WNW Design are proud to announce the launch the QuizBay website.
Just login and test your knowledge with QuizBay’s great quizzes. Then send your score to your friends and see if they can beat it.
Please enjoy using our site www.quizbay.co.uk.
WNW Design are proud to announce the launch the QuizBay website.
Just login and test your knowledge with QuizBay’s great quizzes. Then send your score to your friends and see if they can beat it.
Please enjoy using our site www.quizbay.co.uk.
For most of us, Google is a hard nut to crack. Efforts upon efforts are put forth to increase your site’s SEO and while your efforts are working in other search engines, they just seem slow when it comes to Google. So what do you do? Try romance!
Yes, romance. Who isnÂ¡’t looking for romance? Non-human bot or not, the Google Bot also wants it. It wants to be romanced and feel the love from your site. If it doesn’t, oh, look out! Just like a scorned woman, you are going to pay. Come on, everyone knows what I mean. It’s either “Penalty City” or “the silent treatment”. It all depends on what you did or didn’t do.
If you really screwed something up on your site, Google is going to make you pay. This is Penalty City. Google may even take a point away from your ranking or just entirely drop you from its index. Yikes! If you actually get dropped from the index, good luck trying to get picked back up.
If you didn’t screw up, but you’re not really doing anything to get the Google Bot’s attention, you are going to get the silent treatment. This is when Google acknowledges the existence of your site but pretty much gives you no communication or reaction at all and just goes on about its business.
Google is female!
Because of these two reactions described above, I’m absolutely convinced Google is female. And I can say that because I am female. So, what should you do to romance the Google Bot and get on the good side of this heavyweight engine? You should make Google’s job easier. It’s just that simple.
There are several things you should do actually, but we’re just going to focus on the major ones. For now though, let’s think about the Google Bot’s job in order to understand the Google Bot better. The better we understand the bot, the better chance we have of winning it over with our romance techniques.
The Google Bot’s Job
Think about it. What a feat it is to have to go through a gazillion, trillion websites reading text and following links to make sure everything is not only properly indexed, but that it is properly working. When things are not in order on your site, such as a broken link, this makes the Google Bot have to stop. This does not make the Google Bot happy. It wants a clean, safe path to travel as it has many places to go. It doesn’t like to be tripped. That’s just not nice.
Once it has retrieved all of your site’s information, it still has to take that information back to the Google database, then go back out to another site and do it again. Then it has to bring that information back to the database. Then go back out again, etc. You get the idea. And it has to visit each site every so often to keep the indexing updated. Let’s just say the Google Bot’s little feet are extremely tired all of the time. Especially considering this goes on 24/7, nonstop. The poor little Google Bot. We need to help it out. When we do help it out, it tends to like us.
7 Easy Ways to Romance the Google Bot
Remember the primary purpose of any search engine is to offer the best, most relevant websites to its searchers.
1) Remember also that Google is a META crawler search engine, so one thing you can do to offer up some romance to the Google Bot is to ensure all of your META tags are done properly. That is pretty much like a bouquet of roses right there. You can use this source to ensure your tags are properly done: About Web Design/HTML .
2) Want to throw in a box of chocolates? Make sure all your links are working properly. This helps out your searcher too, by the way. If you want to run a searcher off, frustrate them to no end by letting them click on a broken link and see how fast they exit your site.
3) How about giving a bottle of perfume? Try adding a robots.txt file. The Google Bot loves these files. This is like an invitation to come index your site. Every site should have one of these, but most don’t. Those that do really stand out to Google. Just like anything else though, make sure it is done correctly. One wrong character in one of those codes can send you packing, my friend. You can create these files very simply in Notepad. To learn how to properly create a robots.txt file and where to place it (in your root directory of the home page), please see: http://www.robotstxt.org/robotstxt.html. Another good resource is: http://www.outfront.net/tutorials_02/adv_tech/robots.htm.
4) Now what could possibly be like giving the Google Bot a diamond necklace? How about a Google-Friendly Site Map. Knowing the job of the Google Bot, why not make the bot’s job easier? I can hear the Google Bot now saying, “Thank goodness for this map. Finally, a site that gets me! I mean it…a site that finally gets it!”
A Google-Friendly Site map not only wins you favor with the Google Bot, it helps you out as well. To create a Google-friendly site map, see GSiteCrawler.com, which is also Yahoo-friendly:
The SEO on your website will benefit as any correctly designed Google-friendly Site Map will ensure all web pages are found and properly indexed.
