Google No Longer A Quiet Giant

Seemingly gone is the company that did one thing and did it well, and tried in earnest not to talk about that one thing done well. Google is dipping into many wells these days, but the biggest change is perhaps how forthcoming Google has been recently.

There was a time when one had to lurk about the search forums and bloggers-familiar-with-the-matter to pick up tidbits about algorithmic changes, policy changes, and future (seemingly grandiose) movements. The Google obsessed are still hard at it – many of them landing new, higher profile gigs or advertising deals – digging through domain registrations, robot droppings, and (sometimes faked) photo evidence. It was this trademark standoffishness that, ironically, seemed to propel the company to juggernaut status.

Alas, much of the mystery just isn’t there anymore. Google has numerous blogs devoted to everything from public policy to research. Google’s PR people actually answer questions (usually only the PR people, though), the founders are more outspoken about future plans, and the very public battle with AT&T and Verizon shows a more mature, confident, and transparent multinational corporation.

It wasn’t long ago that Google wouldn’t comment on rumor and speculation (they still won’t) surrounding the rumored Google phone. It wasn’t too tough to guess at their plans after they acquired Android. Still, they were pretty tight-lipped. These days, they’re proud to say Android-powered phones will be shipping in time for Christmas – or after the holiday season says a source Google actually bothered to disagree with.

The company did one thing and did it so well it destroyed any semblance of competition. That point could serve as a reasonable springboard into why Google now looks to the mobile industry: a sort of digital manifest destiny. When one territory is conquered, choose another.

But cofounder Larry Page appeared in person and told some Washington types recently the company’s interest in spectrum, broadband expansion, and mobile computing has more to do continuing to do its one thing well. To paraphrase: More people with more opportunities to access the web means more people searching for content and more people to click on search ads.

There you have it, laid out there on the table from the horse’s mouth. No need to speculate, postulate, or prognosticate. No need to make the company more altruistic than necessary, either.

A couple of years ago, Google was known for holding secret meetings with hundreds of people and expecting them to not talk about it. Wonder of all wonders, they actually kept the secrets—perhaps in exchange for other discretions. But there’s no sense in speculating anymore.

The watchdogs are still around, noting with the surgical precision of obsession and compulsion minute changes to how Google defines a doorway page (hint: it’s less techie, more felt). Meanwhile, Google’s Maile Ohye has posted a video detailing how Google defines IP delivery, geolocation, and cloaking (main point: don’t try to trick the bot).

While a Google executive does his own prognosticating about the eventual commoditization of web content—an idea that means you’ll be paying to read news again one day—the company demonstrates its own skill at getting around pesky subscription obstacles by allowing a few employee bloggers to announce the availability of real-time stock quotes on Google Finance.

Is this the end, then, of the search giant’s shyness? We should be careful what we wish for; there may come a day when we wish they’d shut up already.

About the Author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.

Using Social Media To Drive Traffic

SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of website that you need to use in order to leverage the power of the social web.

SMO As Guerrilla Marketing

The nature of Social Media Optimization is such that it could be considered form of guerrilla marketing. Website owners and blog owners have the choice of either investing money or their own skills and time in order to generate traffic from social sites. As long as your efforts are directed appropriately, the more work you put in the more reward you will reap.

SMO As A Link Building Technique

Social optimization also has a happy side effect – it helps to build your link profile so you will usually gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website. The links will usually be from relevant pages based on a similar topic to that of your own page. The more popular social sites are also given a lot of weight by certain search engines.

Optimize Your Existing Site

Create genuinely interesting, intriguing, or informative pages. Includes images, links, video, and collaborative tools so that visitors really get involved when they do visit your site. SMO is basically digital word-of-mouth and if your website doesn’t offer some kind of appealing experience to your visitors, then it simply won’t attract the positive word-of-mouth that you want.

