How to Market on Social Networks – Effectively

Online social networks, like the World Wide Web itself, are a microcosm of a vibrant human community. If you participate on services like Twitter, Facebook and MySpace for some time, you’ll notice the same types of people as you might on a trip to the shopping mall or a weekend at the beach.

There is but one difference. While ‘offline’ you see people, on the Web you see their personality.

Understanding this is core to your effective use of social networks for marketing.

While others will rush into these digital fora blatantly spewing advertising messages willy-nilly, you’ll be able to tap into their minds more intelligently. Because by following some simple principles, you’ll create an online persona that people WANT to engage with and listen to.

Over 2 years of intensely being involved in various social media marketing channels, I have learned some lessons you may find useful too.

Less Is More

When you’re getting started, it is natural to explore many different services. This ‘flit and fleet, dip and dabble’ approach is often necessary, because each of them vary in significant ways from the other.

But once you find the right one(s) with the ideal mix of audience, features and convenience to suit your personality, stick with it instead of trying desperately to sample all the available alternatives (there are over 1,000 of them as we go to press, so that’s practically impossible).

By honing in on your preferred social networks, you can better carry out the important other steps of engaging your audience and participating actively in your online community.

Engage Your Audience

Be yourself. Let your personality shine through. It is your unique advantage over everyone else in the online social media marketing space.

Carried away by the potential to drive more traffic or make more sales, eager marketers often explode on the social networking scene like a bombshell. They launch into what is the online equivalent of a full-throated sales pitch right in the middle of a Sunday morning sermon in church!

Won’t that shock the others? Of course. And then, they’ll ignore you.

Engagement is not instant, automatic or easy. It is however powerfully effective. Over 9 months, I have 1,000 ‘followers’ on Twitter. We share a relationship – even if it is at arm’s length.

Build Your Following

The conventional approach of herding audiences into closed spaces so that you can market to them are long gone. Social media marketing is not as easy as shooting fish in a barrel. These fish are swimming in a vast ocean. You need to reel them in – by using powerful bait… intelligently!

The formula that works consistently is simple. Be interesting. If what you share on social networks is useful, valuable, funny, entertaining, new, insightful or soul-stirring, people will find you – and stay with you.

And because control is in their hands, you have little choice in the matter anyway. Social networks are all about ‘attraction marketing’. You attract them into your circle – and keep them there.

Be Real

That does not mean you need to reveal every intimate detail of your life, like what you ate for breakfast or what you watched on TV this morning. Or even where you live, work or play.

It does mean that you should have a persona – and be true to it. All the time.

I’m a heart surgeon. I also have a little daughter, love reading, travel to interesting places and blog actively. All of these aspects of my life make their way into my posts on social networks.

Almost incidentally, I also slip in the stuff that makes my social networking effective – like my Internet infopreneur business and my non-profit Foundation that raises funds to help children from poor families receive expensive, life-saving heart surgery.

Give To Get

Many people are selfish and self-centered. And these people are on social networks online. While you may hope and wish it were different, in reality, they do it for what’s in it for them!

To smartly leverage social media marketing, you must take advantage of this knowledge – and give enough value to satisfy your audience, and turn them into raving, loyal fans.

Only then do you ask for something in exchange – a visit, a click, a sale.

When you do this consistently, you’ll notice a reciprocal benefit that grows and swells until you are swamped by a return far in excess of anything you ever gave.

Now, It’s Up To You

Will you make your social networking and marketing effective using these simple insights?

They are deceptively simple. But when you try following these principles, you’ll discover how effective and powerful they really are.

Another test of their impact is to try and ignore them. You’ll see how badly social networks can burn you. But then, you’re not going to try, are you? No way… You’re smart!

About The Author
Dr.Mani Sivasubramanian is a social infopreneur and uses his Internet marketing to fund heart surgery for under-privileged children in India. He blogs at Money.Power.Wisdom – and is on Twitter (drmani), Facebook and MySpace too.

What People Aren’t Saying About Social Media

Social Media, Social Networking, Leveraging Web 2.0 – it’s known by many names and it’s all the rage!

Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things – the message is clear – Participate or miss out! And while I do believe that is true, I think it’s not always that simple.

There is so much to read, so many different opinions. It can be overwhelming. First you have to decide which sites to participate in and then you have to create your account and learn how to participate. It’s often confusing.

I am not saying this is an excuse not to participate. In fact I am writing this article to provide some helpful tips so you can participate.

I think attention to the details is really important, so I want to cover all the small items that people aren’t really talking much about.

Facebook: I started on Facebook as a way to connect with old friends. I had all kinds of games and the crazy apps (applications) that Facebook offers. When I started networking for business I realized that all my business connections were going to have access to all of this personal information – photos, wall posts, they’d know which Sex and the City character I was most like (if you’ve spent any time on Facebook you’ve likely seen this app on people’s profiles).

I understand that using social media to open up and connect with people is one of the benefits. Allowing prospective clients to get to know you helps build trust and relationships.

But do I really want people to see every little silly app I mess around with? Do I want them to see the crazy pics from high school that have been posted?

Ultimately I decided to clean off some of the silliness that wasn’t really important to me and I left the rest. I figured if I’m opening the door and letting people peek in, there is no point in censoring anything. So I jumped in and started adding “Friends” that were business connections.

Of course, if you are only using Facebook for business, then you don’t have to think about these issues. If you do plan to use it for both – just spend a few minutes thinking about what you do and don’t want to share.

Twitter: Make sure you think about what name is best for you. I chose EcomBuffet (my company name) but have now realized that people are searching for me by my full name and not finding me. I would have been better off choosing my name. Not a major issue, but something to consider if you haven’t picked your name on Twitter yet.

There are varying opinions about how often you can Twitter (or tweet) and not annoy people. Some people say once per hour, others say once a day. There is no hard rule about this. You do want to consider it carefully though. If you tweet too often, people may get annoyed and stop following you all together, or just remove their cellphone updates. That means when you have important updates, people aren’t going to get them at all or as quickly as they could have. You want to find a balance. For me, I have been tweeting about once a day. On some days when I have more to share, I may tweet a few times day. Every time you tweet, ask yourself if it is really information people will want to know. If you are sure every tweet is useful and serves a purpose then you can tweet a little more often. If it’s fluff and all self-promotional, then you should probably do it less (or not at all some may say).

Social bookmarking buttons: There are so many buttons you can add to your articles for people to bookmark or vote for your content. Digg, StumbleUpon, RSS Feeds, TwitThis etc – My concern is that we are adding so many different options and people become so accustomed to seeing them that they ignore them. And with so many buttons people may get confused and just ignore them. I don’t know what the solution is for this yet. I previously wasn’t using any of these buttons. I realize I am missing out because of that, so I am now going to selectively use them. I don’t have a perfect plan in mind, I am just going to play with using some of the more popular ones and see what happens.

MySpace versus Facebook: There is a lot of confusion about the MySpace versus Facebook issue. The general consensus is that MySpace has been trashed and isn’t worth the time. That isn’t entirely true. There are still people making money off MySpace. The key to remember is that MySpace is a younger crowd with a lower income and Facebook has a higher income and is older. The best thing you can do is study both – see what others in your industry are doing, see how you see yourself fitting in and most importantly, come up with a plan. So many people just jump in and set up a profile and then don’t know what to do next. Just being there doesn’t mean the money is going to pour in. You need to engage people, you need to come up with something that people will want to see, hear or read.

Is it too late to join now? The answer is no! Studies show that most of the social media sites are growing in popularity and traffic and participation is increasing month over month. Just remember, the rules change as these sites evolve, so be sure you are current on what is and isn’t acceptable participation.

Check it out; see how you think you can fit into the space. But remember it’s not all about how you will benefit. If you don’t have something to provide (information, resources, insights, news etc) then people aren’t going to be interested.

How does all of this really help me make money? Consumers are much more educated and demand much more than they used to. We are all hit with so many sales messages daily; we start to tune them out. What used to work doesn’t work (or at least not as well). In order for your business to succeed and grow, you need to adapt.

People are looking for more information and companies they can trust. Selling has become more about creating trust and building relationships.