If any pages are not indexing properly, the program will advise you. This includes advisement on broken links, blocked links, etc.
You get an inside scoop as to how Google views your website and you can cater your efforts accordingly.
Google will tell you what it concludes your site is about based on your content. If you don’t have the proper message, change it!
Google gets notified when something on your site is new or has changed.
5) Why stop now? Keep going with your romantic interlude and also present the Google Bot with champagne and strawberries by using bold, keyword rich headers on each of your web pages. Don’t make the bot guess and have to dig to find out what the page is about. Just tell it up front and then reconfirm your message throughout the rest of the content.
6) Add a day at the spa by keeping your content clean, relevant, an easy read, and keyword rich with properly placed keywords. There is a proper way to pepper in your keywords to make the content SEO-friendly without making your content choppy. Your searcher must also be able to read the content in a good flowing manner, so be sure to write for the searcher also, not just the bot.
7) You can also add a day at the beach by not using Flash. Females usually like flashy things, but not this one. Not Flash technology anyway. Flash is built in frames and it stops the Google Bot dead in its tracks, confuses it, and then nothing gets indexed. Not good! If you are dying to have Flash, then try keeping it in your banner only. Home page banner only is even better, if you are carrying your banner to all inner pages as well. While Flash is very eye-appealing if not over done, it is a big no-no for SEO.
Put these 7 romantic techniques into action and see what happens. What do you have to lose? Any results that come from proper use of these techniques beats a trip to Penalty City or getting the silent treatment any day.
About The Author
Natalie Revell is the eMarketing Director/Owner of Write Ink Marketing. WIM offers many services and continues to grow. Natalie is currently working on becoming a certified eMarketer. You can contact her at firstname.lastname@example.org, or by visiting the site and filling out the contact form.
Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are more Internet shoppers than ever, with more choices than ever. So let’s take a few minutes to see how you can beat the competition and dominate Google.
This article has three parts; Stats, Spying and Shortcuts. Each part can be used individually or grouped to provide quicker results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.
Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.)
A.) Google gets nearly half of all US searches performed on the Internet so you can bet that’s at the top of our SEO to do lÃst. Here are the exact numbers as provided by the “comScore for searchenginewatch.com” survey:
42.7% – Google
28.0% – Yahoo!
13.2% – MSN
7.60% – AOL
5.90% – ASK
2.60% – All Others Combined
B.) Now that we know how much the search engines are used let’s get some inside information to help us plan SEO and SEM strategies. According to the UK based company Neutralize.com, users of Google versus those of MSN are just about polar opposites when it comes to natural versus paid search listings. Here’s what their research found:
Google: 72.3% of searchers prefer clicking on the natural listings that SEO helps you get. Only 27.7% prefer using the paid links you might use as part of your SEM plan.
MSN: Only 28.8% of searchers go for the natural listings while 71.2% rely on paid links. This is almost the exact opposite of how Google users work.
That is amazÃng information to have! You know right away that your time and effort is better spent on SEO for Google while putting your pay per click dollars into MSN is probably your best bet.
C.) Now for the biggie; return on investment (ROI.) Once again our friends at Neutralize have some great information. The following numbers show the approximate ROI that Website owners got using SEO and SEM (specifically pay per click.) for lead generation and actual sales…
Lead Generation: * 79% SEO * 75% Paid Search (SEM)
Actual Sales: * 78% SEO * 63% Paid Search (SEM)
These are huge returns on investment. In comparison, banners only account for about one third as many leads and sales.
Part 2; Spying: This will show you where and how to get the very best inside info on what all your competitors are doing and how to beat them. It’s like being handed a copy of your competitions’ online business plans. Just go to “SpyFu.com” and take a look at some of the free information they provide. Better yet, visit to see everything you can get, free and paid. I’m a big believer in spending wisely so for most people I would recommend just spending the $6 for a 3 day full access package instead of paying for a regular subscription.
Here’s a blurb from the site that tells what SpyFu offers…”Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu’s Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that’s most important to you. What’s more, you can save your Advanced Search results to Excel with the click of a button.”
Part 3; SEO and SEM Shortcuts: Don’t confuse shortcuts with cutting corners. Our “shortcuts” are based on finding how the professionals do it and following in their footsteps. When it comes to SEO and SEM, the best shortcuts to success involve finding the best performing and least expensive software that provides the quickest return on investment.
