Archive for the ‘SEO’ Category

How SEO And Social Media Can Create A Powerful Online Presence

For your website to stand the best chance of online success it is important that your website has not just great SEO but also a substantial social media presence. There is little point spending your time and resources on improving one of these contributing factors if you are only going to ignore the other. You need to produce a strategy that concentrates on marrying both your SEO and your management of your social media channels in order to stand the best chance of driving online traffic towards your website. This blog entry takes a brief look at both good SEO practices and social media management advice in order to help you achieve this.

Marrying your SEO and social media in terms of keyword optimisation

Keyword Optimisation – The content that you include on your website should always be optimised and be relevant to the industry that you are in. You should carry out a keyword report to find out what keywords your business stands a good chance of listing for. It is then up to you to implement these keywords into your online content so that search engines like Google can see what your website is about. Therefore when people are carrying out searches, if your content is optimised and contains phrases that people are searching for then Google will be more likely to list your website in a better position as it will see your website as being relevant to the phrase that was searched. (more…)

WNW Designs Friday Blog Round Up

In this weeks blog round up we have found some great blog entries with useful information about blogging, ecommerce, social media and more.

9 Reasons Why Blogging and Ecommerce are a Match Made in Heaven – This blog entry discusses the benefits that blogging can have on your business in terms of driving your online sales.

The Future of Content – Part 1 . Recognising that there are vast amounts of content readily available online, Clay Morgan discusses the need to develop more exciting and unusual means for displaying our content. (more…)

Using Majestic SEO To Search For Quality Inbound Links

Following on from yesterday’s blog about attaining quality inbound links today we are going to take a look at one of the methods to do this using a programme called Majestic SEO in more detail. Majestic SEO is an online programme that allows you to see where your competitors are getting their inbound links from. You can then make a note of these websites that are linking, carry out your own research of these sites and see if they would be suitable to provide an inbound link to your website. So how do you get started?

1. Create your account
2. Identify your competitors
3. Search for competitor links in
4. Order your results
5. Investigate the inbound linking websites
6. Apply for inbound links

1. Create your account 

Firstly you will need to go to www.majesticseo.com and create a free account so that you are able to start collecting data. When you are signing up to Majestic SEO you should bear in mind that the programme will permit you a limited amount of free daily usage, however to get an increased allowance of data search you will have to be prepared to upgrade your account and pay a small fee.

 

 

2. Identify your competitors

Now that you have your Majestic SEO account set up you are nearly ready to start searching for your competitors inbound links. However in order to do this effectively you will need to first identify exactly who your competitors are. You can use you keywords and carry out a various searches on Google to see what businesses are listing in a similar position to you. You should roughly be aware of what your keywords are… I usually aim to carry out a search using approximately 7-10 keywords so that my research is as thorough as it can be. For example we are a web design and digital marketing company, therefore some of our keywords include phrases like web design Devon, search engine optimisation, marketing Devon and so on. (more…)

SEO Practices: Inbound Links -The Basics

As part of determining what position your website should list in Google has invented a quality metric known as PageRank in order to help attribute a websites listing position. Search engines like Google will consider a variety of SEO practices that will help them determine where your website in affect “deserves” to be listed. There are many SEO practices that can help improve your PageRank quality score. For example including keyword rich quality content on your website is just one vital SEO practice. In addition to this other SEO practices such as attaining inbound links can be an extremely beneficial SEO practice that can have great success in directing more traffic through to your website.

However it is extremely important that these links in to your website are of a high quality and from a reputable site otherwise you could be damaging your SEO listings rather than improving them as search engines like Google will penalise your site if links are of a poor quality. For example Google will consider inbound links from spammy un-organised sites as bad quality inbound links. Therefore when applying for inbound links you should be very select and certain that the website offering the inbound link is credible, organised and well maintained.

Here are a couple of suggestions that might help you find suitable and high quality inbound links:

  • Use Google to search for local web directories. For example if your business is located in Exeter searching for an Exeter business directory would be a great place to start.
  • Use Google to search for industry specific web directories. For example if you are offering a window cleaning service you could search for a window cleaner’s directory. (more…)

What Is PageSpeed Insights?

“PageSpeed Insights analyses the performance of your web pages and provides suggestions to make them faster.” (Google)

In this day and age the speed of your website is crucial to its success. As users we have become very impatient on the web, if a page is not loading fast enough quite simply we look elsewhere for an alternative website that loads immediately. Therefore it is important to monitor the speed of your website to ensure that your website is functioning at a speed that is fast enough to maintain the attention of those visiting it.