Social media helps you connect and establish trust. Any one social media activity may not lead directly to a sale in any given moment, but it helps you establish a presence online; and in your prospects mind. If you get yourself out there and share information, you will improve your following and have a base of people that trust you that you can market to.

That covers it for now. Keep the questíons coming in!

About The Author
Jennifer Horowitz is the Director of Marketing for Over the past 10 years Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients improve revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more.

Does Your Web Site Need a Workout?

Here’s an analogy for you. Yesterday, I was working my butt off in the gym on the cardio machines, panting wildly with sweat dripping off me and my face as red as a beet. Not the most attractive sight, but I figure, you’re at the gym to work out right? I might as well “go hard” or “go home”, as they say.

As I looked around me, I could see all these people simply going through the motions. There they were, minus perspiration in their shiny new lycra and expensive gym shoes, casually walking on the treadmill or lazily turning the wheels on a bike while reading a book or glued to the TV screens in front of them. Only a few seemed to be there for the actual purpose of working out. The rest seemed to be there to check out the talent or to simply keep up the appearance of fitness, while doing the bare minimum.

Huh? I don’t get it. Why have these gym bimbos paid so much money for a gym membership and all the related gear if they aren’t going to take full advantage of their investment?

Then it struck me – these gymbos were just like those companies who spend thousands of dollars on a shiny new website with all the bells and whistles like graphic design, blogs, shopping carts, web analytics, the lot and then fail to take advantage of it. I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.

These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same. But no thought has gone into the search engine compatibility of the site, how usable it is for visitors or whether it meets accessibility guidelines. They don’t look at their site statistics, they don’t check for broken links and they sure as heck don’t investigate why their sites aren’t converting traffic into customers. What a waste!

Is your web site working hard enough for you? Run it through the following 20 point fitness assessment to find out:

Is your site fully search engine compatible? Are all your pages being indexed by the major search engines?

Do you track your visitor statistics on a regular basis? Do you use the information provided by your visitor statistics to improve your site?

Is your web site accessible to visually-impaired visitors? Does it meet the international standards set down by the Web Accessibility Initiative (WAI)?

Do you know which sites and search engines provide you with the most traffic? Do you use this information to improve your traffic further?

Do you track the source of all reported errors in your site statistics and fix them promptly?

Do you know which keywords your site was found for in the search engines? Have you conducted keyword research to determine what search terms your target markets are looking for so you can optimize for them?

Does your web site HTML code validate to W3 standards? Do you check for validation regularly?

Does your site contain zero broken links? Do you check for and fix broken links regularly?

Has your site been fully search engine optimized to integrate your target search terms into your Page Titles, META Tags and visible page text?

Have you created and submitted an XML sitemap to Google Sitemaps?

Have you created and submitted a sitemap to Yahoo Site Explorer?

Have you checked to see if your site meets Google’s Webmaster Guidelines?

Do you measure your visitor sign-ups and conversions on a regular basis? Do you tweak your landing page copy to improve the conversion rates?

Is your site navigation intuitive and are your visitors following the navigation paths you intended?

Do you encourage feedback from your site visitors and provide an obvious way for them to provide such feedback?

Are there at least 250 words of text on your home page to satisfy search engines?

Does your site contain a visible, text-based site map to aid user navigation?

Do you have an ongoing link building campaign running to secure more incoming links to your site and improve your site’s link popularity score?

Does your site have a high percentage of repeat visitors? Are the majority of your visitors staying on your site for more than a minute?

Do your search engine referrals and site traffic figures grow each month?

Unless you can answer yes to all the questions in the above checklist, your web site is not working hard enough for you and needs a workout. Get to it!

About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College – an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

Test Your Way To Greater Conversions and Internet Success!

Testing your website pages, especially landing pages, squeeze pages and sales pages is one of the most profitable things you can do to tweak your pages and gain higher conversions. On top of that, you can learn more about copywriting though split tests and other means of testing your web pages than any other way.

Back in the days of mail order marketing, testing sales letters and catalogs gathered more real information about new concepts and ideas than through most other methods of research at that time. In these days of the internet, the bell even rings louder.

