Most of us now have our emails linked up to our phones which has made checking our emails a very easy task. The increase in accessibility to our emails has meant that email marketing has become a very powerful tool in the marketing tool box. However, email marketing only becomes an effective marketing strategy if it is done properly. In this blog entry we recognise some of the most common yet costly mistakes that many businesses often make when it comes to email marketing. Also read on for sound advice on how you can achieve email marketing success.
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It’s time for our Friday round up again… this week has flown by! I have chosen some great entries that focus on providing great hints and tips for online marketing, website design and much more.
8 ways to improve the usability of your website – Your website acts as the face of your business, therefore it is important that its design is well thought out promoting easy usability. This blog entry provides great tips on how you can design your website for success.
7 things brands need to know about the internet of things – This is quite a fascinating read. Recognising the intensified rate in which the digital revolution seems to be occurring, this blog entry suggests how brands should be thinking of how their products can become interrelated with the web. Read the rest of this entry »
When you search for a keyword on Google you are presented with a list of websites that Google believes are relevant to your search. Within these search results you are presented with both organic listings and listings that are paid for. As a general rule the top 2/3 listings that appear at the top of the page (usually with a faint yellow background) and those search results that are displayed down the right hand side of the page have all been generated by paid advertising.
These adverts are being paid for in a system that Google calls Pay Per Click. In brief, PPC is a quick advertising means whereby successful adverts that have a high quality score (ads that are relevant) are displayed on the first page of Google, resulting in an increase in traffic directed to your website.
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Search engine optimization is a fundamental practice that effects where your website lists on search engines like Google. When a keyword or search phrase is searched on one of these browsers we are presented with a list of websites that are relevant to the term searched. Ultimately the better your listing the more traffic your website is likely to receive. Read the rest of this entry »
This blog entry by Wade Harman is a great a starting point for those looking at starting email marketing and also those who need that extra bit of help and guidance to their existing email marketing strategies. This light hearted yet very informative blog entry that not only recognises the importance of email marketing but also suggests numerous top tips and ideas that will help you get your email marketing right.
Within this blog entry you can expect to find useful information on topics concerning; Why email marketing is so important, when to do your email marketing, what to send to your subscribers and much more. To read the blog entry Email Marketing Tips For Beginners click here .
WHEN – 18th September
WHAT – Brighton Digital Marketing Festival
WHERE – Brighton Dome, Corn Exchange
Why not re-ignite your business marketing and take inspiration from this popular event that is now in its 4th year or running. Read the rest of this entry »