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3 Steps To Search Engine Success – Producing Quality Blog Content

There are many actions you can take to ensure your blog stands the best chance of listing well on search engines. For the purpose of this blog entry I address 3 very simple steps you can take to kick-start your blogs listing success.

1.  Insert key words into your blog entry. By doing this you will be optimising the content which is a great way of showing search engines like Google exactly what your blog is about and what it should be listed for. Search engines will recognise these key words especially if they are repeated throughout the content. Then when someone searches for one of these keywords included in your blog entry it is likely to show up in search results.

2. Is your blog SEO friendly? Have you completed the blogs Meta Tags? Many blogging programmes like WordPress will allow you to add widgets, in simple terms you can add functions that will allow you to fill in the Meta Tags for your blog entry. Meta Tags are fundamental to search engine success. You should always make sure that your blog entry has a Meta Title, Meta Description and Meta Keywords. These help tell the search engines exactly what the content in your blog is about and often how useful it is going to be to those browsing the internet. Hopefully if you followed the advice above you would have inserted keywords into your blog entry as you were writing it. By filling in your meta keywords you can show search engines exactly what these keywords are and show them exactly what you want to be listed for.

3. How readable is your blog? This might seem like a simple and perhaps silly question. Your blog might make perfect sense to you but what about everyone else reading it? Does it read well, does it make sense? Is your blog content related to your title? Before you hit publish it might be worth getting a family member or friend to give your blog the once over. They will be able to pick up on things that perhaps you had missed in your proof read. This is ultimately a great way of looking for ways in which your blog entry can be improved. The better your blog content is the higher it is likely to list in search engines.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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