You can test whole concepts of your pages to find out what emotional triggers and core desires your market truly respond to. Simply test two or three versions of your sales page that each focus on a separate theme or slant on the product or service. The page that pulls the most conversions will give you the answers you are looking for.

In this day of fierce online competition, testing is something you should, no MUST do to gain the highest conversions from your website and pages. If you’re not actively testing your pages, your competition will soon pass you by.

What Exactly Should You Be Testing?

The simple answer is: Everything! Everything on your pages and in your sales message is a contributing factor to your conversion rate. This includes your headline, opening paragraphs, body copy, your offer, post scripts, background color, font, font colors, images and every imaginable component of your page in between.

Volumes of information have been written about what to test and how to test your web pages. This work is extensive, so when you begin to test, I suggest you concentrate your first efforts on the three areas that have been shown to have the most impact on your sales page, the headline, the first three (or four) opening paragraphs, and your offer.

In this article, I will focus on Headlines as they are the critical element of your page.

Testing Headlines

Headline changes can have the most impact on your conversion rate and response of these three components. 75 – 80% of your visitors will never read past the headline. It doesn’t matter how wonderful you have written your sales page, if the headline doesn’t work correctly and do its job of getting people to read on, your page will be a failure.

In order for your headline to be effective, you have to discover the biggest core desires within your market to feed. The best headline test are based around the different core desires and motivating reasons why people would be interested in your product or service.

Testing different headlines around different concepts will tell you which one is more appealing to your market audience. Once you have the key concepts and desires tested and you have discovered which one works best, you then go to work tweaking your headline in more alluring and persuasive ways.

Split testing is generally used to test headlines. In the beginning, you will probably want to use simple A/B split testing but if you are dealing with high volume traffic and high price sales, you may want to consider speeding up the process with multi-variate testing. You can find out more about these tests by going to: What Is Split Testing?.

What Type of Headline Format Do You Test?

There are some classic headline formats that have been shown to be effective over time that you can begin with. There’s the “If/Then” headline, “Amazing Secrets of …” headline, the “Who Else Wants to …” headline, and of course the classic “How to …” headline.

Test as many headlines as you can think up for your web page. In fact, you should never stop testing different headlines on your page. A simple 10% increase in your conversions could result in hundreds to tens of thousands of dollar or more. Testing your headlines could bring an increase of 50%, 100%, or even 200% or more in the response your web page brings.

The next time that you feel that your landing page, sales page or squeeze page should be converting better, think about testing the component of your page to increase the effectiveness and response that it should be eliciting.

Continue reading more about this fascinating arena of online marketing by going to: Testing Your Web Pages.


About the Author: Jim Bruce is a SEO Web Consultant and writes frequently about search engine optimization techniques and search marketing. You can find out more about these topics by going to Ristvin Marketing.

Become an SEO Pro with 3 Simple Strategies

Google is all about linking. And if you want to snatch a top spot in Google’s search results you need to link like a pro.
But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article you won’t need to worry about endless trial and error. We have a repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let’s take a look at the linking strategies that Google will give you the most credít for…

Link Strategy 1: Reap the Most Benefit from Anchor Text

You probably already know that anchor text is the clickable word or words that make up a hyperlink. But what you may not yet fully realize is just how powerful anchor text is. Want to test it yourself? Try a simple experiment…

Go to and search for “clíck here” (without quotes.) Did you get a link for Adobe Acrobat Reader at number 1? Why is that? Check out the page. They have no mention of “clíck here” anywhere on the page or in the META tags.

So why does it rank number 1 on Google for “clíck here”? It’s all thanks to anchor text. More specifically, it’s because of the countless pages that have “clíck here” as anchor text that links to Adobe’s Acrobat Reader download page.

Did you notice how many competing pages there are for “clíck here” on Google? Almost Two Billion! Anchor text is extremely important. Here are a few rules of thumb to get the most from yours…

A.) Use your three most important keywords for your anchor text. Specifically, your most important word 60% of the time; your second most important keyword 25% and your third keyword 15%. And that is for every page you link to (each page should focus on two to three keywords.)