Add new pages, if necessary, so that you can include more information. However, don’t just add pages for the sake of it – ensure that each page really does have something unique to offer. A website still needs to be well structured.

Get A Blog

Add a blog. Every website has potential blog posts in it so find yours and start blogging regularly. Blog posts tend to attract links from other blog posts and those in turn will spread the word of your website. The more popular your blog becomes, the more value it is perceived to offer and the more visitors you will continue to get.

Be active in those blogs that are within your industry and use your link where permitted and relevant. Don’t spam because that will lose you more friends than it will make but if you offer relevant information and a forum or blog allows you to link to it, then offer an insightful comment and provide a link.

Be Active

Being active is a vital part to your whole SMO campaign. Simply registering with social bookmarking sites and content sharing sites is not enough. You need to be involved, post regularly, and generally become a part of the community. If you don’t have the time or the inclination to do this then find somebody else to do it instead.

Some Social Sites To Join

You really do reap what you sow in terms of SMO. Determine the sites that are most suitable to your website, join them, and become an active member. Choose some broad topic sites as well as some that are specific to those interested in the industry in which you operate or topic that you cover. Look at social news submission sites, content sharing sites, bookmarking, and networking sites and try to get a broad coverage of all of them. Here are just a few of the sites you should seriously consider using:

Social News/Media Sharing Websites

* Reddit – Reddit is a very popular social news website that boasts a lot of subscribers and covers a wide range of topics.
* Digg – Initially, Digg was reserved to technology and related topics but is now a broad topic news site that again has a lot of subscribers and regular readers.
* Newsvine – Not as popular as the two above but offering a slightly more formal tone to its content. Again, a good range of topics are covered.

Social Networking Sites

* MySpace – It may be largely riddled with spam but there are still too many genuine users for you to ignore MySpace. You don’t have to be an unsigned band to take advantage either.
* Facebook – Has caused quite a stir and offers users the chance to create and distribute their own applications as well as content. Another very popular site.
* LinkedIn – LinkedIn is a social networking site dedicated to professionals and businesses. It can really help to build a huge network of partners, customers, and other useful contacts in a business network.

Social Bookmarking Websites

* – Register, store bookmarks that you find useful, and include a bookmark to your own website and use a public profile.
* Stumble Upon – Same again. Alternatively you can add a Stumble icon to each of your pages, blog posts, and other media and let your readers do the walking for you.

Buttons For Your Pages

Many social websites offer a button that your readers or visitors can use to automatically add a page. Bookmarking and content sharing sites, in particular, have these buttons and if you’ve ever read a website or an article site then you will have seen the Digg This and Stumble buttons at the bottom of each entry. Users registered with these sites can click the button and quickly add your page. The most popular websites are usually displayed on the high traffic home pages delivering yet more visitors to your site.

Offering Quality

The Social Internet has opened up a whole new avenue for promoting your business, but it needs to be done properly and carefully. Simply tagging, bookmarking, and sharing every page you have regardless of its quality will not bring you the desired results. You may find that it does you more harm than good in the long run.


About the Author: WebWiseWords is a web content writer offering appealing and professional web content. Whether you are looking to implement an SEO or SMO campaign, or you want to improve your visitor’s experience while on your website WebWiseWords can create the content you need.

Be Obvious. Be Simple. Be Smart: Tips for Designing a Stellar Website

You have the layout complete. The text is done. Let’s Build! Wait. Make sure you have all your ducks in a row first before throwing up any old website. Stand out, be different, and showcase your product in a stellar setting. Check out these tips for designing a website that will quickly convert traffic to sales! Clean code with a crisp marketing message, coupled with a search engine friendly design might just knock the socks off any search engine that comes crawling your way.

