Call us on:
01392 349 580

Eight Simple Steps For Enhancing Your Website

By Alden Smith and published in SiteProNews

To be successful with your online business, whether you are selling your own product, services or are selling for other merchants as an affïliate, you need a Web site that focuses on that subject alone. The site must be easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.
Having the right tools or product alone will not ensure the success of your website. There are many factors to be considered when designing your site. And unfortunately, most of these are usually ignored by Internet business owners. Below are eight simple steps to enhance your site and make it profitable.

1. Build It for Speed

There is no denying that in this day and age that people are in a hurry. You have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is imperative to your presentation.

2. Target Your Market

Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed at teenagers and yöung adults? Then your site could be more informal and relaxed. The key is to know your market and build the site to their preferences.

3. Focus the Site

Make certain your web site is focused on the goal of selling your product or service. If your business offers many products, dedicate a unique page for each instead of trying to sell them all from one page. This can easily be accomplished through the utilization of subdomains.

4. Build Credibility

The most professionally designed site won’t sell if your customers don’t believe in you. Become an authority in your chosen niche. The internet is all about information, not just marketing. People go to the internet to find information on a particular subject. Providing clear concise articles focused on the subject of your site makes you an expert in your field. Providing a clear privacy statement is also away to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitïmate contact information on line, including your mailing address and telephone number. Don’t hide behind a computer!

5. Keep Navigation Simple

Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

6. Keep It Consistent

Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

7. Make Your Site Interactive and Personalized

Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questïons they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your salës. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Submit Plus
Blog Search
FindMyHost
Add Me.com
DesignerWiz
Web Position
Alexa Toolbar
SubmitExpress
Website Builder
$100 Free-Traffic
25%-50% Weekly
Fr-e-e SEO Tools
NewWebDirectory
Website Templates
Make Extra Income
FreeWebSubmission
BlueFishHosting.com

Eight Simple Steps For Enhancing Your Website
By Alden Smith

To be successful with your online business, whether you are selling your own product, services or are selling for other merchants as an affïliate, you need a Web site that focuses on that subject alone. The site must be easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.
Having the right tools or product alone will not ensure the success of your website. There are many factors to be considered when designing your site. And unfortunately, most of these are usually ignored by Internet business owners. Below are eight simple steps to enhance your site and make it profitable.

1. Build It for Speed

There is no denying that in this day and age that people are in a hurry. You have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is imperative to your presentation.

2. Target Your Market

Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed at teenagers and yöung adults? Then your site could be more informal and relaxed. The key is to know your market and build the site to their preferences.

3. Focus the Site

Make certain your web site is focused on the goal of selling your product or service. If your business offers many products, dedicate a unique page for each instead of trying to sell them all from one page. This can easily be accomplished through the utilization of subdomains.

4. Build Credibility

The most professionally designed site won’t sell if your customers don’t believe in you. Become an authority in your chosen niche. The internet is all about information, not just marketing. People go to the internet to find information on a particular subject. Providing clear concise articles focused on the subject of your site makes you an expert in your field. Providing a clear privacy statement is also away to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitïmate contact information on line, including your mailing address and telephone number. Don’t hide behind a computer!

5. Keep Navigation Simple

Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

6. Keep It Consistent

Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Advertise Up to 6x More Effectively with MediaTraffic.com

MediaTraffic saves you money by placing your website in front of a highly targeted consumer base *when* they are interested in what you offer. Stop paying for less effective advertising.
Sign-Up Online Today at *MediaTraffic.com*

7. Make Your Site Interactive and Personalized

Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questïons they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your salës. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Top 10 Exposure on 110+ Search Engines
Your Keywords – No Bidding – No Pay-Per-Click!
Over 150 Million Searches Per Month
Starting at $3 to $4 or Less per Month
Sign Up Today – Receive 2 Bonuses Valued at $60

8. Content is King

Good content sells a product. Ask yourself the following questïons. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the salës process? Have others review, critique and edit your copy to ensure it is delivering the intended message. Always double-check your spelling and grammar.

These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into customers.

About The Author
Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet marketer. Articles are posted daily, addressing everything from CSS to blogging for the beginning marketer.

 

Camilla Todd
Camilla Todd is Head of Digital Marketing at WNW Digital and manages Search Engine Optimisation, PPC, Social Media campaigns and Brand Awareness for WNW Digital SEO clients. You can follow her on Twitter @camilla_wnw, email her at camilla@wnwdigital.co.uk or phone on 01392 349580