Archive for the ‘SEO’ Category

Make 2015 Your Most Successful Year To Date in 3 Simple Steps

2014 has really shown us the power that the internet possesses and the significant role that digital marketing plays in driving those all important business sales. So what can you be doing in 2015 to help your business prosper?
 
 
Social Media
 
Engaging with your customers on a regular basis has become vital. Use your social media channels to alert your customers of new products, any discounts, store opening times, delivery updates and so on. Pay your customers the attention that they want, remember communication is key!
 
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WNW Digital’s Friday Blog Round Up

In this weeks blog entry we help you to perfect your digital marketing with sound social media and SEO advice.

One Month Left Of 2014 How Can Advertisers Make It Count – 2014 is coming to an end but there is still chance to make it a success with the great advice in today’s blog

Create An Unstoppable Personal Online Brand – Seeking Internet success then this blog is a must read  (more…)

Optimise Your Online Business This Christmas

Make 2014 your most successful year to date with these top tips that will help boost your online sales over the Christmas period.

  • Create a Christmas Banner that advertises a special offer
  •  Publicise your delivery dates and opening hours over the Christmas period
  • Create an Adwords Campaign for your seasonal product (more…)

Launch Into 2015 With SEO Success

You probably want to enter 2015 with the grand plans to expand your business, increase your sales, increase your return on investment and so on. Here we briefly suggest a sound Digital Marketing strategy in which we can help you achieve this.
 


 

SEO

 

It’s all well and good having a fantastic website with great design, great products and great content, however if your website is not being found by online users then you are missing out on hundreds of business leads each year.
So take action now and kick 2015 off by investing in SEO! 

We often get asked “What does SEO entail and how will it help my website?” (more…)

WNW Digital’s Friday Blog Round Up

Learn how to get your online content just right with the great hints and tips in today’s blog round up.
 


 
Typography Matters: A Font of Content Marketing Inspiration – A really interesting insight into the power your content text holds and how this affects the success of your business.
 
The Power of Multi- Channel Digital Marketing Campaign (Infographic) – An interesting infographic that talks about harnessing the power of social media marketing through the use of multiple channels. (more…)

3 Steps To Create A Powerful Online Presence For Business

In recent years the internet has become a very vital phenomenon that has almost become second nature to our everyday lives. For many of us, going without internet for the day would now seem near impossible. We use the internet to connect with friends, upload our latest photos, check in at exciting places, order our weekly shopping, do our online banking, book our travel tickets … you get the gist.

As well as being used in our personal lives, the internet is also beginning to dominate in business. In this blog entry we highlight 3 ways in which you can use the internet to create a powerful online presence.
 
Social Media
It is almost seen as a crime now if a business does not have any active social media accounts set up. Facebook, Twitter and LinkedIn tend to be the most popular social channels out there that businesses are beginning to utilise. So how can social media help your business? Social Media allows you to post regular updates and ultimately engage with your online audience. You can post about new products, company updates, new staff, ask questions, run competitions and so on. Social media can be a powerful means of enforcing your brand and really voicing your business personality.

SEO
The practice of SEO involves a variety of different strategies that are applied to promote healthy listings for your website. If you want your website to list on the first page of search results then organic SEO is absolutely vital. Organic SEO strategies can typically involve keyword research and insertion of these keywords into your online content. Search engines like Google also like to see regular and fresh content uploaded, whether this be in the form of blogging, articles or new products, updating your content on a regular basis can work wonders for your listings. Other good SEO strategies can also involve link building. It is important to note here that you should only apply for quality inbound links to your website otherwise links from websites that have a spam characteristic can actually cause damage to your listings.

Email Marketing
This offers another avenue for you to reach out and connect with your customers. You can use your emails to offer discounts, introduce new product lines, share company information and so on. Similarly to social media, email marketing can be a powerful method for engaging with your customers on a virtual basis.
 
Of course there are plenty of other strategies that you can apply to attain an effective online presence, this blog entry has only briefly touched up on three of many. So take action and start building your online business empire now.

WNW Digital’s Friday Blog Round Up

This week we bring you some of the best blogs surrounding blogging, content marketing and insight into some of the hottest new apps.

Write Better and Faster with One Simple Tip – This blog entry suggests unusual means of tracking your time and encouraging yourself to write additional content. If you like qwerky means of encouraging yourself to write more then perhaps give this blog a go.

10 Must Read Content Marketing Posts for 2015 – This blog summaries some of the top blog entries that will help you to produce the best content possible.

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Guest Blog: Why You Need Localisation

This insightful blog is written by Tom Rowsell a copywriter employed by EmpowerLingua Translation Services.

Overseas expansion may sound costly, but failure to account for developing markets in a global economy could cost you even more. Even if you are struggling in the domestic market, that doesn’t mean you should shy away from foreign markets. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into. If your website and social media content is monolingual then you are missing out on valuable traffic and potential sales. It doesn’t take long to achieve ROI on localisation investments if you plan them properly.

No one knows your business like you do, so ask yourself which markets are appropriate? How much profit do you stand to make from them? You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like. Then you can tailor your digital marketing material to the necessary cultural perspective.

Once you’ve figured out which languages you want to translate your website/social media/marketing material into, get a professional to do it. Some business owners misguidedly believe that Google Translate can solve all their localisation problems. This is a big mistake, as experts like Professor Nigel Vincent, president at The British Academy for the Humanities and Social Sciences, will tell you. He laments the lack of polygots emerging from British universities and argues that our monolingual workforce may find it hard to compete globally. (more…)

A Brief Intro to Google Product Ads

There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.

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PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

 

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.