B.) Use “long tail” keywords when appropriate (3 or more words in the keyword phrase.)

C.) If your anchor text is part of a paragraph, like a signature block, make certain the surrounding text is optimized for the keyword you want or close variations. And make sure that text is varied. You want to have plenty of versions of the surrounding text block so Google doesn’t ding it as duplicate content.

Link Strategy 2: Make Your Target URLs Laser Accurate

URL accuracy, or format consistency, is extremely important. Be sure to use the exact same URL whenever you request a link. Even though a URL link beginning with “http” or “www” (or both) might resolve to the same webpage, Google sees them as different destinations.

Want to find out for yourself? Go back to and enter “Links: http:// ” (without quotes) followed by www… any domain name you want. This will give you the inbound links for that specific domain.

OK, easy enough. Jot down the number of links. Now try it again WITHOUT the “www.” And record the number of links. Now try it a third time with the “www” but NOT the http://”. Are you getting different numbers? This is because Google sees them as different link destinations.

Link Strategy 3: Go Beyond Reciprocal Linking

Reciprocal links just aren’t enough any more. Google now discounts the importance of simple link swaps so reciprocal links alone will not do the trick like they used to. But don’t worry, with a little time or money or both, you can have the best links imaginable.

The two fastest and least expensive ways are by submittíng your site to directories or paying a link service, but NOT a reciprocal linking service. Let’s start with directories…

But before we do, there are two downsides to links from directories that I need to mention. First, Google has been discounting directory links over the past few months. Second, some directories charge a fee to get listed (for example Yahoo charges $299 per year!)

But don’t despair. Links from directories may not be all they used to, but they still help your SEO efforts. There’s a page I like to check out that has the top directories listed as well as links to the site, their GRP (Google PageRank rating), cost (if any) and more;

You can click on the column headings to sort by any category you want. This makes finding the freebies, or top GPR sites quick and easy. This site also appears to have some sort of paid membership available, but I just use the free link above and it does all I need and more.

Important Note: There is a third possible risk that comes from link farms, which are sometimes very similar to certain link services. That risk is having too many inbound links coming from a single IP range (Internet Protocol address.) Google HATES this and will discount all these links, or worse.

As for reciprocal linking services, I recommend you avoid them like the plague. However there is a nice solution called “3 way linking” that still allows you the set it and forget it option. Here’s one service I’ve had great results with… does not link sites back to each other reciprocally. Instead it creates a series of one way links that are counted purely as inbound links by Google. Even more it helps eliminate duplicate content in your link text and makes sure all inbound links are from a wide range of IP addresses.

Here’s how it works… Site “A” links to site “B”. Site “B” links to site “C”. And then site “C” links to site “A”. So each is a true one way link. This also gives the system more options regarding which sites form a team. With reciprocal links, if both sites use the same hosting provider, there is a very high chance you will be linked within the same IP range. With three way linking this problem is eliminated.

So to recap,
1.) Get the most out of your anchor text;
2.) Be very consistent with your link URL, and
3.) Do more than just reciprocal linking.

Now go get that top spot you’ve been after!

About The Author
Mike Small is a 10 year veteran SEO professional and founder of, a free blog dedicated to helping website owners grab the top spots on the best search engines.

Top 20 Contributing Factors For Google SEO

Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google’s search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result.

Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called “SEO” and it stands for Search Engine Optimisation. SEO basically consists of the customisation of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website’s ranking and every search engine is different. This makes trying to optimise your site for Google, Yahoo, Live and the many others quite a pain staking task.

As most of us are aware, Google is currently the most popular search engine for the majority of Internet users. As such, it is only normal that we’d want to focus our sights on achieving a higher ranking within Google first with a hope that the rest will follow. To do this, we must start a journey that could potentially take months before we start seeing any real change, however we have to start somewhere.

Our journey begins by defining some of the key contributing factors that Google uses to determine a website and webpage’s ranking within its results. These factors range from keyword use to manipulating internal and external links and the list goes on. To get you started, we have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listing.

