We all should now know that one of the keys to a successfully website is how its design, structure and content interacts with search engines. By optimising you website design and content you are in effect stroking Google the way it likes and in response it will push your site up the organic listings. You can potentially reach pole position or at least the first page without spending a penny on pay per click campaigns. Below are couple of pitfalls that you can avoid when working with your website developer or generating content yourself.
I will fill the Alt & title tags in later – Let’s face it you will never get around to doing this as there are always new more important tasks to be complete. Always take the extra few seconds to fill them in as you upload an image so Google will like you more as soon as it indexes (recognises) the content.
Flash da dahhhhhh – Flash banners may look great at times but they increase the load time of your website and can be more distracting than useful. Flash menus and text advertisements won’t help your SEO (search engine optimisation) either. Google as a result won’t look kindly on your website because it won’t be able to read what’s on there. If you really want moving or flashing content then HTML 5 might be the solution. Ask your web agency or developer for more information on this.
CLICK HERE – Google will like your website more if your text link looks like this: WNW Design’s website is awesome, instead of this: Click HERE for WNW Designs awesome website. We believe our website is awesome by the way…
If you link to me I will link to you – Reciprocal links or link pages are now quite an outdated concept. If anything you only want to be linking to other sites to give credit for content used or to direct people to useful information. Visitors won’t look through an entire page of ‘sister’ sites to find more information. Having news blogs and information centre’s on your website will make Google love your website more too.
Header Tags – Best practice dictates that you should only be using 1x H1 tag per page so be careful if you place one in your sites layout. This can accidentally result in multiple H1 tags across a page which search engines don’t look on too favourable. Utilise H2, H3 and H4 tags. It’s what they’re there for!