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The Marketing Benefits Of Having A blog Integrated Into Your Web Design

As recognised in previous blog entries there are certain contributing factors of your web design that can affect your business success. This blog entry is going to look at the critical role and benefits that an integrated blog feed in your web design can have particularly on your business marketing.

You can use your blog feed to advertise your business and its services. Not only will you be building your business brand awareness you will be in effect selling your products and services as well as your industry knowledge. Many people are often put off blogging due to the time that it takes to write a well written and informative post. However, often forgotten is the immediate and long term benefits that your blog post can have on your business.


Blogging is often a low cost task yet it is a simple measure that has the potential to bring in additional business from existing customers as well introduce and attract business from new customers and clients. The great thing about blogging is that your content is archived and if done properly it can be found by the search engines months / years later down the line. Every time you add a new blog entry to your blog feed, this will be another page that the search engines will be able to index. You can insert your keywords into your blog entries which will again help and support your listings.

Your blog entries then have the potential to drive additional traffic to your website and generate those new business leads. Therefore spending the time writing that initial blog post can be great for advertising your business in the short term as well as the long term.

You can also post your blog entries on social media which is another fantastic medium for advertising your business to a large number of people which can lead to increased business leads and sales. This can also help in building a loyal community of followers who will most likely interact and engage with your business.

If you are posting informative and useful blog entries you will be selling yourself / business as an expert within your industry which will encourage customers to trust your skills and expertise and return to you for any additional business requirements that they might have.

 

Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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