Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?
Well, you should be!
The challenge here, is that many small business owners and consultants, are not choosy enough to work for great clients. Instead, they decide to work with pretty much anyone who will pay them. In doing so, they create a cyclical challenge, which many never recover from.
It looks like this
They find themselves doing work for people, who don’t give them the freedom to do amazing work. After a while, the great clients won’t hire them, because they want to hire the ones who ARE doing amazing work.
I called this a cyclical challenge earlier. Here’s an example of what I mean.
I wrote about this previously and a reader whose business is really struggling, told me that she will carry on taking whatever work comes her way, because she ‘can’t afford to be choosy’.
After a while she explained what her ‘cycle’, was. She said she was working flat out, doing crazy hours, and so broke that she can’t afford to turn away the low paid work that’s destroying her business. So, she accepts more low quality work and ends up undervaluing her time and doing work that makes her unhappy and pays poorly. The cycle then repeats itself.
Until you decide to take control.
It’s your business: Take control
Sometimes, especially when business is sluggish, it’s easy to forget a few critical facts:
The marketplace doesn’t set your prices or fees. You do.
The marketplace doesn’t determine how much unique value you provide. You do.
The marketplace doesn’t decide who you choose to work with. You do.
It’s your choice… a choice you make every working day of your life.
At any point, you can choose to draw a line in the sand and do work that matters, rather than work that merely pays. You can choose to operate at the top of your industry or profession, rather than the uninspiring, unrewarding and overcrowded middle.
The key here, is that YOU get to choose… every day.
About Jim Connolly
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990’s. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim’s Marketing Blog.
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