This basic yet informative blog entry shows how you can increase your conversion rate by making your products searchable, being informative and simplifying the buying process.
Make your products searchable. One sure way of increasing those all – important sales is by making your products easily accessible to your customers. For example you might have hundreds if not thousands of products available to purchase online, to you these products might be organised in categories that make perfect sense, however to your customers your category and product structure might not be so clear. By adding a search function customers who know exactly what product they are looking for will be able to find the desired item with ease and will save them trawling through the website trying to find it themselves. Making your website as user friendly as possible and reducing the steps in which clients have to take in order to make a purchase will increase your chance of achieving conversions. (more…)