2014 has really shown us the power that the internet possesses and the significant role that digital marketing plays in driving those all important business sales. So what can you be doing in 2015 to help your business prosper?
Engaging with your customers on a regular basis has become vital. Use your social media channels to alert your customers of new products, any discounts, store opening times, delivery updates and so on. Pay your customers the attention that they want, remember communication is key!
Archive for the ‘SEO’ Category
You probably want to enter 2015 with the grand plans to expand your business, increase your sales, increase your return on investment and so on. Here we briefly suggest a sound Digital Marketing strategy in which we can help you achieve this.
It’s all well and good having a fantastic website with great design, great products and great content, however if your website is not being found by online users then you are missing out on hundreds of business leads each year.
So take action now and kick 2015 off by investing in SEO!
We often get asked “What does SEO entail and how will it help my website?” (more…)
This week we bring you some of the best blogs surrounding blogging, content marketing and insight into some of the hottest new apps.
Write Better and Faster with One Simple Tip – This blog entry suggests unusual means of tracking your time and encouraging yourself to write additional content. If you like qwerky means of encouraging yourself to write more then perhaps give this blog a go.
10 Must Read Content Marketing Posts for 2015 – This blog summaries some of the top blog entries that will help you to produce the best content possible.
There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.
We highlight the basic differences between PPC and Organic SEO.
When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.
In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.
Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.
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