Archive for the ‘SEO’ Category

Google or Facebook? The Future of Search

What on earth am I talking about? What is the relevance between a Social Media Giant and a Search Giant? Aren’t they just both enormous behemoths operating in a different digital universe? No, they are not. They are much closer competitors than most of us care to acknowledge. Certainly Google won’t acknowledge any similarities in the two platforms, that’s for sure. Although most people on the inside of the digital space have held the view I am about to share with you for some time now, it will be news to most.

Let me start by just highlighting one thing before you tune me out and put this rant into the realms of total gibberish! A short while ago Google shut down its 21st failed project! Why is this relevant? Well, just to highlight the fact that Google doesn’t get it right all the time. Like all businesses, and individuals for that matter (Richard Branson, is a great example), Google is not infallible, so please do not take the view that everything is and always will be Google search. At least not until you hear me out. (more…)

SEO Changes: Google Post-PRISM

SEO is in a constant state of flux. In fact, change is one of the only consistencies to search. Most often, the algorithm changes that affect search results have no true bearing on searchers. Or, at the very least, searchers do not notice the changes. The changes, however, are made for the searcher in an effort to serve up the most relevant results that engage searchers and keep them coming back to that specific engine.

The search engine wars were highlighted in a series of commercials beginning in 2009. Bing, a search engine created by Microsoft, entered the market by force with a mission to prove to searchers that they were more intuitive and “searcher-oriented” than Google or Yahoo. This proved to be one of the first times that searchers became interested in the way search works and the actual results that were appearing on their screens. It led to comparisons between the search engines, and the way they use SEO began to really come into play. A 2012 set of Bing commercials further brought search engines to the forefront with the “Bing it On” challenge. Their argument was that Google was a habit, but that Bing was actually a more useful search engine. It might have muddied the waters a bit, but Google still reigned supreme. (more…)

How to Track the Success or Failure of Your SEO

As you make changes to your organic SEO strategy via keywords or on-site updates, it can be challenging to know whether you efforts are actually generating positive results. Because organic SEO can take weeks and months to show tangible movement in your search engine rankings, it is essential to know how to accurately track successes and failures as early as possible. Educating yourself about the key metrics that point to the overall health of your SEO efforts can save tremendous time, money, and headaches.

Accurate measurement of any SEO campaign varies significantly based on the actual business focus and its key objectives. There are, however, a few key performance indicators (KPIs) that quickly reveal the effectiveness of any SEO strategy. Read on for detailed tips on how to become an expert at reading your SEO analytics.

The KPI Trifecta

Within hours or days of an SEO campaign launch, start paying attention to the following KPI’s: (more…)

How to Acquire Links by Leveraging Web Mentions

Making the most of the tools available for link building can sometimes seem like a long and thankless task, but when you put just a few fundamental skills to work for you, you’re likely to find that it’s not quite as difficult as you might think; in fact, there are quite a few opportunities for easy link building at your disposal, if you know where to look and you’ve got the tools to make the most of them.

One of the first things you’ll want to look into is seeking out existing mentions of your brand, website, or product lineup. They’re out there right now, waiting for you to take advantage of them. Remember: every mention you don’t jump on is a wasted opportunity.

So How Do You Find the Mentions in the First Place?

The first step toward ethical link building practices is to find the instances where a website has mentioned you or your product. So how do do that? You can’t really expect to run into them by accident, which means you’re probably going to need to make use of some tools that are available. Let’s take a look at a few of them. (more…)

Five SEO Beliefs that Simply Are Not True

Today, search engine optimization (SEO) involves many different strategies used across multiple channels including your website, social profiles, mobile campaigns and other digital properties. But as the search engines continue to upgrade and improve their algorithms, businesses must quickly adapt and make the changes necessary to stay relevant (and ranking) in the search engine results.  Search engine algorithms change constantly, and it can be hard to tell fact from fiction.  Here are five SEO beliefs that may have been true in the past, but are simply not true anymore:
The number of inbound links to your website is the most important factor in high search engine rankings.
Not true. Although that used to be the case several years ago, search engines have become quite sophisticated in their abilities to read and index content from all over the Web and determine quality based on a variety of factors. Inbound links are still important, of course, but quality counts more than quantity with inbound links.  Make sure your inbound links come from other websites that have good quality scores and credibility in your industry. (more…)

Google and the Death of “Do No Evil”

After 16 years of helping other businesses achieve a greater prominence for their websites, the past 2 years of insanity has given me pause to contemplate the future.

