Archive for the ‘Internet Marketing’ Category

How Pinterest Can Drive Additional Traffic To Your Blog

Pinterest is an up and coming social media channel that is now presenting social media marketers huge opportunity to drive increased traffic to their blog. For those who are unfamiliar with the social media channel Pinterest, it is dominantly an image based channel that allows users to post and pin their own striking and interesting images as well as pin (like) other users images that are of interest to them. It is then through these images that users can insert links to their websites / blog feeds etc. in the hope that when someone shows interest in your image they will then direct through to your blog feed by clicking on the like provided to find out more information or read about the pin.

So how can this be achieved?

Create a Pinterest blog board

Create a Pinterest board dedicated to displaying images included in your blog posts. Each time you write and publish a new blog entry as well as publishing the link on social media channels like Facebook, Twitter and Google +, make sure it becomes second nature to also publish it on Pinterest. Of course you will need to make sure that the image that you include in your blog entry is good enough to stand out on the image dominated channel. Although it might take that little bit of extra time to create that powerful image, the benefits and opportunity that Pinterest can present in terms of raising brand awareness and driving increased traffic to your blog, make that little bit of extra time seem worth it. (more…)

Embracing the Demand for Digital

 Digital marketing is rapidly becoming the lifeline of any business as the demand for businesses to maintain a substantial online presence is ever increasing. If your business cannot be found online then it is likely that you are seriously damaging your businesses progression. It is vital that you have a virtual / online presence that can represent and be the face of your business 24 hours a day, 7 days a week. In this blog entry we take a brief look at just some of the practices you should take to ensure your online presence is as effective as it should be.

Online content that is optimised with keywords

Regularly updated content

Consistent blogging

A strong presence on social media channels

Frequent email marketing

An adwords campaign (PPC) / paid search

Google Product Listings

Google analytics – to monitor strategies and improve
 
Keep an eye out for my blog entries over the coming weeks for more detail on each of these digital strategies that will help guarantee your online success and business progression.

 

WNW Designs Friday Blog Round Up

In this weeks blog round up we have found some great blog entries with useful information about blogging, ecommerce, social media and more.

9 Reasons Why Blogging and Ecommerce are a Match Made in Heaven – This blog entry discusses the benefits that blogging can have on your business in terms of driving your online sales.

The Future of Content – Part 1 . Recognising that there are vast amounts of content readily available online, Clay Morgan discusses the need to develop more exciting and unusual means for displaying our content. (more…)

Social Media Marketing – A Fundamental Business Platform

Social media is a great means of targeting a large audience by broadcasting your message, new product, company update etc. to hundreds if not thousands of people in an instant. However in order for your social media channels to work effectively and benefit your business you will need to invest adequate time and resources into your social media management.

In this blog entry I discuss how social media is becoming a fundamental business platform that should not be ignored. In addition to this, the blog entry also provides numerous tips that advise how you should be using your social media channels for your business.

Build brand awareness
Social media can your business become a globally recognised brand as social media has become easily accessible to a large number of people.In a recent blog entry by Jeff Bullas he stated that “72 % of all internet users are now active on social media.” This statistic shows the extent of the opportunity that social media presents for businesses’ to market to a large internet audience.

Particularly as a lot of internet users are now accessing their social media channels numerous times a day through their mobiles and tablets, it has become even easier for businesses to really capture attention and raise awareness of the brand by taking it right to the consumers fingertips. (more…)

Successful Facebook Posts In 3 Steps

There are plenty of different ways in which you can optimise your Facebook posts to ensure that they stand the best chance of success. In this blog entry we take a look at three basic ways you can achieve this.

1. Short, sweet and snappy posts


Although Facebook provides you with the opportunity to post more (longer) content than other social networking sites like Twitter, posts that are too long – often cause readers to lose interest. Instead you should write interesting posts that encourage engagement. For example you might ask your reader to like or share your post or even better click through to a product or website that you might be advertising. Alternatively you could ask a question or invite them to take part in a competition to be in with a chance of winning something simply by sharing or liking your status.

