The Search Engine has rolled out a small but important change to Google Places, even since we blogged about the Places functions a few days ago. In a step to increase the influence that companies have on their reputation, Google Places now allows businesses to repond to reviews that users post on their Place Page.
Optimising and monitoring your Place Page is even more important now, because not only will you be forewarned if there are any bad reviews posted, but you can have your say and get the chance to turn the situation around. Businesses that takes steps to apologise and work to regain customers’ trust online do notoriously well in social media circles, and therefore in search too, so keeping an eye on what is being said about your business online is crucial.
In order to respond to a review on your Places Page, you first need to claim your listing and verify your ownership. You will then be able to log in and post a reply to reviews. See our previous blog on why you should be claiming your Places Page.