Branding is an important aspect for any business to get right, whether your company is small or large it is integral for your future as a successful business. We have covered more topics about your brand and the importance of creating a great brand in our previous posts which you can view here.
Most businesses see their marketing as something that needs to be nurtured and invested in but how can your branding benefit your marketing strategy?
Influence of Values
A large part of your brand will be your values as a business, and this gives you the ability to educate consumers on these values through marketing; this will be a strong influence on their decisions.
When a consumer holds the same values as a business, it can create an emotional bond between them and your brand which in turn will sway their decisions in your favour. Consumers are more likely to buy from a business who holds similar values to themselves.
Use your values in your content marketing plan to reach and educate new consumers; this will aid them in moving through the sales funnel in a shorter time because of the emotional connection and awareness that your marketing will bring.
Trust and Legitimacy
Building trust with consumers is crucial but can, in turn, be a long process with a lot of work needed for your business. Consumers aren’t going to buy from a business they don’t trust or who they don’t think are legitimate.
Strong branding creates trust between you and your customers; they can see that you value how your business is perceived as well as investing in your company and your image.
Strong branding can also connote high-quality services which is definitely a message you want people to be getting from your business.
Well-known brands will enhance your credibility with consumers, your industry and even in your marketplace, so it is important to work towards this kind of branding.
When a business is effectively using their branding in their marketing strategy, it can bring an increased brand awareness which arguably is one of the biggest benefits of branding your business.
Brand awareness will shorten the buying process for your consumers because they will be aware of you, have a level of trust with your business and will be further along the process of buying by the time you approach them or vice versa.
You no longer have to market your business and brand to the consumers but can focus on marketing and sell them a solution to their problems. It is much easier to direct your marketing towards consumers who are aware and interested.
You may have heard of the theory about needing to ‘touch’ a prospect seven times before they will even consider listening to you or buying from your business.
Having a brand will these touches more obvious and noticeable because your business will be more recognisable and easy to remember. They will recall seeing your remarketing banner on a website or receiving a branded email from you.
When your sales team contacts them, they will be more receptive to what they have to say because your marketing has been memorable.
Admin can sometimes be a large and time-consuming part of the marketing process. Branding can take some of this admin out of the picture.
All marketing resources will be branded, and auto-formatted so that consistency is kept throughout, therefore, eliminating the need for this to be done on an individual scale.
This small change to your marketing strategy will not only make your marketing look professional and cohesive with the rest of your business but it will also save you or your marketing team time and therefore will save you money.
There are many benefits to efficiently branding your business, and these are only a few which will benefit your marketing. If you want to know about more ways you can improve your marketing strategy or incorporate your branding into your marketing, contact us today.