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Archive for Social Media Category

Facebook Introduces Messenger Ads to Target Your Audience

In early 2016, social media giant Facebook launched a series of chat-bots on people’s news feeds that worked with a ‘click to message’ system. These bots worked with various brands to allow easy communication between business and customer. More recently, Facebook have adjusted these bots so that they are accessible on Facebook Messenger, Facebook’s instant […]

Mobile Marketing – How Social Media Can Help Your Business

Mobile usage is always on the rise, and is becoming the sole browsing device for many people in the UK. Daily usage of tablets and mobile devices, particularly during commuting hours, provides companies with a prime opportunity to reach their target markets. Many mobile devices users participate in several micro-sessions that add up to almost […]

#Are #Hashtags #a #Waste #of #Time?

23 million of Twitter’s monthly active users are bots, which are technically not active accounts. As a result of this, many notifications that your profile receives are not genuine, meaning that your reach is not as great as you may have originally thought. Advice from Ryan McCready at Vennage, suggests scrapping the hashtags to avoid […]

instagram business profile

Instagram Creates Business Profiles

Social media has allowed users to get close and personal to their favourite brand. In a bid to improve the features on offer for its 200,000 advertisers, Instagram has launched unique business profiles – which includes features such as a contact button allowing users to reach out with queries directly to brands. By adding business profiles, Instagram […]

Video Marketing On Social Media

Nowadays the majority of us can’t go a day without checking social media. This constant desire to be online has created a fantastic marketing opportunity for brands. Many of us will be use to seeing brands post images and written content. It is also becoming extremely common for brands to use video to tell a […]

Using Facebook and Advertising to a Custom Audience To Increase Awareness

As a business it is now vital that you are using social media to communicate with your customers, advertise your goods and increase your brand awareness. In a world that has become heavily dominated by online marketing, without such a presence your business is likely to be missing out on a huge potential audience which […]

Introducing Facebook Live Stream

Video streaming in general has proved to be a popular feature of marketing with YouTube and Periscope to name a few being some of the dominating video social media channels out there. However, there seems to be a new player in the game… Facebook live! Have you started to receive notifications on Facebook to say […]

Why Snapchat Can Be Used As A Digital Marketing Platform

From a digital marketing point of view, you wouldn’t really see Snapchat as an effective tool to engage your customers. With only 100 million users (compared to Facebook 1.65 billion, Twitter 310 million per month and Instagram 500 million) Snapchat doesn’t seem to posses the power that could possibly challenge its social media rivals.  However […]

NOT INTERESTED IN POKEMON? IF WE TOLD YOU IT COULD BENEFIT YOUR BUSINESS WOULD YOU CHANGE YOUR MIND?

The Pokémon craze has taken off at a level that I don’t think anyone would have predicted! You might not be a Pokémon fan yourself or you might not even understand what it’s all about, however, if you are a business owner then I urge you to keep reading as POKEMON GO CAN ACTUALLY BENEFIT […]

Instagram

Instagram Tops Twitter In Advert Popularity

For the first time, Instagram have topped Twitter according to a survey that determines the most popular platform for social media advertisements and campaigns. Nearly two thirds of people chose the picture based social media as their platform of choice, compared to Twitter receiving just over half of the votes. Facebook still dominates the social media […]

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