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3 Steps To Search Engine Success – Producing Quality Blog Content

There are many actions you can take to ensure your blog stands the best chance of listing well on search engines. For the purpose of this blog entry I address 3 very simple steps you can take to kick-start your blogs listing success.

1.  Insert key words into your blog entry. By doing this you will be optimising the content which is a great way of showing search engines like Google exactly what your blog is about and what it should be listed for. Search engines will recognise these key words especially if they are repeated throughout the content. Then when someone searches for one of these keywords included in your blog entry it is likely to show up in search results.

2. Is your blog SEO friendly? Have you completed the blogs Meta Tags? Many blogging programmes like WordPress will allow you to add widgets, in simple terms you can add functions that will allow you to fill in the Meta Tags for your blog entry. Meta Tags are fundamental to search engine success. You should always make sure that your blog entry has a Meta Title, Meta Description and Meta Keywords. These help tell the search engines exactly what the content in your blog is about and often how useful it is going to be to those browsing the internet. Hopefully if you followed the advice above you would have inserted keywords into your blog entry as you were writing it. By filling in your meta keywords you can show search engines exactly what these keywords are and show them exactly what you want to be listed for. (more…)

The Do’s And Don’ts Of Link Building

A couple of years ago it was common practice to buy your inbound links. However as algorithm Google Panda came into play, websites that had undertaken poor link building strategies by buying links faced penalisation. This short blog entry addresses the change in link building strategy.

What happened?

– Businesses / websites buy inbound links
– Panda algorithm introduced – buying inbound links becomes unnatural SEO practice
– High page rank websites with bought inbound links penalised
– Algorithm attempts to reduce spam link building websites


The Don’t s

-Don’t buy any more paid links
-Don’t spam other content by leaving your link in the comments
-Don’t submit your site to poor quality directories
-Don’t beg other people for links in

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Organic SEO vs Paid SEO

Search engines like Google will regularly crawl websites and carry out an “assessment” of some sorts. Based on this assessment Google will then decide an appropriate position in which your website can be listed. Search engines like Google will take into consideration things like keywords, pages included on the website, relevance of content etc. There are primarily two different types of SEO; organic SEO and paid SEO.

What is the difference between organic SEO and Paid SEO?


SEO and particularly organic SEO is a long term solution whereby actions are carried out to help your website achieve a better listing / better ranking on search engines. To achieve good organic SEO listings it is likely that a lot of time and work will have to be spent on a website. It could be months before the work carried out on the website is taken into effect and therefore it could be some months before you see your search engine listings improve.
In contrast to this paid search engine listings can be altered almost immediately. Controlled by a PPC campaign, once you have input the required details and set your cost per click you can expect to see your ad appear in paid listings. Google will rank your ad and place it in a position relevant to its quality score and bid.

Where will my website be listed?

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WNW Designs Friday Blog Round Up

This week our favourite blog entries take a look at the role social media plays as part of your online marketing strategies.

MLP013: The Current State of SEO – Social Signals & Guest Posting w/ Brent Carnduff – This fantastic blog entry includes a Podcast with two of the most current SEO experts. The podcast is quite lengthy but stick with it as they recognise the importance of social signals and how they are continuing to play an influential factor in your SEO.

Instagram Tutorial – Getting Started With the Most Engaged Network of Our Time – Not many people seem to know about this social channel yet those who have got to grips with claim that “Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space!” Read more here. (more…)

Improve Your SEO By Inserting These Additional Pages On Your Website

Sadly many people think that once their website has been built and launched the hard work is done and they can simply sit back, relax and wait for its success to take off. In reality this is not the case! If you want your website to do well and by well I mean be found on search engines like Google, you are going to have to dedicate time and efforts to keeping your website fresh and updated with regular content.

Hopefully you will already have these fundamental pages incorporated into your web design; Home, About, Services/ Products, Contact Us. However, it is a great idea to carry out a website review every couple of months in order to see what new content your website could benefit from. I have put together a short list of additional content ideas that you could consider inserting into your web design to promote your websites success.

Notepad and pen

FAQs page

This is a great opportunity to provide your customers with helpful and useful information. Do you frequently get asked the same sort of questions regarding your services / products from time and time again? Note these down and start writing clear and informative answers. In addition to this spend some time reviewing your website, try and put yourself in the position of your customer, remember that they are not industry experts and will lack the knowledge that you might have. Do this and come up with a list of questions that someone visiting your website might ask. It might be worth asking a family/ friend who is not in the industry to do the same.

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