Whether you are a small business website owner or SEO professional, you’re always on the lookout for tools to ease the responsibilities of managing your search engine rankings. With the search engines on a warpath to increase the quality of their search results, there are endless changes to their search algorithms that keep you on your toes. This is where browser extensions can be of assistance. These are simply extra features you can add to your Internet browser to make life easier. While they are by no means as comprehensive as SEO software on the market, they help you more efficiently manage important tasks.
Choosing between the many extensions can be overwhelming, so we’ve done the hard part for you. Today, we’ll look at the best SEO browser extensions available in the Chrome store.
SEO For Chrome
This extension was better known as Chrome SEO until Google requested that they change the name. This is currently the most popular SEO Chrome extension available. It’s all about providing you with the statistics you need to help guide your search strategy. This quick and easy extension notifies you of your Google PageRank increases and decreases, the number of backlinks to your site, your social media share improvement, and a whole lot more. It’s also a personal favorite of mine so I would definitely recommend you check it out.
SEO Site Tools
Another handy analytics browser extension SEO Site Tools, focuses on gathering statistics about your website from a whole range of sources so you can quickly monitor your website’s strength and weaknesses. The best part is it filters this information into 6 key sections:
1) External page data
2) Page elements
3) Social media
4) Page terms and tools
5) Domain information
6) Suggestions for your site
The flood of updates to search engine algorithms fluctuating the search engine rankings and positions of websites means SEO SERP workbench should be a staple browser extension for all webmasters. This tool lets you quickly check the position of targeted keywords for your website and your competitor’s websites. Although it is a simple extension, being able to constantly and easily monitor targeted keywords can be a godsend for webmasters relying on Google to bring in traffic to their websites.
Unlike the previous two browser extensions, the SEO Quake browser extension gathers intelligence on all 3 major search engines Google, Yahoo and Bing, as opposed to just Google. This is one of the more advanced tools, quickly sorting through and revealing your PageRank, Alexa rank, nofollow links, keyword density analysis, and web archive age. Of course, it being a comprehensive tool means more effort on your part. If you don’t currently use comprehensive paid SEO software, it is definitely worthwhile checking out this browser extension.
This tool lets you monitor any website of your choosing and also provides the site’s estimated value and revenue. I find that the most handy statistic it provides is a website’s estimated page views. Unlike most browser extensions that have a permanent home on your browser bar, you simply need to visit a website, right click anywhere on the site, and then select “SiteTrail” to generate the statistics.
This extension offers you a quick way to check the health of website links. You can check webpages for broken links or errors, identify where the link is and what error message it gives you. Not only is this a great way to check for broken links on your website, but you can also identify broken links on other websites and offer to have them replaced with a link to you instead (only if you are an appropriate replacement, of course).
This little gem upgrades Google Webmaster Tools & Yahoo and Google Analytics by offering additional social activity statistics, on-page results, social media information, PageRank and search engine ranking, as well as Yahoo, Bing and Google search engines with geo-location search tools, advanced metrics, anchor/ PageRank scanners and so on.
There you have it – a list of what I believe are the best SEO Chrome browser extensions based on my own experience and evaluation. However, you need to keep in mind the fact that as handy as these extensions are, you do not have to install all of them (and you shouldn’t!). They do take up space on your browser so installing too many will most likely slow down webpage loading speed. Most companies stick to 2 or 3 SEO browser extensions to use alongside their more comprehensive paid SEO software. Your best bet is to simply try out one at a time and uninstall any that aren’t helpful to you. You’ll quickly figure out which are the most useful for managing your company’s specific SEO needs.
About the author: Siv Rauv is a Marketing Coordinator at SocialMotus, an all-in-one social media platform developed to offer business owners and agencies in-depth management and analytics social media tools at an affordable price. If you liked her article, you can read more at: http://www.apexpacific.com/blog and http://www.socialmotus.com/blog.