Archive for the ‘SEO’ Category

SEO Keywords: A How-To Guide for Business

To put it bluntly, keywords make the web go ’round. Without them, the internet becomes a scattered mess of an endless array of content. Keywords are like the road maps that lead us to the content we are looking for. From a business perspective, they are the neon signs that guide customers to our front door. Selecting the right ones for your business is therefore one of the most important marketing tasks you’ll ever take on.

While some aspects of keyword selection are intuitive and obvious, most require actual research to back up our assumptions, and it’s important to have the best tools in your arsenal. There is definitely an art to selecting the best keywords for your business. If you’re looking to craft the perfect keyword strategy, heed these warnings and avoid some of the most common pitfalls.

Avoid an Identity Crisis (more…)

Popularizing Your Content – Not That Difficult

Content promotion is something that a lot of people seem to struggle with but I’m here to tell you today that it doesn’t have to be difficult or challenging, even when you haven’t done it before.

There are a series of steps that you can follow that will give you a huge head start, even over those that have been doing this for longer than you.

Before I dive right into this guide and go through all of the ways that you can make this easy, I need to tell you about the mistakes that you need to avoid:

The first mistake that people make is thinking that by creating a piece of content that it automatically deserves to get loads of links, social shares and traffic – in some cases this may be true, but great content promotion starts with the content. If you read your favorite blog and find a piece of content that sucks, are you going to want to help promote it? No. (more…)

Will Google Hummingbird Affect Your SEO?

Lately it seems like Google has improved its ability to provide direct answers to your search questions. These improvements are part of Google’s new search algorithm called “Hummingbird,” which is the biggest update to their search engine since the “caffeine Update” in 2009. To sum it up, Hummingbird helps Google provide more relevant knowledge to searchers – meaning the update has enabled Google to better understand the content it indexes.

Google’s new algorithm has the power to quickly analyze long, in-depth search questions instead of examining them word by word. Then, Google will be able to find and rank answers to the searched question from their indexed content.

Aside from more precise search results, Google has also made updates to other features, such as Google Now, that impact mobile devices. Updates like this affect every part of your marketing equation, but in ways that can benefit your business. (more…)

Why Great SEO Can’t Promise Great Results

SEO is a dicey and unpredictable world full of uncertainty. Even if you follow all the rules, you still aren’t assured of moving a single notch in the rankings space. At least not on the time table you’d prefer – which for most of us, is instant.

Think of SEO as a full-scale long distance race. Don’t aim to be the road runner; be the turtle instead. SEO turtles are slow, methodical, sturdy, and persistent. They understand the race will bring challenges and hurdles. But they never, ever give up.

Don’t Believe the Hype – There are No Guarantees

As you embark on your SEO adventure, it’s imperative that you be very mindful about those you trust to lead your charge. Many business owners reach out to SEO professionals to help them implement short and long term strategies, and for good reason – trying to decipher this ever-changing landscape is a full-time job.

If you come across a contractor or firm that guarantees results, be very, very wary. SEO is not an exact science, and if someone is promising you top rankings, or any level of movement, they have no tangible proof to back up their claims.

Why can’t we promise our efforts result in higher traffic and revenues? Let’s examine the most relevant factors.

#1 – Competition (more…)

Adjusting Your Strategies to Google’s Encrypted Searches

When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further.

Regardless of the causes, Google has delivered another major blow to marketers following the recent implementation of the new Gmail tabs.

On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google’s searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data.

While it’s scary to think about how to work around this major change, let’s break it down to see how you can rise above encrypted searches and maybe even use the change to your advantage.

What Are Encrypted Google Searches? (more…)

Google Flying High With Major Algorithm Update: Hummingbird

o celebrate its 15 years in business, Google has launched Hummingbird, the first major update of its search algorithm since 2010.

Hummingbird, which affects about 90 percent of queries, allows for more complex searches and even enables users to compare two items —such as rival products — side by side.

The need for Hummingbird was clear, said Google’s senior vice-president of search Amit Singhal.

As search queries become more complex, he said, customary keyword-based systems no longer work so well because of the need to match concepts and meanings with words.

The improvements to the algorithm include a refresher for Knowledge Graph — Google’s map of real-world people, places and things —so it can answer more complicated questions. (more…)

SEO Strategies for Mobile Phones and Tablets

Experts have been espousing for years now that mobile is the next big thing to hit the technical stratosphere. The truth is, the (mobile) eagle has landed. We can no longer anticipate the relevance of small screens; it’s a bona fide reality. If your business hasn’t yet embraced mobile and tablet designs, you’re late to the party. But there is still time!

While it’s true mobile SEO tactics share many similarities to web strategies, there are plenty of differences too, and these are what separate the masters from the fledglings. Looking for advice on how to rise the ranks in the mobile space? Keep reading and get in-the-know.

It’s Time: Go Mobile (more…)

How to Do SEO for Now and Forever

I see so many alleged ‘SEO tactics that just waste time and money without having any positive affect on the website. In many cases, things done in the name of SEO actually hurt websites more than help them. Which is why I write a whole lot about what not to do in SEO.

While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago — that is, making your website the best it can be both for people and search engines.

Still, that broad definition probably doesn’t mean much to many of you. You’re likely left wondering how exactly you should go about making your site the best it can be. So today I’ll explain how you can do just that. (more…)

Steps for Creating a Great Blog Post

Many people say that blog is a voice of your company. It’s a place where new products or services can be introduced and interesting topics or market trends discussed.

What’s more, a blog gives an opportunity for customer feedback and comments, and this sort of engagement results in more activity on your site, and benefits your Search Engine listings.

Blogging can be a source of confidence, builds relationships and leads to sales. How? By blogging you’re proving to be a reliable source of information in your industry. The customers will only buy from a place they trust.

Initially you will have to research topics and subjects to write your blogs, but after a while you’ll find inspiration talking to clients, very day in your business, responding to blog comments, etc. Blogging will generate more blogging.

So what are the important things to consider when blogging?

Target Audience (more…)

Organic Keyword Data from Google Gone by December

…or sooner, depending on your website and audience. Some websites are reporting it gone already. There won’t be an SEO on the planet that won’t be aware of this, but many business owners who keep track of their own Analytics will likely be taken by surprise.

We have blogged before about the rising amount of ‘Not Provided’ entries listed in the Organic Keywords data in Google Analytics, which is data withheld when people search while logged in to Google. The Search Engine has always intended to step up this protection, so it was inevitable that we would get to this point. (more…)