(more…)

Irresistible Blog Content – 5 Ways to Produce Content That People Will Share

There are thousands of articles and blogs posted across social media on a daily basis which makes getting your blog entry noticed a pretty difficult task! Keep reading to find out how you can write blog content that readers will not be able to resist sharing.

1. Write about something you are passionate for. If you are writing about a topic that you are not interested in people will be able to tell straight away and at that point they will probably lose interest in your blog. Make sure you convey your passion in your writing, if you really believe in the topic this should come across in your writing and you should be able to make your readers believe too!

2. Make sure your blog is well structured / organised and easy to read. If you are writing a long and complicated blog entry it is a good idea to break your content up to make it more readable. You could do this by:

  • separating paragraphs with clear headings that indicate exactly what that part of the blog is about
  • using bullet points-use images to break content up.
  • using images to break up content. Images can be striking and eye catching and can be an effective means of maintaining someone’s interest.
  • numbering paragraphs or content

3. Is the information you are providing of value? This is something you need to be continually asking yourself when you are writing your blog entry as we now live in a fast paced environment where people want immediate answers. Make sure you keep your blog short and sweet, don’t waste time babbling on about things that are unnecessary, readers will think you are wasting their time and might turn to an alternative source to get the information that they are seeking. (more…)

WNW Designs Friday Blog Round Up

In this week’s blog round up we highlight the best blogs out there that will help you improve your business marketing particularly in terms of content production including social media, blogging and Google Analytics search terms.

How to Generate Leads with Social Media – This interesting info-graphic recognises not only the fundamental role social media can have on your business but also advises ways in which you can generate more leads through a clear and structured social media strategy.

4 Tactics to Improve Your Daily Social Media Marketing Routine – Highlighting the important role that social media marketing can have on your business, this blog entry recognises 4 ways that advise how to make your social media use most effective.  (more…)

WNW Designs Friday Blog Round Up

This week’s blog round up takes a look at revitalising your website, inspiration for writing new blog content, producing quality social media posts and more.

 

– This informative blog entry explains how you can nurture your online business by stripping it right down to what really makes your website a success. h

10 New Content Ideas for Your Blog: Which Will You Try Today? – Struggling to produce content for your blog? Yes? Then this blog is a great place to start, take a look at these 10 great inspirational ideas that will bring you blog back to life.  (more…)

WNW Designs Friday Blog Round Up

This week our favourite entries take a look at image based web design, LinkedIn’s social media updates and advice on producing unique blog content.

 For bloggers struggling to produce regular content, this entry provides great advice on how focusing on one specific topic area can lead you to greater success as you become the expert in that field of knowledge.

What’s the Difference Between Posts and Pages in WordPress? – This blog entry emphasises the different types of content that you might find on your website. It recognises that pages are home to fairly static content such as About Us, Contact details etc, whereas posts are updated are on a more frequent basis and can be used to provide customers with information such as company news / product releases etc. (more…)

Instagram Set To Advertise

Following a successful US trial, Instagram is in the process of enrolling an ad function that will allow brands to run their own adverts on the image based social sharing site. In order to test and improve the success and running of these Ads Instagram has decided that the introduction of these ads will be slow and staggered.

 

It seems that there has been some resistance to the enrolment of this ad scheme on this social channel. Taking on board these mixed feelings, during the US trial Instagram made it clear to its users that these images were advertisements by including a sponsored label and an option that allowed people to hide the ad from their news feeds if they wanted. There is also room for users to leave feedback stating what they didn’t like about the ad so that Instagram can build on these comments and produce better quality ads that users will hopefully like in the future.

 

As it appears the introduction of these Ads to the UK will be enrolled this year. This leaves great scope for interesting, energetic and creative ads to soon take over our image based social sharing channel. This leaves the question… which brands will we see jump on board?

Image Credit – Instagram