3 Things That Could Be Damaging Your SEO

Marketers are often talking about what SEO strategies can be applied to your website to improve your listings on search engines like Google. However, what many are often not aware of, are factors that could actually be harming your website listings rather than improving them. In this blog entry we bring you awareness of some of the damaging factors that could be harming your SEO.

seoblogimage1

Duplicate Content
Google likes to see unique content! Therefore, it is important that your content is tailored to each individual website and page. If Google finds duplicate content, your website is likely to be penalised and might even lose some respect.

Spammy Inbound Links
Older SEO practice use to focus on gaining many inbound links. However, when Google released an algorithm this changed the practice of inbound linking dramatically. Therefore, although Google likes to see that your website is being linked from other sources, it is important that these links are from genuine and quality websites.

Too Many Keywords
When taking on an SEO project, any good marketer will spend some time researching a select and specific set of keywords that they believe will work effectively for the site in question. However it is important that these keywords are executed properly throughout the site. The keywords filled in for each page, again need to be relevant to the content on that individual page. Too many keywords will be perceived by Google as Spam.

WNW Digital Have Made RVR Website Responsive

Refrigerated Vehicle Rental is now mobile responsive. Those users searching for refrigerated vehicles from their mobile devices will now be able to fully access the Refrigerated Vehicle Rental website.

rvrscreenshot

By making your website mobile responsive you can be sure not to miss out on any valuable traffic that might otherwise have been lost.
You can also be encouraged that users accessing the website from their mobile devices will have a postitive experience on your website. This is because a mobile responsive website adapts to the type of device being used to access the website. Therefore users will still be able to view photos, read all content and navigate with ease throughout the website. Previously this might have caused issues as problems with content display were often evident when a website was not responsive.

To view the RVR website click here

You want more details about making your website mobile responsive, please contact us here.

WNW Digital’s Friday Blog Round Up

This week’s blog round up considers entries containing great advice on how to make the best out of your online marketing!

Fridayblog image

The Day After: 11 Things To Do After You Publish A Post – Don’t let your blog go to waste. Follow these tips to drive traffic to your blog after is has been published.

Google Launches Google News App – The Digital world takes another step forward as Google Launches new “newsroom type app”.  Read the rest of this entry »

WNW Digital’s Friday Blog Round Up

From Facebook Updates to SEO advice to app developments, this week’s blog entry provides an excellent summary of the Digital Marketing.

Fridayblog image

Facebook Rolling Out Significant Upgrades To Ads Manager & Power Editor –Facebook look to improve the Ad area to suit measurable business objectives.

ReApply Reminder: A Smart Sunscreen Bottle – Introducing a clever app that can help save lives. Linked with your sunscreen this app considers local weather conditions and sets reminders for you to reapply your sunscreen.  Read the rest of this entry »

WNW Digital Launch Suntab Website

webscreenshot

Suntab website was launched this June at WNW. This bright and refreshing and design, includes a scrolling banner that empahsises some of the focal aspects and selling points of their product. WNW Digital have also ensure that the clean layout is user friendly, allowing users to navigate the website with ease. The tab navigation at the top of the page draws attention to the focal pages of the aspect, whereas a full range of pages can be found in the footer of the website. So that Suntab are able to keep their customers up to date, we have also integrated a blog feed with important categories.

To view the Suntab website click here 

Social Media Tips and Tricks

Working in the Digital Marketing Industry has meant that posting regular updates on social media has become second nature. However, for those not familiar with social media often struggle to produce regular content for their business profiles. In this blog entry, I provide some simple suggestions that will help you become more active.

social-media

Engage and Respond – This is crucial to your online success. If people are taking the time to respond to your posts it is absolutely vital that you take the time to reply to them. A simply thanks for following will often suffice. Of course, if there is an opportunity to develop the conversation further then go for it!

Images – Post visually attractive images. Images are a great way of attracting attention on a busy social network. Make sure your images are relevant to your business and stand out from the rest of your content.

Company Updates – People like to know the ins and outs of everything nowadays particularly if they are investing their hard-earned cash in your product service. Take this opportunity to share any news you might have, do you have a new staff member starting, perhaps you have a new product to launch?

Industry Updates – Give your customers that extra confidence in your business. Show that you are aware of what is going on in the industry as a whole, not just in your business. If you find good content on the internet share it with your followers and fans!

Competitions – Competitions are a great way of encouraging interaction with your business whilst increasing your brand awareness. A simple like and share competition on Facebook can help boost your following.

Of course, there are plenty of other tips and tricks for generating a fantastic online presence. These are just a few points that will get you heading in the right direction.

WNW Digital’s Friday Blog Round Up

This week we consider some digital developments concerning, Google, Facebook, Instagram and more.

Google Expeditions: Virtual Reality Field Trips – Google have introduced an exciting new feature that allows students to take a virtual expedition across the globe. Find out about this new Google development here.

50 Quotes From The Future Of Digital Marketing #FODM15 – For those of us that missed out on the Future of Digital Marketing event here are top quotes and tweets from the day. Read the rest of this entry »

Facebook’s Latest Newsfeed Algorithm

In recent month’s we have seen Facebook attempt to make our news feed’s more relevant to each unique user. Facebook has slightly changed the way in which posts are displayed on your news feed. Whereas posts were previously displayed in a chronological order Facebook now prioritises and makes more of a feature of the content that they think you will be most interested in based on your interests, preferences, likes, shares etc.

Last week Facebook announced that they were making further changes and adding additional algorithms to the news feed so that posts become even more relevant to their users. Facebook realised that not everyone would necessarily like, comment or share posts that were of particular interest to them. With this in mind, Facebook has introduced another algorithm that now considers the length of time that users are spending on particular content in the news feed.

Therefore, Facebook will start to favour that content that you spend an increased amount of time on and will make similar posts/ content more prominent in your news feed. There has been some argument to suggest that the time spent on content does not necessarily reflect the user’s interest as there might be contributing factors such as slow internet and distractions that might alter the time spent on the page.

Read the rest of this entry »

WNW Digital Working with TactTiles

We’re very pleased to be working with TactTiles on their Digital Marketing and Social Media, offering support, guidance and SEO work to boost their sales. TactTiles have a visually appealing website already, with lots of great case studies and information available on their indoor and outdoor tiling.

They offer resilient and flexibe tiles that can offer hard-wearing and non-slip surfaces for balconies, swimming pool surrounds and other outdoor areas, plus they have softer indoor tiling for garages, gyms and industrial areas. Take a look at their range here: www.tacttiles.com

Instagram Soon To Be Introducing Ads

There has been a whisper of advertising on Instagram in the past and this week that whisper seems to have emerged again. The popular image based social media marketing channel appears to be getting closer to launching its Instagram advertising platform.

The platform has been in testing over the past year by a selected group of brands/ accounts. According to the Instagram For Business blog the campaigns that have already been run have been very effective with “sponsored posts on Instagram being 2.9 higher than Nielsen’s norms for online advertising.”

With this success being noted by Instagram it seems that we can expect to see advertising options for small and large businesses that want to create highly targeted ads that have “action -oriented formats” whether this be driving website sales or raising brand awareness.

Instagram (recently bought by Facebook) have stated that their advertising platform which be based on the current highly successful Facebook advertising structure.
Whether you are a business or owner or consumer it seems that the introduction of Instagram ads could reap benefits to both parties once again bringing the business and the consumer closer.