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Five Ways To Increase Facebook Referral Traffic

Facebook referral traffic is traffic that comes from the Facebook domain. Technically, this also refers to affiliate advertising from the website, but most people (as with this article) are referring to the traffic you can get from the Facebook profiles and fan pages. The amount of referral traffic that people get from Facebook is small. The best legitimately recorded record is in the 20 percent-plus range. Average referral rates are closer to eight percent but rose to 10 percent recently, most likely due to increased mobile Facebook referrals.

Here are five ways you can increase your Facebook referral traffic:

1. Create a hook that needs to be answered via the website

This is the most obvious tip, but it is so often blurred with online marketing attempts that it is rendered useless. Take it back down to its most basic level and try to stay away from advertising, promotion and marketing. Sure, you can do all of that on most of your posts, but every now and again you need only create a post that gives a hook and links to the website that provides the answer. Something simple may be all that is needed such as, “We just cut the price of our Doc Martins” followed by a link to the website.

2. Speak plainly and openly as a human writer on your Facebook posts

A big mistake that a lot of Facebook posters make is to write as if they are writing a corporate newsletter. It is true that you cannot often voice your marketing with just one voice and one person, but this is social media, where the rules of marketing apply less because the social media networks are not built for market use.

You may quite easily put your Facebook posts in the first person, and even post a picture of the person who posted it. For example, is it so crazy to think that a Facebook fan page may have posts that were written by the company’s members of staff? This would explain why they have numerous different posts by different people. So long as the images of the people posting are not linked to their personal Facebook profiles then everything is OK.

3. Intimate that people only need pay a short visit

You need to make it clear to people that they need only pay your website a short visit. This will send a subtle message that will make your viewers more amenable to visiting your website (i.e. that they are not abandoning their Facebook session). The problem that a lot of people have with clicking on links on Facebook is that it could essentially threaten their Facebook session, and they want to stay on Facebook because they are having fun. Having pages open in another tab still makes them feel as if they are leaving Facebook, so remind them in a subtle way that they are going to be able to get right back to Facebook after they have taken a quick peek at your website. Obviously, once they are on your website you can work toward keeping them there for as long as it is advantageous to your business.

4. Explain the website provides more of what they enjoyed on your post

If your Facebook post viewers enjoyed your post and have returned because they like other posts that you have made, then make it clear and obvious they can get more if they visit your website. This is especially easy if your website has some sort of entertainment value. If you are trying to gather support for your eCommerce site, then attaching it to some sort of entertainment channel may be a good idea.

5. Create artificial pressures such as time limits

This sort of thing is such a classic marketing technique and yet is still quite effective to the point of even working if you are trying to get Facebook users to visit your website. The words, “limited time offer” are a bit overused, but if you can create a logical and plausible reason why people are better off visiting your website now instead of later, then you will get more conversions as a result.

An artificial pressure is sometimes created by making a user think that he or she may lose something if he or she does not act quickly. You may also convince them they have more to gain if they visit now instead of later. If you can create a plausible pressure, then your conversion rate will go up.

The author of this article is a writer and a blogger Sonia Jackson from . She helps in writing different academic papers and can help with any questions.

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