Organic SEO has hinged on the quality of keywords and related searches since inception. It’s a simple formula: determine how users are searching for your content or services, adjust your keyword strategy, and reap the benefits. But for over two years now, those efforts have become increasingly more challenging to accurately execute.
Why? Because the more business owners are able to determine their own best keyword strategies, the less they need to fork over cash to Google’s paid keyword advertising. That’s a gross generalization, but it seems to be at the heart of a movement Google launched in October of 2011. To understand what’s causing the demise of the keyword – and how to fight back – we have to face some cold hard facts.
Keyword Data is Almost All Encrypted (more…)