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Optimise Your Web Design So It is Search Engine Friendly

A good website design and structure is fundamental to your website’s success, especially one that will interact and comply with search engine rules and regulations.

Here are some useful things to consider when developing your website that will improve your website listings in search engines:

Only link to useful content or to give credit for someone else’s work. In the past people used to provide a link to someone else’s website in the hope that they would in return provide a link to your website. However, nowadays Google no longer see’s these links as valuable and instead treat them as a form of spam. Google does still value links and linking will still assist in where you appear in search engine listings; however it is important that linking is done in the right manner. 

Make sure your loading time isn’t too long. The search engines will not look on at you favourably if your page takes a long time to load. They recognise that people using the internet will not want to wait for a long time for the page to load and therefore they will be unlikely to place your highly in search engine listings. You might have to look at your website design to figure out what is taking your website so long to load.

Be careful of using text in images. Google likes to know what is on your page, and as Google can’t read images this can be problematic. If you have valuable text do not put it in an image as this will not be recognised. Instead make sure your text is useful and can be read by the search engines. Search engines like Google will more likely position you in a higher ranking if they see that you are providing your readers with useful information. So make sure your information is set apart from your images.

Fill in Alt and Title tags. Images are still a vital aspect to your website and can definitely break up the content and attain your visitor’s attention for a little bit longer. So when you are uploading images always fill in the Alt and title tags. This is a task that many people put off, however google does not recognise images so filling in these tags are crucial to getting your content recognised by search engines like Google.

Make sure your provide contact information. Google is more likely to believe your business is real if it can see an address that you are registered to. And of course showing your Registered address is a legal requirement if you are a Limited Company. Again Google will see this as useful content which will help your search engine listings. The same applies to the users of your website, for example customers will like to see how they can contact you. If they have a problem they will want to be assured that they can get in touch with the right people. Not having a contact page can result in a loss of trust and sometimes a loss in business.

Is your website compliant with The Cookie Law? This is an important question that you must ask yourself or your web developers. Websites can only collect and store information from their users on web connected devices if they obtain consent from the visitors. Failure to follow the Cookie Law can result in action enforced from “The Information Commissioners Office” (ICO) which in some cases might results in a fine for your business. Therefore it is important that you work out what cookies your site sets, you alert your users to the use of cookies and obtain their consent that allows you to collect cookies. Some sites will not let you access the content on the website if you do not accept the Cookie Policy that the website is displaying to you. Again ensuring that your website is compliant with the law is fundamental to the success of your website listing, if a website is acting illegally and search engines like Google are aware of this, they will not provide you with a good listing on their search engine.

These select tips are from a long check list of what you should look out for when it comes to designing your website. You should be confident that your web developer is aware of all the factors that could affect your listings in search engines so that you are able to focus on making your website as successful as it can be.

 Image Coutesy of SEO Planter  CC

 

Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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