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SEO – The Joys of Reselling

Written by Jim Hedger for WebProNews

As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places, our workspace consists of a 17″ – 24″ monitor, a miniature window on an exponentially expanding world.

A 24″ portal might seem small by modern building standards but as both Yahoo and Google will tell you, size is not the issue, depth is. That 24 inches represents the largest window of opportunity anyone could ever open.

One of the greatest characteristics of the online economy is that the Internet has created a common space shared by over ¼ of the planet’s population. This has fostered an environment in which information, which is the only product actually created on the Internet, is transcontinentally transportable. Information products can be created and posted to the ‘net from anywhere in the world.

A site designed in Bangor Maine is just as accessible in Mexico City as one designed in Bangalore India . That site can also be worked on by anyone in the world. For example, a small online search marketing office in Victoria BC can work on the website of a major Canadian fashion retailer as if the staff were housed in the Montreal headquarters of the much larger firm. One of our employees has actually based himself in the far northern regions of British Columbia , near the 60-degree line that marks boarder to the Yukon.

For those of us working on the production side of the monitor, the Internet is more than a marketplace; it is the primary space in which we do business. Discussion forums are meeting halls and a corporate boardroom can take the form of a multi-user chat environment. Over the past decade, the Web has grown to become one of the fastest growing employer sectors, allowing virtually anyone with skills, talent and connectivity to start their own business. Social and professional networks that have developed over time between complimentary service providers have spurred much of that growth. Like the world of traditional businesses, word-of-mouth recommendation continues to be the best way for online businesses to attract new clients.

After a decade of development, the Internet has become a far more complicated working environment in which micro-specialization is necessary. For instance, many web design firms turn to third-party vendors to provide customizable shopping carts for their clients. The artistic function of a website is far different than the commercial function of a shopping cart, requiring entirely different skill sets to create. Both the website design firm and the website application firm benefit from their relationship and, provided both do right by their shared clients, can build lasting reciprocal relationships into the future.

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About the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198

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Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdigital.co.uk or phone on 01392 349580

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