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Using Majestic SEO To Search For Quality Inbound Links

Following on from yesterday’s blog about attaining quality inbound links today we are going to take a look at one of the methods to do this using a programme called Majestic SEO in more detail. Majestic SEO is an online programme that allows you to see where your competitors are getting their inbound links from. You can then make a note of these websites that are linking, carry out your own research of these sites and see if they would be suitable to provide an inbound link to your website. So how do you get started?

1. Create your account
2. Identify your competitors
3. Search for competitor links in
4. Order your results
5. Investigate the inbound linking websites
6. Apply for inbound links

1. Create your account 

Firstly you will need to go to www.majesticseo.com and create a free account so that you are able to start collecting data. When you are signing up to Majestic SEO you should bear in mind that the programme will permit you a limited amount of free daily usage, however to get an increased allowance of data search you will have to be prepared to upgrade your account and pay a small fee.

2. Identify your competitors

Now that you have your Majestic SEO account set up you are nearly ready to start searching for your competitors inbound links. However in order to do this effectively you will need to first identify exactly who your competitors are. You can use you keywords and carry out a various searches on Google to see what businesses are listing in a similar position to you. You should roughly be aware of what your keywords are… I usually aim to carry out a search using approximately 7-10 keywords so that my research is as thorough as it can be. For example we are a web design and digital marketing company, therefore some of our keywords include phrases like web design Devon, search engine optimisation, marketing Devon and so on.

Once you have comprised a list of keywords you need to search for each keyword individually on Google. You should then make a list of the competitor websites that show up in a separate document, I tend to make a note of the keywords searched and a list of the competitors in an excel document so that I am able to record my findings. Obviously Google will provide you with pages and pages of search results however you only really want to take note of the results that can be found on the first few pages otherwise you could be there for days.

3. Search for competitor links in

When you have got a sufficient list of who your competitors are you are ready to start using Majestic SEO to see where they are getting their inbound links from. You will need to sign in using the log in details that you created when you signed up for the account. When you are logged in you will see that within the header of the website there is a text box with the command “Enter a domain, URL OR search phrase.”

Using the list of competitors that you have just noted you will need to make your way methodically through this list entering your competitor’s website URL into this text box one by one. To generate the search you will then need to press either the enter key or the orange magnifying glass (search icon) to propagate the results. This will bring up a page that will provide you with a lot of data about the site that you have selected. For the purpose of inbound link research you will want to concentrate on what the “Ref Domains” are. This tab option can be found within the header (underneath the search box that you have just used to enter your competitors URL) as seen below.

4. Order your results

When you click on the “Ref Domains” button you will be presented with a list of all the domains that are providing inbound links to your competitor’s website. This is likely to be a long list therefore you will need to be more specific in your search by ordering your results. You will be given a variety of options that will allow you to order your results. Firstly click on the drop down menu and select TRUST FLOW. In the second box you will be presented with an option to select with DESCENDING OR ASCENDING. In this case you will want to select DESCENDING. Then click on the blue REFRESH button to formulate your results.

5. Investigate the inbound linking websites

Next you will want to investigate these websites in greater detail. Click on the websites and take some time to search for places where inbound links might be possible. On some websites it might be very clear, particularly if they are a free directory. However other sites might be totally unrelated and therefore unsuitable for you to request an inbound link to your website. You will have to be patient through this process and be prepared that you might not always find a suitable site. I tend to look at the first ten results that it produces and always record the sites that I check in my excel document so that in future I know which sites I have already checked. Within the same excel document I make a note next to the list of sites as to whether they are suitable or not with a very short description that explains why.

I then re-order these search results using the same competitor website URL but this time selecting ALEXA RANK and then ASCENDING. Using the same process as above you then click refresh and then make your way through the list (concentrating on approximately 10 results) searching and noting what websites you have checked and whether these websites are suitable or not.

You will need to do this using all of your competitor’s websites URL selecting both TRUST FLOW / DESCENDING and ALEXA RANK and ASCENDING

6. Apply for inbound links

Hopefully by this point you will have created a long list of all the potential places that offer inbound links with notes next to them indicating whether they are suitable are not. Use the highlighting tool to emphasise all of those places that are possibilities. You should by now have a list of quality sites that might provide a link in to your website… just remember as mentioned before you might not actually find that many quality websites. It is much more effective and better in SEO terms to have a shorter list of quality websites than a longer list of spammy and poor quality websites. So, now that you have your list of suitable websites in place it’s time to start applying to them to provide an inbound link to your site…. GOOD LUCK!

 

Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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