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PPC vs SEO – The Basics

We highlight the basic differences between PPC and Organic SEO.

When you carry out a search on Google you are presented with organic search results and paid search results. Organic search results can be found in the middle of the page. In order to attain a position in one of these spots it is likely that your website has undergone some seo (search engine optimisation). These are a set of strategies that are applied to your website that help earn a position here.

In contrast, paid search results, the results that appear at the top of the page and often down the right hand side are there because the advertiser is paying for them to be there. Whereas organic (middle page) listings are earned through SEO efforts , it might be some time before your website lists in the top spots. With paid search the position in which your website lists is dependent on the maximum bid and quality score of your ad. Therefore if you have a quality ad and your bid outbids other ads with similar content then your ad will be placed say for example in the top paid search result spaces.

Of course, both SEO and PPC strategies for advertising are more complex and involve lots of other factors that influence and determine their listing position. Keep an eye out for future blog entries that will talk about each of these strategies in greater detail.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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