Google strives to provide its users with quality websites that are user friendly. Therefore Google penalises any sites that do not offer their users the optimum website experience. The most recent factor that Google are beginning to knuckle down on concerns MOBILE USABILITY.
Over the past couple of years in particular it has become apparent that the number of people using their mobiles to access the internet has significantly increased. Mobile use is not only being used to carry out searches on search engines like Google, it is also being used by people carrying out their online shopping. Therefore Google is beginning to perceive a mobile friendly website as a paramount feature that will positively affect SEO (search engine optimisation) listings.
So how is Google warning websites that they need to become mobile friendly?
Any professional SEO company or those people interested in managing their websites themselves will be familiar with the free service Webmaster Tools. Google refer to webmaster tools as a “free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.” For more information about Webmaster Tools click here (more…)