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Lessons In Facebook – Creating The Perfect Post

Facebook marketing has been adopted by many successful businesses who want to achieve an effective online presence. Posting content on a regular basis on social media channels like Facebook can help increase brand awareness, promote customer engagement and even drive those additional sales. So what factors contribute to a successful Facebook post?

You should always put some time and thought into constructing your Facebook posts so that they stand the best chance of success. Here are some of the key factors that you might want to consider when writing your Facebook post:

Headline / Title – This is often the first thing that people will read / notice. This is your chance to get your post noticed. Make sure your headline is endearing, does it engage your readers, does it engage their emotion? Does it promise success?

Introductory text (especially if this text is introducing a blog post). You don’t want to write an essay here but this is your chance to show off and encourage people to look at the content you are producing in greater detail. For example if you are publicising your blog entry, you will want to write a short and snappy sentence or two that explains to your customer what your blog entry is about and why they should want to read it.

Striking image – carefully select an image that represents the content or offer for example that you might be referring too. Remember an image can often speak a thousand words. It is also a great addition that can help attract and attain a user’s attention.

Working Link – Now that you have done the hard work and captured your audience’s attention if you are directing them to another page such a product page or a blog entry, make sure that your link is working properly before you press the publish button.


Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at

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