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More Mandatory Fields in Google Product Search from Sept

Google is introducing more mandatory categories for your Google Products feed from September, meaning you have to add these before then or your feed will stop working and your products will not appear.

If you’re not quite clear what I’m talking about, let me rewind… When searching for products on Google you have likely seen the small listings at the top with images and prices:

These results are pulled from the Google Shopping search area, which you can find here:

If you have an eCommerce shop and an SEO package with us, we are more than likely to be submitting your products to this area. If not, you would need to be doing this yourself, by setting up a website Google account, setting up Webmaster Tools and then adding a feed through the Google Merchant Centre.

From September, Google are requiring that all products have additional required fields of availability (in stock or out of stock), category, image link and size, colour, gender, age (in clothing only).

You can read their Blog post on the changes here.

So make sure you’re up to date with these changes come September, or give us a shout and we can help you set up Google Products for your eCommerce site. If you have SEO with us you don’t need to do anything, we’ll do all this for you.

About The Author: Camilla Todd manages Search Engine Optimisation, social media campaigns and brand awareness for WNW Design SEO clients. You can follow her on Twitter @camilla_wnw, email her at or phone on 01395 542569. You can also follow WNW Design on Facebook here.


Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at or phone on 01392 349580