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Archive for Google Category

The Best Google Marketing Resources That You’re Not Using

Google still maintains its spot as the top search engine around the world, even with the number of new ones that pop up across the Web. Millions of people use Google everyday all over the world because of the great search experience. Because it is such a trusted site, online marketers often use the many […]

Will Google Hummingbird Affect Your SEO?

Lately it seems like Google has improved its ability to provide direct answers to your search questions. These improvements are part of Google’s new search algorithm called “Hummingbird,” which is the biggest update to their search engine since the “caffeine Update” in 2009. To sum it up, Hummingbird helps Google provide more relevant knowledge to […]

Adjusting Your Strategies to Google’s Encrypted Searches

When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further. Regardless of the causes, Google has delivered another major blow to […]

Google Flying High With Major Algorithm Update: Hummingbird

o celebrate its 15 years in business, Google has launched Hummingbird, the first major update of its search algorithm since 2010. Hummingbird, which affects about 90 percent of queries, allows for more complex searches and even enables users to compare two items —such as rival products — side by side. The need for Hummingbird was […]

Organic Keyword Data from Google Gone by December

…or sooner, depending on your website and audience. Some websites are reporting it gone already. There won’t be an SEO on the planet that won’t be aware of this, but many business owners who keep track of their own Analytics will likely be taken by surprise. We have blogged before about the rising amount of […]

SEO Killers: Technical SEO Issues and Google

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. You may have thought that the better Google gets, the less effect technical problems would have on SEO — I know I did. But in fact, […]

Has Google Killed Off Toolbar PageRank? And If Not, Should It?

We may have reached the end of an era. We haven’t seen anything official, but Google hasn’t been updating Toolbar PageRank, and hasn’t said that it is not killing it. In fact, earlier this year, the company hinted that a time could come that they would kill it. Now, there’s nothing but virtual tumbleweeds in […]

Do You Follow Google’s Rules On Guest Posts?

Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it to higher extremes of “SEO,” but regardless of how hard your pushing for a boost […]

Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. As you may know, one of the things Google says in its Quality Guidelines to avoid […]

How to Use Google Better

Even though more Web users search with Google than any other search engine, many have yet to take full advantage of the power of the tool at their disposal. From finding a quick answer to just about any question, query or calculation you encounter to more easily finding relevant results in Web links, read on […]