After 16 years of helping other businesses achieve a greater prominence for their websites, the past 2 years of insanity has given me pause to contemplate the future.
Clearly, Google is intent on rendering my chosen vocation irrelevant. The previous ability to attain decent rankings has been eroded as Google eats away at the foundations of SEO and progressively eliminates legitimate opportunities to be a “tall poppy” on the www.
Over the years, I’ve nurtured a great many websites for a number of wonderful clients in a broad cross-section of genres. Of those, none seem unaffected by Google’s erratic rampage since 2012. Like most serious SEO practitioners, I believed that Google’s underlying intentions were for the greater good. Like many others, I have worked hard towards understanding and promoting the gospel of St. Google, striving to meet the guideline revisions and the amended terms of service.
I am deeply and bitterly disappointed by the outcome of the past 2 years of changes. (more…)