Slappin’ Ya in the Face Obvious

You’d be surprised by how many people say, “…but my phone number is right there!” …But is it, really? Is your call to action on your website so pronounced that it practically hits your potential buyer-customer square between the eyes? If not, you might want to fix that. Studies show five seconds is all you’ve got to captivate your audience with a bright call to action, or a custom graphic to make it obvious. Hook, line and sinker them with a sheer cut, eye popping call to action! Whether it’s a “Call Today”, “Book It”, or “Buy Now” – make sure the Pick ME cue is apparent and obvious to your target audience.

Get Ready to Rumble…

We’re all human. Competition runs in our blood. Everyone wants to be first or “the best”… carry this attitude over to your website and you are sure to beat out your competition! Your website is your virtual store, and if you don’t possess this thinking already, you need to. Invest in your website, as its seen 24 hours a day, seven days a week by potential clients all over the world. Be prepared and get educated, as a website is a terrible thing to waste. The good old days of tweaking things here and there and wham! …top ten placements, is over. Invest your time and hire a good SEO firm to help you market your business the right way.

Find out who’s the hottest in your industry and make it a goal to beat them. With over 180 million searches on the web today, it is imperative to research keyword phrases that your competition is going after. What are their marketing tactics and are they working? Do they have an email campaign located on-site? What are their credentials? Does the website provide coupons, discounts or hot deals? It’s the internet my fríend, the competition is steep and all bets are off. So, roll up your sleeves, put on your gloves, and get ready to rumble! Or, research an internet marketing firm that specializes in both search engine optimization and website design that can fight the battle for you.

Simple Simon Wins

Being a “Simpleton” ain’t all that bad these days. Just because the world turns at record breaking speeds doesn’t mean your website has to. Too much going on, whether there are words upon words, or graphics up the wazoo, can do more harm than good. Be cautious before slapping up just any old image or using too much text to get your point across. We all know that “Content is King!”, but Optimized Content reigns supreme. By strategically placing the right keywords in your Title Tags, Meta Data Tags and throughout the body of your website, your business will benefit. Clean design, concise code, and fresh marketing ideas that are clear to the end user will help you get the leads and generate the desired sales you are looking for.

Optimize, Optimize, Optimize!

Search engine optimization… what’s all the hype about!? Internet competition is booming – open your eyes and smell the code! If you have a beautiful website, but it’s not converting…you’ve wasted your time and money. A well built website with search engine optimization in mind is a goldmine at your finger tips. What’s the first step in optimization? Researching and determining a líst of keywords that will drive traffic to the site and convert into sales. Test out various keywords, find out what your competition is and let it ride. For the keywords that don’t convert, bag ’em. Expand your focus to reach broad based keywords as well as long tail keyword phrases. The narrower the keyword is, the more likely the user will convert on your page.

Widgets are In

What is a widget? Widgets aid in the process of interacting with your target audience. When your potential customer/buyer installs your widget on their webpage, blog or social media networking profile – you wín a valuable fríend! Widgets provide a great way to strengthen the bond between your existing customers and any newbies who are interested in your product. Get new customers and provide a widget for them to interact with you. Personalization is “key”. Almost anything can become a widget – from games to stock tickers or audio players – put your thinking caps on and give your customers the option!

Smarty Pants Always Test

This is true. Successful websites are successful because webmasters test their work. A great way to test your website to see if your design is working is through the A/B Split method. These tests run concurrently, at least for a couple of weeks to gain true results. A/B testing provides real world, data-driven, unbiased results based on your target market. There is now even an easy to use A/B Split testing program through the Google Website Optimizer tool! Check it out and win big. Go ahead – be a smarty pants… you know you want to!

Time to Analyze

Yes, folks – it’s time to analyze. You might think the hard work is done, but it’s now time to see if all your work has paid off successfully. You’ve created this gorgeous website perfectly equipped with clear calls to action, clean code and search engine friendly site architecture – now what? Let it ride and hope for the best? NO! Test, test and analyze your findings.

