Archive for the ‘SEO’ Category

Centralise Your Google SEO Tools for the New Year

Now is the time for New Year’s Resolutions, and a great time to look at ensuring you have excellent foundations for your Search Engine Optimisation. There is no point forging ahead if you are not sure how to access vital tools, or how to assess what you are doing. Start out how you mean to go on, and you will be more focused and less confused!

I am a big fan of making Resolutions achievable – no sense in setting yourself up to fail. So let’s start with something easy. Have you signed up for all the free tools Google provides for assessing your site’s success (and if not, why not?!) and do you know how to access them all?

Listing Google accounts and what properties are assigned to them

One thing I find clients often struggle with is ensuring they have just one central Google account for the website, with all the associated tools accessible under that account. It can be a personal account, if you prefer to operate that way, or an account with a generic email such as info@ so that you don’t mind giving access to other team members without the worry that they are accessing your personal Gmail account.

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Rethinking Your SEO Strategies for 2014

With the end of 2013 coming up a little more quickly than perhaps we’d like, it’s time to start thinking about our resolutions for next year. The top of the list might be working off those extra Holiday pounds, but if you’re an online marketer, an equally important priority will be revisiting your SEO techniques in 2014.

Search Engine Optimization really is an ongoing process. While the coming and going of the years might bring in subtle changes, most of the skills you’ve accumulated this year will translate fairly well into the next. Stick with us here for a look at some important resolutions you’ll want to commit to for another successful year of online marketing.

Resolve to Learn Something New

The start of a new year might be just the kick in the pants you need to look at your skill set a little more objectively. While you may be perfectly competent and comfortable with your current success rate, web marketing remains a fickle mistress. There’s always a new trick to learn. (more…)

The Trust Signals Search Engines Look For

Search engines are as important as they are frequently misunderstood. Contrary to popular opinion, it isn’t necessarily the larger or more highly trafficked websites that get the higher rankings. Instead, search engines have a number of criteria they use to make that determination: criteria that, in effect, help to level the playing field to let the little guys compete a little more effectively.

One of the most important of those factors is trust. The reasoning behind it goes something like this: while the popularity of a site is definitely important, search engines are also concerned with providing their users with a quality experience. Sites that are more trustworthy, then, are favored over those that are not.

Of course, it’s not all altruistic. Search engines that deliver quality sites are more likely to be used again in the future.

So what kind of signals are used to determine the trustworthiness of a site? For most sites that already employ good Search Engine Optimization practices, many of these will take care of themselves. Even so, let’s get into the details a little more. (more…)

Google+ Sign-in Updates Make Developers’ Lives Easier

Google has given its social network’s sign-in a makeover to make it easier and more effective for developers to include Google authentication in their apps.

The makeover consists of three updates:

1. Support for all Google account types including Google Apps users and users who do not have a Google+ profile.

2. Easy migration from other auth methods

“If you’re using OpenID v2 or OAuth 2.0 Login for authentication and want to upgrade to Google+ Sign-In, we’ve made it easy to do so; it’s entirely your choice,” says Google+ product manager Yaniv Yaakubovich.

According to Yaakubovich, Google+ sign-in can increase a developer’s audience in several ways such as over-the-air installs, interactive posts, and cross-device sign-on. Also, it is now fully compatible with the OpenID Connect standard.

More details are available via Google’s sign-in migration guide. (more…)

10 Vital On-Site SEO Steps

If you are a new business owner or the creator of a shiny new website, it can be easy to get caught up in the excitement of the moment and begin searching for link opportunities and promoting content from your site for search engine optimization. However, content strategy and link building should be at the top of the SEO pyramid after a strong online base has been established.

Here are 10 vital on-site steps any website owner must take before moving to any offsite promotion and link building strategy. The steps should be taken in order from 1 thru 10 to ensure that you are set up and ready to go for any off-site efforts.

1. Create a new Gmail account – This is the first and most important step! You will need to separate your personal email from your new website email as soon as possible. There will be numerous log ins and confirmations coming that you don’t want getting lost in your personal email account. (more…)

Top SEO Strategies for Bing

Bing is a growing major search engine that has demonstrated recent upward trends in SEO marketing. Bing does not have as much press as Google does, but almost any SEO expert would argue that you want to focus on obtaining the results that will maximize ROI for your business.

Types of Businesses Best for Bing

Bing is typically better oriented towards local consumer-based businesses such as establishments in the hospitality industry or retail. Not only does Bing boast a preferable layout for businesses in specific market segments, but Bing also largely incorporates social media user data into its algorithms. Logically, consumer-based businesses can experience better results on a search platform geared towards B2C sales.

Build a Comprehensive Strategy from Exiting Marketing Variables

Some businesses have almost all the pieces of an ideal SEO strategy on Bing already in place, such as a strong presence on Facebook, LinkedIn, Google+, and Pinterest. Use what you have already built, and continue to use what is working. It is almost always difficult and time consuming to build a meaningful community around a brand on social media networking sites. Some other tactics that can be used to perfect an SEO marketing campaign on Bing are relatively easy, and they include the following: (more…)

Local SEO: It Pays to Get Local

Local SEO is one of the top search engine marketing offerings for 2013, and for good reason – it works. People are using the internet to find the businesses they are looking for. Doesn’t it make logical sense that your company should employ measures to get found where your potential customers are searching?

Recent studies indicate that 39 percent of all searchers are frequently unable to find a specific local business on the internet, even if they know it exists. With a reported 92 percent of people using locally optimized search terms to find businesses online, the numbers indicate a huge gap. Smaller businesses often rely on word-of-mouth and return business to support their company. While this is a huge part of marketing, the times are changing. Local SEO needs to be employed to keep a business afloat and thriving. (more…)

The Cardinal Rules of Viral Content

Many marketers chalk the success of viral videos and posts up to a mixture of timing and magic. Most believe that creating content that spreads like wildfire is simply a matter of good fortune. While a hefty dose of good luck, if there is such a thing, will certainly not hurt your efforts to go viral, the truth is the system is far more scientific.

There are fundamental reasons that some content gets passed around like tissues at a viewing of “Titanic.” Taking the time to understand why people respond to the web’s most popular content gives you the ability to potentially duplicate these successes.

Content is Not One-Size-Fits-All (more…)

The Rise & Fall of Google in My Life

“I am an atheist – I don’t believe in Google”

I start this piece with a tongue-in-cheek reference to the one deity which has most affected my life for the last ten years – Google. Like many of you reading this, Google has had a direct influence on all aspects of my life, and that influence has grown so strong and powerful, Google has taken on a mystical, almost God-Like presence in my daily life.

Forget Big Brother, Google has far surpassed that label or status in the eyes of many and has become one of the driving forces in our daily routines.

Quite frankly, I can’t imagine my day without Google in it. I use so many Google products in my personal and professional life it’s not remotely funny. While I have been gradually weaning myself from Google Search, I still use Google Analytics, Google+, Google Alerts, Adsense, YouTube… and the list goes on. As much as I dislike the idea, Google and its many products have become heavily woven into the very fabric of my life. (more…)

Using Social Signals to Boost Your SEO

Social signals are a hot commodity these days; without them, your SEO and overall traffic won’t be all it can be. Socials signals are any promotion or mention of your brand or products through tweets, Facebook “likes”, and related blasts. The more you engage your audience in commenting and sharing your social media and content, the better your overall SEO results will be.

Both Google and Bing have shown an increasing interest in the value of social signals, making an overall strategic social media plan an essential part of your marketing landscape. Understanding how and why social signals are so crucial to SEO will assist you in planning your overall SEO tactics.

How Social Signals Can Increase Your Rankings (more…)