Archive for the ‘SEO’ Category

The Do’s And Don’ts Of Link Building

A couple of years ago it was common practice to buy your inbound links. However as algorithm Google Panda came into play, websites that had undertaken poor link building strategies by buying links faced penalisation. This short blog entry addresses the change in link building strategy.

What happened?

- Businesses / websites buy inbound links
- Panda algorithm introduced – buying inbound links becomes unnatural SEO practice
- High page rank websites with bought inbound links penalised
- Algorithm attempts to reduce spam link building websites

The Don’t s

-Don’t buy any more paid links
-Don’t spam other content by leaving your link in the comments
-Don’t submit your site to poor quality directories
-Don’t beg other people for links in


Organic SEO vs Paid SEO

Search engines like Google will regularly crawl websites and carry out an “assessment” of some sorts. Based on this assessment Google will then decide an appropriate position in which your website can be listed. Search engines like Google will take into consideration things like keywords, pages included on the website, relevance of content etc. There are primarily two different types of SEO; organic SEO and paid SEO.

What is the difference between organic SEO and Paid SEO?

SEO and particularly organic SEO is a long term solution whereby actions are carried out to help your website achieve a better listing / better ranking on search engines. To achieve good organic SEO listings it is likely that a lot of time and work will have to be spent on a website. It could be months before the work carried out on the website is taken into effect and therefore it could be some months before you see your search engine listings improve.
In contrast to this paid search engine listings can be altered almost immediately. Controlled by a PPC campaign, once you have input the required details and set your cost per click you can expect to see your ad appear in paid listings. Google will rank your ad and place it in a position relevant to its quality score and bid.

Where will my website be listed?


WNW Designs Friday Blog Round Up

This week our favourite blog entries take a look at the role social media plays as part of your online marketing strategies.

MLP013: The Current State of SEO – Social Signals & Guest Posting w/ Brent Carnduff – This fantastic blog entry includes a Podcast with two of the most current SEO experts. The podcast is quite lengthy but stick with it as they recognise the importance of social signals and how they are continuing to play an influential factor in your SEO.

Instagram Tutorial – Getting Started With the Most Engaged Network of Our Time – Not many people seem to know about this social channel yet those who have got to grips with claim that “Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space!” Read more here. (more…)

Improve Your SEO By Inserting These Additional Pages On Your Website

Sadly many people think that once their website has been built and launched the hard work is done and they can simply sit back, relax and wait for its success to take off. In reality this is not the case! If you want your website to do well and by well I mean be found on search engines like Google, you are going to have to dedicate time and efforts to keeping your website fresh and updated with regular content.

Hopefully you will already have these fundamental pages incorporated into your web design; Home, About, Services/ Products, Contact Us. However, it is a great idea to carry out a website review every couple of months in order to see what new content your website could benefit from. I have put together a short list of additional content ideas that you could consider inserting into your web design to promote your websites success.

Notepad and pen

FAQs page

This is a great opportunity to provide your customers with helpful and useful information. Do you frequently get asked the same sort of questions regarding your services / products from time and time again? Note these down and start writing clear and informative answers. In addition to this spend some time reviewing your website, try and put yourself in the position of your customer, remember that they are not industry experts and will lack the knowledge that you might have. Do this and come up with a list of questions that someone visiting your website might ask. It might be worth asking a family/ friend who is not in the industry to do the same.


WNW Designs Friday Blog Round Up

Find out how you can increase your business visibility by combining social media and search engine optimisation strategies in our favourite blog entries this week.

How Does Your Blog Look to Someone on Google? 6 Things You Need to Know – This informative blog entry uses examples to stress the importance of checking how your blog is going to be displayed on search engines in order to stand the best chance of getting your blog entry read.

Local SEO: Does Your Business Really Need It? – If your company relies on local business then you might want to take note of the useful advice this blog entry provides. (more…)

Managing Your SEO- Keeping Your Blog Active In Your Absence

Sometimes unexpected things come up and our everyday lives get a little thrown off course causing some things to take a back seat. However, this doesn’t have to be the case for blogging. You might have previously seen my recent blog entry “Starting A Successful Blog” where I addressed the importance of having back up blogs or extra blog entries written in advance.  Well, guess what I’m going to emphasise the importance of that again this time with your SEO in mind.

Particularly if you know you are going to be absent from work from a while, it is crucial that you keep your blog feed updated like you normally would. This is because the search engines that crawl your website will be used to the amount of times that you usually upload new content. For example if you are usually updating your website on a daily basis and perhaps uploading a new blog entry every day it is likely that the search engines will crawl your website every day and look for this new content so that they can index the new page.

As mentioned in previous blog entries the frequency that you upload useful and fresh content can affect your search engine listings. If search engines can see that you are providing useful information to those on the internet then it is more likely to list your website in a higher position in comparison to other websites that might not have updated their content or blog feed in months.

(Having said that, there are of course other contributing factors that can alter your SEO as addressed in this blog entry here)

Hopefully by now I have expressed the importance of keeping your blog feed up to date. The next point to address is how you should do this when you are absent from work for whatever reason this might be. This is where scheduling comes into play! Sites like WordPress will allow you to write up your draft and then select the exact month, day and time that you will like your blog post to be published. (more…)

WNW Designs Friday Blog Round Up

This week’s blog entries take a look at sourcing images on the internet, persuading people online, digital news and much more.

Alternatives to Flickr for Illustrating Your Posts- This blog entry is great for introducing new sites with fantastic image selections that will keep your blog feed fresh and exciting.

The Quick and Dirty Guide to Turning Your Website into a Persuasion Powerhouse – This blog emphasises the role of human psychology in persuading people online. (more…)

How To Improve Your SEO Using Google +

SEO is an important factor that can not only increase your brand awareness but also increase your sales as your website begins to list in a better position and has the potential to be seen by a greater number of people. There are lots of different methods for improving your SEO, however for the purpose of this blog entry we are going to look at the relationship between SEO and social media… in particular the relationship between SEO and Google +.

It is being proven that your Google + page can be very influential on your SEO and website listings. Therefore it is important that you concentrate and spend time improving your Google + page by optimising the content that you post on Google +.

Follow this basic advice and see your SEO improve:

  • META TAGS, it is fundamental that you fill out any Meta tags on any of your web pages. However if there is just one page that you are going to concentrate on make it your Google + page. You can edit your META Title and META Description. (more…)

Should You Buy a Keyword-Rich Domain for your Site SEO?

I’ve been asked this by a few clients recently, and the answer is yes. And no.

The wording in our domain is just one small element that contributes towards your website listings. If your domain is spot-on but the rest of your SEO is useless or non-existent, you’ll get nowhere. If your domain is useless but the rest of your SEO is spot-on, you’ll be flying.

The most important time to consider your domain is when you are first setting up your website – then you can choose a domain featuring one of your main key phrases, and it will contribute to your over all optimisation efforts. Ensure, of course, that your domain is easy for people to read, understand and type in too – you don’t want to sacrifice usability for SEO.


SEO Basics: The Importance of SEO-Friendly URLs

One of the core foundations of SEO is URLs, the address of the page you are looking at that displays in the top bar of your browser. Google uses a myriad of ways to work out what your website and the pages within in are all about, and URL is one of them. Alone, it’s not an all-powerful thing, but in conjunction with everything else it’s a vital part of SEO.