Does your hosting company provide a stats program? If so, fire that baby up and analyze what is working, what can be tossed out and what needs to be amped up. Focus on unique visitors, time on site, referrals, and what keyword phrases are driving the most targeted traffíc. A stat program is your fríend, NOT your enemy. Embrace your website’s analytics and learn from them to tailor your website, your search engine optimization and your business model after this information. Google also has a free analytics program that involves placing a simple code before the tag on pages you’d like to track. Fast, effective and proven.

If you are a “do-it-yourselfer”, I hope these tips helped you with the marketing of your business. If you are too busy and are looking for a firm to handle both the building of your website and the marketing – research a good SEO firm. Count on a professional internet marketing company to shine through and get your hard work to pay off. Good luck!

About The Author
Sarah Lamansky is a Search Engine Marketing Manager at Mannix Marketing, Inc. in Glens Falls, NY. Please contact us for all of your search engine marketing, website design/development and advertising needs. With a positive approach, streamlined goals, and over Ten Years in the search engine optimization industry, We Get You Found On The Web AND improve your sales. For website tips, advertising ideas or a FREE search engine optimization quote, please contact us. Got ten minutes? Let’s talk.

Local Search Engine Optimization – Revisited

Roughly a year ago, local search engine optimization was all the rage – the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle – even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company’s location were unaffected. As far as local search engine optimization goes, things have changed a bit since then – at least for some.

Some time ago, Google introduced a “geographic box” at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box (“Atlanta widgets,” for example). The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope.

Since that initial trial, Google has obviously found that its users appreciate the feature. The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached. For example, if you type in “Atlanta gyms” in Google, you will see ten results alongside a map that shows the location of ten gyms in Atlanta.

It should be noted that you will not see local search results for all queries that contain a local modifier. In certain instances, it almost seems as if Google somehow “knows” when a geographic modifier really means that you only offer services in a particular area. Yeah, those guys are pretty good.

There are many resources on the Internet to turn to if you are looking for local search engine optimization for your regional website. However, many companies have client bases that cater primarily to a national or international field. Can they benefit from local search?

Yes, they can – in two ways (with a caveat for the first).

First, many customers prefer to deal with people that are local, even if the business is national, or even global. A businessperson that is looking for, say, marketing consulting, may be inclined to work with someone with an address in close proximity found through local search. It just feels more comfortable – if something goes wrong, he or she can request a meeting, rather than calling an 800 number.

Here’s the caveat – you may not want people showing up at your doorstep. Some companies invite people to show up at the headquarters and voice concerns or sing praises, but others would prefer to keep things at a distance. This is not a value judgment by any means. With many companies that deal with thousands, or even millions, of customers, it would be impossible to service every complaint with a human smile.

The second way, which seems more customer friendly (but actually isn’t), applies when a large company has many locations. This doesn’t mean that your company has “walk-in” locations that are open to the public. If you have locations in many cities, each serving a different function, you can still benefit from local search engine optimization.

Say, for example, you are headquartered in Toledo. You have distribution centers in several cities across the United States. Each of your physical locations is eligible to show up in local search results on Google, provided that you supply the engine with the proper information.

Of course, as mentioned earlier, not all searches with regional modifiers attached will bring up regional results. But based on recent happenings, it’s a good idea to make your regional presence known and consider the effects of local search engine optimization. After the years of talk about it, local search might finally turn out to be something that most companies can take advantage of.

About the Author: Scott Buresh is the CEO of Medium Blue, which was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Scott has contributed content to many publications including “The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies” (Wiley, 2004).

Beware The Duplicate Content Curse

One webmaster found Google unwilling to index pictures located in an images directory, but some extra content apparently left the site afoul of Google’s guidelines.

Here’s the short version: don’t stick cached content in a directory you want Google to index. Chances are the Googlebot will freak out and run screaming from your server.

Michael VanDeMar wrote at Smackdown how a simple test of indexing images in a subdirectory ended up with Googly accusations of webmaster malfeasance.

