The internet has become a competitive market place for selling your products / services and therefore it is important that your online business is pro-active in making sure your web design is effective. There are certain things that you can add to your web design in order for your website to stand the best chance of success. For the purpose of this blog entry I will address the fundamental influence and positive impact that including testimonials in your web design can have.
Firstly you might be thinking what is a testimonial? A testimonial is usually a written or recorded piece of information a direct quote/ statement of what someone says about your business and the services that you provide. It should be a true reflection and should not be altered in any way.
People will look for reassurance as to why they should invest in your product / services over an alternative business offering a similar if not symmetrical product. By including testimonials on your website you are able to provide a form of social proof that displays to your prospective customers that you are a credible business.
So why include testimonials?
- Valuable feedback provokes confidence in your business
- Encourage peoples to buy your products / invest in your services
- Acts as a replacement for a word of mouth recommendation
- Help your business come across as valuable, reliable, reputable
- Can act as a powerful sales tool
- Provides assurance and helps build trust between a business and customer
You should place your testimonials in a good position on your web design so that people can see them easily. You will find that some websites will have a page entirely dedicated for testimonials whereas others might feature a select few testimonials on their homepage. So be sure to place your testimonials in a place in which they can be easily viewed/ accessed by those viewing your website.
Top tip – Where possible why not include an image of the person / business providing the testimonial.
You might have already noticed that twitter has started to enrol a new profile layout. In this blog entry we take note of some of the changes that you can soon expect to see if your profile hasn’t already changed.
Profile photo – Your profile photo will be enlarged. This is particularly great for branding purposes and especially for businesses as they are able to use this space to catch and maintain attention with a powerful image.
Customise your header – Headers have now shifted so that they stretch across the screen. Twitters official recommended header sizes are 1500px (width) x 500 (height) however these dimensions seem to be causing a lot of trouble for people. Therefore other blog entries are stating that the dimensions 1500px (width) x 421px (height) are more appropriate. Due to this confusion it is worth considering the following template by blogger Pauline Cabrera as she provides a visual guide to what parts of your header will be visible on your profile. When you come around to changing your twitter profile and in particular your header, you should bear in mind that you are going to have to be patient and might have to spend some time re-sizing your image to ensure that it fits appropriately.
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Initially blogging was more of a hobby in which people utilised the opportunity to express their thoughts and feelings. Nowadays blogging is being absorbed by the business world and it is almost becoming a crime if your business is not taking part. Blogging can be extremely beneficial to your company, you can use your blog feed to alert customers to any new products / new services, any special offers or discounts, any company news, any industry news and so on. Blogging is therefore a great way in which you can increase your business to customer engagement, build your brand awareness and even increase your return on investment. However in order for your blog to be a success it is vital that you follow these 5 great tips below.
It is important that you are consistent in your blogging efforts. It is more than likely that your blog feed will grow a set of followers. Blog followers like to know what to expect and when to expect it. It might be worth creating a blogging schedule. Of course your schedule will depend on how often you are able to post. It is important that you give this some thought at the beginning. Don’t schedule in all your posts for 5 consecutive days if you are not going to be able to produce content for another 5 weeks. You would be far better off spreading those posts out and scheduling one in once a week so that you become consistent with your posting allowing your followers to get to know when they can expect new content from you. Therefore if they are interested in what your blog has to say it is likely that they will go to look for new updated / fresh content on the days that you usually post.
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Sadly many people think that once their website has been built and launched the hard work is done and they can simply sit back, relax and wait for its success to take off. In reality this is not the case! If you want your website to do well and by well I mean be found on search engines like Google, you are going to have to dedicate time and efforts to keeping your website fresh and updated with regular content.
Hopefully you will already have these fundamental pages incorporated into your web design; Home, About, Services/ Products, Contact Us. However, it is a great idea to carry out a website review every couple of months in order to see what new content your website could benefit from. I have put together a short list of additional content ideas that you could consider inserting into your web design to promote your websites success.
This is a great opportunity to provide your customers with helpful and useful information. Do you frequently get asked the same sort of questions regarding your services / products from time and time again? Note these down and start writing clear and informative answers. In addition to this spend some time reviewing your website, try and put yourself in the position of your customer, remember that they are not industry experts and will lack the knowledge that you might have. Do this and come up with a list of questions that someone visiting your website might ask. It might be worth asking a family/ friend who is not in the industry to do the same.
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Due to the low cost nature of email marketing, there is huge potential to increase/ improve your return on investment. You can send a large number of emails in a short amount of time. This provides you the opportunity to create business leads / valued conversions at a minimal cost to you. In addition to this email marketing is instant, you don’t have to wait for the postman to deliver your letter, you simply click send and within seconds your email is sitting in your recipient’s inbox. Therefore you can target your audience quickly and efficiently. To make sure your emails stand the best chance of success follow my advice below.
1. Organise your email marketing database
You will be able to target your emails more effectively. If you segment your recipients into relevant groups then you will be able to adapt the content within the email so that it is more suited to the person receiving it. There is no point in sending an introductory offer to your existing clients and there is no point in sending an offer for existing clients only to prospective clients.
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Twitter is a fast paced social channel that has huge potential to build your business brand awareness and introduce your content to twitter users on a global scale. However if you do not use twitter correctly then your tweets could disappear without anyone even laying eyes on them. This blog entry will look at how you should use twitters hashtag function to grow your business.
Hashtag your keywords / phrases
Attract those interested – if they are searching for the term that you have applied a hashtag to then it is likely that they are going to be interested in the topic. Whether you are selling a product or service or simply building your brand awareness, tagging your keywords will mean that your content is displayed to those who are registering an interest by searching for the keyword / phrase. For example if you are selling a web design you might hashtag #webdesign, #webdevelopment, #websites #ecommerce #onlineshop #brochurewebsite etc. If someone was to search for one of the phrases that you have tagged then they your tweet will be displayed to them. You will be more likely to achieve a sale if your tweets are being displayed to your target audience. Therefore using the hashtag can be a powerful means of advertising your product/ service to a select number of interested people.
Search for new users to follow/ tweets to RT/ favourite
Use the hashtag to look for new followers. Again similarly to how other twitter users will use the hashtag to find content of interest and use to them, you can also use the hashtag to look for relevant users that you can follow. Think of it as a form of networking by which you can connect and converse with a large amount of people. In addition to this you can also use the hashtag search function to look for a relevant tweet that you could retweet or favourite which is another great method for building online relationships with other twitter users. Read the rest of this entry »