A.) The best SEM shortcut I know is using software to find your top keywords and otherwise help manage your pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.
With WordTracker.com you pay a recurring subscription fee of $59 per month or $329 per year. I used this for a while then bought Keyword Elite for $175 because it appeared to do more and cost less than subscribing to WordTracker. I found it to be a better deal for my needs since there are no recurrÃng fees and lifetime free upgrades. But it all boils down to personal preference here. Both products are fantastic!
B.) Picking the top SEO tool is a no brainer for me. I retired my other three products after working with SEO Elite for just a few weeks. Although I admit I was first attracted by the small price tag of $167, it wasn’t long before I tossed the more expensive tools and just used SEO Elite. Here’s what it did, right from the start…It helped me land 121 top 5 rankings on Google within three weeks; Mostly 1′s and 2′s. It also found 377 high quality link partners in the first two weeks alone, which led to even more top rankings. This is the same company that published Keyword Elite, which also helped me make the initial decision. They’ve been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they provide is that special touch that shows they can relate to people in the world of search engine optimization.
This information can help you dominate Google, Yahoo and MSN very quickly. Enjoy!
About The Author
Mike Small has been a search engine optimization specialist and author since 1998. His clients include small business and Fortune 500 companies alike. His books include The SEO Answer Book and SEO Notebook. He offers free SEO and SEM advice on his blog SEOpartner.com .
Due to continued expansion we require a part-time telemarketing person. Duties will involve making appointments for WNW Design. You will also take part in other marketing projects, as required.
The rate of pay is Â£7.00 per hour, plus bonus. Working hours are flexible, Monday to Friday, with 20 days holiday plus normal bank holidays.
With experience of telemarketing or similar, you will be enthusiastic, determined to succeed and have a good sense of humour. Basic computer and Internet user knowledge is important but you will not be required to be technical. Working as part of a small, friendly, client focused team, you will be keen to develop your inter-personal skills and build long-term relationships.
To apply telephone Nigel Wilkinson on 08456 58 83 10 or post your cv to: Nigel Wilkinson, WNW Design Ltd, 24A Upper Church Street, Exmouth, Devon, EX8 2TA.
Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works.
Page Rank is based on links between your site and other sites, in fact specifically between web pages, since it is links between individual pages rather than complete websites that interests Google. That is because Google lists individual pages and not domains. There is a formula that Google uses to determine the value of each link to your site, which is based on the PageRank of the web page providing the link and also the number of other links leaving that page.
You can see the page Rank in the Google PageRank bar on the Google Toolbar – it is the green bar that shows a numerical value of 0 to 10 when you hover your cursor over it. This value is logarithmic, which means that if it takes 10 links to reach PR 1, then it takes a lot more to reach 2. If Google uses a logarithmic factor of 8, as it might do (nobody knows), then it will take 8 links to your site to get to PR 1, 64 to reach PR 2, 512 to PR 3 and so on. This is very basic, since, as I have stated, it also depends on the PR of the page providing the link and the number of other links leaving that page.
Here are the top 4 reasons that in my opinion help most to generate traffic and make you money:
1. The higher your Google PageRank, then the higher Google is likely to list you in the search engine results pages. Google take the view than the more other websites link to yours, then the more relevant your web page must be to the topic in hand, otherwise they wouldn’t link to you. In fact, the links are to specific pages in your site, not to the site as a whole, which is why it is called ‘Page Rank’ and not Site Rank.
2. The higher the Page Rank, then the more relevant other people will consider any particular page on your website to be. They will feel more confident that if they visit your site they will have their questions answered and find the information they are looking for.
3. A high Page Rank shows that you have a high number of links on the pages of other websites. There is then the possibility of others clicking on these links to get to your website.
4. The higher your Page Rank, then the more people will want you to link to their website. That means that they too will be likely to visit your site. They will also offer you a reciprocal link if you want one, and that too will provide you with more exposure online.
There are some factors you should keep in mind that could affect your Page Rank. The way your domain name is presented is very important. Take at look at these domains: www.mydomain.com, www.mydomain.com/index.html, domain.com, domain.com/index.html
They are all different URLs that will lead somebody using them to your domain. However, search engine spiders see them all as different URLs, and if you use different ways to write your home page URL, then they will all be listed separately, and all be given a different Page Rank. Thus, the page rank for any one of them will be weaker than your page would have been if you had used only the one way to express it. Get into the habit of expressing your domain in only one way.
