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The Role of Online Directories As Part Of Your SEO

You can improve your SEO listings by submitting your site to a selection of online directories. However it is vitally important that when you are researching for suitable online directories to submit your site to, it is crucial that you only submit them to the directories that are of a high quality. Failure to do this will often mean that you are doing more harm than good and could even be damaging your search engine listings. Having said that, when submitted carefully and properly, online directories can have profound benefits to your SEO as I will recognise throughout the rest of this blog entry.

Submitting your website to online directories can be a great source of driving additional traffic to your website. Think of an online directory as a digital version of the yellow pages. Most quality directories will include your business name, your contact details including telephone, email and address, a business description and a link to your website. Therefore when people come across your business online if they are interested in the services that you offer they can click on the URL and be directed through to your website.

Not only is it important that your directory listing contains all the relevant and correct information about your business it is also important that you ensure that your website is of a high quality. Now that you have achieved the hard part of driving traffic to your website it is vital that you maintain the interest and convert those visitors into sales when they come through to your web page.

In addition to driving traffic to your website submitting your website to online directories can also improve your search engine listings. If you are building quality inbound links to your website then Google will begin to favour your site. Remember Google is a search engine that wants to help its users find information as quickly and as hassle free as possible. So, if you are submitting your site to high quality directories Google will be able to see that your site is being approved by these directories which helps confirm to Google that your site is useful and actually “does what it says on the tin.”

As recognised in this blog entry, it is clear that by submitting your website to quality directories you can drive an increased amount of traffic to your website in addition to improving your search engine listings which will also help with driving further traffic to your site.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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