To put it bluntly, keywords make the web go ’round. Without them, the internet becomes a scattered mess of an endless array of content. Keywords are like the road maps that lead us to the content we are looking for. From a business perspective, they are the neon signs that guide customers to our front door. Selecting the right ones for your business is therefore one of the most important marketing tasks you’ll ever take on.
While some aspects of keyword selection are intuitive and obvious, most require actual research to back up our assumptions, and it’s important to have the best tools in your arsenal. There is definitely an art to selecting the best keywords for your business. If you’re looking to craft the perfect keyword strategy, heed these warnings and avoid some of the most common pitfalls.
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