Archive for the ‘SEO’ Category

What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.

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The Beginners Guide To SEO

Search engine optimization is a fundamental practice that effects where your website lists on search engines like Google. When a keyword or search phrase is searched on one of these browsers we are presented with a list of websites that are relevant to the term searched. Ultimately the better your listing the more traffic your website is likely to receive. (more…)

WNW Digital’s Friday Blog Round Up

In this weeks blog round up we highlight the EXTREMELY important changes that if ignored could be damaging your business, alongside other great business advice including social media and email marketing.

IMPORTANT CHANGES TO COMMERCIAL TERMS– This blog post might be one of our own but the effects of not knowing about these recent changes could be extremely damaging to your business if you are a online retailer / ecommerce owner. So if you want to learn how to protect your business after the recent changes to the regulations that govern the online sales of products of services. Pay attention now!

Page One of Google And How It Gets You Customers – Dreamed of getting your business on first page search results of Google, then give this blog a chance. Ashley not only talks about the benefits of listing on the first page of Google but also suggests ways in which this can be achieved. (more…)

10 Ways You Can Optimise Your Online Content

In this day and age having an online presence is becoming crucial to any business and a lot of people are beginning to recognise this now. Therefore in order to have the edge over your competitors it is vital that your online content is optimised allowing your business to stand the best chance of online success. In this blog entry I briefly recognise 7 ways in which you can do this.

1. Have a clear and navigable structure
2. Ensure your web pages have appropriate page titles
3. Use H1 (header tags) to title your pages
4. Insert your keywords throughout your content
5. Complete all Meta Tags
6. Break your content up with striking images and different structures
7. Include a call to action
8. Ensure all links are working
9. Keep your website updated with new/ fresh content
10. Build quality inbound links

The Role of Online Directories As Part Of Your SEO

You can improve your SEO listings by submitting your site to a selection of online directories. However it is vitally important that when you are researching for suitable online directories to submit your site to, it is crucial that you only submit them to the directories that are of a high quality. Failure to do this will often mean that you are doing more harm than good and could even be damaging your search engine listings. Having said that, when submitted carefully and properly, online directories can have profound benefits to your SEO as I will recognise throughout the rest of this blog entry.

Submitting your website to online directories can be a great source of driving additional traffic to your website. Think of an online directory as a digital version of the yellow pages. Most quality directories will include your business name, your contact details including telephone, email and address, a business description and a link to your website. Therefore when people come across your business online if they are interested in the services that you offer they can click on the URL and be directed through to your website.

Not only is it important that your directory listing contains all the relevant and correct information about your business it is also important that you ensure that your website is of a high quality. Now that you have achieved the hard part of driving traffic to your website it is vital that you maintain the interest and convert those visitors into sales when they come through to your web page. (more…)

Optimising Your Content Using Keywords

Regardless to whether you are writing a new piece of content or refreshing/ editing some existing content it is crucial that you insert your keywords as part of your search engine optimisation strategies. Whether this is a blog entry or page on your website, inserting keywords can have a profound and positive influence particularly on your search engine listings. Your keywords show Google what your content is about, therefore optimising your content with keywords helps search engines decipher what phrases and keywords your web pages / content should list for.

KEYWORD RESEARCH

Firstly you should carry out keyword research to see what words/ phrases are suitable for your business. There are numerous tools and applications on the internet that can help you determine what phrases you should be including. Google has a keyword planner that is great for helping you do this. (more…)

How Pinterest Can Drive Additional Traffic To Your Blog

Pinterest is an up and coming social media channel that is now presenting social media marketers huge opportunity to drive increased traffic to their blog. For those who are unfamiliar with the social media channel Pinterest, it is dominantly an image based channel that allows users to post and pin their own striking and interesting images as well as pin (like) other users images that are of interest to them. It is then through these images that users can insert links to their websites / blog feeds etc. in the hope that when someone shows interest in your image they will then direct through to your blog feed by clicking on the like provided to find out more information or read about the pin.

So how can this be achieved?

Create a Pinterest blog board

Create a Pinterest board dedicated to displaying images included in your blog posts. Each time you write and publish a new blog entry as well as publishing the link on social media channels like Facebook, Twitter and Google +, make sure it becomes second nature to also publish it on Pinterest. Of course you will need to make sure that the image that you include in your blog entry is good enough to stand out on the image dominated channel. Although it might take that little bit of extra time to create that powerful image, the benefits and opportunity that Pinterest can present in terms of raising brand awareness and driving increased traffic to your blog, make that little bit of extra time seem worth it. (more…)

Embracing the Demand for Digital

 Digital marketing is rapidly becoming the lifeline of any business as the demand for businesses to maintain a substantial online presence is ever increasing. If your business cannot be found online then it is likely that you are seriously damaging your businesses progression. It is vital that you have a virtual / online presence that can represent and be the face of your business 24 hours a day, 7 days a week. In this blog entry we take a brief look at just some of the practices you should take to ensure your online presence is as effective as it should be.

Online content that is optimised with keywords

Regularly updated content

Consistent blogging

A strong presence on social media channels

Frequent email marketing

An adwords campaign (PPC) / paid search

Google Product Listings

Google analytics – to monitor strategies and improve
 
Keep an eye out for my blog entries over the coming weeks for more detail on each of these digital strategies that will help guarantee your online success and business progression.

 

How SEO And Social Media Can Create A Powerful Online Presence

For your website to stand the best chance of online success it is important that your website has not just great SEO but also a substantial social media presence. There is little point spending your time and resources on improving one of these contributing factors if you are only going to ignore the other. You need to produce a strategy that concentrates on marrying both your SEO and your management of your social media channels in order to stand the best chance of driving online traffic towards your website. This blog entry takes a brief look at both good SEO practices and social media management advice in order to help you achieve this.

Marrying your SEO and social media in terms of keyword optimisation

Keyword Optimisation – The content that you include on your website should always be optimised and be relevant to the industry that you are in. You should carry out a keyword report to find out what keywords your business stands a good chance of listing for. It is then up to you to implement these keywords into your online content so that search engines like Google can see what your website is about. Therefore when people are carrying out searches, if your content is optimised and contains phrases that people are searching for then Google will be more likely to list your website in a better position as it will see your website as being relevant to the phrase that was searched. (more…)

WNW Designs Friday Blog Round Up

In this weeks blog round up we have found some great blog entries with useful information about blogging, ecommerce, social media and more.

9 Reasons Why Blogging and Ecommerce are a Match Made in Heaven – This blog entry discusses the benefits that blogging can have on your business in terms of driving your online sales.

The Future of Content – Part 1 . Recognising that there are vast amounts of content readily available online, Clay Morgan discusses the need to develop more exciting and unusual means for displaying our content. (more…)