Now is the time for New Year’s Resolutions, and a great time to look at ensuring you have excellent foundations for your Search Engine Optimisation. There is no point forging ahead if you are not sure how to access vital tools, or how to assess what you are doing. Start out how you mean to go on, and you will be more focused and less confused!
I am a big fan of making Resolutions achievable – no sense in setting yourself up to fail. So let’s start with something easy. Have you signed up for all the free tools Google provides for assessing your site’s success (and if not, why not?!) and do you know how to access them all?
One thing I find clients often struggle with is ensuring they have just one central Google account for the website, with all the associated tools accessible under that account. It can be a personal account, if you prefer to operate that way, or an account with a generic email such as info@ so that you don’t mind giving access to other team members without the worry that they are accessing your personal Gmail account.