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New Google Product Fields in Mazurka eCommerce Admin

Anyone with our Mazurka software operating an online shop (so, offering products you can ‘buy’ on their website) who also submit a Google Products feed will need to read this update.

Google Products have introduced some required fields (you can read my explanation and introduction to these changes here) and we’ve added these into the product and category details of Mazurka product management.

What does this mean for you? It means that you may need to add three fields:

Google Category

REQUIREMENTS/EXCEPTIONS: This field is required if your products fall into the Clothing & Accessories, Media or Software categories. If they do not, it is still recommended that you select a category but not required.

This is a field you need to specify for each product, but it can be specified at the category level.
In your admin area, go to your Products tab, and click the ‘Edit’ button next to a category. Then click ‘Additional Details’ at the top, and you will get this screen:

Use the ‘Select a Category’ drop-down to choose your top-level category for the products. It will place this choice in the ‘Google Product Category’ box. Then use the ‘Select a category’ dropdown again to choose a sub-category. When you run out of categories the screen will say ‘No more child categories’ and you can click ‘Submit Category Details’ to save your choice. Get as specific as you can, but don’t choose a subcategory if there isn’t one that suits, you can leave it on a top-level category if you wish.

If you have any sub-categories within a category, this will have to be done for each sub-category individually.

To assist you working out where your products fit, here is a page with a full breakdown of the Google categories.

If you have an SEO package with us we can make all these category changes for you – please me know at camilla@wnwdesign.co.uk (or on Twitter if you like) know if you require this. If you don’t have an SEO package we can still do this for you, contact us for a quote.

Brand

REQUIREMENTS/EXCEPTIONS: This field is not required if you are selling books, media or custom made goods. You can just leave it blank in these cases.

This is a product-specific field, and will need to be entered for every product. Click ‘Edit’ next to a product and you will see the field at the bottom of the screen:

If you submit your products via CSV and have this field in there, please contact us about automatically filling this field for you using your data.

If you have large quantities of items that have the same brand, contact us for entering them in bulk.

Barcode

REQUIREMENTS/EXCEPTIONS: This field is not required if you are selling clothing or custom made goods.

This is also a product-specific field, and will need to be entered individually for every product. For some shops you may find that this field is already filled, if you have been providing barcodes in your shop data.

You can find this field next to the ‘Brand’ field discussed above:

The barcode can be one of several trade numbers, including:

UPC: 12-digit number such as 001234567891
EAN: 13-digit number such as 1001234567891
JAN: 8 or 13-digit number such as 12345678 or 1234567890123
ISBN: 10 or 13-digit number such as 0451524233. If you have both, only include 13-digit number.

Again, if you have this in CVS or spreadsheet format and need help adding it to your products, contact us and we can import the data for you.

Ultimately, not entering these required fields may not stop your Products feed running straight away, Google will likely leave some time for people to catch up on these changes. However, they do officially take hold on September 22nd so I’d advise adding whatever data you need to around then. Even if the data is not required, if you can add it then it’s a good idea to do so, because your Products will both list and perform better with more information.

About The Author: Camilla Todd manages Search Engine Optimisation, social media campaigns and brand awareness for WNW Design SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdesign.co.uk or phone on 01395 542569. You can also follow WNW Design on Facebook here.

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Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdigital.co.uk or phone on 01392 349580

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