Archive for the ‘SEO’ Category

Managing Your SEO- Keeping Your Blog Active In Your Absence

Sometimes unexpected things come up and our everyday lives get a little thrown off course causing some things to take a back seat. However, this doesn’t have to be the case for blogging. You might have previously seen my recent blog entry “Starting A Successful Blog” where I addressed the importance of having back up blogs or extra blog entries written in advance.  Well, guess what I’m going to emphasise the importance of that again this time with your SEO in mind.

Particularly if you know you are going to be absent from work from a while, it is crucial that you keep your blog feed updated like you normally would. This is because the search engines that crawl your website will be used to the amount of times that you usually upload new content. For example if you are usually updating your website on a daily basis and perhaps uploading a new blog entry every day it is likely that the search engines will crawl your website every day and look for this new content so that they can index the new page.

As mentioned in previous blog entries the frequency that you upload useful and fresh content can affect your search engine listings. If search engines can see that you are providing useful information to those on the internet then it is more likely to list your website in a higher position in comparison to other websites that might not have updated their content or blog feed in months.

(Having said that, there are of course other contributing factors that can alter your SEO as addressed in this blog entry here)

Hopefully by now I have expressed the importance of keeping your blog feed up to date. The next point to address is how you should do this when you are absent from work for whatever reason this might be. This is where scheduling comes into play! Sites like WordPress will allow you to write up your draft and then select the exact month, day and time that you will like your blog post to be published. (more…)

WNW Designs Friday Blog Round Up

This week’s blog entries take a look at sourcing images on the internet, persuading people online, digital news and much more.

Alternatives to Flickr for Illustrating Your Posts- This blog entry is great for introducing new sites with fantastic image selections that will keep your blog feed fresh and exciting.

The Quick and Dirty Guide to Turning Your Website into a Persuasion Powerhouse – This blog emphasises the role of human psychology in persuading people online. (more…)

How To Improve Your SEO Using Google +

SEO is an important factor that can not only increase your brand awareness but also increase your sales as your website begins to list in a better position and has the potential to be seen by a greater number of people. There are lots of different methods for improving your SEO, however for the purpose of this blog entry we are going to look at the relationship between SEO and social media… in particular the relationship between SEO and Google +.

It is being proven that your Google + page can be very influential on your SEO and website listings. Therefore it is important that you concentrate and spend time improving your Google + page by optimising the content that you post on Google +.

Follow this basic advice and see your SEO improve:

  • META TAGS, it is fundamental that you fill out any Meta tags on any of your web pages. However if there is just one page that you are going to concentrate on make it your Google + page. You can edit your META Title and META Description. (more…)

Should You Buy a Keyword-Rich Domain for your Site SEO?

I’ve been asked this by a few clients recently, and the answer is yes. And no.

The wording in our domain is just one small element that contributes towards your website listings. If your domain is spot-on but the rest of your SEO is useless or non-existent, you’ll get nowhere. If your domain is useless but the rest of your SEO is spot-on, you’ll be flying.

The most important time to consider your domain is when you are first setting up your website – then you can choose a domain featuring one of your main key phrases, and it will contribute to your over all optimisation efforts. Ensure, of course, that your domain is easy for people to read, understand and type in too – you don’t want to sacrifice usability for SEO.

(more…)

SEO Basics: The Importance of SEO-Friendly URLs

One of the core foundations of SEO is URLs, the address of the page you are looking at that displays in the top bar of your browser. Google uses a myriad of ways to work out what your website and the pages within in are all about, and URL is one of them. Alone, it’s not an all-powerful thing, but in conjunction with everything else it’s a vital part of SEO.

(more…)

How Well Does Google Rate Your Adwords Campaign?

If you’ve dived into Adwords without doing reading beforehand, you may not be aware that Google assigns Quality Score ratings to your keywords, based on a load of factors in your campaign. It’s something worth knowing about, because a higher Quality Score means you get to pay less per click – essentially Google offers rewards in exchange for you crafting a better campaign.

In order to work on your QS, first of all you need to be able to see it. In the Keywords tab you can hover over the little speech bubble to the right of the keyword to view the QS, it’s given as a score out of ten. You can also enable the ‘Quality Score’ column within the ‘Performance’ menu in the Columns section.

(more…)

Google’s Top Position Isn’t Top Anymore…

Google has gone through a lot of changes in the last year, and the front page of Search Results has undergone a slow overhaul which has resulted in the top three organic positions ending up lower down for some results and often eclipsed by some much more eye-catching results. The top positions are still pulling in hefty search numbers of course, so there’s no need to throw the toys, but for some of your search phrases it’s highly likely you will need to augment your marketing strategy to ensure you’re in the top portion of the page.

Take this search results page as an example, for a product (in this case we’re going to look at adjusting the marketing for an ecommerce site to increase visibility):

Google SERP for 'Scrub Suits' Search

(more…)

Crucial SEO Aspects of Web Design: Site Loading Speed

Google’s aim is to provide the best resources to its searchers, and this includes listing websites that are easy and fast to navigate. So when Google spiders your website it takes note of how fast the pages are loading, and will list you better for a nice speedy page-load time.

Image Sizes

It’s important for you to know this if you have a CMS system that allows you to upload images, because you’ll need to ensure you don’t load images straight from camera. They will be massive, and although you’re resizing them on your website, browsers will have to download the whole huge image before displaying it, and this takes time. So before uploading images to your website, ensure you resize them to something sensible, in a graphics program.

(more…)

Optimise Your Web Design So It is Search Engine Friendly

A good website design and structure is fundamental to your website’s success, especially one that will interact and comply with search engine rules and regulations.

Here are some useful things to consider when developing your website that will improve your website listings in search engines:

-Only link to useful content or to give credit for someone else’s work. In the past people used to provide a link to someone else’s website in the hope that they would in return provide a link to your website. However, nowadays Google no longer see’s these links as valuable and instead treat them as a form of spam. Google does still value links and linking will still assist in where you appear in search engine listings; however it is important that linking is done in the right manner.  (more…)

Use Meta Tags To Optimise Your Website

One way of optimising your website is through writing Meta Tags. Meta Tags are read by the robots in search engines. By reading your Meta Tags, search engines like Google will hopefully be able to tell how relevant or how useful your website is and therefore how high it will rank. Therefore, Meta Tags are very helpful for getting your website listed, they contain Meta Titles, Meta Descriptions and Meta Keywords.

(more…)