There are other ways in which poor use of your website URLs and also injudicious linking policies, can harm your Page Rank, but the main point that should keep in mind is that the your page rank applies to each page individually, and you get a share of the Google PageRank of the page that provides you with the link. If that page has a PR of zero, then you get nothing.
In giving my reasons for page rank being important in building traffic, I should stress that it is not one of my more important ways. However, Google takes notice of your PageRank, otherwise why would it bother giving you a Page Rank in the first place. For that reason alone it is well worth building up as many links back to your webpages as possible, not just for the traffic, but also to keep your website in the public eye.
It is the Home Page that is highest listed on most search engines, and also the page is given the highest PageRank, so if you can persuade others to link to your home page in return for a link from a page internal to your site, then that would be a good deal, and is what you should be trying for.
Don’t ask me though, because I would a link back from your highest Page Ranked page!
About the Author: Page Rank is an important property of your website, and for more information on internal and external linking strategy check out Pete’s website Improved Search Engine Rank where you will find many other SEO tips.
Many brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks.
Stumbling Blocks and SEO for Local Markets
When local businesses set to do SEO for local markets, many of them invariably ignore the need to think rationally because they are advised by SEO experts to target the big three search engine users and sometimes get confused and tackle this feat on a global level resulting in global traffic. The direct fall out of this step is exposing your business offers, products or services to the world at large only to dilute all other local online SEO efforts. If your product is not global you are in trouble.
So here is the stumbling block number one.
1. Not using localized target keywords, however good they are, will leave your new websites way down the SERP’s locally. Actual localized keywords you should be targeting in which will bring you a steady stream of natural traffic.
The second block where you might probably stumble, especially if you are new to web and optimization is wrongfully assuming internet marketing techniques as something radically different and for removed from the earthly- worldly affairs that we all do by trial and errors over and again. The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations.
Here is the second stumbling point in SEO for local markets.
2. SEO for local markets is not a marketing technique but a sophisticated local technique of optimizing websites on a local basis. Obviously, the one who knows the pulse of the market is not the SEO expert but can contribute his knowledge to SEO expert.
So, What Is Actually SEO For Local Markets?
Let me dash you through steps involved in SEO for local markets in short.
1. Localize your target keywords. This includes prefixing or suffixing local terms, names, and names of areas, cities or zip codes with target keywords. Example: “remodeling contractors Orange County”, not “remodeling contractors”.
2. Submit to local search engines (find one, if you don’t know already), directories and web based yellow pages.
3. Display your mailing address with street address, zip code and complete. Once your site is indexed, these words gain prominence as a part of content.
4. Submit to local listing sections of Yahoo and DMOZ which is in addition to generalized listing.
5. Don’t leave out general SEO techniques because you want to SEO for local markets which the power of link building which can be done globally as there might not be enough local sites to beat you competition.
6. Get on the local maps of Google, Yahoo, as this generally puts you on front of the local search engines.
7. Exchange links and banners with local businesses as the local traffic exchange will bring you new business. Avoid changing banners or links with competitors but exchange them with businesses that will complement you. Verify their traffic so it’s an almost even exchange.
Dominating local SEO can be done fairly easily, you just have to either hire a professional with a proven track record or take time to learn local SEO. The main concern is to be patient as it takes at least 3 months to start seeing results.
About the Author: Michael S. Francis the author is a seasoned local SEO expert. Michael S. Francis is the owner of www.seovida.com a Local Business SEO company. Click the link below and join the subscriber list on the home page to take a free local SEO class so you can learn the basics of local seo click here Local SEO.
WNW Design are proud to announce the launch of the Pippa Kearns Jewellery website.
Pippa Kearns are on-line retail jewellery store where you will be delighted to find not only classic jewellery but ‘genuine’ retrospective jewellery and beautiful handcrafted and innovative designer pieces at competitive prices.
Have a look at the online store www.pippakearnsjewellery.co.uk that gives the best possible reflection of the products Pippa Kearns can offer.
Everything on the Internet starts with a domain name!
I know that may come off as a bit over reaching – but its true. From email to news, search, video or anything else on the Internet – you have to know where you’re going which is only achieved by a domain name.
