Gain an effective online presence with the great advice contained in today’s blog entry.
Pearls of Wisdom from 9 Internet Marketing Quotes – One of my favourite bloggers Ashley Faulkes, recognises some of the most influential marketing quotes that can help you attain online marketing success.
Creativity is a Learned Process – Internet success often depends on the creativity of your online marketing. This interesting blog entry considers the process by which we (humans) create. Read the rest of this entry »
There has been a recent surge in advertising on the internet, particularly on search engines like Google. If traditional PPC advertising was not enough, Google has now introduced Google Product Ads; a form of advertising that includes detailed product information such as the price, product image and merchant name.
Read the rest of this entry »
We highlight the basic differences between PPC and Organic SEO.
When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.
In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.
Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.
Do you normally spend hours upon hours mulling over the content to include in your marketing emails?
Are you disappointed with the low level response that your emails generate?
Do you want your emails to increase your return on investment?
YES? Then keep reading now, for 5 basic top tips on how you can get your email marketing just right.
Write an interesting, thought evoking, powerful title. Include powerful words like benefit, success etc, if readers can immediately see that the email is going to be of use to them they will be more inclined to open it. It is also argued that emails that include numbers in their titles are also more likely to be opened. Read the rest of this entry »
Imagine you have just spent a decent sum of money on launching a website / redesigning your existing one. So what’s next?
Worringly, this a question that many people forget to ask! Yet, the success of your website hugely depends on the strategies and actions that you take during/ after your website’s launch! For the purpose of this blog entry, I briefly consider some of the important SEO strategies that should be applied to ensure your website stands the best chance of success. Read the rest of this entry »