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Raise Your Website Traffïc with RSS – Blogs and YAHOO! (Part 1)

Written by Kamau Austin for SiteProNews

It is the trend du jour. They are the subject of pundit press, guru glare, and are ready for mainstream adoption. RSS feeds and their communication kin the blog — are bandied about as the next big thing.
Everywhere you look there are articles and ebooks touting the electronic affinity and high value of these two forms of media creation and distribution. However can these two forms of digital media drive more traffïc to your site, or — are they just hype?

Blogs are short for web logs and are like daily dairies on the web. Blogs started out as ways for Internet reality types to share their lives with other people on the web, without having to learn very complicated web design applications like Dreamweaver or Microsoft FrontPage.

While on the other hand RSS feeds are the natural extension of Blogs. RSS without getting into all the arguments over the name (for the purpose of this article) stands for Really Simple Syndication.

RSS feeds can take your blog postings and syndicate a prevïew of your blog headlines all over the Internet. Therefore in theory RSS feeds can drive traffïc to your blogs and websites similar to how search engines have become major marketing channels.

If your blog’s headlines are syndicated on major high traffïc websites, RSS directories and Internet Portals, it could be another major source of traffïc to your website. But how effective is blog marketing to the average Internet marketer who doesn’t have a major personal brand name like John Reese, Yanik Silver, or Dr. Ken Evoy?

This question is reflected in the concerns of bottom-line focused Stephanie McIntyre, president of eSales Unlimïted, an eBay Power Seller, auction trainer and coach. Stephanie has generated over $200,000 in profitable salës on eBay and has low tolerance for marketing hype.

“I am not convinced that blogging can really drive traffïc or profitable salës states Ms. McIntyre. Internet Gurus like James Maduk haven’t convinced me that I can really make monëy with a blog.”

She isn’t alone in her skepticism. Many online business people are confused why all this hype is being created about blogs and RSS feeds. Many wonder if they can really deliver on their potential to drive more traffïc and salës to business oriented Internet websites.

In short, can blogs and RSS boost really boost our website traffïc? I put the technology to the test in the last four weeks to get some definite answers.

I found blogs are having some major income impact on the bottom-line of some companies and business people.

Despite many reservations by some Netpreneurs, blogs and RSS feeds have been boosting the bottom-lines of some marketers. Willie Crawford, a well known Internet marketer generates over $1000 dollars a day from mostly blog generated Adsenseâ„¢ revenue. Blogging for Crawford has become yet another profitable part of his business.

Weblogs Inc., a publisher of almost 100 targeted niche blogs is noted as being on its way to generating 1 million dollars in Adsenseâ„¢ revenue! This had to be a compelling reason for AOL to recently buy Weblogs Inc., for a whopping 25 million.

Still another very successful Internet business person I spoke with (who doesn’t what to be identified) uses blogs as a förm of buzz advertising, resulting in $50,000 in indirect eCommerce salës when properly timed. This business person does close to 17 million dollars in online salës.

I also have been having good success saving time and monëy by publishing quickly with blogs. My blogs generated good income for me, however I wanted to see if the distribution of my blog headline via RSS feeds would bring in any new revenues.

One of the promotional ways blogs and RSS are purported to increase your online traffïc is the strategy of increasing your website’s traffïc with what I call horizontal SEO. Horizontal SEO is called “winning the search engine lottery” by Internet salës star John Reese.

Most SEO firms and web marketers focus solely on high rankings for popular keywords (Vertical SEO). In contrast a more comprehensive search engine driven Internet marketing campaign would scale more horizontally or deeper with more rich keyword informed content pages.

In other words a horizontal SEO campaign would be like playing the lottery. Your odds of winning the lottery are greater if you have more tickets.

According to Reese “search engines algorithms change from day to day. Therefore, your ranking will go up or down. But if you have more and more tickets in the SEO lottery you have a better chance of winning.”

Blogs and RSS feeds give you the ability to create and distribute a lot of web information (content) on the fly that’s distributed throughout the Internet at myriad media outlets. Blogs and RSS feeds drive more traffïc to your site by helping you wïn the SEO lottery with horizontal SEO.

Blogs and RSS can be the easiest and most efficient way to wïn the SEO lottery. They do this by creating lots of targeted niche content on your, and other partner, sites that carry your feeds.

In the last 4 weeks, I launched a website with a blog component without optimizing it in the traditional vertical SEO fashion. It doesn’t appear on top of any search engine results worth mentioning. I wanted to see if the blog powered by RSS feed would drive significant traffïc to my site.

The results are amazing! I have been totally blown away by the research. Chëck out why I have become a big believer in blogging and RSS in part 2 of this article. Visit http://www.searchengineplan.com/blog.htm to stay informed on the latest blogging, RSS, and SEO developments.

About The Author
Kamau Austin is publisher of eInfoNEWS.com and runs SearchEnginePlan.com. He is author of Always On Top “How to Get the Highest Search Engine ranking for your website. See more about his strategies at AlwaysOnToptheBook.com

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Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdigital.co.uk or phone on 01392 349580

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