Opening a discussion on a Google Groups webmaster help discussion eventually attracted the attention of a Google staffer, John Mueller, who took a peek into VanDeMar’s images subdirectory and found some terrifying creepy-crawlies therein:

In particular regarding your /images/ subdirectory I noticed that there are some things which could be somewhat problematic. These are just two examples:

– You appear have copies of other people’s sites, eg /images/ viewgcache-getafreelinkfromwired.htm
– You appear to have copies of search results in an indexable way, eg /images/ viewgcache-bortlebotts.htm

I’m not sure why you would have content like that hosted on your site in an indexable way, perhaps it was just accidentally placed there or meant to be blocked from indexing. I trust you wouldn’t do that on purpose, right?

VanDeMar keeps those cached copies to support his discussions, as such pages can and will change regularly, or disappear altogether from sites. Doing this in a place where Google expects not to find such content evidently put him in a tough spot with the search engine, as Mueller suggested it ran counter to Google’s webmaster guidelines.

The difficulty appears to be in the nature of the cached pages. Mueller thinks it’s duplicate content, VanDeMar believes it isn’t, based on his reading of the guidelines; he further questioned why the entire subdirectory received a delisting from Google.

The obvious solution, as one commenter suggested, would be to place the cached pages into a different directory and tell the Googlebot to stay out of it. Whether or not it’s the fairest solution for webmasters won’t figure into the decision, as Google has really dug in on quality issues it perceived over the past year.

Keeping cached copies of content sounds like a prudent course of action to take. It helps keep site visitors from clicking into a non-existent page, which makes the linking site look bad. If Google consistently dumps subdirectories that mix cached and original content because the company thinks duplication is in effect, webmasters will have to alter their linking structure to accommodate the fussy Googlebot.

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Follow me on Twitter, and you can reach me via email at dutter @ webpronews dot com.

WNW Design Launches Trans Plant Mastertrain

WNW Design are proud to announce the launch of the Trans Plant Mastertrain website.

Trans Plant Mastertrain are a leading provider of industrial and commercial plant training. They offer professional standards and a personal service.

Browse the website for in road transport courses, construction plant training, warehousing, manufacturing and other.

WNW Design Launches Gozna Services Website

WNW Design are proud to announce the launch of the Gozna Services website.

Gozna Services is a building company specialising in disabled bathroom conversions and wheel chair ramps.

Browse the website to see the services Gozna offers as well as the area of work.

Beginners Affiliate Marketing – Learn The Basics

There are many steps to take when you are trying to make money online through affiliate programs. The most tedious and most important step will always be the marketing aspect. Beginners affiliate marketing should begin with knowledge.

Read everything that you can to find out the different paths that are available.

As an affiliate, there will be millions of products and services to choose from. You should always choose a product that is in a similar niche to that of your websites.

A website that is based on technology should not have ads and affiliate programs about curtains and bedding. You can choose to display shoe ads if your website is about shoes, or you can select products that will go well with that topic such as clothing and accessories.

Whatever you choose as an affiliate program, always try to start with a product that you have used. As an affiliate marketer, you are recommending these products to your visitors, and they will not be pleased to find out that the product is subpar after they have purchased it.

You want to suggest a product that you know and love. By telling your website visitors about the honest experience that you have had with a product, the more they will grow to trust your word. Always be honest with your customers. As large as the internet is, it is still small enough and a few bad reviews about you and your website, can travel quickly and destroy your reputation before it has even begun.

A great way to receive and keep new visitors, is with a free offer. When free products are available, other websites will at times link to that web page so that they can tell their own visitors about the great deal. This helps you to get back links as well as new visitors who may decide to check out your website. This can help you to gain new visitors as well as repeat customers.

A well made site can become self sustaining in a short amount of time. This means that you will be able to simply add new content, done by yourself or through a freelancer, while you do other tasks, such as setting up more affiliate websites. You should always keep an eye on all of your web pages, to update and to make sure that there are no problems with your site or server.