The ABC’s of domain names, which as a title may come off as a little corny to you, is an exercise that makes you think about your industry or business, what you’re doing in it, and how you go about doing what you do as it relates to domain names. The use of the ABC’s format is to provide a simple, back to basics approach to deliver fundamental concepts that provoke thoughts, ideas and questions on domain names and how they are a part of your world.
So, whatever all of that means – lets dive into the ABC’s of domain names and find their relevance in your line or work, personal life, hobbies, educational background, experience or special areas of interest to see what jumps out and comes naturally to you:
A: Advertising – domain names offer the perfect venue to advertise your product or services or to provide potential revenue by domain parking and/or affiliate programs.
B: Branding – the brand is in the name. Having a great targeted domain name can really build a brand, or can actually be the brand (eg: Google.com)
C: Community – the Internet is all about an interconnected community. Through domain names, you create a real destination and an identity for what can become a community.
D: Direct Search – having a generic word based domain name is your best path to direct search traffic. Direct Search is here to stay and will likely take an increasing share of the overall search marketplace. Direct search bypasses the likes of yahoo.com and google.com as the user types in the destination site directly into their browser (ie: www.computers.com).
E: Ecommerce – want to conduct business online – you need to start with one primary thing – a domain name. Ecommerce is one of the leading uses of the Internet.
F: Friends & Family – connect with your friends and family with domain names – either by email, your favorite websites, or photo sharing sites and videos, etc.
G: Global - synonymous with the Internet – domain names (particularly .com) have mass broad appeal on a global basis, with global potential.
H: High Returns – where else can you buy a piece of virtual real-estate for $8.00 and sell it within a matter of weeks or months for over $1000? Fund.com just sold for $9.99 Million in March of 2008.
I: Investment - domain names are appreciating more than any investment for the price. Similar to investing in stocks, bonds, real estate or insurance – domain names offer what I believe to be stable long lasting appreciation with the potential to create astonishing returns. Want to learn more about domain investing – you can always check out www.domainprofitsbook.com.
J: Justify – Justify your web presence and online business with a great domain name that demonstrates who you are and what you do.
K: Keywords – domain names can be based upon major key words for your industry or target market. Just the same, the key words you use in your Internet marketing can be generated from the domain name you choose and how it relates to your target industry/product/service/noun/verb.
L: Localization & Location – targeting niche audiences by location and a specific geography has proved to be a very strong, identifiable marketing opportunity for anybody online. Embracing localization for your domain investment objectives is a great path to consider.
M: Monetization – making money and creating multiple sources and streams of income are the cornerstones to the potential and reason why people buy savvy domain names.
N: New Markets to seize – new products and services are always being launched, just as new companies and markets are being formed. Finding with a good strong domain name to capture the essence of your business or target market for your online presence is always a great starting point.
O: Organization - a domain name is the perfect way to identify with your organization. Whether it’s a product, service, or brand – your domain name is your face on the Internet.
P: Profits – Domain are a great way to make money and profits. Invest wisely and you can find yourself with a great windfall.
Q: Quest – Like any business venture, you are on a quest to explore, learn and make money.
R: Revenue – domain names offer a myriad of ways to generate revenues. There are numerous ways and avenues to generate revenues with domain names, however, in some cases are closely held ideas and resources. Becoming educated about domain names and being focused on creating a long lasting business is a great path towards generating revenue.
S: Search Engines – Search engines are the gateway to choices on the Internet and essentially, a directory of domains classified by the type of information, product or service they offer. Search engines are a powerful marketing tool and a source of traffic for the domain name owner.
T: Technology – simply, without technology, there are no domains, websites, search engines, email or the like. The beauty of domain names is that you really don’t have to understand or learn too much technology to get started, or to make money.
U: Unique Users - people coming to your website/domains generate traffic. The more unique users that visit your website – the more traffic they create. The more traffic – the greater the value. The best way to create long lasting value with domain names is creating a venue where a consistent and growing base of unique users visit your domain name/website.
V: Virtual – Domain names are virtual real estate. Some represent ocean-front property while others can represent sky scrapers, apartments or vacant land in the middle of a barren desert. Build your portfolio of virtual real estate for the longer term or flip your domain name for a quick sale and profits.
