can speak a thousand words and can be a great way of getting your message across. Not only will it break up the content, using images can refresh the blogs look and maintain a visitor’s attention for a longer time frame than if an image was not present. So why not add an image and bring your blog back to life.

When you are happy with your new / refreshed blog post, shout about it on social media and start driving traffic back to your valuable content.

 

 

Bursting To Blog? Don’t Delay – Set Up A Free WordPress Blog And Start Building Your Brand

Are you bursting with valuable content that you just can’t wait to share?
Are you keen to run a regularly updated blog so that you can engage a community of followers?
Are you unsure how you can build your online visibility whether this be for your personal or company brand?

If you answered YES to any of the questions above then it is time you considered blogging. Blogging is a great way in which you can become an expert in your field and share valuable content in order to engage and build a community. Before you start blogging you will have to put a lot of thought into the type of things you are going to blog about. Usually this will mean finding your niche topic….choose a topic that you are interested in and a topic that you know you will be able to write plenty about. There is no point in blogging about something that you do not understand, readers will pick up on the lack of confidence in your blogging voice, they will lose faith in what you have to say and ultimately they will go elsewhere for the information that they need.

When you are confident that you are going to be able to provide frequent valuable content to your blog feed the next fundamental step in your blogging process is choosing where / how you are going to display your blog. There are many sites out there that will allow you to set up a blog feed for free. For an independent start up blog this is great! I have found that WordPress is a great programme that you can utilise to satisfy your blogging needs. (more…)

Writing Effective Web Copy – Part 1, From Planning to Publishing

Copy writing is a long winded process and is not an easy task. In order for your copy to be successful it is important that you are extremely organised throughout the whole copy writing process. This involves being organised from the moment you start to plan the project, collect the data / content, create a layout, write the copy, draft the copy and publish the copy.


Planning/ Researching the Topic
You will need to set aside some time to do some initial research into the field / area that you are going to be writing about it. You will want to feel fairly comfortable about the topic so that you are able to write confidently. The importance of preparation is extremely crucial particularly if the topic you are writing about has tricky technical terms. You will need to get your head around these first so that you are able to convey a clear message to the readers.

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7 Reasons Why Email Marketing Is Fundamental To Your Business’s Success… Do Not Ignore!

Email marketing is a great way to increase your return of investment. With the potential to increase further sales from your existing client base, email marketing will also allow you to target new prospective clients. Here are 7 reasons why email marketing is fundamental to your business success.

   1. Email marketing is efficient and cost effective. You can get a lot of information out to a large number of people in very little time.

  2. You are able to target people more easily as 38% of email is now opened on a mobile device according to iMPACT branding and design. This means that your emails are becoming more accessible.

3. If your email content is valuable to your customers they will appreciate what your email has to say. For example you can use your email to keep your customers up to date with any company news, new products, offers etc.

       4. Your email can be perfect for generating business leads. Well written reminders or information about your products or services can generate new sales as you use your email to persuade clients why they need your product or service. iMPACT branding and design has revealed that “email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of leads.”

 5.  In particular the confirmation email that you send out when someone buys a product from your website can effectively generate further sales as you can use this email to recommend related product suggestions.

 6. When it comes to sending business emails it is important that you spend some time first creating segmented lists. These are important for better management and will allow you to send more relevant information to different groups of clients. For example you might want to send an introductory offer to prospective clients in comparison with perhaps a discount code that you might send to existing clients.

 7. Email marketing can also be used to direct traffic to your website. This can be achieved by including links within your email. This can be particularly useful if your want to push clients / prospective clients towards a particular product or drive traffic to a specific page

WNW Design’s Friday Blog Round Up

Here are 5 interesting blog entries that staff at WNW Design have read this week.

Images- The Most Valuable Asset In Your Social Media Marketing – A resourceful blog that highlights the importance of using images in your social media marketing with great links to image editing programmes.

Revealed: 19 Things To Know Before You Start A Blog in 2014- We might be two months into 2014 but advice on how to produce the best possible blogs is still being created. This blog entry provides 19 tips set to improve your blogging process.  (more…)

Want A Successful Product Launch? Use Your Blog To Market Your New Product!

When social media and blogging are combined you are able to create a very powerful marketing network. This powerful combination can be particularly successful in increasing brand visibility. This increased brand visibility can be extremely useful especially in the instance when a new product is being launched. Therefore when it comes to launching a new product its popularity can be dependent on the success of the online marketing campaign.

So, in order to make sure that your online marketing campaign is reaching its full potential there are certain procedures that you can follow when it comes to using your blog to assist with a product launch, these include:

1. Find out what your customer wants.

2. Use teaser posts to capture interest.

3. Run a competition to engage your audience.

4. Include customer reviews to increase return on investment.

5. Optimise your blog to make sure your posts get noticed.

So, let’s go into detail…

Investigate what your customers like, what they want and therefore what they would buy

Get to know your buyers well, there is no point creating a fantastic product that will not have any relevance to your target audience. It is crucial that you spend some time investigating what your customers like, what they want and therefore what they would buy.

Including polls on your blog feed can prove a great way of generating that extra information that you need. You can use the text in the blog post to give your customers some information about the new product and to tell them about the market research you are carrying out. Within the blog posts you can include links to polls/surveys about the new product. If you know exactly what your customers would prefer then you can work to producing a product that is exactly what your customer wants.

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