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Archive for April 2008

Google's Latest Targer – You

Since not every single one gets clicked on, Google’s ads might be considered less than perfect. A new patent application would make behavioral targeting a central part of improving them. Patent news is, of course, somewhat noncommittal by nature. We’ve all heard about patent trolls – people (or companies) who try to own every obvious […]

Everyone Is All A-Twitter About Twitter

I personally have been Tweeting for a few months. But I use the phrase “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool. Recently I’ve started paying more attention to it for a few reasons; […]

SEO Software Bargains and Where to Find Them

Using the right SEO software is one of the most important things you can do for your website’s success but finding it is not always easy. The products you hear the most about are often just the most advertised and not necessarily the best, or at least not the best to fit your particular needs. […]

Want Free Search Engine Traffic? Choose the Correct Keywords!

If content is king, make your keywords your servants! It’s pretty simple; good keywords bring lots of traffic, bad ones don’t. If you want that free search engine traffic, the first thing you need to do is to find out what exactly it is that people are searching for in the area that you are […]

Social Media and SEO: The Wonder Twins

In his keynote speech for SMX Sydney, Danny Sullivan mentioned something that really resonated with me. He talked about how he sees social media marketing and SEO as reinforcing each other, like that old cartoon, the Wonder Twins where the brother and sister touched their hands together to create some awesome power to defeat the […]

Microsoft and Yahoo!, Search Engine Partners?

How Mergers and Acquisitions May Change the Search Engine Playing Field – and Where Google Comes In Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google […]

Optimize Email Deliverability with Best Practice Strategies

As an email marketer you may face email deliverability issues every day. Whether you’re sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. For routine non-business correspondence, this is simply a minor annoyance and inconvenience. But when your […]

How to Optimize for Google: Part 1 of 3

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important. In this three-part series on How to Optimize for Google we […]

Six Quick and Simple Ways to Dominate Google Rankings!

The reason Google is the most successful search engine in the world is because they provide the best search results; pages ranked by tangible value. That tangible value is a combination of content and links, with links being the more important factor (they assume any pages linking in will only link to good content or […]

What's The Point Of Twitter?

Determining the reality of Twitter might be a question best reserved for later, or never. Reality’s difficult enough in the so-called “real” physical world. The trouble with Twitter, like the trouble with many things people will argue about, is a trouble originating with humans, not the thing itself: the need to define a thing. What […]

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