Bing is a growing major search engine that has demonstrated recent upward trends in SEO marketing. Bing does not have as much press as Google does, but almost any SEO expert would argue that you want to focus on obtaining the results that will maximize ROI for your business.
Types of Businesses Best for Bing
Bing is typically better oriented towards local consumer-based businesses such as establishments in the hospitality industry or retail. Not only does Bing boast a preferable layout for businesses in specific market segments, but Bing also largely incorporates social media user data into its algorithms. Logically, consumer-based businesses can experience better results on a search platform geared towards B2C sales.
Build a Comprehensive Strategy from Exiting Marketing Variables
Some businesses have almost all the pieces of an ideal SEO strategy on Bing already in place, such as a strong presence on Facebook, LinkedIn, Google+, and Pinterest. Use what you have already built, and continue to use what is working. It is almost always difficult and time consuming to build a meaningful community around a brand on social media networking sites. Some other tactics that can be used to perfect an SEO marketing campaign on Bing are relatively easy, and they include the following: (more…)