Archive for the ‘SEO’ Category

WNW Digital’s Friday Blog Round Up

Learn how to get your online content just right with the great hints and tips in today’s blog round up.
 


 
Typography Matters: A Font of Content Marketing Inspiration – A really interesting insight into the power your content text holds and how this affects the success of your business.
 
The Power of Multi- Channel Digital Marketing Campaign (Infographic) – An interesting infographic that talks about harnessing the power of social media marketing through the use of multiple channels. (more…)

3 Steps To Create A Powerful Online Presence For Business

In recent years the internet has become a very vital phenomenon that has almost become second nature to our everyday lives. For many of us, going without internet for the day would now seem near impossible. We use the internet to connect with friends, upload our latest photos, check in at exciting places, order our weekly shopping, do our online banking, book our travel tickets … you get the gist.

As well as being used in our personal lives, the internet is also beginning to dominate in business. In this blog entry we highlight 3 ways in which you can use the internet to create a powerful online presence.
 
Social Media
It is almost seen as a crime now if a business does not have any active social media accounts set up. Facebook, Twitter and LinkedIn tend to be the most popular social channels out there that businesses are beginning to utilise. So how can social media help your business? Social Media allows you to post regular updates and ultimately engage with your online audience. You can post about new products, company updates, new staff, ask questions, run competitions and so on. Social media can be a powerful means of enforcing your brand and really voicing your business personality.

SEO
The practice of SEO involves a variety of different strategies that are applied to promote healthy listings for your website. If you want your website to list on the first page of search results then organic SEO is absolutely vital. Organic SEO strategies can typically involve keyword research and insertion of these keywords into your online content. Search engines like Google also like to see regular and fresh content uploaded, whether this be in the form of blogging, articles or new products, updating your content on a regular basis can work wonders for your listings. Other good SEO strategies can also involve link building. It is important to note here that you should only apply for quality inbound links to your website otherwise links from websites that have a spam characteristic can actually cause damage to your listings.

Email Marketing
This offers another avenue for you to reach out and connect with your customers. You can use your emails to offer discounts, introduce new product lines, share company information and so on. Similarly to social media, email marketing can be a powerful method for engaging with your customers on a virtual basis.
 
Of course there are plenty of other strategies that you can apply to attain an effective online presence, this blog entry has only briefly touched up on three of many. So take action and start building your online business empire now.

WNW Digital’s Friday Blog Round Up

This week we bring you some of the best blogs surrounding blogging, content marketing and insight into some of the hottest new apps.

Write Better and Faster with One Simple Tip – This blog entry suggests unusual means of tracking your time and encouraging yourself to write additional content. If you like qwerky means of encouraging yourself to write more then perhaps give this blog a go.

10 Must Read Content Marketing Posts for 2015 – This blog summaries some of the top blog entries that will help you to produce the best content possible.

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Guest Blog: Why You Need Localisation

This insightful blog is written by Tom Rowsell a copywriter employed by EmpowerLingua Translation Services.

Overseas expansion may sound costly, but failure to account for developing markets in a global economy could cost you even more. Even if you are struggling in the domestic market, that doesn’t mean you should shy away from foreign markets. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into. If your website and social media content is monolingual then you are missing out on valuable traffic and potential sales. It doesn’t take long to achieve ROI on localisation investments if you plan them properly.

No one knows your business like you do, so ask yourself which markets are appropriate? How much profit do you stand to make from them? You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like. Then you can tailor your digital marketing material to the necessary cultural perspective.

Once you’ve figured out which languages you want to translate your website/social media/marketing material into, get a professional to do it. Some business owners misguidedly believe that Google Translate can solve all their localisation problems. This is a big mistake, as experts like Professor Nigel Vincent, president at The British Academy for the Humanities and Social Sciences, will tell you. He laments the lack of polygots emerging from British universities and argues that our monolingual workforce may find it hard to compete globally. (more…)

A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

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PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

 

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.

The Basics Of SEO

Imagine you have just spent a decent sum of money on launching a website / redesigning your existing one. So what’s next?
 

 
Worringly, this a question that many people forget to ask! Yet, the success of your website hugely depends on the strategies and actions that you take during/ after your website’s launch! For the purpose of this blog entry, I briefly consider some of the important SEO strategies that should be applied to ensure your website stands the best chance of success. (more…)

WNW Digital’s Friday Blog Round Up

As usual we have been searching for great blog content to share with you in our weekly round up. Here are our favourites from this week.

Digging In Deep Updating Old Blog Posts For User Experience And SEO – A little bit of urban renewal never went amiss in the fashion world. So how about a little bit of renewal and revival in the SEO old posts. This blogger recognises some key SEO strategies that you should be using from the offset to save you trawling through all your blog posts in history and editing them to SEO satisfaction.

5 Crazy Ways Social Media is Changing Your Brain – Social Media is almost inescapable now, take a look at this interesting (slightly weird) blog entry that suggests ways in which social media is affecting us.  (more…)

Introducing SEO – Optimising Your Online Content

Though you might not believe it your website is the face of your business. Especially now as we live in an age where online shopping is beginning to compete with high street shopping. Therefore if you want your business success particularly in the digital world, then it is vitally important that your website can be found online! So how can you make this happen?

It’s time to introduce the term Search Engine Optimisation or SEO as you might know it. Search engine optimisation involves a set of strategies that can be applied to your website in order to promote healthy listings. You cannot expect the SEO of your website to take affect immediately, instead SEO involves a gradual process that when is done right will help boost your website listings. (more…)

Effective Digital Marketing in Just 3 Hours

Can you honestly say your digital marketing is working effectively?

The shocking truth you probably can’t. Digital Marketing is now a fundamental building block that is critical to your business success. Yet despite its high importance many people are still ignoring this important marketing strategy.

The world of SEO and online marketing is constantly evolving; therefore if you want to be in with a chance of levelling your competitors, introducing new business and driving those sales… then it is absolutely vital that you keep up to date with the latest digital marketing trends. This is where our FREE DIGITAL MARKETING SEMINARS will help you!

Topics to be covered include:

  • Is Search Engine Optimisation Dead?
  • How to make Google Adwords work effectively (more…)