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Archive for Google Category

Verify Your Business With Google

There are many online marketing strategies designed to help your business achieve maximum visibility online. From Search Engine Optimisation (making your business appear in Google listings for specific keywords) to PPC (Pay per click) to social media marketing. All of these simple strategies can help your business be found by users searching for you. However, […]

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Google Expanded Text Adverts

Google have recently launched Expanded Text Adverts for smartphones and have seen a 20% increase in click through rates for the companies using them. Working with tech partner Kenshoo, who are the first multi publisher solution capable of creating, editing, optimising, tracking and viewing the Extended Text Adverts, Google have allowed 50% more text on […]

The Importance of Managing Google My Business

We all want our websites to be ranking the highest in Google and for all of our customers to be giving the best reviews possible on social media. Also recommending others to buy our products or use our services. It’s extremely important that you manage every aspect of your business, which is why managing your […]

Google Reviews

Changes To Google Local And Why You Need Reviews

Google have now changed their terms of leaving local reviews for businesses and you now do not require a Google+ account to leave a review. This is great news for businesses because anyone with a Google account can now post reviews, without having to sign up for Google+ which will now allow¬†and encourage more people […]

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Google Has Made Changes To Its Search Quality Guidelines

Google has made some changes to their Search Quality Guidelines and in this post we will go through the most important ones that could effect your business. Firstly Google has taken off the emphasis of supplementary content on your website, so whereas before things like sidebar tips, related content and anything that could be seen […]

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Google Removes Right Panel of PPC Ads – What This Means For Your Campaign

You may have noticed this change in the last week – the Search Engine Result Pages (SERPs) are looking a little more spacious than usual! Google has made the decision to remove the right-hand panel of sponsored ads, cutting down the amount of ads on the first page massively. This is an interesting choice for […]

Google Warns Websites Should Become Mobile Friendly

Google strives to provide its users with quality websites that are user friendly. Therefore Google penalises any sites that do not offer their users the optimum website experience. The most recent factor that Google are beginning to knuckle down on concerns MOBILE USABILITY. Over the past couple of years in particular it has become apparent […]

How To Improve Your SEO Using Google +

SEO is an important factor that can not only increase your brand awareness but also increase your sales as your website begins to list in a better position and has the potential to be seen by a greater number of people. There are lots of different methods for improving your SEO, however for the purpose […]

Should You Buy a Keyword-Rich Domain for your Site SEO?

I’ve been asked this by a few clients recently, and the answer is yes. And no. The wording in our domain is just one small element that contributes towards your website listings. If your domain is spot-on but the rest of your SEO is useless or non-existent, you’ll get nowhere. If your domain is useless […]

Google's Top Position Isn't Top Anymore…

Google has gone through a lot of changes in the last year, and the front page of Search Results has undergone a slow overhaul which has resulted in the top three organic positions ending up lower down for some results and often eclipsed by some much more eye-catching results. The top positions are still pulling […]