While you are still learning, it is best to start with one affiliate program before moving to others. Trying to do, too much too soon can be a recipe for disaster. Put all of your efforts and concentration into making your first affiliate program a success.

Once you have learned how to put your skills into effect, your beginners affiliate marketing techniques can move on to new websites, blogs and affiliate programs.

With the knowledge that you have gained through your first website, you can begin to apply the same techniques to duplicate your previous success. However, you should always remember to check back with websites, ebooks and blogs, so that you are kept up to date on the new affiliate marketing techniques that are available.

About the Author: Jude Wright has been the owner of since 2002. Stop by and pick up her free report, Newbie’s Affiliate Guide.

SEO for Web 2.0

Ever since whispers of Web 2.0 started in 2004, rumors have flown fast and furious. Within two weeks of Tim O’Reilly (founder of O’Reilly Media) coining the phrase, there were over 100 guesstimated definitions for Web 2.0. So what is it? Web 2.0 is basically the concept of using the Internet for bigger business purposes than simple Websites. It includes a wide range of areas like shared multi media, social networking, online collaboration and adding the human factor back into the Web.

Primary tools of Web 2.0 include video sharing sites such as YouTube; Wiki sites like Wikipedia; blogs and various “live face” technologies. We’ll cover three of the fastest and easiest ways to optimize for Web 2.0, beginning with blogs.

1.) SEO for Blogs

Optimizing a blog is one of the absolute best ways to capture Google’s most coveted top spots very quickly. You can hit number 1 on Google in a matter of days. Here’s how you do it…

a.) First, find a good blogging tool. There are plenty out there. I use WordPress. I originally picked it because it was so quick and easy to setup. And I soon realized the platform does 50% of SEO by its very nature. It’s free and you can get thousands of themes, to fit any style you wish, also for free.

b.) Next, make sure your hosting provider can support your blog. I’ve never seen one that can’t. If you are starting fresh, do a Google search for “WordPress blog hosting” and you’ll find great packages that only cost $25 for a whole year. Just avoid the freebie hosts since you are almost guaranteed to be sharing server space (and likely an IP range) with sites banned by Google, which can cost you your ranking.

c.) Once your blog app is installed, turn on the “permalink” option from the control panel. This ensures each posting you enter will also get its own URL. And finally, start entering postings of 200 words or more, focusing on only one or two keywords per post. Try to begin each post title with the primary keyword for that topic.

d.) To best optimize your keywords and content follow the steps outlined in SEO cbt’s release “Google Domination“. This is a free computer based training module for SEO do it yourselfers that works extremely well. It was not written specifically for blogs but all the information is perfectly suited to them.

Inside Tip: Register your domain name for a five year period or longer. Just extend it if needed. Google has been known to check “whois” records and assumes the longer the domain is registered in advance, the more “real” the site is.

2.) SEO for YouTube Videos

YouTube accounts for more than 60% of ALL online videos watched in the US. And your YouTube videos can be found in Google’s search results just like any normal Web page. This means they can rank number 1 in just days, with the right SEO.

If you’re looking to capitalize on SEO for Web 2.0, this is a fast and free way to do it. I won’t get into how to upload the videos and optimize the frame size, etc. That said; let’s assume you have signed up for your free account at and are ready to upload your first video using their easy to follow instructions. This is all the SEO you need to know…

a.) When forming your title, think in terms of “long tail” keywords, meaning keyword phrases of three or more words. Be sure these are in the same order people would search for them (eg/ “long tail keywords” not “keywords long tail.”) Also try to anticipate what the user will type in his search. “How to” is one of the most common search phrases people use in Google and YouTube to get answers quick.

