Archive for the ‘SEO’ Category

Effective Digital Marketing in Just 3 Hours

Can you honestly say your digital marketing is working effectively?

The shocking truth you probably can’t. Digital Marketing is now a fundamental building block that is critical to your business success. Yet despite its high importance many people are still ignoring this important marketing strategy.

The world of SEO and online marketing is constantly evolving; therefore if you want to be in with a chance of levelling your competitors, introducing new business and driving those sales… then it is absolutely vital that you keep up to date with the latest digital marketing trends. This is where our FREE DIGITAL MARKETING SEMINARS will help you!

Topics to be covered include:

  • Is Search Engine Optimisation Dead?
  • How to make Google Adwords work effectively (more…)

Successful Blogging In 3 Simple Steps

Relevant Content

Blog about relevant topics – If someone shows an interest in your blog feed, they are more than likely looking for information related to the industry you work in. For example if you work in the fashion industry, someone reading your blog would expect to see content that perhaps suggests outfit ideas, news about the latest fashion show or the newest design etc. They would not expect to read content about the newest range of kettles that Tesco has on offer. If you want to generate a targeted following then make sure your content is relevant and of interest to the following that you want to attract.

Digestible Content

Is your blog content easy to digest? Make sure you write your content in a language that your readers will understand. For example don’t use too much technical jargon if you know your readers are not technically minded. If they are unable to understand the topics that you are blogging about/ find the content confusing and complicated it is highly likely that they will disregard your blog feed for future reference. (more…)

Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.


The Importance Of Majestic SEO

Majestic SEO is likely to be a phrase that is familiar with many digital marketers. It could be described as a form of networking in which businesses look for other businesses (websites) that could provide a quality inbound link to their website. Majestic SEO is therefore a practice that is often carried out by a digital marketer who is looking for additional websites where they could attain inbound links to their own website (clients website) in order to improve their SEO and search engine listings.

Before, I describe how Majestic SEO works it is worth noting the role that attaining inbound links plays in your SEO:

When ranking a website and deciding where it should list on search results there are many things that Google will take into consideration. One of these factors includes the number of quality inbound links. If Google can see that your website is popular and has lots of inbound links then it is more likely to list your website in a better position when a relevant keyword is (more…)

3 Powerful Benefits of Blogging

Business blogging is becoming extremely popular and there is no surprise why… take a look at 3 of the most powerful benefits of blogging.


What is PPC Advertising?

When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.

These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.


The Beginners Guide To SEO

Search engine optimization is a fundamental practice that effects where your website lists on search engines like Google. When a keyword or search phrase is searched on one of these browsers we are presented with a list of websites that are relevant to the term searched. Ultimately the better your listing the more traffic your website is likely to receive. (more…)

WNW Digital’s Friday Blog Round Up

In this weeks blog round up we highlight the EXTREMELY important changes that if ignored could be damaging your business, alongside other great business advice including social media and email marketing.

IMPORTANT CHANGES TO COMMERCIAL TERMS– This blog post might be one of our own but the effects of not knowing about these recent changes could be extremely damaging to your business if you are a online retailer / ecommerce owner. So if you want to learn how to protect your business after the recent changes to the regulations that govern the online sales of products of services. Pay attention now!

Page One of Google And How It Gets You Customers – Dreamed of getting your business on first page search results of Google, then give this blog a chance. Ashley not only talks about the benefits of listing on the first page of Google but also suggests ways in which this can be achieved. (more…)

10 Ways You Can Optimise Your Online Content

In this day and age having an online presence is becoming crucial to any business and a lot of people are beginning to recognise this now. Therefore in order to have the edge over your competitors it is vital that your online content is optimised allowing your business to stand the best chance of online success. In this blog entry I briefly recognise 7 ways in which you can do this.

1. Have a clear and navigable structure
2. Ensure your web pages have appropriate page titles
3. Use H1 (header tags) to title your pages
4. Insert your keywords throughout your content
5. Complete all Meta Tags
6. Break your content up with striking images and different structures
7. Include a call to action
8. Ensure all links are working
9. Keep your website updated with new/ fresh content
10. Build quality inbound links

The Role of Online Directories As Part Of Your SEO

You can improve your SEO listings by submitting your site to a selection of online directories. However it is vitally important that when you are researching for suitable online directories to submit your site to, it is crucial that you only submit them to the directories that are of a high quality. Failure to do this will often mean that you are doing more harm than good and could even be damaging your search engine listings. Having said that, when submitted carefully and properly, online directories can have profound benefits to your SEO as I will recognise throughout the rest of this blog entry.

Submitting your website to online directories can be a great source of driving additional traffic to your website. Think of an online directory as a digital version of the yellow pages. Most quality directories will include your business name, your contact details including telephone, email and address, a business description and a link to your website. Therefore when people come across your business online if they are interested in the services that you offer they can click on the URL and be directed through to your website.

Not only is it important that your directory listing contains all the relevant and correct information about your business it is also important that you ensure that your website is of a high quality. Now that you have achieved the hard part of driving traffic to your website it is vital that you maintain the interest and convert those visitors into sales when they come through to your web page. (more…)