Integrated marketing is an approach to creating a unified and seamless experience, where your audience can engage with your brand on multiple communication platforms.
The world has become increasingly connected by technology, which has pushed the need for businesses to develop marketing campaigns in multiple media channels such as Email Marketing, Social Media, Blogging, Search Engine Optimisation, and Press Releases.
Let’s look at a scenario, imagine you are a clothing retailer who is looking to offer a special seasonal offer for a shoe brand, you should now choose a digital channel as your master, for this example we’ll choose Email Marketing.
Once the campaign is ready to be sent you can begin to merge the content into other media platforms, perhaps you cut down the content to 25% and kick off a targeted Facebook and/or Google AdWords campaign which will be run concurrently with the sending of the email campaign.
Next, you should adapt the email content into a blog post suitable for your website which will help strengthen your campaigns awareness, this could be ran along side a re-marketing campaign which can recapture the attention of previous website visitors. (Click for more information on Re-marketing)
Consistency is key with any digital marketing integration, however campaign content creation can be a challenge, and the implementation can be a complicated process. By engaging with our Digital Marketing Experts, you will be provided with fresh campaign and content ideas ready to capture the minds of your multi-channel audiences.