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Why Logos Are Crucial To Your Web Design

Imagery plays a key role in branding purposes and therefore it is important you get it right at every stage of your business development. When it comes to designing your website it is fundamental that your logo is clear and striking as this contributes to a vital aspect of your branding.

Your brand often carries with it a reputation and these perceptions of your brand can often affect the success of your business. Therefore developing a powerful and unique brand is vital. When you think of the most powerful brands in the world, the first thing that will likely spring to mind is their logo or their imagery. Coca-cola and McDonald’s are amongst some examples of businesses that have developed very strong branded imagery.

The importance of having a striking logo is clearly evident; therefore when it comes to creating your website make sure you pay a lot of time and attention to your logo. Your logo can often convey a message to your customers without the need for any words.

Your logo design can also be the make and break of attracting and attaining new customers. If you were to search for a product or service using the internet and you were presented with two opposing websites; one that has an unattractive design compared with a website that has a professional layout and striking logo, which do you think would be more successful?

Those potential customers that visit your website are much more likely to trust you as a business if your website design and logo symbolises that of professionalism. Even if you are running your company from the spare room in your house a professional logo on your website will suggest to customers that your business is successful and worthy.

So, the benefits of having a professional logo on your website are clear and really can be the make and break of your business success.

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Sophie Angell
Sophie is part of the Digital Marketing team at WNW Digital, concentrating on running your social media channels, writing blogs and writing content for your websites. You can follow Sophie on Twitter @SophieWNW or alternatively email her at sophie@wnwdigital.co.uk

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