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How to create a successful website

The key question to consider when planning a new website is:
What do you want the website to do?”
Seems obvious but it’s remarkable how few companies really delve into this question.

  • Is it a lead generation tool?
  • Are you looking to communicate with existing customers?
  • Do you plan to sell online and if so who to. B2B, B2C, trade?
  • Is it to attract investment by having a great corporate presence?
  • Or is it a vanity project for the MD or CEO. Don’t be embarrassed if this is the case but you do need to be honest with yourself and your web designers.

There are numerous other reasons for creating a website but you need to be clear what you want to achieve and communicate that goal to your website designers. They can then help you put together a strategy to achieve that goal. Remember an experienced web designer will almost certainly have worked on a similar project before so you don’t need to reinvent the wheel and they can help you avoid expensive mistakes. When you’re choosing your website designers it’s worth considering the four key elements in creating a successful website are:

  1. Design: Does the website promote your brand and appeal to customers?
  2. Technology: Does the website work the way you want to, is it easy to update and can customers buy easily?
  3. Marketing: Can customers find your website for your keywords and do you communicate with them effectively on social media?
  4. Support: Can you speak to someone get help and support when you need it?

Look at the web designer’s portfolio, test-drive the software whenever possible, investigate their digital marketing support and possibly most important, look at their contact page. How can the contact page be so important? Well if there’s no telephone number or physical address, that’s a clear danger sign. How will you contact them if there is a problem? Do they have an emergency support line?

So you know your goal, you’ve carefully chosen your website design team and you have agreed your strategy. Content will be the next thing to consider, what will the website say, what pictures and graphics, have you got product images, descriptions, pricing, shipping costs, terms and conditions? Again, your website designers should guide you but you need to be aware they will need this information to make your website successful. Try to get it to them as early in the process as possible as it will save time later when you are keen to launch.

Once the website is designed and the content and products inserted you are all ready to launch. But hold on there’s still lots to do before you go live. In the next blog I’ll cover the steps you need to go through to ensure a successful launch but in the meantime if you are planning a website or have one that doesn’t work the way you want it to, review the steps above and be clear on your website goal, and the strategy to get there. If you need help then please contact WNW Design, we would be delighted to help.


Nigel Wilkinson
Nigel is the Managing Director of WNW Digital. In addition to his business interests he is married to movement teacher Michelle, the father of teenage twins, an avid Networker, a Social Media commentator, a keen golfer and football supporter. He is also an active member of Exmouth Chamber of Commerce, being Chairman from 2009 - 2011. You can contact him on 01392 349580.

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