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The 3 Keys To Effective Content

Read on for 3 simple tips to get your content marketing on point.

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Recent Content

Outdated content is the thing of the past. Online users are interested in the here and now, the present day! It has become very unusual for people to search for content that was published perhaps, weeks, months or even years ago (unless you are a historian of course).
With this in mind it is vital that the content you produce is current and on trend. One of the most effective ways of generating high engagement with for example, your social media pages, is to post in real time about current events or breaking news headlines etc.

So keep this in mind when you come to producing your next social media update or perhaps your next blog entry… keep it recent and relevant to keep it interesting!

Visual Content

The saying “an image can speak a thousand words” really is true. Visual images can be a great means of communicating with your audience. All you have to do is choose a powerful image that speaks for itself. Make sure your image is relevant to the topic that you might be discussing. Its basically common sense… but there is no point in posting a picture of an apple when you are trying to market your bouquet of flowers. Visual content is particularly powerful when the product that you are trying to promote is aesthetically pleasing. Let’s take the bouquet example again. Rather than tell people about the beautiful flower displays that you are able to create, show them instead! All you need to do is make sure that the image is of a great quality and then let the image do the work for itself.

Marketing Content

Now you have spent the time curating the most effective content. The last thing that you want to happen is for this content to disappear into the internet amongst the hundreds of thousands of other articles, images and updates that are posted on a daily basis. Therefore, it is important that you pay some careful consideration on to which mediums you are going to market your content. If it’s an image why not publish it on Instagram or Pinterest. If It is a job vacancy then post it on LinkedIn. If you want to share with your friends your activity and location then why not check in on Facebook. This doesn’t mean to say that you can’t post your beautiful image on Facebook… just spend some time thinking about where the content will be most suited.

Now that you are aware of the three corner stones of content production you can go ahead and test it for yourself!

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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