Keyword Use Factors

The following components relate to the use of the user’s search query terms in determining the rank of a particular page.

1. Keyword Use in Title Tag – Placing the targeted search term or phrase in the title tag of the web page’s HTML header.

2. Keyword Use in Body Text – Using the targeted search term in the visible, HTML text of the page.

3. Relationship of Body Text Content to Keywords – Topical relevance of text on the page compared to targeted keywords.

4. Keyword Use in H1 Tag – Creating an H1 tag with the targeted search term/phrase.

5. Keyword Use in Domain Name & Page URL – Including the targeted term/phrase in the registered domain name, i.e. plus target terms in the webpage URL, i.e.

Page Attributes

The following elements comprise how the Google interprets specific data about a webpage independent of keywords.

6. Link Popularity within the Site’s Internal Link Structure – Refers to the number and importance of internal links pointing to the target page 7. Quality/Relevance of Links to External Sites/Pages – Do links on the page point to high quality, topically-related pages? 8. Age of Document – Older pages may be perceived as more authoritative while newer pages may be more temporally relevant 9. Amount of Indexable Text Content – Refers to the literal quantity of visible HTML text on a page 10. Quality of the Document Content (as measured algorithmically) – Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.

Site/Domain Attributes

The factors below contribute to Google’s rankings based on the site/domain on which a page resides.

11. Global Link Popularity of Site – The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity) 12. Age of Site – Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership) 13. Topical Relevance of Inbound Links to Site – The subject-specific relationship between the sites/pages linking to the target page and the target keyword 14. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world 15. Rate of New Inbound Links to Site – The frequency and timing of external sites linking in to the given domain.

Inbound Link Attribute

These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page.

16. Anchor Text of Inbound Link.

17. Global Link Popularity of Linking Site.

18. Topical Relationship of Linking Page.

19. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world.

20. Age of Link.

Negative Crawling/Ranking Attributes

There are also some points we should make before you start getting your hands dirty. With any type of SEO marketing, there are some things that can actually have a negative impact on your ranking. These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google.

* Server is Often Inaccessible to Bots.

* Content Very Similar or Duplicate of Existing Content in the Index.

* External Links to Low Quality/Spam Sites.

* Duplicate Title/Meta Tags on Many Pages.

* Overuse of Targeted Keywords (Stuffing/Spamming).

It’s now time to get busy! Start prioritising your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task, improving ranking is mostly a business/marketing strategy, what might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you’re after.


About the Author: Jon Bergan is the owner of Bergan Blue, an Australian based creative design firm focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit for more information.

Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business

Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your books; a place where they can:

• View all your major media coverage.

• See all of your past and present press releases.

• Look up all of your past and future events.

• Read and link to all of your book reviews.

• Download multimedia material like photos, company logos, podcasts, vidcasts, etc.

• View bios on each key person in the company, along with links to their social or business networking profiles on LinkedIn, Facebook, Myspace, Second Life, etc.

• Check out your own purpose-built page linking to other sites relevant to your business.

• Subscribe through RSS feeds to any portion of information on the site.

• Share any content of the site with their friends or colleagues, via email or by posting to social bookmarking indexes like or Digg with one click.

• Send you an instant message using AIM, Yahoo Messaging, MSN, Skype, etc.

• Link directly to your latest blog posts.

• Search the site or the entire Web using either Google or Technorati.

• Link to other blogs or Web sites that are relevant to your message.

• See all Technorati tags related to your content.

• Comment directly on your media coverage, press releases, and events.

That place is a Social Media Newsroom (SMNR). Similar to a traditional online newsroom, it lists media coverage, news releases, events, media contact information, and so forth, but also includes social media and Web 2.0 elements that allow visitors to share and interact with its content.

The SMNR fulfills this traditional purpose while taking advantage of the tremendous indexing opportunities social bookmarking and RSS feed services like Technorati,, Digg, and Feedburner provide. Imagine that every entry made in your newsroom (all of your media coverage, press releases, bios, photos, vidcasts, podcasts, events, etc.) was not only indexed in Google and all of the other search engines, but also in popular bookmarking and RSS feed services – accessible by millions of bloggers and Web surfers. This is the true power of the SMNR for entrepreneurs, small businesses, authors, and small presses – exposure.