b.) Think of “tags” as keywords and enter them like you would the Meta keyword tag of a web page. Select only the most likely search terms people are using and keep the words in the order people use them. Don’t just use random words separated by commas. Use full length search phrases exactly how people search for them. And don’t go too crazy here. Excessive tags tend to confuse the YouTube engine. Incidentally, if you have “how to” as a tag, also add “howto” (without the space.) If “how to” returns a bunch of unrelated junk your “howto” tag can better cut to the chase in YouTube’s search engine.

c.) The description is where you have the most freedom. It’s best to begin the description with your main keyword (and title) as close to the beginning as possible. Something like this works well… “Learn how to…” then follow up with several sentences rich in long tail keywords (the same ones from your tags.) Grammar is not the most important thing in the world but try to make it friendly for people who might read the description before they decide to watch the video. Also remember that Google uses a natural text algorithm that can spot unnatural keyword spamming a mile away.

Real Life Example: I just saw a commercial on TV for a spy movie and someone threw a knife. I went to Google and entered “how to throw a knife” (without quotes.) The top three matches include a YouTube video and Wiki entry. Wow! Welcome to Web 2.0!

3.) SEO Using “Live Face” Technology

One of the biggest reasons for the dot com crash of ’01 was that Websites became way too impersonal. One of Web 2.0’s strengths is the ability to help people relate to people once again. And one of the hottest technologies leading the way is “Live Face.”

Live Face allows a video spokesperson to meet, greet and inform your Web page visitors. As far as SEO benefits, any sort of video has usually involved heavy RealTime or Flash files that block search engine spiders and hurt rankings. Now however, there are services like Live Face for Web that can add full length videos to your site without it interfering with onsite SEO one bit (due to the file’s location) while greatly enhancing offsite efforts such as acquiring the highest quality one way and reciprocal links.

Most sites employing this technology report conversion increases of up to 5x. This means they are converting up to five times the number of sales they did before using Live Face technology.

Real Life Example: The site mentioned earlier uses Live Face for Web and they hit number one on Google for all of their major keywords within two weeks of site launch.

That’s a good start to SEO for Web 2.0. Good luck!

About The Author
Mike Small is a ten year veteran SEO specialist with thousands of top search engine rankings to his credit. He is the author of seven SEO books and founder of

My Web Site is Built – So Where’s the Traffic and Business?

Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that you know that just having a website won’t necessarily drive business to you, you should consider the most important thing most people miss in this effort.

Here are the 3 factors that need to be in place for a successful website and successful business. I’ll líst them from least important to most important:

1. Sound ‘on-site’ Search Engine Optimization strategies. This refers to the things many consider the most important. There are the basic A-B-C’s of getting things set up with keywords and phrases so that you will rank well against your competition in Google, Yahoo and the like. This involves a lot of elements that you, as the end user, may not realize or see. Having the proper titles for each page, putting in the right key words and header tags. There are solid things that should be done and most web designers that I talk to rarely take it beyond this point. Being ranked well by search engines starts here but the best realize this is only the start.

2. Content That Is Effective. Visitors are useless unless they buy something or make contact with you. We call this “Conversion Ratio”. What percentage of your website visitors convert into buyers and users of your services? This can and should be measured. The important things here are the attractiveness and professional appearance of the site with content that is compelling. Having the right mix of words, graphics and informational content can take conversion rates from being non-existent to well over 10%.

Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profíts if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best results. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more, but the difference can be huge on your return on investment.

When you have this part right, the most important part of driving traffic can be taken advantage of. This aspect is where many web developers simply drop off the map in helping clients. If you are shopping price only, you won’t find this part of the mix. What is it that they miss?

3. Off Site Factors Are Most The Important Factors in Driving Traffic! What are ‘off site factors’? The most important key for ranking well with Google are the links that come to you from other sites that Google considers to be important sites. MSN and Yahoo are important sites. So are, and OK, so the last one is more important to me than Google.

