WNW Digital's Friday Blog Round Up

Friday only means one thing at WNW Digital, its blog round up day. So which blog entries have caught our eye this week?

How To Watch your Competitors On Facebook – When your planning your marketing strategy for the next couple of months, you are bound to want to check out what your competitors are doing. This great blog entry by Blog Clarity provides basic instructions on how you can see what your competitors are up to by using the Pages to Watch feature offered by Facebook.

– Ever feel like your blog content is getting lost in the world wide web. Then read this blog entry now to find out how your blogging can encourage a greater level of engagement and improvement in sales.  Read the rest of this entry »

Can You Honestly Say Your Social Media Is Effective?

I came across this great article by digital marketing magazine and couldn’t resist sharing the content with you guys. Many of us might have been slow to catch on to the digital marketing trend, but as this article shows social media has now been rated as 79% effective.

Interestingly, despite this widespread recognition that social media is an effective marketing tool, marketers are still expressing mild discomfort in expressing the role social media plays in measuring their return on investment.

So if you are unsure about measuring your social media effectiveness, take a look at this blog entry by Claire West and start identifying how you can improve the functioning of your social media channels.
Full article here – Social Media is the Most Effective Digital Marketing Channel in B2B, but Marketers Struggle with the Demands 

Lessons In Facebook – Creating The Perfect Post

Facebook marketing has been adopted by many successful businesses who want to achieve an effective online presence. Posting content on a regular basis on social media channels like Facebook can help increase brand awareness, promote customer engagement and even drive those additional sales. So what factors contribute to a successful Facebook post?

You should always put some time and thought into constructing your Facebook posts so that they stand the best chance of success. Here are some of the key factors that you might want to consider when writing your Facebook post:

Headline / Title – This is often the first thing that people will read / notice. This is your chance to get your post noticed. Make sure your headline is endearing, does it engage your readers, does it engage their emotion? Does it promise success?

Read the rest of this entry »

Successful Blogging In 3 Simple Steps

Relevant Content

Blog about relevant topics – If someone shows an interest in your blog feed, they are more than likely looking for information related to the industry you work in. For example if you work in the fashion industry, someone reading your blog would expect to see content that perhaps suggests outfit ideas, news about the latest fashion show or the newest design etc. They would not expect to read content about the newest range of kettles that Tesco has on offer. If you want to generate a targeted following then make sure your content is relevant and of interest to the following that you want to attract.

Digestible Content

Is your blog content easy to digest? Make sure you write your content in a language that your readers will understand. For example don’t use too much technical jargon if you know your readers are not technically minded. If they are unable to understand the topics that you are blogging about/ find the content confusing and complicated it is highly likely that they will disregard your blog feed for future reference. Read the rest of this entry »

WNW Digital’s Friday Blog Round Up

Can you believe that it is Friday again? In this week’s blog round up you will find great advice on building your personal brand, creating successful content and other exciting digital news.

5 Reasons Why Blogging Is a Great Way to Build a Personal Brand – This blog entry recognizes the importance of a personal brand in helping your business achieve greater levels of success.

3 Simple Things to Do to Grow Your Reader Base - This simple yet informative blog provides great advice on how you can increase the number of people reading your blog in 3 easy steps.  Read the rest of this entry »

Effective Web Design – The Basics

For many businesses your website is the face of your business. Therefore it is absolutely crucial that your web design is as effective in order to help you meet your business goals. With this in mind, this blog entry is going to briefly consider some of the very important factors that contribute to a successful website.

- Aesthetic design / layout and striking images.
- Clear navigation Read the rest of this entry »

Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.

Read the rest of this entry »

Connecting With Your Customers

Would you like to find out why marketing to your customers has never been easier?

More and more people are now frequently using their smartphones to access their social media channels, check their emails and even purchase goods off mobile ecommerce sites. This increased mobile connectivity has meant that businesses are able to get into the hands of their consumers. So if your business is not making use of this increased mobile connectivity then it is likely that you could be restricting your success. Read on to find out how you can extend your marketing tool box and jump straight into the hands of your customers and consumers. Read the rest of this entry »

The Importance Of Majestic SEO

Majestic SEO is likely to be a phrase that is familiar with many digital marketers. It could be described as a form of networking in which businesses look for other businesses (websites) that could provide a quality inbound link to their website. Majestic SEO is therefore a practice that is often carried out by a digital marketer who is looking for additional websites where they could attain inbound links to their own website (clients website) in order to improve their SEO and search engine listings.

Before, I describe how Majestic SEO works it is worth noting the role that attaining inbound links plays in your SEO:

When ranking a website and deciding where it should list on search results there are many things that Google will take into consideration. One of these factors includes the number of quality inbound links. If Google can see that your website is popular and has lots of inbound links then it is more likely to list your website in a better position when a relevant keyword is Read the rest of this entry »

WNW Digital’s Friday Blog Round Up

This week’s blog round up includes plenty of good advice on how you can alter your marketing strategies in order to improve your business to customer engagement and increase your chances of business success.

Read the rest of this entry »