This fantastic exposure is a byproduct of the original reason the SMNR was created, but it has grown beyond a mere electronic repository. It has become the blueprint for the new media – a media that understands multimedia and wants a one-stop shop for every bit of material they will need for their coverage. This new media wants something that is fully downloadable and print ready, easily shared with their colleagues, with links and searches that will lead them directly to more relevant information. Most important, though, they want a place that welcomes their comments and invites interactivity.

If you already have a Web site with most of these features, you might wonder why you need a newsroom. First, a newsroom tells the members of the media and prospective clients that you are making a serious effort to make their jobs easier. A social media newsroom is akin to a press release, in that standardization is essential to allow for easy navigation and content extraction by the media.

Second, as mentioned earlier, a social media newsroom (if built using a platform such as WordPress) means that each entry in your newsroom, from a press release to a simple image, can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is itself a separate page of sorts. This means someone can find your site by running into your company logo image, by searching for a blog on the subject of your business expertise, by looking up relevant sites tagged in Technorati or, or by searching for RSS feeds. Think of it this way: You can have one lottery ticket in the pot or one hundred – you figure the odds.

But, a social media newsroom should not replace your existing Web site. You still want a place for blogging and to have a more traditional place to present other information. You will also do all of your “selling” on your Web site. Your SMNR is not a sales tool! Your newsroom is meant to be a neutral place to present all of your media materials – just like a mega-press release.

Many small businesses or entrepreneurs may not have enough media coverage yet to justify a complete newsroom, but that does not mean they can’t take advantage of social media optimization. These businesses and individuals should consider building their Web sites using a blogging platform like WordPress to power their sites. This provides all of the benefits of social bookmarking, RSS feeds, etc. and is a very easy way to build and maintain a feature-rich Web site. Of course, the perfect scenario would be to have both!

About The Author
Deltina Hay is the principle of the companies Dalton Publishing and Social Media Power. She has worked in programming and Web development for 25 years. Ms. Hay’s graduate education includes computer science, applied mathematics, and psychology.

WNW Design Launches Bynes Solicitors Website

WNW Design are proud to announce the launch of the Bynes Solicitors website.

The company offers friendly and effective solution to all your legal problems. Bynes Solicitors work on all areas of the law. The practice covers: Conveyancing, Crime, Family and Matrimonial, Litigation and Dispute Resolution.

Visit the website to find out more about the many ways in which Bynes Solicitors could assist you.

Determining How Long Your Traffic Stays

How long your traffic stays on your website is an indication of how interesting you have made your website.

It is always good to check the number of visitors coming to your site and how long they have stayed. How do you check this? You will check this by your log files. This is done by your c-panel or a similar place depending on what your host has set up for you. Here you can view the different stats about your website.

They will show you:

* Monthly stats-how many visitors came to your site during one month. These will be divided into unique and general (repeat visitors).

* Weekly stats- how many visitors came in 1 week, again they will be divided into unique and general

* Daily stats

* Hourly stats

Most visited pages: These let you know how many visitors have come to certain pages during 1 month. This is where it gets interesting, as you will be able to tell which pages are attracting the most visitors.

The amount of time visitors have spent on your website: This is a good estimate of the quality of your site. Obviously the longer your visitors stay the more chances there are of them buying.

Once you know which pages are attracting visitors you can then work on getting all your pages sticky and compel surfers to visit them.

Google also tracks how long visitors are spending at your site. Again it is a quality check as far as they are concerned. When Googlebots bring information back to the Database about a website being visited and people are staying longer, they can naturally assume the standard of that website is high.

High standard and quality means Google customers (your visitors) are being serviced well and that makes Google happy. This will earn you a higher Page Rank.

Encourage a longer stay:

So we can naturally assume that the longer your visitors stay the better it is. Now how to encourage them to stay? Have you ever read a book that you just could not put down? Well you website must have that same effect on your visitors. They will not want to leave until they have devoured every word of your pre selling content. They should be in the mood to either sign up for your free newsletter and become your leads or go on to your sales page and buy your products or services.

