Digital marketing is rapidly becoming the lifeline of any business as the demand for businesses to maintain a substantial online presence is ever increasing. If your business cannot be found online then it is likely that you are seriously damaging your businesses progression. It is vital that you have a virtual / online presence that can represent and be the face of your business 24 hours a day, 7 days a week. In this blog entry we take a brief look at just some of the practices you should take to ensure your online presence is as effective as it should be.
Online content that is optimised with keywords
Regularly updated content
A strong presence on social media channels
Frequent email marketing
An adwords campaign (PPC) / paid search
Google Product Listings
Google analytics – to monitor strategies and improve
Keep an eye out for my blog entries over the coming weeks for more detail on each of these digital strategies that will help guarantee your online success and business progression.