Archive for the ‘SEO’ Category

Adjusting Your Strategies to Google’s Encrypted Searches

When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further.

Regardless of the causes, Google has delivered another major blow to marketers following the recent implementation of the new Gmail tabs.

On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google’s searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data.

While it’s scary to think about how to work around this major change, let’s break it down to see how you can rise above encrypted searches and maybe even use the change to your advantage.

What Are Encrypted Google Searches? (more…)

Google Flying High With Major Algorithm Update: Hummingbird

o celebrate its 15 years in business, Google has launched Hummingbird, the first major update of its search algorithm since 2010.

Hummingbird, which affects about 90 percent of queries, allows for more complex searches and even enables users to compare two items —such as rival products — side by side.

The need for Hummingbird was clear, said Google’s senior vice-president of search Amit Singhal.

As search queries become more complex, he said, customary keyword-based systems no longer work so well because of the need to match concepts and meanings with words.

The improvements to the algorithm include a refresher for Knowledge Graph — Google’s map of real-world people, places and things —so it can answer more complicated questions. (more…)

SEO Strategies for Mobile Phones and Tablets

Experts have been espousing for years now that mobile is the next big thing to hit the technical stratosphere. The truth is, the (mobile) eagle has landed. We can no longer anticipate the relevance of small screens; it’s a bona fide reality. If your business hasn’t yet embraced mobile and tablet designs, you’re late to the party. But there is still time!

While it’s true mobile SEO tactics share many similarities to web strategies, there are plenty of differences too, and these are what separate the masters from the fledglings. Looking for advice on how to rise the ranks in the mobile space? Keep reading and get in-the-know.

It’s Time: Go Mobile (more…)

How to Do SEO for Now and Forever

I see so many alleged ‘SEO tactics that just waste time and money without having any positive affect on the website. In many cases, things done in the name of SEO actually hurt websites more than help them. Which is why I write a whole lot about what not to do in SEO.

While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago — that is, making your website the best it can be both for people and search engines.

Still, that broad definition probably doesn’t mean much to many of you. You’re likely left wondering how exactly you should go about making your site the best it can be. So today I’ll explain how you can do just that. (more…)

Steps for Creating a Great Blog Post

Many people say that blog is a voice of your company. It’s a place where new products or services can be introduced and interesting topics or market trends discussed.

What’s more, a blog gives an opportunity for customer feedback and comments, and this sort of engagement results in more activity on your site, and benefits your Search Engine listings.

Blogging can be a source of confidence, builds relationships and leads to sales. How? By blogging you’re proving to be a reliable source of information in your industry. The customers will only buy from a place they trust.

Initially you will have to research topics and subjects to write your blogs, but after a while you’ll find inspiration talking to clients, very day in your business, responding to blog comments, etc. Blogging will generate more blogging.

So what are the important things to consider when blogging?

Target Audience (more…)

Organic Keyword Data from Google Gone by December

…or sooner, depending on your website and audience. Some websites are reporting it gone already. There won’t be an SEO on the planet that won’t be aware of this, but many business owners who keep track of their own Analytics will likely be taken by surprise.

We have blogged before about the rising amount of ‘Not Provided’ entries listed in the Organic Keywords data in Google Analytics, which is data withheld when people search while logged in to Google. The Search Engine has always intended to step up this protection, so it was inevitable that we would get to this point. (more…)

On-Site or Off-Site SEO: Which is More Important?

If you’re just starting out your SEO efforts, or simply looking to achieve better results, it can feel overwhelming to determine the next best steps. Many lament the task of focusing on on-site or off-site tactics, and are looking for factual evidence as to exactly what each focus means, and the real-world results they can manifest.

Rather than fret about keeping up with Google and Bing’s ever-changing algorithms, do yourself a favor and first just focus on creating a first-class website. This, in essence, is the secret to stellar on-site SEO. It’s also the secret to creating high conversion rates, great customer loyalty, and impressive analytics.

SEO, however, is more than just a well-performing website. To determine which long-term strategy best suits your company’s needs, it’s first necessary to understand what methods to employ, and how best to execute each.

What Is On-Site and Off-Site SEO? (more…)

SEO on the Go: 10 Useful SEO and SMM Apps

There’s no rest for SEO experts and site owners who are constantly looking for ways to land and stay at the top of search engine results. SEO and social media marketing apps allow users to analyze and optimize from anywhere, at any time. You may even have a few you’re already using. But, with apps, as with many things in life, you usually need to kiss a few frogs before you find your perfect match. Here are 10 SEO and SMM apps that deserve a closer look.

Google Analytics: If you have a Google Analytics account, you’ll appreciate this app, which is an extension of GA on the web and optimized for your mobile devices. You’ll find all the familiar aspects of Google Analytics, including navigation that mirrors the GA web tool and an Overview screen highlighting your key metrics. (more…)

How Website Architecture and Navigation Affect SEO

If you’ve been following me for any length of time, you know that my SEO mantra is to always make your website the best it can be. While it would be great if you only had to worry about making your website great for your users, it’s also important to make it as usable as possible for the search engines.

As discussed in my last article about technical SEO issues, it’s crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture.

What Is Site Architecture?

Site architecture is the way every page of your website is linked to every other page. It’s the way people and search engines navigate your website, and it’s equally important to both of them. You want both people and search engines to be able to easily find what they’re looking for. (more…)

Jumpstart Your Link Building by Capitalizing on the Seasons

Not every business is affected by the different season changes, but that doesn’t mean you can’t embrace seasonal spikes and adjust your link building efforts accordingly. To capitalize on the different seasons, you need to analyze a lot of different elements to get organized.

You want to boost the amount of traffic from your current customers, which means you’ll have to consider how the seasons affect your marketing materials. You want to write more guest blog posts about seasonal topics to spur different audiences clicking on your links, and you want to encourage more people to share your links and include them in their posts!

While link building consists of a lot of complex elements, advanced planning is one of the most necessary parts – and especially when it comes to the seasons. To build links, you need to be aware of what’s coming up. If you wait until the last minute, you won’t see any results.

Here are some tips on how to plan ahead so when the seasons hit, you aren’t left behind. (more…)