Engaging followers on social media can significantly improve your search engine rankings. Since Google changed its Penguin and Panda algorithms earlier this year, it has become clear that the search engine is putting more emphasis on social media metrics. The more shares and likes your online business receives, the more favourably Google will rank your website. Therefore, running a competition as part of your social media strategy will give your ratings a boost.
The key to running a successful social media marketing campaign is to engage your audience. Whatever competition you run must be appealing enough for people to get involved. It must appeal to their interests, desires or needs. Competitions should offer participants a prize or reward and be fun to play but, most importantly, it must be something your followers will share with their friends.
Search engines use “social signals,” to assess a website for quality content. They do this by counting the number of likes, shares and tweets etc. each page of a website receives. The idea behind this strategy is that if you are publishing content that people want to read, you will be given a higher rank. Google’s aim is to provide Internet users with a richer experience, therefore, your website has to meet the same ideals Google is looking to promote. (more…)