Archive for the ‘SEO’ Category

PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

 

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.

The Basics Of SEO

Imagine you have just spent a decent sum of money on launching a website / redesigning your existing one. So what’s next?
 

 
Worringly, this a question that many people forget to ask! Yet, the success of your website hugely depends on the strategies and actions that you take during/ after your website’s launch! For the purpose of this blog entry, I briefly consider some of the important SEO strategies that should be applied to ensure your website stands the best chance of success. (more…)

WNW Digital’s Friday Blog Round Up

As usual we have been searching for great blog content to share with you in our weekly round up. Here are our favourites from this week.

Digging In Deep Updating Old Blog Posts For User Experience And SEO – A little bit of urban renewal never went amiss in the fashion world. So how about a little bit of renewal and revival in the SEO old posts. This blogger recognises some key SEO strategies that you should be using from the offset to save you trawling through all your blog posts in history and editing them to SEO satisfaction.

5 Crazy Ways Social Media is Changing Your Brain – Social Media is almost inescapable now, take a look at this interesting (slightly weird) blog entry that suggests ways in which social media is affecting us.  (more…)

Introducing SEO – Optimising Your Online Content

Though you might not believe it your website is the face of your business. Especially now as we live in an age where online shopping is beginning to compete with high street shopping. Therefore if you want your business success particularly in the digital world, then it is vitally important that your website can be found online! So how can you make this happen?

It’s time to introduce the term Search Engine Optimisation or SEO as you might know it. Search engine optimisation involves a set of strategies that can be applied to your website in order to promote healthy listings. You cannot expect the SEO of your website to take affect immediately, instead SEO involves a gradual process that when is done right will help boost your website listings. (more…)

Effective Digital Marketing in Just 3 Hours

Can you honestly say your digital marketing is working effectively?

The shocking truth you probably can’t. Digital Marketing is now a fundamental building block that is critical to your business success. Yet despite its high importance many people are still ignoring this important marketing strategy.

The world of SEO and online marketing is constantly evolving; therefore if you want to be in with a chance of levelling your competitors, introducing new business and driving those sales… then it is absolutely vital that you keep up to date with the latest digital marketing trends. This is where our FREE DIGITAL MARKETING SEMINARS will help you!

Topics to be covered include:

  • Is Search Engine Optimisation Dead?
  • How to make Google Adwords work effectively (more…)

Successful Blogging In 3 Simple Steps

Relevant Content

Blog about relevant topics – If someone shows an interest in your blog feed, they are more than likely looking for information related to the industry you work in. For example if you work in the fashion industry, someone reading your blog would expect to see content that perhaps suggests outfit ideas, news about the latest fashion show or the newest design etc. They would not expect to read content about the newest range of kettles that Tesco has on offer. If you want to generate a targeted following then make sure your content is relevant and of interest to the following that you want to attract.

Digestible Content


Is your blog content easy to digest? Make sure you write your content in a language that your readers will understand. For example don’t use too much technical jargon if you know your readers are not technically minded. If they are unable to understand the topics that you are blogging about/ find the content confusing and complicated it is highly likely that they will disregard your blog feed for future reference. (more…)

Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.

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The Importance Of Majestic SEO

Majestic SEO is likely to be a phrase that is familiar with many digital marketers. It could be described as a form of networking in which businesses look for other businesses (websites) that could provide a quality inbound link to their website. Majestic SEO is therefore a practice that is often carried out by a digital marketer who is looking for additional websites where they could attain inbound links to their own website (clients website) in order to improve their SEO and search engine listings.


Before, I describe how Majestic SEO works it is worth noting the role that attaining inbound links plays in your SEO:

When ranking a website and deciding where it should list on search results there are many things that Google will take into consideration. One of these factors includes the number of quality inbound links. If Google can see that your website is popular and has lots of inbound links then it is more likely to list your website in a better position when a relevant keyword is (more…)

3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.

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What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.

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