Here is the rub. How can you control whether or not other sites talk about you and link to you? I don’t mean calling other site owners and saying something like, “Hey, I’ll link to you if you link to me” stuff. Mutual links are not important anymore. One way links are. So how can you get those rolling? Well, this takes work. The nice part is that it is work that will have a direct effect on your bottom line. You have enough “busy work” as a business owner. This isn’t busy work; it’s vital.

Social-Business Networking Sites – Use Them

This is where sites like, and even come into play. I recommend using for business development. From there you can refer to your website and create interest in your site in others. I have a full article of ideas for this elsewhere so I won’t elaborate here. For more on this see “Why Bother with ‘LinkedIn’ or ‘Facebook’?” . Posting your information and inviting contacts to link in with you can be huge. It’s like having a second or third website with positive recommendations about you and your business.

Effective PR Campaigns

This can be the most important foundation for your business success. As our business partners Ray Lohner and Jerry Ogg from E3 Public Relations have drilled into me, most businesses have it all backwards. Here is what they preach for priorities:

1. Advertising => 2. Marketing => 3. Public Relation (If at all)


1. Public Relations => 2. Marketing => Advertising (If still needed)


Many businesses we build websites for already do some advertising with varying degrees of success. They do advertising yet often don’t know how that differs from marketing and ignore PR altogether.

It is PR that really sets the table for all the rest to work. The Internet is transforming even PR. Every time you have a bit of company news from hiring a new employee to lending support to a local charity it deserves a PR piece. Open a new office? PR. Have a unique solution to a problem? Let the press know – they may just do a story on it.

The idea is that if you get enough good PR working for you it opens doors for marketing and advertising because your company and name are more recognizable and respected. Just knowing who you are can be huge.

What has changed in the PR realm in recent years is the rise of online PR companies that will take your electronic releases and send them as feeds to news services nationwide. An example is It is chock full of information about good PR and advice on how to write it for best effect. Your submissions are sent out and picked up as a feed by other services. If your PR piece has a reference to your website, you now have 1 if not dozens of incoming links to your website. Do dozens of releases and you have dozens of one-way links and start to get noticed by other people interested in your field. Google notices this also.

Why Is PR All But Ignored?

So why don’t more businesses use this? Why do business owners nod in agreement but rarely follow through doing this? Because it takes time and effort to put together a good PR piece in a form that will be picked up by other sites or publications. It takes some knowledge to know where to even send it after you write it. Frankly, you probably don’t have time to sit down and pen out a 700-word piece. Few have the writing talent to do it right. It’s a skill, a specialized skill. Even if you do have the ability, you may well not know where to send it or who at a publication might be interested in it. This is exactly why PR firms exist. They do it well, know where to send it for greatest effect and they know what is newsworthy to send. They usually know people at the publications on a first name basis and what they are looking for.

I’m betting that if you cut your advertising budget in half and put that half into paying for a PR firm to take over that job that your remaining advertising will be even more effective than before.

This is one of the added values for quality web development companies. Next time you call a web design firm and ask, “How much does it cost to build us a website?” find out if “fries” come with that. Do you get just a website or do you get the added value of expertise in Public Relations, Marketing and Advertising. Trust this, you will get no more than you pay for.

If your web developer doesn’t do this, find a good PR firm and make sure they work together to do the job right.

Find out if they know enough about LinkedIn to even be there. If not, maybe they can’t help you there. How about their press releases? Do they even do them for themselves? How do they pro-actively do marketing for themselves? There are probably reasons why the cheapest bidder is the cheapest bidder. I hired the cheapest bidder to pave my driveway. Huge mistake now that it’s cracking after only 3 years.

A larger vision can make you a lot more money. You have to decide if “who’s the lowest bidder” is more important than how much money and exposure the site adds to your bottom line. After all, isn’t making money the point?

About The Author
John Clark is the President of Wow Web Works in Kalamazoo, MI. This and other articles of interest are posted on his blog at His profile in LinkedIn. You can also contact us at or at 269-321-5041.