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The Google Feedback Loop for Quality Traffic

By Silvia Hartman for WebProNews

***For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches. Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don’t have good tracking software yet, do go out and get some.

There are many versions about, still many free ones available, and please, DO get started with tracking your pages and their performance.***

Now, let’s get started.

The Google feedback loop works very simply and like this: Let’s say you have a website and you find out that a particular phrase turns up in those search engine referrals which sends you some people reliably, week in, week out.

It doesn’t matter if it’s only a few, what DOES matter is that this is ALREADY HAPPENING. Therein lies the key!

As an example, I noted that just because there was a phrase that related to this by accident in one of my essays, I got some 14 people sent to me because they were searching for “symbols of eternal love”. Down the list a bit further, there were another 9 who wanted “eternal love symbols”, and then the many more single queries with random variations on that phrase.

A total of fifty visitors who would otherwise have gone elsewhere, every month, on that one key phrase. That’s nice and as it doesn’t cost us anything beyond a little time and ingenuity, and …

… and this is IMPORTANT! … and as I can PROVIDE MORE INFORMATION on this key phrase because that is completely within the brief of my site and what I do …

I can now begin to enter into the “Google feedback loop”. So now, I shall expand on this idea of “symbols of eternal love”.

I’ll keep the original article and reference just the way it is, but I’m going to HYPERLINK the phrase where it appears in the text, and make another page with USEFUL AND MORE IN DEPTH information on “eternal symbols of love”, including images, references and natural language copy.

When I do this, the following happens:

Firstly, we don’t lose what traffic we are already getting by NOT CHANGING THE ORIGINAL REFERRING PAGE. That’s important!

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About the Author:
Silvia Hartmann is the author of “MindMillion” and the CEO of The StarFields Network. Find a great networking group, free ebook library and a brand new, completely FREE wealth creation course plus superb bonuses at http://MindMillion.com

 

Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdigital.co.uk or phone on 01392 349580