WNW Digital’s Friday Blog Round Up

We are back to publishing our weekly blog round up. Take a look at our favourite blog entries of the week. This weeks entries are centered around digital marketing and the role that social media, data collection and marketing events can have.

Why You Clicked on That Tweet: The Pschology of Twitter Engagement -Do you ever consider the reasons why you chose to ignore one tweet but click on another? This great blog entry takes a look at some of the influencing psychological factors that encourage us to engage on twitter.

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014 – This blog contains details to marketing conferences that should not be missed this year. Read the rest of this entry »

The Role of Online Directories As Part Of Your SEO

You can improve your SEO listings by submitting your site to a selection of online directories. However it is vitally important that when you are researching for suitable online directories to submit your site to, it is crucial that you only submit them to the directories that are of a high quality. Failure to do this will often mean that you are doing more harm than good and could even be damaging your search engine listings. Having said that, when submitted carefully and properly, online directories can have profound benefits to your SEO as I will recognise throughout the rest of this blog entry.

Submitting your website to online directories can be a great source of driving additional traffic to your website. Think of an online directory as a digital version of the yellow pages. Most quality directories will include your business name, your contact details including telephone, email and address, a business description and a link to your website. Therefore when people come across your business online if they are interested in the services that you offer they can click on the URL and be directed through to your website.

Not only is it important that your directory listing contains all the relevant and correct information about your business it is also important that you ensure that your website is of a high quality. Now that you have achieved the hard part of driving traffic to your website it is vital that you maintain the interest and convert those visitors into sales when they come through to your web page. Read the rest of this entry »

3 Benefits Of Using Google Plus

Google plus was first introduced as a social media channel 3 years ago and ever since has continued to grow in popularity despite a lot of people being sceptical about its use as a social channel. In this blog entry we briefly touch upon some of the advantages of using Google plus.

Engagement and Interaction
Whether you are using Google plus for personal or business use, it is a great social channel for interacting and engaging with others. You can join other people’s circles and see what they are posting about, read articles , like other peoples posts and so on. Google plus allows you to organise your social channel so that it is tailored specifically to you and your interests. This organisation also means that’s you can quite easily separate your personal interests from your work related interests. Read the rest of this entry »

Optimising Your Content Using Keywords

Regardless to whether you are writing a new piece of content or refreshing/ editing some existing content it is crucial that you insert your keywords as part of your search engine optimisation strategies. Whether this is a blog entry or page on your website, inserting keywords can have a profound and positive influence particularly on your search engine listings. Your keywords show Google what your content is about, therefore optimising your content with keywords helps search engines decipher what phrases and keywords your web pages / content should list for.

KEYWORD RESEARCH

Firstly you should carry out keyword research to see what words/ phrases are suitable for your business. There are numerous tools and applications on the internet that can help you determine what phrases you should be including. Google has a keyword planner that is great for helping you do this. Read the rest of this entry »

WNW DIGITAL Formerly WNW DESIGN Move to New Exeter Offices Today

 

Today is the day that we move to our new prestigious offices located in the heart of Exeter City Centre. We ask for your patience during the move. We will be available by mobile if there is an absolute emergency, otherwise we will respond to any emails at the earliest opportunity.

Our new address is:

First Floor
11-15 Dix’s Field
Exeter
Devon
EX1 1QA Read the rest of this entry »

WNW Design’s Weekly Blog Round Up

It is going to be a busy day in the office tomorrow as we move to our new offices in Exeter City Centre. So to prevent you from missing out on our weekly Friday blog round up we thought we would post it today instead! This week our favourite blog entries primarily focus on the role of  online marketing in the form of blogging and social media.

Blog Design Tips to Make Sure People Stop to Read Your Content - If you want your blog to stand the best chance of success then take a look at this great advice that will help you improve your blogs user friendliness.

The Science of Storytelling [Infographic] – Recognising the powerful influence that images can have, this infographic highlights how telling your content like a story will help it become more memorable to others. Read the rest of this entry »

3 Top Tips To Writing Effective Blog Headlines

Throughout our daily lives we are presented with lots of marketing material, whether this is a TV Advert, a feature on the back of a bus, a blog entry or perhaps even a tweet. There really is no escape from everyday marketing. However, as we tend to see so much marketing material we almost become oblivious to what we are seeing. Therefore it is vital that any marketing material that your produce is attention grabbing. For the purpose of this blog entry we will consider 3 top tips to writing effective attention grabbing headlines.

So what can you do to ensure that your blog headlines are effective?

1. Include Numbers

Headlines that include numbers stand more chance of being read! Nowadays people are often in a rush and therefore having a guide to exactly what information readers can expect to find in the blog post is usually very handy. Read the rest of this entry »

Managing Your Social Media When You Are On Holiday

Are you going to be leaving the office for a holiday this summer? Are you worried about how you are going to keep your social media posts updated regularly? Your social media channels are a direct form of communication with your customers and clients, therefore abandoning your social media channels for the holiday period would not be your smartest move. This is where the importance of scheduling posts and planning ahead comes into play!

There are a variety of social media channels and also additional programmes like Hootsuite that will allow you to schedule your social media updates in advance. You can write all of your posts prior to your holiday, upload them like you would any other status and then select the date and precise time that you would like them to appear. This is a fantastic way of keeping your business active online in your absence. It might be worth sitting down with a diary and looking if there are any significant events happening when you are on holiday, you can write and schedule posts that are relative to these. A couple of weeks before you go on holiday you could also start making notes and recording any interesting articles that you have read that you think might be of interest to your customers. By scheduling things in advance you will be able to maintain a continual online business presence, reminding your customers that your business exists. Read the rest of this entry »

Wasting Time Commenting On Other Peoples’ Blog Feeds? Read On For Blog Commenting Etiquette

You might think that this is a quick and easy way to get your name noticed and respected within your industry. However it is important to bear in mind that there are certain steps that you should take to ensure that your blog comments are worthwhile and well- constructed, otherwise you could be doing yourself more damage than good.

Make sure your comment is relevant to the content within the blog – Don’t just read the first paragraph and think you have read enough to contribute to the comments below. It will become clear very quickly if you have not spent the time reading the whole blog entry and people will assume that you are simply writing any old comment just to promote yourself. This is something that is frowned upon within the blogging industry and by doing this you will likely tarnish your reputation as a blogger and be categorised as a spammer. Read the rest of this entry »

WNW Design To Become WNW Digital As We Relocate To Exeter Offices

On the 18th July 2014 WNW will be relocating to prestigious offices in the heart of Exeter City Centre. These offices will bring us closer to the majority of our clients and enable us to attract more of the high calibre staff we require to support our clients in the future.

 Our new address will be:

First Floor
11-15 Dix’s Field
Exeter
Devon
EX1 1QA

Telephone: 01392 349580


On the same date our trading name will also change from “WNW Design” to “WNW Digital.” The registered company name of “WNW Design Ltd” will remain the same for the time being. Read the rest of this entry »