There are many actions you can take to ensure your blog stands the best chance of listing well on search engines. For the purpose of this blog entry I address 3 very simple steps you can take to kick-start your blogs listing success.
1. Insert key words into your blog entry. By doing this you will be optimising the content which is a great way of showing search engines like Google exactly what your blog is about and what it should be listed for. Search engines will recognise these key words especially if they are repeated throughout the content. Then when someone searches for one of these keywords included in your blog entry it is likely to show up in search results.
2. Is your blog SEO friendly? Have you completed the blogs Meta Tags? Many blogging programmes like WordPress will allow you to add widgets, in simple terms you can add functions that will allow you to fill in the Meta Tags for your blog entry. Meta Tags are fundamental to search engine success. You should always make sure that your blog entry has a Meta Title, Meta Description and Meta Keywords. These help tell the search engines exactly what the content in your blog is about and often how useful it is going to be to those browsing the internet. Hopefully if you followed the advice above you would have inserted keywords into your blog entry as you were writing it. By filling in your meta keywords you can show search engines exactly what these keywords are and show them exactly what you want to be listed for. Read the rest of this entry »
In today’s society people don’t have time to aimlessly browse websites; people come to your site expecting to find what they want with ease. People make a judgement about whether they are going to continue to use a website within seconds, so if your website is poorly designed it is likely that you are losing potential customers instantaneously.
Here are some of the most common website “nuisances” that could be pushing your website users away:
- Cluttered web pages immediately put users off. Make sure your content can be read with ease by leaving adequate space between texts. If you have a piece of information that you particularly want to emphasise perhaps bold the text so that it stands out. Ensure that your USPs (Unique Selling Points) and call to actions are included on every page.
- Flashing graphics are a big no. They can often make your website look trashy and can distract users from the important content on your website. Read the rest of this entry »
A couple of years ago it was common practice to buy your inbound links. However as algorithm Google Panda came into play, websites that had undertaken poor link building strategies by buying links faced penalisation. This short blog entry addresses the change in link building strategy.
- Businesses / websites buy inbound links
- Panda algorithm introduced – buying inbound links becomes unnatural SEO practice
- High page rank websites with bought inbound links penalised
- Algorithm attempts to reduce spam link building websites
The Don’t s
-Don’t buy any more paid links
-Don’t spam other content by leaving your link in the comments
-Don’t submit your site to poor quality directories
-Don’t beg other people for links in
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Search engines like Google will regularly crawl websites and carry out an “assessment” of some sorts. Based on this assessment Google will then decide an appropriate position in which your website can be listed. Search engines like Google will take into consideration things like keywords, pages included on the website, relevance of content etc. There are primarily two different types of SEO; organic SEO and paid SEO.
What is the difference between organic SEO and Paid SEO?
SEO and particularly organic SEO is a long term solution whereby actions are carried out to help your website achieve a better listing / better ranking on search engines. To achieve good organic SEO listings it is likely that a lot of time and work will have to be spent on a website. It could be months before the work carried out on the website is taken into effect and therefore it could be some months before you see your search engine listings improve.
In contrast to this paid search engine listings can be altered almost immediately. Controlled by a PPC campaign, once you have input the required details and set your cost per click you can expect to see your ad appear in paid listings. Google will rank your ad and place it in a position relevant to its quality score and bid.
Where will my website be listed?
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People make a decision almost immediately as to whether they want to stay on your website or look elsewhere. Therefore it is fundamentally important that your web design is effective and striking in order to capture and maintain the interest of those that have come through to your website. You might have already seen my earlier post this week regarding the importance of including testimonials in your web design in keeping with the theme of effective web design, this blog entry takes a look at additional general yet very influential factors that can affect and determine the success of your website.
So what are people looking at when they come through to your web page and how can you ensure that your website stands the best chance of success?
Clear yet striking layout
As you only have a short period of time to maintain the interest of those viewing your website you need to ensure that you web design is clear and striking. The visual attractiveness is therefore crucially important, people won’t spend the time reading the text on your website if they are not “wowed” by your website in the first place. Therefore you should make sure that your homepage is not cluttered with too much text… instead why not include a primary image that will immediately captivate a viewer’s attention. You also need to make sure that your navigation and therefore the layout of your website promotes easy use. People are more likely to lose interest and look elsewhere if they cannot find what they are looking for with ease. If you want your website to be effective and easily navigable you should include the following fundamental pages; home, about us, product/ service information and contact us, as a very basic guide. Read the rest of this entry »
The internet has become a competitive market place for selling your products / services and therefore it is important that your online business is pro-active in making sure your web design is effective. There are certain things that you can add to your web design in order for your website to stand the best chance of success. For the purpose of this blog entry I will address the fundamental influence and positive impact that including testimonials in your web design can have.
Firstly you might be thinking what is a testimonial? A testimonial is usually a written or recorded piece of information a direct quote/ statement of what someone says about your business and the services that you provide. It should be a true reflection and should not be altered in any way.
People will look for reassurance as to why they should invest in your product / services over an alternative business offering a similar if not symmetrical product. By including testimonials on your website you are able to provide a form of social proof that displays to your prospective customers that you are a credible business.
So why include testimonials?
- Valuable feedback provokes confidence in your business
- Encourage peoples to buy your products / invest in your services
- Acts as a replacement for a word of mouth recommendation
- Help your business come across as valuable, reliable, reputable
- Can act as a powerful sales tool
- Provides assurance and helps build trust between a business and customer
You should place your testimonials in a good position on your web design so that people can see them easily. You will find that some websites will have a page entirely dedicated for testimonials whereas others might feature a select few testimonials on their homepage. So be sure to place your testimonials in a place in which they can be easily viewed/ accessed by those viewing your website.
Top tip – Where possible why not include an image of the person / business providing the testimonial.
You might have already noticed that twitter has started to enrol a new profile layout. In this blog entry we take note of some of the changes that you can soon expect to see if your profile hasn’t already changed.
Profile photo – Your profile photo will be enlarged. This is particularly great for branding purposes and especially for businesses as they are able to use this space to catch and maintain attention with a powerful image.
Customise your header – Headers have now shifted so that they stretch across the screen. Twitters official recommended header sizes are 1500px (width) x 500 (height) however these dimensions seem to be causing a lot of trouble for people. Therefore other blog entries are stating that the dimensions 1500px (width) x 421px (height) are more appropriate. Due to this confusion it is worth considering the following template by blogger Pauline Cabrera as she provides a visual guide to what parts of your header will be visible on your profile. When you come around to changing your twitter profile and in particular your header, you should bear in mind that you are going to have to be patient and might have to spend some time re-sizing your image to ensure that it fits appropriately.
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