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Saying Goodbye To Google Authorship

Authorship was first introduced three years ago, however the system that linked your Google Plus account with any content that you published on Google was scrapped on August 28th when Webmaster John Mueller announced authorships ending. With authorship your profile picture and often your Google Plus data was displayed alongside the content that you published online.

Even though Google did not exclusively reveal that your search engine listings were affected by whether you used authorship or not, many were under the impression that it did and therefore many marketers began using it straight away. Despite this belief, it seems that Google’s scrapping of the authorship feature, perhaps reinforces that it really did have little influence over your search engine listings. Instead nowadays it seems that Google search engine listings are affected by other traditional methods of “doing SEO” such as meta tags, title tags, URL’s keyword optimised content and so on.

For a more detailed look at the journey of Authorship and an analysis of the reasons why authorship was scrapped, read this great article “Over: The Rise and Fall of Google Authorship for Search Results” by Eric Enge and Mark Traphagen by clicking here. 

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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