For your website to stand the best chance of online success it is important that your website has not just great SEO but also a substantial social media presence. There is little point spending your time and resources on improving one of these contributing factors if you are only going to ignore the other. You need to produce a strategy that concentrates on marrying both your SEO and your management of your social media channels in order to stand the best chance of driving online traffic towards your website. This blog entry takes a brief look at both good SEO practices and social media management advice in order to help you achieve this.
Marrying your SEO and social media in terms of keyword optimisation
Keyword Optimisation – The content that you include on your website should always be optimised and be relevant to the industry that you are in. You should carry out a keyword report to find out what keywords your business stands a good chance of listing for. It is then up to you to implement these keywords into your online content so that search engines like Google can see what your website is about. Therefore when people are carrying out searches, if your content is optimised and contains phrases that people are searching for then Google will be more likely to list your website in a better position as it will see your website as being relevant to the phrase that was searched. (more…)