This basic yet informative blog entry shows how you can increase your conversion rate by making your products searchable, being informative and simplifying the buying process.
Make your products searchable. One sure way of increasing those all – important sales is by making your products easily accessible to your customers. For example you might have hundreds if not thousands of products available to purchase online, to you these products might be organised in categories that make perfect sense, however to your customers your category and product structure might not be so clear. By adding a search function customers who know exactly what product they are looking for will be able to find the desired item with ease and will save them trawling through the website trying to find it themselves. Making your website as user friendly as possible and reducing the steps in which clients have to take in order to make a purchase will increase your chance of achieving conversions. Read the rest of this entry »
We are proud to announce the redesign of Stuart Models website. The sophisticated and customer friendly website is a great source of information with a vast range of products for those interested in steam engines and modelling. We have applied a simple category structure so that users are able to navigate with ease between the products. Categories include; sets of castings, machine kits, fittings tools and accessories, ready to run models, boilers and pumps, spare parts and steam plants. In addition to this we have also inserted a Facebook link into the header of the website so that customers are able to connect with the Stuart Models team with ease. We have also created a download page in which customers are able to download large amounts of useful literature. The home page also has a scrolling banner displaying some of the top products and offers available to customers.
View the Stuart Models website here
WNW Digital are proud to announce the redesign of Sheds Direct website. This crisp and clean design has provided Sheds Direct with a great online presence and a website that functions as an ideal marketing tool.
We have applied a scrolling banner to the header of the website showcasing some of Sheds Direct great garden sheds, summer houses, workshops and so on.The stock is also organised by product range providing great structure to the website and allowing Read the rest of this entry »
This week we incorporate the festive season and new year into our blog entry with interesting facts and great advice regarding digital marketing at this time of year.
Retain a Customer for Life not just for Christmas – Take a look at some of the strategies that you should be implying to ensure that your customers receive a quality service all year round.
5 Perfect Christmas Presents For The Digital Marketing Geek – Take a look at some of the weird and wonderful gifts that could help you and your digital marketing business.
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SEO is becoming an essential aspect of your marketing strategy and should certainly not be ignored in 2015.
Here we provide some very basic practices that you can follow to ensure that the face of your business (ie. Your website) is being found by others.
Use programmes like Adwords Keyword Planner tool and see what phrases / keywords you should be targeting. Although this tool is designed to show you a rough estimate of competition on adwords it will also very handily show you how many searches are being made on that specific phrase as well as suggesting other phrases that might be worth targeting. To see what kind of competition this phrase presents you will have to type the search phrase in Google and look at for example how many other results there are. Of course there are plenty of other methods of carrying out keyword research but this is a really good place to start.
If you are working with a Digital Marketing company it would be great if you could tell your account manager the sorts of areas of your business you really want to push. Do you have for example a specific product category or location that you want to target? Read the rest of this entry »
This week we bring you a selection of blogs containing sound advice on blogging, social media and content marketing.
Embarrassed With Your Twitter Skills Be A Pro in 14 Days – This blog entry contains sound advice on and a day by day guide of how you can utilise your twitter account to ensure online success.
Is it Obvious What You Blog About? – You probably spend a sufficient amount of time producing your online content so to think that this content is not getting read can be quite soul destroying. See the top tips on how to make your content crystal clear. Read the rest of this entry »