W: World Wide Web – The world wide web and its beginning started with domain names and/or their underlying numerical identities. With the advent of the world wide web, email, search engines and the increasing convergence of communications and media – business and industry has created high demand and appreciating values for good domain names.
X: The X Factor – there is a mystique and certain unknowns regarding the true value of domain names, how to create revenue and profits, and what strategies are best to create traffic to your domain name or website. The more knowledgeable and prepared you are to dive into the domain name world – the better off you are in managing the X Factor when it rears its head.
Y: You – buying, selling, and owning domain names is a reflection upon you, what your goals are, where your interests lie, and how you want to make money with this virtual real estate. You need to decide what your objectives are and how you are most comfortable in approaching your investment and dedication towards making money with domain names.
Z: Zeal – approach your domain activities with passion and enthusiasm. The more positive your thinking and focus is with domain names – the better you will be able to manage it, be prepared, and have an open mind to seize new opportunities and make money with your domains.
We hope you enjoyed this article and find that each time you read it you take away something new and different that can add value to your world of domain names.
About the Author: This article is written by Chris Kern. Chris has been a serial entrepreneur, corporate finance specialist and domainer for the past 13 years and is the author of the authoritative resource book on domain name investing “How To Make Money With Domain Names” which can be found online at: http://www.DomainProfitsBook.com. “Everything On The Internet Starts With A Domain Name” is a Service Mark of Chris Kern.
Each year I spend the first three months looking for the best and most innovative SEO tips of the previous year’s end. This year I have what I believe to be the best 3 SEO tips in a decade!
SEO Tip #1: Make Google Alerts Your Personal Online Spy
Google Alerts is a great way to let the world’s biggest search engine be your personal online investigator. This takes search engine optimization insider info to a whole new level. Here’s an excerpt straight from Google….
“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”
Some handy uses of Google Alerts include:
monitoring a developing news story
keeping current on a competitor or industry
getting the latest on a celebrity or event
keeping tabs on your favorite sports teams”
As you probably guessed, it’s the second one we care about most, “keeping current on a competitor or industry.”
Here’s how it works… Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online agent to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It’s also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It’s the easiest way in the world to stop competitors’ dirty tricks and identify trends that you can take instant advantage of.
It’s fast, free and works every minute of every day. Let Google Alerts do your most time consuming legwork while you reap the rewards!
SEO Tip #2: Optimize Your 404 Page and Always Be Found
“Error 404: Page Not Found” is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don’t blow the opportunÃty. Not only can you make your “404″ page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.
A.) Use your main keyword in your title, add a “pipe” (usually above the Enter key) and then use your secondary keyword. Here’s an example for an SEO site “SEO | Search Engine Optimization Tips”
B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an “inactive” page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well… “Thank you for visiting SEO (bold) Group, Inc. We’re sorry you seem to have found a missing page but rest assured, if you are looking for the world’s best search engine optimization tips (bold or italic), you are at the right place…” This will go on for a couple paragraphs or as long as you’d like then end it with something to the effect of “Please ClÃck Here (link) to visit our site map or click any link to the left.”
C.) Add your site’s standard navigation system (bar, column, etc.) as mentioned above.
D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.
E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.
Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it’s worth the effort.
SEO Tip #3: Get (Even More) Serious About Linking
I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It’s that simple.
Here are the five things you MUST do to make your site #1 on Google:
A.) Find the highest page rank sites linking to your site AND your competitors’ sites.
B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.
C.) Run regular checks on what pages are still linking back to your site. Also make sure they did not move you from a high page rank page to a lower one (don’t get cheated!)
D.) Eliminate any penalized sites you link to; ASAP!
E.) Check your search engine ranking AND your competitor’s for each of your keywords every week. Do this for Google, Yahoo, MSN and Alta Vista at the minimum.
Inside Tip: Keeping up can be a lot of work, and is extremely important, so a lot of SEO Consultants (myself included) use SEO Elite to do all the most difficult and time consuming work.
One last thing to know is that Google was originally a college student’s project created for the sole purpose of defining a Web site’s value by the sites that link to it. Twelve years later this is still its main job. Linking is EVERYTHING to Google.
These three SEO tips are the best of the best so use them wisely. Best of luck!
About The Author
Scott Jason is a 10 year veteran search engine optimization and copywriting specialist. He has been a guest “expert advice” author for three SEO books including The SEO Answer Book and is the co-founder of .