Sometimes unexpected things come up and our everyday lives get a little thrown off course causing some things to take a back seat. However, this doesn’t have to be the case for blogging. You might have previously seen my recent blog entry “Starting A Successful Blog” where I addressed the importance of having back up blogs or extra blog entries written in advance. Well, guess what I’m going to emphasise the importance of that again this time with your SEO in mind.
Particularly if you know you are going to be absent from work from a while, it is crucial that you keep your blog feed updated like you normally would. This is because the search engines that crawl your website will be used to the amount of times that you usually upload new content. For example if you are usually updating your website on a daily basis and perhaps uploading a new blog entry every day it is likely that the search engines will crawl your website every day and look for this new content so that they can index the new page.
As mentioned in previous blog entries the frequency that you upload useful and fresh content can affect your search engine listings. If search engines can see that you are providing useful information to those on the internet then it is more likely to list your website in a higher position in comparison to other websites that might not have updated their content or blog feed in months.
(Having said that, there are of course other contributing factors that can alter your SEO as addressed in this blog entry here)
Hopefully by now I have expressed the importance of keeping your blog feed up to date. The next point to address is how you should do this when you are absent from work for whatever reason this might be. This is where scheduling comes into play! Sites like WordPress will allow you to write up your draft and then select the exact month, day and time that you will like your blog post to be published. (more…)