What on earth am I talking about? What is the relevance between a Social Media Giant and a Search Giant? Aren’t they just both enormous behemoths operating in a different digital universe? No, they are not. They are much closer competitors than most of us care to acknowledge. Certainly Google won’t acknowledge any similarities in the two platforms, that’s for sure. Although most people on the inside of the digital space have held the view I am about to share with you for some time now, it will be news to most.
Let me start by just highlighting one thing before you tune me out and put this rant into the realms of total gibberish! A short while ago Google shut down its 21st failed project! Why is this relevant? Well, just to highlight the fact that Google doesn’t get it right all the time. Like all businesses, and individuals for that matter (Richard Branson, is a great example), Google is not infallible, so please do not take the view that everything is and always will be Google search. At least not until you hear me out. (more…)