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Archive for RSS Category

Why RSS May Be The Email Killer – Parts 1 & 2

According to online statistics from eMarketer, less than 20% of internet users intentionally read content with the aid of an RSS reader. Indeed, even frequent internet users have no idea what that little orange RSS square represents and certainly don’t realize that there is a big shift brewing in the bowels of online publishing and […]

The Basics of RSS

What is RSS? You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. A RSS feed is a means of publicizing updates about websites. It may or […]

How Marketers Can Use Yahoo!Pipes to Increase Their Online Sales

By Rok Hrastnik While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel íncrease their online salës. If you’re new to the world of RSS — RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites […]

How To Keep Your Website Fresh With RSS

By Jason OConnor (c) 2006, Oak Web Works, LLC One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What’s more, you will be rewarded by the search engines. I recommend […]

How to Integrate RSS Into Your Marketing Mix

By Kim Roach (c) 2006 RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from. On the other side of the story are the publishers. Not only is RSS changing the […]

11 Practical Uses for RSS in Business

Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work. Use Your Own Content Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly. News Headlines Typically, the main use of RSS is […]

Jeff Jarvis Lights Up Syndicate

The Syndicate Conference opened in New York, and Buzzmachine’s Jeff Jarvis provided the opening keynote address with his talk on advertising, syndication, and the challenges of the blogging medium today. The Syndicate Conference touched off this morning at New York’s Roosevelt Hotel for two days of discussion on RSS feeds, blogs and podcasting as a […]

Ballmer Emphasizes RSS Importance

Internet Explorer 7 and the Windows Vista operating system will support RSS, and Microsoft CEO Steve Ballmer thinks RSS feeds will grow in importance to Internet users. At Microsoft’s seventh annual MSN Strategic Account Summit, Ballmer offered remarks during his “Digital Marketing Outlook: The Future Is Now” to attendees. The CEO hit on a variety […]

Using Feeds to Increase Your Site's Content

By Rob Sullivan There are many ways to increase content on your site, from manually creating it to purchasing software which will auto generate it for you. While I highly recommend you stay away from anything which is automatically generated I also understand that many people don’t feel comfortable writing. Therefore, in this article, I […]

Using Feeds to Increase Your Site's Content

By Rob Sullivan There are many ways to increase content on your site, from manually creating it to purchasing software which will auto generate it for you. While I highly recommend you stay away from anything which is automatically generated I also understand that many people don’t feel comfortable writing. Therefore, in this article, I […]