Clearly, Google is intent on rendering my chosen vocation irrelevant. The previous ability to attain decent rankings has been eroded as Google eats away at the foundations of SEO and progressively eliminates legitimate opportunities to be a “tall poppy” on the www.

Over the years, I’ve nurtured a great many websites for a number of wonderful clients in a broad cross-section of genres. Of those, none seem unaffected by Google’s erratic rampage since 2012. Like most serious SEO practitioners, I believed that Google’s underlying intentions were for the greater good. Like many others, I have worked hard towards understanding and promoting the gospel of St. Google, striving to meet the guideline revisions and the amended terms of service.

I am deeply and bitterly disappointed by the outcome of the past 2 years of changes. (more…)

Google+ Hashtags: Great News for Content Owners

Twitter was first to introduce a hashtag for pigeonholing a particular subject, by putting it before a word or a number of words. It was presumably done to draw more individuals into discussions without distraction.

In May of this year, Google+ also began circulating its posts with hashtags in front of words. Now, four months later, Google is again in the news for supporting hashtags in its search results. Let’s look at how this will impact you.

Welcome Plus on Google (more…)

The Best Tools for Do-It-Yourself SEO

In the world of SEO, you’re really only as good as the tools you use. Those who take on DIY SEO with a firm intuitive stance do so at their own risk. For most of us, what we assume folks will do to search and find our business on the web doesn’t come close to hitting the mark. We should never bank the success of our business on the instincts we have about our customers – especially when there are plenty of tools to validate and guide us.

The good news is, there are oodles of tools out there built to help the DIY SEO marketer. The bad news is, it’s incredibly tough to filter out the good from the bad. Let this article do the interviewing process – these tools and services are tried, tested, and approved to actually help you achieve and maintain ranking improvements.

Tools for Keyword Research

All SEO is built on a foundation of strategically selected keywords. While your keywords may change over time, they truly do create the structure from which all content, copy, and marketing directions are based on. Therefore, it’s advisable to use a couple of different free or paid tools to help you target the ideal keywords for your business.

Google AdWords (more…)

Google’s Hummingbird Update: 5 Changes You Need to Implement

The Google Hummingbird update was launched without any formal notification by Google. Various sources indicated it may have been launched around the last week of August or the first week of September. It was an update specifically geared to deal with handling more complex search queries.

With increased dependency on Google, users had started to enter more conversational kinds of queries which demanded instant answers from Google rather than a set of specific pages which might contain the answer. The core search algorithm of Google was updated with Hummingbird.

With this algorithm enhancement, Google laid more importance on conversational search and semantic processing of queries. Instead of processing a query simply by matching the presence of words on web pages stored in the index, Google now understands the real context of the query and returns exact “answers”. (more…)

The Best Google Marketing Resources That You’re Not Using

Google still maintains its spot as the top search engine around the world, even with the number of new ones that pop up across the Web. Millions of people use Google everyday all over the world because of the great search experience. Because it is such a trusted site, online marketers often use the many tools and resources offered by Google.

Small businesses can greatly benefit from the options that are made available from Google. There are plenty of cheap and even free resources that you can utilize in order to improve your marketing strategy for your business.

Market Research

Think Insights

Think Insights allows you to access studies about how different demographics use the Internet. This will help you get a better idea of what online campaigns will work best for your brand and also inspire you with a gallery of creative campaigns. (more…)