Making them stay: Make your site an irresistible, sticky website that draws your visitor in and compels them to stay. Here are some ways:

* Interesting informative content

* Stories, anecdotes, and news about your industry

* Quizzes relating to your industry-the answers will be found on one of your important pages

* Good user friendly navigation

* Humorous jokes, quotes and stories related to your industry-these are often shared among friends and associates (viral marketing).

So try some of these ways to make your visitor want to stay at your site. Use all the resources you have and write that good informative content to pre sell your visitors. Provide them good products and services and see your visitors convert to your loyal customers because you have made your website irresistible to them.


About the Author: Frank Herald. A webmaster and internet marketing specialist Search Engine Optimization Australia.

Video Marketing for Small Businesses

Technology has created video marketing opportunities – cable TV, email marketing, websites and video – for small businesses to be on an even playing field with large companies. From extremely inexpensive video streaming in an email to the full-production TV ad with hired actors, even small companies and home-based businesses can include video advertising in their budget.

You might be asking why you should consider it at all when your current advertising is working just fine. Aside from the fact that adding another strategy to your marketing plan is a good idea, videos are very personal. Who better to discuss your service or product than you? It brings a familiarity to you and your company, which allows the prospect to feel like they already know you. If the message is directed to your current customer base, seeing and hearing you gives the feeling that you are presenting your message directly to them.

There are professional videos and way too often, not so professional videos. Most of us cringe when we hear a car salesman screaming about a wonderful deal waiting for you if you’ll come down RIGHT NOW! Or the windows and siding guy who squawks about the fantastic savings if you call within the next 30 minutes (but the ad runs all day long). These are stereotypes of TV advertising available for the small business owner. But it doesn’t have to be that way!

Cable TV ads can be very cost effective because you can be specific where your ad dollars will be spent. The cable company has demographic statistics so you can learn what programs are viewed most frequently by your target market then select where (as specific as the zip codes) and when you want your ads to run. The variety of shows cable companies have in their lineup provides a fantastic choice for the advertiser. In addition, they can also slot your ad in during the Big 3 networks’ shows as well.

Videos aren’t only just for cable TV. There are many companies that create videos which can be linked to websites, newsletters, social networking sites and email signature lines. They serve many purposes from advertising to introducing a new product or service to just send a keeping-in-touch message to current clients. These videos are also used for on-line training and even instructions to learn how to use a new networking website ( Some are scripted, while others are produced to simulate a talk show format. Compare cost as well as professionalism. This form of advertising can be extremely high-quality or can be an embarrassment to your company’s image. Get referrals! View some of the finished productions of each company you are considering before signing any contract.

You can even create your own video while sitting in your office. Do you have a video camera or a video cam connected to your computer? You’re all set to create your own video stream to be placed in emails or on your website. A word of caution is to make sure it’s not too long. Keep it less than 90 seconds and you’ll usually keep the viewer’s interest.

Video has created the opportunity for business owners to star in their own commercials. Consider the scenarios mentioned earlier of what video advertising could – but shouldn’t – be. Luckily, these are the exception and not the rule; most ads are professional from writing the ad copy to the production. Of course, it’s important to remember that the familiar saying “junk in, junk out” holds true for video more than any other media. You’re dealing with three methods of presenting the message: content, visual and audio.

Therefore, if you choose to take part in your videos, it’s best to receive some coaching prior to production. Accent On Business (, known throughout the United States, will help you with voice and presentation skills. Public speakers, politicians, sports figures, CEOs and others consult with a professional voice and speech coach; so should you. You will have total control over what needs to be said, but they will help you say it with the professionalism that will provide the image you want to present.

New technology has made video marketing very affordable even for the smallest budget. There are a variety of opportunities and one will certainly fit your budget. Consider video in your next marketing plan. You’ll find a new media that will present your company with a fresh message and make it personal.


About the Author: Cindy Hartman invites you to view her marketing video at to discover why you need a personal property inventory. Also learn about a complete business startup package for a business or home inventory service. Let the Hartman’s help you start and grow your own personal property inventory service.