Dreaming of creating an successful and effective online business?
Digital Marketing can help make those dreams a reality.
Digital Marketing is fast becoming a neccessity that cannot be ignored if you want to fend off your competitors and allow your business to grow from strength to strength. So what does Digital Marketing involve?
See below for a very brief introduction:
Also known as Search Engine Optimisation. This involves optimising your website through a variety of practices in order to promote top listings on search engines like Google. SEO will typically involve indepth keyword research to see which keywords we can start targeting your website for. Once keywords are decided and agreed, a digital marketing expert will implement these keywords throughout your online content and throughout your meta tags which indicate to the search engines what your content is about. SEO is not just a one off process it is important that your website is updated on a regular basis with keyword rich content. There are of course plenty of other SEO practices that would also need to be employed to promote top listings however keyword rich content is a great place to start.
There are plenty of social media channels out there that businesses should be making use of. The predominant channels being Facebook, Twitter, Instagram, Pinterest and LinkedIn. Social media is a great means of businesses to connect and communicate with their customers. Social media can be used to share company news, run competitions, alert customers to new products and so on.
Keep an eye out for next weeks blog entry where we will explore Adwords and Email Marketing as part of your digital marketing package.